Promoting Your Donation Program: Resources and Ideas
LifeSource is the non-profit organization dedicated to saving lives through organ and tissue donation in
the Upper Midwest. Together with our regional hospital partners and transplant centers, we comprise
the circle of grief and life. Our partnership as the public faces of organ and tissue donation is vital as we
encourage people in our communities to make a decision about donation. With more than 105,000
people nationwide currently waiting for their second chance at life, it is crucial that we work together
within our communities to inspire others to save lives through donation.
There are many ways to get this campaign under way at your facility:

Flags Across America
This flag is a chance to promote your hospital’s donation program and honor donor
families and transplant recipients. We’ve made it easy for you to fly the flag by providing
this related article template and display card on pages 8 and 9.

Give 5, Save Lives
Intended to encourage employees to register as organ and tissue donors, this tool
provides the CEO or other hospital champion with e-mail templates to send to employees
encouraging them to take 5 minutes out of their day to register as a donor online at
www.DonateLifeMN.org. E-mail templates follow on page 10.

Public Education Flyer
These flyers may be placed wherever your hospital has public education materials, or be
made available during campaign activities at your facility. Preview our brochure on page
11.

Posters
These posters may be hung throughout your facility to show your support for donation
and to encourage your employees and patrons to register as donors. Preview posters on
page 12.

Online Advertisements
These ads are available in a variety of sizes for use on your public or internal Web site;
make clickable to www.DonateLifeMN.org, Minnesota’s online donor registry. See
available sizes and images on page 13.
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Flags across America Press Release/Article Template
[Hospital] Honors Organ, Tissue and Eye Donors and Recipients
by Flying Donate Life Flag
The Donate Life Flag is being [flown/displayed] at [Hospital] [during the month of April OR when the
hospital is facilitating the gifts of donation] to honor organ and tissue donors and their families. The display is
part of a national initiative, Flags Across America, to honor and celebrate the hundreds of thousands of donors
and recipients whose lives have been affected by organ, eye and tissue donation. This campaign rallies every
donor hospital and transplant center, as well as all recovery agencies, to fly the Donate Life flag during April -National Donate Life Month.
Growing from one person’s idea into a nationwide display of unity, the vision of Flags Across America is to
proudly fly a Donate Life Flag at organizations that support the gifts of donation. This initiative is meant to
encourage the public to designate donation decisions by registering their wishes in their state donor registries.
Locally, [Hospital] partners with LifeSource to support families confronting end-of-life issues and to offer the
opportunity of organ and tissue donation.
“QUOTE from hospital regarding commitment to life-saving gifts of donation and encouraging others to
give the precious gift of life.”
[Hospital] is proud to be part of this bold initiative. To learn how to register as an organ, eye and tissue donor,
visit www.DonateLifeMN.org.
About [Hospital]
About LifeSource
LifeSource is the non-profit organization dedicated to saving lives through organ and tissue donation in
Minnesota, North Dakota, South Dakota and parts of western Wisconsin. Visit www.OrganDonation.org for more
information about LifeSource.
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This Donate Life Flag honors organ, tissue and eye donors and their families,
along with grateful recipients. These generous gifts are given with love and
received with hope.
We are proud to support the life-saving mission of donation at [Hospital] by
displaying this flag.
Save lives! Register to be an organ, tissue and eye donor.
Visit www.DonateLifeMN.org.
[HOSPITAL LOGO]
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Donate Life Minnesota Hospital Campaign
Give 5, Save Lives Sample E-mail from CEO to Employees
Initial e-mail announcing campaign to employees:
Every day we face a long list of things to do, both here at work and in our personal lives. Unfortunately, because
of this long list, some things we would like to do get pushed aside. One of those things that sometimes gets
pushed aside is making the decision to be an organ, tissue and eye donor. I am writing today to ask that you
consider giving this gift of life.
On (Date 1), (Date 2) and (Date 3) we will be setting aside five minutes of the work day so that you can register
your wish to extend the gift of life through organ, tissue and eye donation. It’s now more convenient than ever to
join the growing list of Minnesotans who have said “yes” and give the gift of life through donation. Simply visit
www.DonateLifeMN.org and click on “Register Now.” The process is easy, confidential and will ensure that your
wish to save lives through donation is honored.
More than 2.2 million Minnesotans have made the decision to share life through donation – have you? My hope
is that by setting aside five minutes of the work day, becoming an organ and tissue donor will be something you
can cross off your perpetual “to do” list.
Warm wishes,
[Signature of CEO]
Follow-up e-mail for the days of the campaign:
Get ready to make progress on that perpetual “to do” list and save lives at the same time!
Today we will be setting aside five minutes of our work day so that you can register your wish to extend the gift of
life through organ, tissue and eye donation. Please visit www.DonateLifeMN.org and click on “Register Now” to
document your decision. If you have questions about donation, many of them can be answered by the
information contained on this site. The process of registering is easy, confidential and will ensure your wish to
save lives through donation is honored.
Thank you for giving of your time and for supporting organ and tissue donation.
[Signature of CEO]
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Organ and Tissue Donation Public Education Brochure
LifeSource’s public education brochures have a strong call to action, encouraging Minnesotans to
register as organ and tissue donors on their driver’s license or on an online form. Please feel free to
display this with the other public education materials at your facility, or use it during any campaign
activity, such as a donor registry event or flag-raising ceremony. Contact Sharon Davis at sdavis@lifesource.org or 651.603.7866 to order these brochures free of charge.
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Organ and Tissue Donation Poster
These 11 x 17 posters are provided free of charge to help you promote organ and tissue donation within
your facility. Please contact Sharon Davis at sdavis@life-source.org or 651.603.7866 to order.
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Donate Life Minnesota Hospital Campaign
Online Advertisements for your Public or Internal Website
Please feel free to use these advertisements on your public or internal Web site to share your support of
organ and tissue donation and transplantation. If you are making the ad clickable, you can re-direct
users to www.DonateLifeMN.org, Minnesota’s online donor registry.
Available sizes include:
160 x 600 / 728 x 90 / 300 x 250 / 300 x 100 / 180 x 150 / 160 x 69
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