AMIT SHARMA
http://www.amitsharma.info
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Email: kumar.amit.sharma@gmail.com; Contact: +91 9739106066
8+ years of experience in user centric and persuasive designs.
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Extensive experience in User Research, Persona, Heuristic Evaluation, Storyboards, HTML, CSS,
Understanding Goals & Objectives, Contextual Interviews, UI Requirement Gathering, Mockup Design, User
Interviews, Competitor Analysis, Low Fidelity Prototype, High Fidelity Prototype, Task Analysis, Persona
Development, Heuristic Evaluation and Usability Testing.
Well versed in design & development of major projects in compliance to delivery schedules.
Expertise in full project life cycle development for implementation and integration with deep understanding
of technology focused on delivering business solutions.
Polished leadership skills with ability to motivate teams to increase productivity.
Academics
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Pursuing B. Sc. Psychology from University of Madras, Expected to Graduate in 2016
Bachelors Program in Business Management, NIIBMT, 2006
Certifications
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Understanding Research Methods || University of London || Coursera
Microeconomics Principles || University of Illinois at Urbana-Champaign || Coursera
Key Skills
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User Stories
Interaction Design/ User
Interface Design/ Product
Design
Prototyping, Storyboards,
Wireframes
Team Building, Mentoring
Human Psychology
Multivariate Testing
User Advocacy
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Information Architecture
Mental Models
Cognitive Ergonomics
Process Management
Personas
Conversion Rate
Optimization
Statistical Analysis
UI Architecture
Innovation & Concepts
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Design strategy
Ethnography
Usability
Heuristic Evaluation
Contextual Interviews
Competitor Analysis
Best Practices
w3c compliance coding,
HTML, css, Style guides, Art
Direction.
Lead Solution Engineer, Oracle, Bangalore, Jun 2013 till date
Accountabilities:
 Involved in developing strategies for designing user experience for web and mobile applications.
 Develop personas based on information collated through user researches like ethnography, user interviews,
contextual inquiries, etc.
 Coordinate with business analysts pertaining to detailed analysis of goals and objectives.
 Involved in designing low fidelity prototypes, visual designs to be converted into high fidelity prototype
using HTML, CSS and JavaScript.
 Develop storyboards and prepare wireframes.
 Conduct training sessions on usability for developers and designers.
Highlights:
 Conducted trainings on various topics like UCD Process, Color Theory and Usability Principles etc.
 Received appreciations from directors regarding 5 days training program.
 Created an inventory of people willing to participate in researches.
 Formed an UX experts’ panel to participate in brainstorming and evaluation sessions.
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Projects:
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Media Consumer Experience
A comprehensive application to showcase multiple ORACLE products and their useful features to prospects.
Product showcased subscription and upsell plans regarding movies, ebooks and news articles.
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Auto Consumer Experience
A comprehensive application to showcase multiple ORACLE products and their useful features to prospects.
Product showcased full fledged features of an car seller website and also multiple use cases for after sales
support.
Associate Lead, UnitedHealth Group, Hyderabad, Jan 2012 – Jun 2013
Accountabilities:
 Involved in developing strategies for designing user experience for web and mobile applications.
 Develop personas based on information collated through user researches like ethnography, user interviews,
contextual inquiries, etc.
 Coordinate with business analysts pertaining to detailed analysis of goals and objectives.
 Involved in designing low fidelity prototypes, visual designs to be converted into high fidelity prototype
using HTML, CSS and JavaScript.
 Develop storyboards and prepare wireframes.
 Conduct training sessions on usability for developers and designers.
Highlights:
 Played key role in enhancing awareness of developers on usability.
 Appreciated by the senior management in the very first week of joining.
Projects:
 mHealth Coordinator – Iphone App
Application designed for UHG customers to monitor health and books appointment with doctors based on
requirements.
 SSS Directory – Web & Mobile
Provide contact details of any person in UHG enabling contact through the portal.
 My United Services – Self Service Portal
An integrated portal for all Cloud and Non-Cloud IT related services offered by UHG to its employees. The
project aims in creating a unified website, which will be leveraged by UHG employees for raising small
requests like installing software to a larger one like provisioning a Windows Virtual server on the cloud.
o Technology used: Photoshop, HTML5, CSS3, JavaScript, JQuery.
Senior UI Designer, Indus Valley Partners, New Delhi, May 2007 – Dec 2011
Accountabilities:
 Involved in designing product architecture including development of questionnaire to collate UI
requirements from end users.
 Conducted user interviews and coordinated with business analysts.
 Developed personas & conducted contextual inquiries.
 Designed low fidelity paper mocks to create interaction designs.
 Developed high end markups using HTML, CSS and JavaScript.
 Managed the official websites of the firm.
 Focused on wire framing.
Projects:
 IVP Recon®
COSMOS Recon® Framework is designed to satisfy reconciliation requirements of a buy-side fund based on
flexible architecture and a simplified customization process.
 IVP Security Master®
COSMOS Security Master® is a comprehensive, multi-Asset Class module designed to centrally store all the
static information related to the securities in a portfolio.
 IVP Polaris®
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A comprehensive, integrated, "all-in-one" solution designed to address the most complex Middle Office
processing needs across mission-critical functions (Operations, Accounting, Compliance, treasury, finance
etc.) in today’s global, Multi-Prime Broker, multi-Fund admin, multi-Asset Class Buy side portfolios.
IVP Form PF®
Application designed to automate the entire SEC Filing process and is available both as a separate
standalone application & as a module within IVP Polaris data warehouse. It complies with content and
format released by the SEC.
IVP Karma Manager®
A collaborative workflow tool designed specifically for hedge funds and other alternative asset managers.
Karma can automate and monitor processes & workflows across the entire portfolio management lifecycle.
o Technology used: Photoshop, xHTML, CSS, JavaScript, JQuery.
UI Designer, SPI Offshore, STPI New Delhi, Apr 2006 – May 2007
Accountabilities
 Involved in development of low fidelity paper mocks and ensuring functionalities of HTML documents
through application of CSS & JavaScript.
 Developed Photoshop mock ups on the basis of paper prototypes and converted the same into HTML
documents.
 Resolved development time issues directly into Visual Studio environment using ASP.Net and C#.
Personal Details
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Date of Birth: 06th November 1983
Languages Known: English
Permanent Address : 29/6, Indira Vikas Colony, Behind Avatar Park, Delhi – 110009
Reference Available on Request
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