About This Document (IRD-28137).
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Project Number.
28137.
Student Name.
Online Learning Development.
Reading Information Supplied.
9 x 3min thesis
Subject Code.
Transcription Requests.
Article Title.
P789 Three Minute Thesis - Esin Ozdil.
Publication.
P789 Three Minute Thesis.
Publisher.
La Trobe University.
Date of publication.
2014.
Copyright Notice.
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Start Transcript.
3. ESIN OZDIL.
Many would naturally question the relevance of strategy and accounting processes in universities
given that the objective and purpose of these institutions is to create and propagate knowledge.
However, just like us individuals universities have objectives and ambitions they set to achieve in an
environment and a world where change is the only constant, where some factors can be controlled
and others cannot, thus, universities need mechanisms to help them achieve their aspirations and
guide them through changes, especially changes driven by government's higher education reforms.
As a result of these reforms transformations in universities have been profound and far reaching.
Formerly, supported to a large degree by government funding, universities have been launched into a
tough, competitive and volatile educational market where they are left to compete and generate their
own resources. Furthermore, universities also face internal pressures for efficiencies and financial
sustainabilities whilst remaining committed to their core objectives. Thus, universities are faced with
the dilemma of having to tend to both internal pressures and external pressures to be able to remain
viable and it is this dilemma that motivates my research because as existing evidence suggests most
universities flounder due to an inability to set directions for the future based on the analysis of the
market, its internal and external operating environments or due to their incapacity to manage their
resources effectively which may often lead to financial deficits.
Therefore by interviewing the administrators and academics of a university I consider the importance
of developing and implementing long term initiatives that support the universities ambitions and the
role of accounting processes - of accounting and these processes. My preliminary findings indicate
that accounting not only helps identify the key financial measure required to develop ambition
supporting initiatives but during implementation it helps recognise the possible trade-offs
transformational changes that may be required to generate additional resources especially in times of
limited government funding and ensuring that the universities decisions, structures, processes and
people are aligned to the initiatives. Thus, accounting not only keeps the university focussed it also
provides guidance in combating several constraints.
So my message to universities struggling out there is that if you want to thrive and survive in an age
of uncertainty then you may need take strategy and accounting even higher.
Thank you.
End Transcript.