George Mason University Department of Communication Fall Semester: August 26th – December 16th, 2003 COURSE: OFFICE: HOURS: WEBSITE: CLASS SITE: COMM 202 - Mass Media and Communication Systems (3) 329 Innovation Hall T/R 4:30 PM to 5:30 PM or by appointment http://mason.gmu.edu/~kslaught/COMM202-Fall03 Innovation Hall, Room 131 INSTRUCTOR: PHONE: E-MAIL: CLASS TIMES: Kevin R. Slaughter (703) 993-3109 kslaught@gmu.edu T/R, 3:00 PM - 4:15 PM Schedule of Assignments (Revised 8/15/03) Please complete readings prior to each class meeting. WEEK DATE LECTURE & DISCUSSION 1 2 3 Tuesday 8/26/03 Introduction to Class VIDEO: “The Book Industry” Thursday 8/28/03 The Press & Print Media: Revolutionaries to Entrepreneurs Tuesday 9/02/03 Electrifying Communication: The Telegraph & Telephone Thursday 9/04/03 VIDEO: “The Newspaper Industry” Tuesday 9/09/03 VIDEO: "The Telephone" RESEARCH PAPER PROPOSALS DUE Thursday 9/11/03 Music and the Recording Industry COURSE READING ASSIGNMENTS & ACTIVITIES Campbell, Media & Culture, Chapter 10: “Books & The Power of Print,” pp. 346 – 381 Campbell, Media & Culture, Chapter 8: “Newspapers & The Rise of Modern Journalism,” pp. 272 – 305 Presentation: “The GMU Writing Center” Guest Lecture: “The Print Industry in an Electronic World” Mr. Lindsay Robinson, Account Executive – Washington City Paper Campbell, Media & Culture, Chapter 3: “Sound Recording & Popular Music,” pp. 68 – 109 2 WEEK DATE LECTURE & DISCUSSION 4 5 6 7 8 Tuesday 9/16/03 VIDEO: “The Sound Recording Industry “ Thursday 9/18/03 Radio Tuesday 9/23/03 VIDEO: “The Radio Industry” Thursday 9/25/03 Movies Tuesday 9/30/03 VIDEO: “The Film Industry” Thursday 10/02/03 Media Celebrity in the Jazz Age (1920s): Public Relations & The Rise of Image Management Tuesday 10/07/03 VIDEO: “Public Relations” (Review of Material for Mid-Term Exam) Thursday 10/09/03 *** MID-TERM EXAMINATION *** Tuesday 10/14/03 *** COLUMBUS DAY RECESS*** (No Class) Thursday 10/16/03 Magazines & Photojournalism in Post-War America (Return & Review Mid-Term Exams) COMM 202 Course Calendar Fall Semester - 2003 COURSE READING ASSIGNMENTS & ACTIVITIES Campbell, Media & Culture, Chapter 4: “Popular Radio & The Origins of Broadcasting,” pp. 110 – 149 Campbell, Media & Culture, Chapter 7: “Movies & The Impact of Images,” pp. 228 – 271 Guest Lecture: "Image Management: PR Firms & the Mass Media” Speaker: TBA Campbell, Media & Culture, Chapter 12: “Public Relations & Framing the Message,” pp. 422 – 451 Campbell, Media & Culture, Chapter 11: “Advertising & Commercial Culture,” pp. 382 – 421 Campbell, Media & Culture, Chapter 9: “Magazines in the Age of Specialization,” pp. 306 – 345 3 COMM 202 Course Calendar Fall Semester - 2003 WEEK DATE LECTURE & DISCUSSION COURSE READING ASSIGNMENTS & ACTIVITIES 9 10 11 12 13 Tuesday 10/21/03 VIDEO: “The Magazine Industry” Campbell, Media & Culture, Chapter 14: “The Culture of Journalism – Values, Ethics, & Democracy,” pp. 474 – 507 Thursday 10/23/03 Television’s Emergence after World War II Tuesday 10/28/03 VIDEO: “The Broadcast Television Industry” Thursday 10/30/03 Other Media Respond to Television, 1945 - 1960 Tuesday 11/04/03 VIDEO: “Cable TV & Beyond” RESEARCH PAPERS DUE Thursday 11/06/03 Telecommunications and Mass Media – Post 1960: Cable and Satellite TV Tuesday 11/11/03 VIDEO: “Media Convergence” Thursday 11/13/03 The Internet and New Computer Media Campbell, Media & Culture, Chapter 2: “Information & New Technology – Media at the Crossroads,” pp. 34 – 67 Tuesday 11/18/03 VIDEO: “Global Communications” (Return and Discuss Graded Research Papers) Campbell, Media & Culture, Chapter 13: “Media Economics & The Global Marketplace,” pp. 452 – 473 Thursday 11/20/03 The Telecommunications Act of 1996: Democracy & Media Ownership Campbell, Media & Culture, Chapter 5: “Television & The Power of Visual Culture,” pp. 150 – 191 Guest Lecture: “Current Issues in Broadcast, Cable & Satellite TV“ Speaker: TBA Campbell, Media & Culture, Chapter 6: “Cable & The Specialization of Television,” pp. 192 – 227 Campbell, Media & Culture, Chapter 16: “Legal Controls & Freedom of Expression,” pp. 536 – 573 4 COMM 202 Course Calendar Fall Semester - 2003 WEEK DATE LECTURE & DISCUSSION COURSE READING ASSIGNMENTS & ACTIVITIES 14 15 16 17 Tuesday 11/25/03 RESEARCH PAPER PRESENTATIONS Groups 1 – 3 15-Minute Q&A briefing on your paper’s topic. Research Group Peer Evaluations due via Email or hard copy. Thursday 11/27/03 *** THANKSGIVING RECESS *** (No Class) Tuesday 12/02/03 RESEARCH PAPER PRESENTATIONS Groups 4 – 5 15-Minute Q&A briefing on your paper’s topic. Research Group Peer Evaluations due via Email or hard copy. Thursday 12/04/03 RESEARCH PAPER PRESENTATIONS Groups 6 – 7 (Review for Final Exam/Complete Student Evaluations) 15-Minute Q&A briefing on your paper’s topic. Research Group Peer Evaluations due via Email or hard copy. Tuesday 12/09/03 Reading Day – No Class Thursday 12/11/03 Reading Day – No Class Tuesday 12/16/03 *** FINAL EXAMINATION *** Thursday 12/18/03 Submit Final Grades Department of Communication & Office of the Registrar NOTE: This Syllabus and Course Calendar are tentative and subject to change with notice by the instructor. Videos will be viewed in class (time permitting) and placed on reserve in the Johnson Center Library. 1:30 PM – 4:15 PM, Innovation Hall, Room 131