Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones Intellectual Property Law (LW566) Dissertation: Despite a widespread assumption that the Copyright system is in place to protect the artist; the current copyright legislation in fact undermines the protection and the development of the modern visual arts. March 2006 Emma Lucy Slais-Jones Word Count: 5,461 (Excluding all Footnotes, Contents page, Headings, Sub-Headings and Bibliography) 1 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones CONTENTS. Contents……………………………………………………….………..…...2 Abstract……………………………………………………….………….…3 Part 1 Copyright: The Legal perspective…………………………………………………….…...4 1.1 The Berne Convention: The treatment of art and copyright. 1.2 The development of U.K. legislation and understanding of “artistic works.” 1.3 A further premise regarding copyright. Part 2 The Importance of Paternity, a brief view…………………………………………….….9 2.1 Historical Analysis. 2.2 Philosophical Examination. Part 3 Modern Arts interplay with copyright………………………………….………………..12 3.1 Modern artistic practices. 3.2 Contemporary artistic practices: The impact of the modernist legal position. 3.3 Moral Rights of the author. 3.4 Expression Vs. Ideas – copyrights ideas or arts ideas? Part 4 Copyright and Modern Artistic practices………………………………….......................20 4.1 Sherrie Levine: Critical content of her work. 4.2 Jeff Koons: Critical content of his work. [Insert:] Figure 1. Edward Weston, Nude 1925……………………………………………………25 [Insert:] Figure 2. Sherrie Levine, After Ed Weston 1981………………………………………..25 [Insert:] Figure 3. Art Rogers, Photograph, Puppies 1980; Jeff Koons, Seven Puppies 1998…………………………………………………………………………….……..26 Part 5 The Modern Artist, can he be protected?…………………………………………………27 5.1 Conclusion. Part 6 Bibliography…………………………………………………………………………….…..31 Cited Articles/Papers. Cited Articles/Papers from Websites/Electronic Sources. Other Cited Websites. Cited Books. Cited Cases Cited Legislation Background Reading/ Research Sources…………………………………………………….35 2 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones Abstract: The Copyright system restricts the development of the modern visual arts. Copyright constructs a pragmatic relationship between artist and artwork relying stringently on the logic of property law. The meaning of ‘artistic work’ itself in the Act is limited to only a few definitions. The current copyright system prevents the modern artists from copying or using other related works, which already exist in their own right; excluding some modernist genres such as: the art of the ‘readymade,’ ‘appropriation art’ and ‘conceptual art’ in general. Modernism is an art form whose formal practices unsettle copyright’s doctrinal certainties. It seems modern artists are unable to receive due protection, and use previous artistic works because of the limitations under the 1988 Act. The growth of digitalisation similarly provides limited protection to the artist; electronic copies can be effortlessly reproduced and published. This precise issue is suppressing the development of modern visual arts. This is further made apparent by the evaluation of genres of the visual arts under copyright law by using an approach taken by theories of art, particularly Appropriation Art and the Modern Art movement. This is evident through the analysis of artists who challenge the modernist construction of the artist. The broader consequences of this construction are discussed with reference to the work of two post-modern artists: Sherrie Levine and Jeff Koons. Their works controversialise what is taken to be “art” and protected by copyright, with a view to publicising the voices excluded in the modernist vision. This is apparent through a consideration of the critical content of some of their work to discuss how the modernist legal position impacts upon contemporary artistic practices. 3 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones PART 1 Copyright: The Legal perspective. 1.1 The Berne Convention: The treatment of art and copyright: 1.1.1 The Berne convention expressly recognises that artistic works are to be given protection in member states of the Berne Copyright Union. Article 2 of the Convention states that, “the expression, “literary and artistic works” shall include every production in the literary, scientific and artistic domain, whatever may be the mode or form of its expression.”1 When granting copyright protection most States do not discriminate between “good” and “bad” artistic works, a work merely has to be an “artistic work” rather than be above a particular threshold of quality. 1.1.2 Similarly, in the UK “artistic works” are protected regardless of their artistic quality. The current governing legislation, The Copyright, Designs and Patents Act 1988 (CDPA), refers to such works being protected “irrespective of artistic quality.”2 1.2 The development of UK Legislation and understanding of “artistic work.” 1.2.1 Art works were given protection after the Statute of Anne 1709,3 by a series of statutes in 1755 for engravings.4 Prints taken by lithography or other mechanical processes gained protection from the International Copyright Act of 1852. The first comprehensive step towards a modern statute was the Copyright Act 1911.5 The 1 Berne Convention for the Protection of Literary and Artistic Works; Article 2 (1) The expression “literary and artistic works” shall include every production in the literary, scientific and artistic domain, whatever may be the mode or form of its expression, such as books, pamphlets and other writings; lectures, addresses, sermons and other works of the same nature; dramatic or dramatico-musical works; choreographic works and entertainments in dumb show; musical compositions with or without words; cinematographic works to which are assimilated works expressed by a process analogous to cinematography; works of drawing, painting, architecture, sculpture, engraving and lithography; photographic works to which are assimilated works expressed by a process analogous to photography; works of applied art; illustrations, maps, plans, sketches and three-dimensional works relative to geography, typography, architecture or science. 2 CDPA 1988 s4 (1) (a) Further, “Artistic craftsmanship” being the exception to this rule. 3 which was only for literary works. 4 The Engraving Copyright Act 1734: It was the first statute to give legislative protection to the artist. “This was because the force behind the Act, the celebrated artist and engraver William Hogarth, was in variably the designer as well as the engraver of his well known works which were widely pirated.” “Art and Copyright.” Simon Stokes. 5 It took account of technological developments such as sound recordings, and the period of protection of work was made at least the author’s life plus 50 years. It also took account of the Berne Convention 1886. “Art and Copyright.” Simon Stokes. 4 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones Copyright Act 1956 took account of further technological developments.6 After further legal changes during the 1970’s7 the U.K. adopted the current legislation, the CDPA. 1.2.2 Awareness of “Intellectual property rights”8 by means of protecting expressions of artistic characters as cited can be sourced from the CDPA. “No copyright can subsist in a work produced as a true collective enterprise (rather than by one or more identifiable or anonymous ‘authors.’)”9 For “artistic works” to be copyrighted they must satisfy the qualifying factors: firstly, it must be an “original” 10; it must be a “work”11; it must be “literary”12; it must be capable of being “fixated” 13 and has to be “qualified”14 in order to satisfy the copyright protection criterion. Copyright can only subsist in certain classes of works, exhaustively defined in s115 of the CDPA; 1.2.3 The CDPA amalgamates various kinds of “artistic works” together. The categories of “artistic works” 16 are defined in s4 of the Act. Developing artistic It added three new forms of entrepreneurial copyright – in cinematograph films, broadcasts, and the typographical format of published editions. “Art and Copyright.” Simon Stokes. 7 There was a consensus that further legal changes were required to take account of photocopying, audio and video taping and computing. The use of copyright to protect industrial designs was also being reassessed. 8 ‘By “intellectual property” we mean ideas, inventions, discoveries, symbols, images, expressive works (verbal, visual, musical, theatrical), or in short any potentially valuable human product (broadly, “information”) that has an existence separable from a unique physical embodiment, whether or not the product has actually been “propertized,” that is, brought under a legal regime of property rights. “The Economic Structure of Intellectual Property Law” William M. Landes and Richard A. Posner 9 “The Ethical Reaches of Authorship” (1996) 95 South Atlantic Quarterly; Peter Jaszi and Martha Woodmansee – Sourced from: “Copyright Law and the Claims of Art”; Intellectual Property Quarterly; Anne Barron 10 s.1(1)(a) Original literary, dramatic, musical or artistic work. Precedent: University of London Press v. University Tutorial Press[1916] 2 Ch 601 ; Ladbroke(Football) v. William Hill (Football) Ltd. [1964]1 All ER 465 ; Interlego v. Tyco Industries[ 11 Precedence: Ladbroke v. William Hill; G.A. Cramp & Sons Ltd. v. Frank Smythson Ltd [1944] AC 329; Exxon Corp. v. Exxon Insurance Insurance Consultants [1982] R.P.C. 69 (C.A) (de minimis rule) 12 s.3(1) Precedence: University of London Press v. University Tutorial Press 13 ss.3(2), 178 Copyright does not subsist in literary, dramatic or musical works unless it is recorded in writing or otherwise. 14 ss.1(3), 153 15 s1 Copyright and copyright works: (1) Copyright is a property right which subsists in accordance with this Part in the following descriptions of work- (a) original literary, dramatic, musical or artistic works, (b) sound recordings, films or broadcasts, and (c) the typographical arrangement of published editions. 16 s4 Artistic works: (1) In this Part “artistic work” means- (a) a graphic work, photograph, a sculpture or collage, irrespective of artistic quality, (b) a work of architecture being a building or a model for a building, or (c ) a work of artistic craftsmanship (2) In this Part- “building” includes any fixed structure, and a part of a building or fixed structure; “graphic work” includes-any painting, drawing, diagram, map, chart or plan, and (a) any engraving, etching, lithograph, woodcut or similar work; 6 5 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones techniques challenge the CDPA and what is likely to fall within the relevant category of subjects. This needs detailed consideration, given the way contemporary art continues to progress. For example, the work must be fixed which excludes, body art17, land art18, and performance art in general; works which are not original, excludes the readymade and appropriation art in general; “Copyright does not protect the ‘basic’ components of cultural productions [and so radically limits the protection awarded to minimalist and conceptual art.]”19 1.2.4 The common conception of the meaning of ‘original’ is something that is new which has not been created before.20 The CDPA clearly states that copyright will subsist legally in “original literary, dramatic, musical or artistic works.” However, ‘original’ is not defined21 within the Act. It is only through case law that the appreciation of the legal meaning that the law has attached to this term can be determined. 1.2.5 University of London Press Ltd. v. University Tutorial Press Ltd.22 Peterson J. states that: “The word ‘original’ does not in this connection mean that the work must be the expression of original or inventive thought, and, in the case of ‘literary work’, with the expression of thought in print or writing. The originality which is required relates to the expression of thought.”23 It is clearly stated here that the originality required by the law is not that of revolutionary new ideas but of the way that the thought is expressed. Peterson J. continues: “[t]he Act does not require that the expression must be in original or novel form, but that the work must not be copied “photograph” means a recording of light or other radiation on any medium on which an image is produced or from which an image may by any means be produced, and which is not part of a film; “sculpture” includes a cast or model made for purposes of sculpture. 17 Where the body and/ or its products are used as a material art-making 18 Those works completed by natural forces or the built environment 19 “The Ethical Reaches of Authorship” (1996) 95 South Atlantic Quarterly; Peter Jaszi and Martha Woodmansee – Sourced from: “Copyright Law and the Claims of Art”; Intellectual Property Quarterly; Anne Barron [See footnote, 52 for definition of Conceptual Art] 20 Originality is a threshold question. Its purpose is to save administrative and other costs by screening out works that would be created even without copyright protection. “The Arts and Humanity in Public Life: Copyright Protection and Appropriation Art,” by William M. Landes 21 ‘Original’ defined as, “1. Existing from the beginning; first or earliest. 2. Produced first-hand; not a copy. 3. Inventive or novel...” by the English language. Concise Oxford English Dictionary, Tenth Edition, Revised, Edited by Judy Pearsall 22 [1916] 2 Ch 601 23 ibid 6 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones from another work – that it should originate from the author.”24 In order for a work to gain copyright protection, it must originate from the author – the recognised legal meaning of ‘original.’25 The ideas expressed within the work do not themselves have to be new, but the way in which they are conveyed to the audience does: ‘copyright law does not require that a work should be unprecedented, that is, new in comparison with already existing works…A copyright…is good provided a sufficient amount of work was originated by the author independently, even if some other person had already produced an identical piece by sheer coincidence.’26 1.2.6 Copyright protects only a work’s expression, not the ideas it contains; ideas may be freely taken and applied.27 The TRIPS Agreement28 reaffirms this principle of copyright law: ‘Copyright protection shall extend to expressions and not ideas, procedures, methods of operation or mathematical concepts as such.’29 This illdefined boundary proves in reality to be complex thus providing little reassurance to the creative genius. The artists ideas may be ‘copied’ despite being represented in a slightly different manner; this is evidenced in Duchamps, L.H.O.O.Q.30 1.3 A further premise regarding copyright: 1.3.1 The modern artist asserts to reproduce, by himself, the ‘genuine artistic birth being separate from and elevated above dishonest creations,’31 which includes both ‘father-less commodities and the products of women's labour, by the copyright regime.’32 Copyright suggests that these products, that lack an ‘assertion of ingenious activity by a male progenitor, are value-less.’33 It appeals to a rigid separation between the ‘public’ space of art and the ‘private’ realms of industry and the home.34 It is indeed this rigid separation which remains the underlying problem today 24 ibid “The word ‘original’ in the statute does not imply inventive originality; it is enough that the work is the production of something in a new form as a result of the skill, labour and judgement of the reporter.” From Express Newspapers PLC v. News (UK) Ltd. (1990) 1 WLR 1320, 1324-7 26 Laddie, H. et al, “The Modern Law of Copyrights” 2nd Ed., (1995) Butterworths, page 48. 27 Article: Ideas Vs. Expression 28 Agreement on Trade-related Aspects of Intellectual Property Rights (1994) (TRIPS Agreement) 29 Article 9(2) TRIPS Agreement 1994 30 This is explored further, see footnote 44 31 “Copyright, the paternity of artistic works and the challenge posed by post-modern artists” Kathy Bowrey Lecturer in Law, Macquarie University 32 ibid 33 ibid 34 ibid 25 7 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones between the legal world and the art world. ‘Copyright law in the U.K. has no category of “art”, and it does not demand of the objects it protects that they elicit as aesthetic response. Copyright law therefore cannot recognise whole swathes of contemporary practice in the visual arts as having any claim to legal protection as such.’35 The conflicting ideas of what actually constitutes artistic or visual representations come to light with the rapid development of new innovative techniques36 that challenge the dogmatism of the legal world. 1.3.2 When dealing with particular instances of copyright ‘infringement’ these distinctions take on a new light. The courts appear to overlook the distinction between art and business,37 due to a concern to protect economic values of the ‘reproductive right’ in works. They protect the mass reproduction of the unique with little appreciation of the apparent double entendre this engages. However, this security only serves to strengthen the status of the ‘other’ private area: the production and reproduction of the artwork is protected so that he can provide for the home and those who ‘naturally’ reside there38. ‘Accordingly women’s reproductive work is what is ultimately rendered value-less by copyright, not the masculinist reproduction embodied in the multiple artworks.’39 By the scrutiny of two appropriate modern artists, that of, the feminist artist Sherrie Levine and the commodity approach adopted by Jeff Koons, these issues can be clarified. “Copyright Law and the Claims of Art”; Intellectual Property Quarterly; Anne Barron Someday this period will be thought of as a Renaissance, one of the times that technology and imagination have intersected to redefine the way a culture creates and represents knowledge. Entirely new forms of information are being invented using digital technologies: new art forms are emerging-like animation and computer music--new forms of scientific visualization, and new sorts of cybernetic social spaces. I am concerned that copyright law will impede the very process of technological and educational innovation, which is the social purpose of copyright as defined in the Constitution: to "promote the progress of science and the useful arts." Copyright and Fair Use in the Digital Age, Q&A with Peter Lyman, By Educom Review Staff. http://www.educause.edu/pub/er/review/reviewarticles/30132.html 37 Optimal copyright protection strives to balance the incentive benefits against access costs in a way that promotes economic efficiency or, equivalently, social welfare. Just as too little protection can be harmful so can too much protection. Many copyright doctrines can be understood as efforts to promote efficiency by striking the right balance between incentives and access. “The Arts and Humanity in Public Life, Copyright Protection and Appropriation Art,”by William M. Landes 38 “The Arts and Humanity in Public Life, Copyright Protection and Appropriation Art,” by William M. Landes 39 Copyright, the paternity of artistic works and the challenge posed by postmodern artists. Kathy Bowerey, Lecturer in Law, Macquarie University 35 36 8 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones Part 2. The Importance of Paternity, a brief view. 2.1 Historical analysis. 2.1.1 Paternity and authorship has always been of strong importance with all artistic constructions; art at times could be perceived with its basis in ritual or as “a reflector of external objects.”40 Paternity stems from the origins of art; the stylistic diversities of the Ancient Greek creators through to the Renaissance masters, the ‘personage’ of the artist was attributed to many factors not simply, for the value of the work of art. 2.1.2 ‘At its core . . . their conception of the public for art was a political one. The very term vision was used in these aesthetic texts in a way that was directly analogous to the ‘vision’ exercised by the ideal citizen of the commonwealth. Vision in this sense meant to see beyond particular, local contingencies and merely individual interests . . . a gaze that consistently registered what united rather than what divided the members of the political community was a requirement for participation in public affairs.’41 Patronage granted a guarantee in the production of good works, representing the work of its creator and, as an object of representation, the artwork signified the ‘virtue of its patron’42: the economical value of the work increased due to the attribution by the patron for his commissioned piece. Social acknowledgements were allowed to increase due to the sanction of authenticity. The artist's role was perceived as an agency in the creation of meaning, rather than as a form of personal commentary upon it.43 2.2 Philosophical examination 2.2.1 Burgin argues: “The romantic author feared the social disintegration and distancing inborn in the use of a more rational, atomistic outlook of the world where human nature became articulated in the shape of products manufactured for the 40 M.H. Abrams, The Mirror and the Lamp: Romantic Theory and the Critical Tradition,(London: Oxford University Press, 1971) 41 T. Crow, “The Birth and Death of the Viewer”, in Discussions in Contemporary Culture. Number One, edited by H. Foster, (Seattle: Bay Press, 1987) at 3. 42 …but, primarily to commemorate themselves, their relations, friends, ancestors, and patrons.” R. M. Smuts, Court Culture and the Origins of a Royalist Tradition in Early Stuart England 43 Copyright, the paternity of artistic works and the challenge posed by post-modern artists. Kathy Bowrey 9 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones marketplace. This idea was seen as threatening the production of "significant" works.”44 2.2.2 Paternity and authorship45 thus, has become imperative as the foundation of the meaning and assessment of artistic works. The classical association of art with history and tradition was rejected because through contemporary artistic practices it had become corrupt. Contempt for the affairs of capitalist production meant that art was to be sternly divorced from "industry" calculations. The appeal of the romantic position was that in locating the work in the natural self, meaning could be kept safe from industrial contamination. It is copyright which serves as a ‘gate-keeping’46 function that shelter the ‘legitimacy of artistic works’47 by isolating these from basic ‘commodity items.’48 Copyright is essential for keeping artistic works from intermingling with their social inferiors49. However, this is a traditional notion that is significantly limited to only Fine Art50 and the conception of the romantic author, excluding the radical modern artist. 2.2.3 Bently argues, the notion of the author in copyright law functions as a point of attachment and divestment: “While copyright may be built on an image of creative authorship, copyright uses that image as a point of attachment - a point at which to ascribe a property right and by which that right can be determined. But the essence of that ascription is that it is a divestible or alienable right. In law, authorship is a point of origination of a property right that, thereafter, like other property rights, will 44 By the end of the eighteenth century, under the influence of, most notably Rousseau, the metaphor of organic growth had replaced more mechanical, rational images of the processes governing art: ignorant of, or indifferent to, rules and reasons, the artist creates by blind necessity, like Nature itself. V. Burgin, The End of Art Theory, (London: Macmillan, 1986) 45 With reference to law Roland Barthes noted that - The author is reputed the father and owner of his work: literary science teaches respect for the manuscript and the author’s declared intentions, while society asserts the legality of the relation of author to work (the droit d’auteur or copyright). R. Barthes, “From Work to Text”, in Image, Music, Text, translated by S. Heath, New York: Noonday Press, 1977 46 Copyright, the paternity of artistic works and the challenge posed by post-modern artists. Kathy Bowrey 47 ibid 48 ibid 49 ibid 50 Fine Art: “Art for arts sake,” (www.worldimages.com/art_glossary.php) Art which is produced for beauty rather than utility, often requiring high skill and technical ability, associated with Classics and the Academics. The term has been used to refer to a limited number of visual art forms, including painting, sculpture, and printmaking. 10 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones circulate in the market, ending up in the control of the person who can exploit it most profitably. Since copyright serves paradoxically to vest authors with property only to enable them to divest that property, the author is a notion which needs only to be sustainable for an instant.51” 2.2.4 In modern copyright law, therefore, the concept of authorship is no more and no less than the essential first step in the process of commodification. This means that copyright law, at times, recognises authors that would not be accommodated by romantic theories of authorial creativity because it can assert a property right allowing it to become dogmatic like the law. Barron also claims that “copyright law is a branch of property law, and the chief function of property law is to delineate the entities which may be objects of exclusive private control and identify the persons, whom those rights of control may be vested.” 52 This reflects the logical approach adopted by the law, as property law is particularly logical in comparison to the arts. Copyright law “assumes that “Art” manifests itself only in a determinate array of species such as painting and sculpture cannot accommodate any artistic gesture that is not realised in one or other of these forms.” 53 Barron continues asserting that it is this “blindness towards art that copyright law’s discriminatory and exclusionary potential resides.” 54 The laws blindness to “Art” is not a result of “deliberate aesthetic prejudice” but she claims it is merely a “by-product of copyright law’s pursuit of certainty, objectivity and closure.” 55 “Art and the making of Modern Copyright Law” L.Bently, “Copyright Law and the Claims of Art”; Intellectual Property Quarterly; Anne Barron 53 Ibid 54 ibid 55 ibid 51 52 11 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones Part 3. Modern Arts’ interplay with copyright. 3.1 Modern artistic practices 3.1.1 20th-century art displays more than stylistic diversity. Modern artists have made paintings not only with the use of traditional materials such as oil on canvas, but broadly of any material available to them.56 This innovation has led to developments that are even more radical: Conceptual Art,57 Performance Art movements,58 Appropriation Art,59 practices that expanded the definition of art60 to include not just physical objects but ideas and actions as well. 56 The practice can be traced back to the revolutionary, innovative modern practices of the Synthetic Cubist collages and constructions of Picasso and Georges Braque made from 1912 onwards. These works challenged the art world and the meaning of artistic works, these artists were the first to use the artistic technique of appropriating items from a non-art context into their work; real objects such as newspapers were included to represent themselves. Subsequent compositions such as Guitar, Newspaper, Glass and Bottle (1913) in which Picasso used newspaper clippings to create forms, became categorized as Synthetic Cubism. The two artists incorporated aspects of the “real world” into their canvases, breaking the mould of the previous pragmatic and dogmatic approaches to the visual arts, the typical two-dimensional artists representation, thereby, questioning the true meaning of art and creation. 57 Conceptual Art: An art form that developed in the mid-1960’s, in which the concept takes precedence over the actual object; http://encarta.msn.com/encyclopedia_7615060632/Conceptual _Art.html 58 Dramatic presentation by visual artists (as distinguished from theatre artists such as actors and dancers) before an audience, usually apart from a formal theatrical setting. (www.clevelandartandhistory.org/HTMLPages/Glossary.html) 59 To appropriate something involves taking possession of it. In the visual arts, the term appropriation often refers to the use of borrowed elements in the creation of new work. The borrowed elements include images, forms, or styles from art history or from popular culture, or materials and techniques from non-art contexts. Since the 1980’s the term has also referred more specifically to quoting the work of another artist to create a new work. The new work may or may not alter the original. Aspects of appropriation appear in nearly all areas of visual art history if one considers the basic act of making art as the borrowing of images or concepts from the surrounding world and re-interpreting them into artwork. Some might classify Leonardo da Vinci as an appropriation artist, because he used recombinant methods of appropriation, borrowing from sources as diverse as biology, mathematics, engineering and art, and then synthesising them into inventions and artworks. 60 Appropriation art was developed much further in the ready-mades by the French artist Marcel Duchamp (Marcel Duchamp (1887- 1968) A prolific artist, his greatest contribution to the history of art lies in his ability to question, admonish, critique, and playfully ridicule existing norms in order to transcend the status quo—he effectively sanctioned the role of the artist to do just that.) from 1915. The French artist exhibited everyday, mass-produced, utilitarian objects—including a bicycle wheel60. He combined coupled his visual assaults on “art” with verbal puns: Most notorious of these was Fountain (In 1917, he entered Fountain into the American Society of Independent Artist exhibition.) a man’s urinal signed, “R.Mutt” (or “armut” German for poverty) titled and presented on a pedestal. When the Jury at the 1917 Independents exhibition in New York rejected his urinal as not being art, in his defence it was stated that, “The only works of art America has given are her plumbing and her bridges.” (Comment by Beatrice Wood, sourced from www.arthistoryclub.com) The urinal appeared neither original nor rare, Duchamp’s “creativity” as an artist lies in the gesture of selecting the urinal as an art piece and displaying it in an artistic context. However, recent research has revealed the apparent urinal as non-standard, and even non-functional: Duchamp allegedly custom designed it along with his other supposed ready-mades. Duchamp also went so far as to use existing art in his work, 12 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones 3.2 Contemporary artistic practices: The impact of the modernist legal position 3.2.1 New artistic developments have revolutionised the innovative minds of the modern artist.61 They allow the artist to reach areas of new heights in creativity.62 Among the 20th century’s most important contributions to the history of art are: abstraction,63 the introduction of a wide range of new artistic techniques and materials, even the redefinition of the boundaries of art itself64. So, can they be offered the same level of protection as their creative ancestors or past icons? It seems not. The statutory precedence, the CDPA, does not provide for certain new creative techniques. This seems bizarre, as its aim surely is to initiate and promote innovation65, thereby protecting innovation. Furthermore, some contemporary artistic practices allow the artists to use previous artworks such as Appropriation Art, but copyright prevents this, impeding the progression of art movements. Deitch claimed that, “If these copyright laws had been applied from 1905 to 1975, we would not have modern art as we know it.”66 The CDPA is specific in its sub-classification of the “artistic work” in its accommodation for contemporary practices. It cannot permit, as appropriating an apparent copy of the Mona Lisa defaced by a drawn-on moustache, entitled, L.H.O.O.Q, this is a coarse French pun (When pronounced in French, “elle a chaud au cul” it means “She’s got a hot ass”.) Despite this the image of Mona Lisa does not exactly reproduce the original, but instead provides a subtly different copy modelled on Duchamp himself. 61 Later, in the 1930-1940’s the Surrealists and their poetic productions, criticised by Raymond Queneau as profitable “pseudo-philosophical-scientific-occult-marxist junk,” (Surrealism and the Visual Arts, Theory and Reception, Kim Grant: And this [Surrealist] manner of exalting the word “Poetic,” is this not an exemplary instance of the falsification that allows all sorts of merchandise to be presented under a brilliant term? . . . The great name of “Poetry” has been used to great profit in order to get rid of a lot of pseudo-philosophical-scientific-occult-marxist junk) also made extensive use of appropriation in collages and objects such as Salvador Dali’s Lobster Telephone. Meret Oppenheim’s Object (Luncheon in Fur) (1936) also incorporated “found” objects. These objects took on new meaning when combined with other unlikely and unsettling objects. Although, it has been speculated that what they defend, in sum, are the rights of poetry, freedom and fantasy. And, in truth, this is an old battle. (Maximilian Gauthier, source: Surrealism and the Visual Arts, Theory and Reception, Kim Grant) 62 In the late 1950’s appropriated images and objects appear extensively in the work of Jasper Johns with his use of the American dollar bill and in Pop artists, such as Andy Warhol. Controversial artistic techniques were adopted, these new forms of creating artistic works, and visual representations pushed forward a new concept in the art world, that of the Modern Artist. Most specifically in relation to certain American artists in the 1980’s, notably Sherrie Levine and the artists of the Neo-Geo group particularly Jeff Koons. 63 Art that does not imitate the appearance of things. 64 http://encarta.msn.com/encyclopedia 65 Comparatively, it is often claimed that the institution of copyright is fundamentally oriented towards the promotion of the arts, and in particular towards the protection of artists from unscrupulous pirates who--but for the copyright system--would exploit art for commercial gain and leave artists themselves to "starve in their garrets". Intellectual Property Quarterly, 2002, Article: Copyright and the Claims of Art, Anne Barron 66 Copyright, Borrowed Images and Appropriation Art: an Economic Approach” William Landes sourced from:“Copyright in the Cultural Industries” Edited by Ruth Towse 13 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones stated, installation art,67 video art,68 environmental art, mixed media works or conceptual art. Neither can the category of “art” in the CDPA permit the products of these practices. The effect of this taxonomic approach to defining the objects of copyright is certainly discriminatory, simply because the narrowness of the law’s classifications causes it to fail to reflect the diversity of contemporary, modern art.69 3.2.2 Sherrie Levine reproduced as her own work other works of art, through photography, including paintings of the renowned Impressionist Claude Monet. Her intention was to create a novel situation, and accordingly a new meaning or set of meanings for a recognizable image. Modern art raises questions of originality, authenticity and authorship; belonging to the long modernist tradition of art questioning the nature or definition of art itself. Modern artists’ works controversialise the theory of “art” and what is to be protected by copyright; they allow for the rejected voices of the modernist vision to be noticed. 3.2.3 In particular, two Modern artists, Levine and Koons radically confront the modernist conception of art; Levine from a feminist position, Koons as a critic of the distinction between art and commodity culture. Their works challenge the distinctions that underlie artistic copyright providing an appraisal of it. Their artistic practices interrogate, stretch and reinvent the distinctions between art, industry and home and, in this context, ‘their works help define or identify wider structural transformations in our social, economic and political context.’70 3.2.4 The main dominant conception of art utilised by the courts is based upon a romantic property right 71 whereby an artistic work is perceived as the natural embodiment of imagination, projecting the personality of its creator. Copyright protects and maintains the original, intimate connection between a work and an author. It determines the significance and essence of a work with reference to its birth, 67 Where the art is defined primarily by its spatial location and context rather than by the materials that constitute it. 68 Where the use of the video, an essentially time-based medium, is apt to suggest refusal of the instantaneity or simultaneity celebrated by Modernist critics (such as Fried.) 69 “Copyright and the Claims of Art,” Intellectual Property Quarterly. Anne Barron 70 “Copyright, the paternity of artistic works and the challenge posed by postmodern artists.” Kathy Bowerey, Lecturer in Law, Macquarie University 71 “Copyright and the Claims of Art,” Intellectual Property Quarterly. Anne Barron 14 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones rather than with reference to its locality or purpose in society. Copyright protects against copying but not independent duplication72. Copyright insists that we pay homage to the forebear of a work before we can interact with it, albeit in the form of a licence to use the work and payment for that privilege.73 It is clear that there is an emerging rivalry and distinction with the different views of copyright by both the art74; for example, with the use of photography, and legal worlds; in particular with reference to public economics and private issues regarding the re-production of the copyrighted work. In addition, the developing digital world75 has opened new areas concerning the re-productions of artistic works and impact of artist’s protection rights within the ‘art world.’76 3.2.5 In order to analyse in detail the branches of the art world, it has become crucial for art theorists to take into account the legal dimension, in particular the impact of copyright law on these art-related practices.77 Legal norms and decisions provide the binding framework of social institutions in modern society.78 Being the result of historical experience, ‘they bear the traces of previous conflicts;’79 they lay the tracks 72 The Arts and Humanity in Public Life: Copyright Protection and Appropriation Art, by William M. Landes 73 Copyright, the paternity of artistic works and the challenge posed by postmodern artists. Kathy Bowerey, Lecturer in Law, Macquarie University. 74 Photography is a good example of the limited success of copyright in promoting a multimedia marketplace. Although photographs are a powerfully expressive medium for the representation of knowledge, it is very difficult for the average person to gain legal permission to reuse a photographic image. Copyright and Fair Use in the Digital Age, Q&A with Peter Lyman, By Educom Review Staff. 75 Digital art is the apotheosis of art in the age of mechanical reproduction. The very distinction between original and copy becomes meaningless in a digital world - there the work exists only as a copy. And yet, artists, like the rest of us, remain uncertain as to whether the new information universe is merely an impoverished shadow of some other, more corporeal reality. Daniel. Pinchbeck, "State of the Art." Wired 2.12 (December 1994): 206-8. 76 This clique, whose very exclusivity defies the expansive name ("the art world") that it bears, expressed only condescension toward "computer art" up until the end of the 1980s, when awareness dawned that the growth of digitally-based media may in some way upset the structure of the museum and gallery system itself. "The art world is scared to death of this stuff," says Laura Trippi, a curator at the New Museum of Contemporary Art, a SoHo establishment that showcases the cutting-edge in artists and ideas. "We are seeing a breakdown of the art object which reflects the fact that the field of fine art is itself breaking down." Daniel. Pinchbeck, "State of the Art." Wired 2.12 (December 1994): 206-8. 6 German Law Journal No. 12 (1 December 2005) – Copyright & Art By Eberhard Ortland and Reinhold Schmucker 78 See Niklas Luhmann, Das Recht der Gesellschaft (1993). Sourced from: 6 German Law Journal No. 12 (1 December 2005) – Copyright & Art By Eberhard Ortland and Reinhold Schmucker 79 For the earlier development of German author's rights law this was shown by Ludwig Gieseke, Vom Privileg zum Urheberrecht. Die Entwicklung des Urheberrechts in Deutschland bis 1845 (1995) 77 15 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones that most of us follow up most of the time, even in the art world, where the basic rule of thumb is to try to do something extraordinary. 3.3 Moral rights of the author 3.3.1 Looking at the legal dimension and impact of copyright law it is clear that there remains a profound difference in the treatment of art within the legal context compared to intellectual property law.80 Contentious issues involving author’s rights, insofar as to include their “moral rights” such as the authoritative control over the integrity of a work of authorship has gained belated recognition81 in the U.K.82 The CDPA recognises them in line with the Berne Convention. The impact of the different regulations on the legal status of art and the consequences they bear for the actual conditions of the production, distribution and appreciation of art has largely been neglected in critical contestation. Economic factors are a consequence for the author to insist in maintaining his enforcement of copyright. To be sure, some original works will still be created even in the absence of copyright protection.83 3.3.2 Interestingly, in the UK, copyright primarily is interested only in protecting the rights of the ‘owner’84 and not of the ‘creator.’ Barron asserts that it is “the work, rather than the author, that has constituted the key site of intersection between copyright, art and art theory, because it is the manner in which copyright law defines the work rather the manner in which it defines the author that exposes the affinities between the discourses of copyright law and the aesthetic theory most vividly.”85 Sourced from: 6 German Law Journal No. 12 (1 December 2005) – Copyright & Art By Eberhard Ortland and Reinhold Schmucker 80 In the course of efforts towards an international harmonization of intellectual property law, profound differences in the legal treatment of art — in particular between the Anglo-American traditions of common law and some continental European civil law jurisdictions — have come to the fore. source: 6 German Law Journal No. 12 (1 December 2005) – Copyright & Art By Eberhard Ortland and Reinhold Schmucker 81 “Copyright and the Claims of Art” Intellectual Property Quarterly, Anne Barron 82 “Moral Rights” are covered by Chapter 4 of the CDPA ss77-87. Further, moral rights do not exist unless they have been asserted; it is possible to waive moral rights ‘…creators may use contract law or other private enforcement means to discourage copying. But given the speed, low cost of copying and the difficulty of employing private measures for widely distributed works, the number of new works created will be significantly reduced in the absence of any copyright protection.’ The Arts and Humanity in Public Life: Copyright Protection and Appropriation Art, by William M. Landes 83 84 85 This might be due to purely economic factors. ibid 16 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones Copyright stringently attaches itself to proprietary rights; fundamentally it is committed to the ‘logic of property.’86 3.3.3 The “Moral rights” provisions do recognise, at a limitation, the ‘creator’ of a work as having a “continuing interest that the work is treated with respect,’ 87 despite perhaps their economic interest already having been transferred once copyright is granted. 3.4 Fair dealing 3.4.1 Lord Denning M.R. stated, “It is impossible to define “fair dealing”. It is a question of degree. You must first consider the number and extent of quotations and extracts. Are they altogether too many and too long to be fair? Then you must consider the use made of them.”88 The fair dealing defence allows89 limited use of the copyrighted work for the purpose of research, private study,90 criticism, review and news reporting.91 It is a necessity of modern visual practices to do this kind of copying in order to create their works. The law does not,92 allow ‘copies’ to be made of similar works, limiting the development of the modern practices. 3.5 Expression Vs. Ideas – copyrights ideas or arts ideas? 3.5.1 “The distinction between expression and ideas…needs to be handled with care. What does it mean? It all depends on what you mean by ‘ideas’.”93 Lord Hoffman’s reiterates the controversial statutory references to the copyright of certain artistic works. Definitions do vary. There is a subtle margin between an expression and an idea. Plainly, there can be no copyright in an idea which is merely in the head, which 86 “Copyright and the Claims of Art” Intellectual Property Quarterly, Anne Barron 87 Chapter 4 of the CDPA ss77-87 Hubbard and Another v. Vosper and Another [1971] CA 2 Q.B. 89 s28 CDPA 1988 Sets out the permitted acts. 90 s29 (1) CDPA 1988: Fair dealing with a literary, dramatic, musical or artistic work for the purposes of research for a non-commercial purpose does not infringe the any copyright in the work provided that it is accompanied by a sufficient acknowledgement. 91 s30 (1) CDPA 1988: Fair dealing with a work for the purpose of criticism or review, of that or another work or of a performance of a work, does not infringe any copyright in the work provided that it is accompanied by a sufficient acknowledgement and provided that the work has been made available to the public. 92 (because of infringement purposes) If a substantial amount element of the work is used of the copyrighted work then the work has been infringed according to the requirements in s16 of the CDPA 1988. This can be evidenced in Williamson Music Ltd. v. The Pearson Partnership Ltd. [1987] F.S.R. 97 93 Article: Ideas Vs. Expression 88 17 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones has not been expressed in copyrightable form, as a literary, dramatic, musical or artistic work94. It is in this that the law attempts to strike down the perplexity by the exhaustive list specified in s1. ‘Copyright law fragments this object into an elaborate list of species and types.’95 Clearly ideas, which are ‘in the head’ as it were, cannot possibly be traced or pragmatically found whereas an expression can be physically seen and is tangible to the senses.96 It is precisely this issue which reveals the stark difference between the art and legal worlds. The art world has the ability to fantasise, be boundless and infinite in its process, whereas the law is strictly pragmatic and dogmatic in its approach to dealing with issues. Clearly, protecting ideas would involve substantial administrative costs in defining and staking out the boundaries between original and old ideas.97 Comparatively, every element in the expression of an artistic work, essentially, is the expression of an idea of the author or artist. “It represents her choice to paint stripes rather than polka dots, flowers rather than tadpoles, use one colour and brush technique rather than another, and so on.”98 Ironically it is the expression of these ideas which are in fact protected. 3.5.2 As a matter of rhetoric, copyright has allied itself with theories of ‘genius, creativity and culture.’99 The life of the law is not logic, there is no test of talent or genius so it does not prevent the resonance of those ideas from influencing the rhetoric which sustains intellectual property doctrine as a whole.100 However, copyright has often failed these concepts.101 An example of this, at the general level, 94 Article: Ideas Vs. Expression “Copyright and the Claims of Art” Intellectual Property Quarterly, Anne Barron 96 This concept is explored further in “Man and His Symbols” C.J.Jung (1964) “…part of the unconscious consists of a multitude of temporarily obscured thoughts, impressions, and images that, in spite of being lost, continue to influence our conscious minds.” 97 Copyright protects expression but not ideas. Protecting ideas would involve substantial administrative costs in defining and staking out the boundaries between original and old ideas. Drawing boundaries and erecting fences is much more costly for intangible than tangible property. In addition, most original ideas in copyrighted works are trivial and involve small expenditures relative to the cost of expressing them. Hence, the added incentive benefits from protecting ideas are likely to be swamped by the resulting access costs. The Arts and Humanity in Public Life: Copyright Protection and Appropriation Art, by William M. Landes 98 Article: Ideas Vs. Expression; reference: Designers Guild Ltd. V. Russel Williams (Textiles) Ltd [2000] 1 W.L.R. 2416 (U.K.: House of Lords) 99 Copyrights Commodification of Creativity; Fiona Macmillan 100 Waldron, From Authors to Copiers: Individual Rights & Social Values in Intellectual Property (1993) 69 Chicago-Kent Law Review 841, 853. 101 Macmillan, Copyright & Culture: A Perspective on Corporate Power (1998) 10 Media & Arts Law Review 71. 95 18 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones might be the very low threshold of the originality requirement102 in relation to literary, dramatic, musical, and artistic works.103 Landes comments that, “its purpose is to save administration costs by screening out works that would be created even without copyright protection.”104 It is moderately apparent that the content of this condition, as cited by case law,105 derived from concerns that copyright should confer a monopoly over the form of, rather than the ideas in a work and, accordingly, the notion of originality attached itself to differences in form106. Copyright law has been left in a situation where it grants monopoly protection to works that have little to do with any accepted notions of creativity.107 3.5.3 ‘The modern artist asserts to reproduce by himself, the genuine artistic creation being segregated from and elevated above illegitimate creations,’108 by the copyright regime. Copyright suggests that the products that lack an assertion of inventive activity are worthless. It appeals to a rigid separation between the “public” space of art and the “private” realms of industry and the home.109 102 Andy Warhol lampooned the idea of originality itself with his Brillo soap-pad box and Campbell Soup paintings, substituting an impersonal, mass-produced aesthetic for the artist's individual "style." Yet the art market co-opted their efforts: ultimately all of their pieces could still be sold as originals or collectibles to museums or private patrons. Daniel. Pinchbeck, "State of the Art." Wired 2.12 (December 1994): 206-8. 103 Macmillan Patfield, Legal Policy and the Limits of Literary Copyright in Parrinder & Chernaik (eds), Textual Monopolies: Literary Copyright and the Public Domain (1997), 113, 118-121 104 “Copyright, Borrowed Images and Appropriation Art: an Economic Approach.” William Landes sourced: “Copyright in the Cultural Industries,” Edited by Ruth Towse. 105 University of London Press v University Tutorial Press (1916) 2 Ch 601, 608 per Peterson J 106 Chartier, Figures of the Author in Sherman & Strowel (eds), Of Authors & Origins: Essays on Copyright Law (1994), 15. 107 Norowzian v Arks Ltd (No 2) [2000] FSR 363 (CA) 108 which includes both father-less commodities and the products of women's labour, Copyright, the paternity of artistic works and the challenge posed by post-modern artists. Kathy Bowerey, Lecturer in Law, Macquarie University 109 Copyright, the paternity of artistic works and the challenge posed by postmodern artists. Kathy Bowerey, Lecturer in Law, Macquarie University 19 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones Part 4 Examples of Copyright and Modern Artistic practices. 4.1 Sherrie Levine: Critical content of her work 4.1.1 Sherrie Levine110 is a feminist artist who confronts the dogma of modernism by revealing the historical identity of the concepts of originality and authorship. Through her use of image appropriation111 she uses famous original artworks, makes new versions of them through the use of re-photographing112 them and placing them in different contexts, as ‘original art.’113 Levine mainly uses works by 20th century eminent male artists.114 Her main medium is photography115 which is particularly appropriate for the deconstruction of “art”. Photography as ‘art’ operates with a high degree of imagination, in terms of the real conditions of its production and in terms of its history116. ‘Mediums that are inherently multiple- like photography- test the notion 110 Levine began exhibiting and performing works in New York in the early 1970's. Her participation in the 1977 Pictures exhibition at the Artist's Space, New York generated mainstream critical attention and in that sense signified the "arrival" of post-modern artistic practices. 111 . “Thus, when Sherrie Levine appropriates-literally takes-Walker Evans's photographs of the rural poor or, perhaps more pertinently, Edward Weston's photographs of his son Neil posed as a classical Greek torso, is she simply dramatizing the diminished possibilities for creativity in an image-saturated culture, as is often repeated? Or is her refusal of authorship not in fact a refusal of the role of creator as "father" of his work, of the paternal rights assigned to the author by law? (This reading of Levine's strategies is supported by the fact that the images she appropriates are invariably images of the Other: women, nature, children, the poor, the insane....) Levine's disrespect for paternal authority suggests that her activity is less one of appropriation: she expropriates the appropriators." From Craig Owens' "The Discourse of Others: Feminists and Postmodernism" 112 To the degree that the various sources and authors of “quoted texts” are left intact and fully identifiable in truly contemporary montage, the viewer encounters a decentralized text that completes itself through his or her reading and comparison of the original and subsequent layers of meaning that the text/image has acquired. B. Buchloh, “Allegorical Procedures: Appropriation and Montage in Contemporary Art”, in (1982) Artforum, No 1. 113 So persuasively did Levine’s project insist on the inadequacy of traditional formal and iconographical methods of analysis in deciphering its meaning few people even bothered to look inside the frames to consider what she was rephotographing. Pleasant though it was to be in the room with the photographs that comprised After Walker Evans it did seem embarrassing to be caught looking at them too closely. As initiates had concluded, the meaning of Levine’s curiously covert art had to lie elsewhere beyond the frames of these pictures, perhaps in the circumstances of their exhibition. D. Deitcher, “Sherrie Levine: Rules of the Game”, in Sherrie Levine 114 to emphasize the absence of women in the art world at that time. 115 Instead of taking photographs of trees or nudes I take photographs of photographs. I choose pictures that manifest the desire that nature and culture provide us with a sense of order and meaning . . . S. Levine as quoted in D. Deitcher, “Sherrie Levine: Rules of the Game”. 116 The photographic image partakes more of the nature of mosaic than of a drawing or painting. It contains no lines in the painter’s sense, but is entirely made up of tiny particles. The extreme fineness of these particles gives a special tension to the image, and when that tension is destroyed—by the intrusion of handwork, by too great enlargement, by printing on rough surface, etc.—the integrity of the photograph is destroyed. (Weston 1980: 169-78) The Photographical Turn: www.forart.no/kroksnes_1/kroksnes_1.html 20 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones of authenticity- for to ask for the ‘authentic’ print makes no sense- there are only multiples in the absence of an original.’117 . 4.1.2 Levine generates a freedom for her art by deduction118, by taking away the artistic subject matter from her work by exhibiting in its place another “original artist.” “I’m interested in the way that negation implies its own affirmation”119 Her ability to re-capture the ‘original’ artwork defies the dogma of copyright. ‘It involves the presentation of an event in such a manner and at such a distance that it is apprehended as representation- representation not as re-presentation of that which is prior, but as the unavoidable condition of intelligibility of even that which is present.’120 4.1.3 Through the use of the ‘original’ work, and using her ability to manipulate it into her own works,121 Levine essentially is re-asserting the work of the artist, establishing it in a manner which affirms their uniqueness similarly followed previous artistic customs. This method openly clashes with copyright. Copyright law promptly restores the images of the son to its paternal creator.122 4.1.4 In, After Ed Weston123[see Insert: Figure 1 and Insert: Figure 2], according to copyright law, the images belong to Weston,124 or now to the Weston estate. Crimp asserts, “I think, to be fair, however, we might just as well give them to Praxiteles, for if it is the image that can be owned, then surely these belong to classical sculpture, 117 R. Krauss: sourced from : Copyright, the paternity of artistic works and the challenge posed by postmodern artists. Kathy Bowrey 118 This may sometimes be referred to as ‘subtraction’. 119 as quoted in “The Anxiety of Influence - Head On. A conversation between Sherrie Levine and Jeanne Siegal” in Sherrie Levine, ( Zurich: Kunsthalle, 1992) 120 D. Crimp, “The Photographic Activity of Postmodernism”, (1980) 15 October 91 at 99. 121 These images instil an uneasiness in the viewer through the artist's intervention of authorship: "it did seem embarrassing to be caught looking at these pictures too closely. You felt that the meaning of Levine's curiously covert art had to lie elsewhere, perhaps in the circumstances of its exhibition rather than in the images themselves.” Sherrie Levine: Appropriation and Copyright Werner Hammerstingl, 1998. www.olinda.com/VC/lectures/Levine_page_1.htm 122 Copyright, the paternity of artistic works and the challenge posed by post-modern artists. Kathy Bowrey 123 After Ed Weston, 1980 For a visual comparison, see [Insert: Figure 1 and Figure 2: page 25] 124 Thus, when Sherrie Levine appropriates-literally takes-Walker Evans's photographs of the rural poor or, perhaps more pertinently, Edward Weston's photographs of his son Neil posed as a classical Greek torso, is she simply dramatizing the diminished possibilities for creativity in an image-saturated culture, as is often repeated? Or is her refusal of authorship not in fact a refusal of the role of creator as "father" of his work, of the paternal rights assigned to the author by law? Craig Owens' "The Discourse of Others: Feminists and Postmodernism" 21 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones which would put them in the public domain.125” The question thus is raised, where do artist get their original ideas from?126 They are influenced and inclined to use works by previous artists, so paternity issues become conflicting. The representation already existed ‘in the world,’ these artists are merely re-representing them in their own individual manner,127 so copyright and the ‘original’ become inaccurate and confusing. ‘The priori Weston had in mind was not really in his mind at all; it was in the world, and Weston only copied it.’128 Thus, Levine is free to reproduce the ideas present in such works, but she cannot appropriate the very expression of those ideas. It is this notion which is protected by the law. It is impossible for her to ‘appropriate’ the way in which Weston had depicted or expressed his work. But she is allowed to use his ideas as these are not protected by copyright. 4.1.5 It seems that the actual expression is not in fact ‘original’ at all but perhaps an unconscious myth. A myth which copyright rigorously allies itself with in order to maintain a command over reality.129 4.2 Jeff Koons: Critical Content of his Work. 4.2.1 Comparatively, Jeff Koons’130 use of appropriation131 is significantly different to Levines. They equally examine the ideals of art and industry as a notion, 125 from Douglas Crimp, The Photographic Activity of Postmodernism published in October, issue #15 (Winter 1980) sourced: http://www.artnotart.com/sherrielevine/crimpweston.html 126 For further discussion, see, “Man and His Symbols.” C.J.Jung (1964) 127 Levine comments “... artists worry about the power of the past and its representations. ... Finding a new way to express this old concern is a task fraught with contradiction. We are accused of irony when the concern is expressed and nostalgia when it is denied.... I feel my pieces are most successful when they function as membranes permeable from both sides so that there is an easy flow between an imaginary past and an imaginary future, between my history and yours.” Arts Magazine, February 1986. Not Painting: The New Work Of Sherrie Levine. www.artonart.com 128 from Douglas Crimp, The Photographic Activity of Postmodernism published in October, issue #15 (Winter 1980) sourced: http://www.artnotart.com/sherrielevine/crimpweston.html 129 The concept of style is a product of the way style is conceived as having been generated: that is, collectively and unconsciously… R. Krauss, The Originality of the Avant Garde and Other Modernist Myths 130 Koons' installations were exhibited in the early 1980's in New York, and in 1986 art critics develop the concept of "Neo-Geo" for his genre of post-modern works. In distinction to the "Pictures" artists, who appropriated imagery questioning their own position as producers of art, the "Neo-Geo" artists utilised objects or commodity sculpture, complicit in a process of producing seductive, bourgeois objects. 131 The Pictures artists have been involved in questioning their own position as producers of art in relation to the mythic baggage of subjectivity and individuality, of which they have become acutely self-conscious. There has been a shift in the activities of the new group of artist in that there is a renewed interest in locating one’s desire, by which I mean one’s own taking pleasure in objects and commodities, which includes what we call works of art. There is a stronger sense of being complicit with the production of desire, what we traditionally call beautiful seductive objects, then being 22 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones acknowledging the isolation of ‘art’ from the masses. Koons uses an approach to create his works through ‘Kitsch,’132 attempting to unite art and popular culture, aiming at appealing to a broader audience. 4.2.2 This method becomes arduous in relation to the role of copyright. It implicates that despite these works thriving in society and being appreciated by law, they still involve original art works because they are ‘art.’ They clearly have a specific author. Koons v Rogers133 or the String of Puppies case [see Insert Figure 3] he created a sculpture on the basis of a photograph of a couple holding seven puppies; he failed to escape copyright infringement on the basis of the fair dealing defence134. Koons argued he was entitled to protection by the doctrine on the understanding that his work was a parody135 for the purpose of criticising the triteness of popular culture images. But the ‘fair use’ defence only applies where the infringing work has used a copyright work for the purpose of criticising that actual copyright work, not where it has been used for the purpose of criticising society in general. The fair use doctrine did not entitle Koons to engage in an act of cultural pastiche and parody is of concern if one thinks that copyright law should be about promotion of cultural activity and diversity.136 It appears that it is the intellectual commons137 which are failing to be protected by copyright: being postmodernist products such as pastiche or parody. As a result these practices can be saved by the use of defences such as fair use or fair dealing rules. Development and diversification cannot possibly occur if the intellectual commons138 are not safeguarded. Copyrights failure to secure the commons may mean that it has not supported creativity and culture at a fundamental level.139 It seems that copyright is more ready to protect the economic interests of culture. positioned somewhere outside of it. In this sense the idea of criticality in art is also changing. H. Steinbach, as quoted in “Flash Art Panel. From Criticism to Complicity”, in (1986) 132 Kitsch: garish, tasteless, or sentimental art. Concise Oxford English Dictionary, Tenth Edition, Revised. Edited by Judy Pearsall 133 Rogers v Koons, 960 F 2d 301 (2d Cir), cert denied, 113 S Ct 365 (1992) For visual comparison, see [Insert: Figure 3] page 26 134 See para: 3.4.1 (Statutory reference in footnotes: 62, 63, 64, 65, 66) 135 Parody: Is permitted for the purpose of satire, it has been closely linked to the ‘Fair use’ defence. 136 Copyrights Commodification of Creativity, Fiona Macmillan 137 Drahos, A Philosophy of Intellectual Property Law.1996 138 It is the intellectual commons that enabled Newton to say that he stood on the shoulders of giants, because his work depended on the ideas of the scientists and mathematicians who came before him. http://www.saint-andre.com/journal/2002-01-03.html 139 Copyrights Commodification of Creativity, Fiona Macmillan 23 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones 4.2.3 Koons deliberately and clearly reproduced the original work of Rogers according to the Law. However, in the art world, Koons is simply expressing his own impression of Rogers’ work, by essentially recreating it in his personal way. The motivation for this case is weighted with the appropriation aspect but with greater bearing on the economical impact of the original artist. In this sense, copyright is merely serving the function by protecting the economical interests of the original artist.140 Koons stated: “The way I look at it is that all visual imagery should be available to the artist . . . When visual imagery gets copyrighted, it is taking away a vocabulary not only from the artist but the total public.” 4.2.4 Evidently, copyright restricts any kind of physical use of artistic works; providing a hindrance to developing modernist artistic techniques. Koons’s radical141 copyright stance suggests, ‘the value of the object arises as an innate property of things, disconnected from any work, in any of its dimensions.’142 140 It prohibits any kind of recreation of that particular work. Yet he relies on fame to promote his works. It is this method which perhaps makes his practice immoral; he is expressly relying upon the controversy of his works to guarantee recognition. 142 Copyright, the paternity of artistic works and the challenge posed by post-modern artists. Kathy Bowrey 141 24 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones [Insert] Figure 1: Edward Weston, Nude 1925143 [Insert] Figure 2: Sherrie Levine, After Ed Weston, 1981, untitled144 143 www.edward-weston.com 25 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones [Insert] Figure 3: Art Rogers, Photograph, Puppies; Jeff Koons, Seven Puppies 1988 (wood painted sculpture)145 Art Rogers Photograph: Puppies 1980 144 145 Jeff Koons Wood painted sculpture: String of Puppies 1998 www.forart.no/kroksnes_1/kroksnes_1.html www.artnet.com 26 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones Part 5 The Modern Artist can he and his practices be protected? 5.1 Conclusion. 5.1.1 The current ideas of copyright restrain and defy the expansion and growth of modern artistic practices. The law is successful in this role as it is complicit in maintaining a function for art that is of questionable contemporary relevance. This undermines the need for law to recognize its foundational role in structuring and interacting with social relations and to acknowledge the need for sensitivity to changes in how people perceive, interrogate, and use/abuse artistic works.146 That copyright law cannot accommodate whole swathes of contemporary artistic production under its protective umbrella is clear.147 The legal system cannot generate respect for copyright law by simply resisting, redefining or ignoring changes in the function of art. Copyright law must be responsive to the broader context of these challenges. Especially given that copyright tends to be justified as an instrument for encouraging the progress of art. 5.1.2 Levine and Koons are exploring these areas148. The conflict with the issues of copyright appears to be generating innovative artistic genres. It is exactly these genres which are breaking down the traditional classification of painting, which the legal world had been so comfortable with.149 Art is incorporating many of the ‘new media’ 146 Sherrie Levine's enchantment with modernism can return us to Kant's text—not to illustrate, because its complexities lie beyond illustration—but in order that we might read it, might reinstruct ourselves or reinscribe ourselves within it, perhaps altering our destination. This we can call her deconstruction of the modernist frame; it is not quite what we would mean if we were to speak of a demystification of the frame with all that would promise of deliverance from it. Arts Magazine, February 1986. Not Painting: The New Work Of Sherrie Levine. www.artonart.com 147 “Copyright and the Claims of Art” Intellectual Property Quarterly, Anne Barron 148 They are not isolated examples. For example, the New York “painter” Mark Kostabi also claims authorship over art which is created by other artists whom he pays. 149 An example of the stark difference, as a modern artist, in Levine motivation: “Certainly the best thing in life is ordinary sexual love. But we find unsanctioned sexual activity like unsanctioned violence, frightening as well as exhilarating, because without manners or form, it yields no meaning or hope.” Here we can see that her aim is to shock so that she reveals the problematic situation with the modern artistic perceptions and the law. “It has no stake in the future. Reluctant moralists, we make art that suggests our simultaneous longing for anarchy and order to have nothing and everything. An uneasy peace is made between the reassuring mythologies society and culture provide and our wish to see ourselves as free agents. The very best in art makes public our private anguish in the face of this ineluctable conflict. We want images and stories which present us with ideals but at the same time are not innocent of the other side of the coin our desire to have no ideals, no fetters whatsoever We aspire to the best of both worlds.” Sherrie Levine: Appropriation and Copyright Werner Hammerstingl, 1998. www.olinda.com/VC/lectures/Levine_page_1.htm 27 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones types which rely upon such practices as digital sampling such as “Computer art” and “sound sculpture”. These new art genres are no longer skill or practice related but more conceptually defined150 confronting copyright. 5.1.3 Levine and Koons represents two alike, yet dissimilar, post-modern interventions testing the security of the paternity of artistic works by the system of copyright. The approaches are similar in that both acknowledge the foundational role law plays in structuring and interacting with social relations. However they are radically apart in their response to this. 5.1.4 Levine’s tactic challenges the relationship between art and copyright law through revealing the traditional151 and theoretical relevance of this front. She infringes the copyright of others152 liberating the principles of "art" and "copyright " to scrutiny.153 Her legacy is that she questions, re-positioned issues around authorship and the original in artistic practice.154 ‘Koons, whilst changing the function of art, does not lead to a changing function for law, being that his “no law” stance retains a timeless position for law in its relationship with society. His art aspires to dominate others, to the extent it can move beyond critical dialogue into charisma it embodies totalitarianism.’155 Koons is asserting the impenetrability of copyright law with the multiplicity in artistic practice; else the problem being that Modernism needs to be condensed in its variety. 5.1.5 The presence of such artists in the mainstream highlights this problem, reaffirming societal and artistic change. The law needs to change to accommodate this, or the modern artist has no choice but to accept that copyright is apart of the 150 They are not specifically traditionally art insofar which is recognised by copyright. Levine's work has been ever more explicitly oriented not to exhaustion but to desire and its historical situation Arts Magazine, February 1986. Not Painting: The New Work Of Sherrie Levine. www.artonart.com 152 even though to date she has been able to negotiate around litigation. 153 she moves toward restoring a “public” function for art, in the sense that she makes a space for philosophical questioning concerning “who we are” possible. 154 This legacy is important to explore as the appropriated image and the pastiche image is so central in today’s art and commercial practice especially. Sherrie Levine: Appropriation and Copyright Werner Hammerstingl, 1998. www.olinda.com/VC/lectures/Levine_page_1.htm 151 155 Copyright, the paternity of artistic works and the challenge posed by post-modern artists. Kathy Bowrey 28 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones environment in which they work in, so are thus limited in their practice as a result of its obstinacy. 29 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones Part 6 BIBLIOGRAPHY Cited Articles/Papers: “A Philosophy of Intellectual Property Law.” Drahos, 1996 “Copyright & Culture: A Perspective on Corporate Power.” Macmillan, (1998) 10 Media & Arts Law Review 71. “Copyright Law and the Claims of Art.’ Anne Barron, Intellectual Property Quarterly 4 (2002) “Copyrights Commodification of Creativity” Fiona Macmillan “Culture Club” The Gazette, Art and the Law, 23rd June2005 “Flash Art Panel. From Criticism to Complicity” H. Steinbach (1986) “From Authors to Copiers: Individual Rights & Social Values in Intellectual Property.” Waldron (1993) 69 Chicago-Kent Law Review 841, 853. “From Work to Text” R. Barthes, in “Image, Music, Text,” translated by S. Heath, New York: Noonday Press, 1977 “Ideas Vs. Expression” From Principles of Copyright, Cases and Materials, World Intellectual Property Organisation, 2002 “Legal Policy and the Limits of Literary Copyright.” Macmillan Patfield, in Parrinder & Chernaik (eds), “Textual Monopolies: Literary Copyright and the Public Domain” (1997), 113, 118-121 “Man and His Symbols” C.J.Jung (1964) “Of Authors & Origins: Essays on Copyright Law.” (1994) Chartier, Figures of the Author in Sherman & Strowel (eds) “Sherrie Levine: Rules of the Game” D. Deitcher, “State of the Art.“ Daniel. Pinchbeck (December 1994): 206-8 “The Anxiety of Influence - Head On. A conversation between Sherrie Levine and Jeanne Siegal” in Sherrie Levine, ( Zurich: Kunsthalle, 1992) “The Artist as an Economic Actor in the Art Market” – Rosenblum, B. in (1985) Balfe, J. H. & Wyszomiriski, M. J. (eds.) “Art, Ideology and Politics” “The Arts and Humanity in Public Life: Copyright Protection and Appropriation Art” William M. Landes 30 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones “The Birth and Death of the Viewer” T. Crow, in Discussions in Contemporary Culture. Number One, edited by H. Foster, (Seattle: Bay Press, 1987) at 3. “The Discourse of Others: Feminists and Postmodernism” Craig Owens “The End of Art Theory” V. Burgin, (London: Macmillan, 1986) “The Mirror and the Lamp: Romantic Theory and the Critical Tradition” M.H. Abrams, (London: Oxford University Press, 1971) “The Originality of the Avant Garde and Other Modernist Myths.” R. Krauss, Cited Articles/Papers from Websites/ Electronic Sources: “Art and the making of Modern Copyright Law” L.Bently, in D.Mclean and K.Schubert, Dear Images: Art, Copyright and Culture, (London:/CA/Ridinghouse, 2002) cipil.law.cam.ac.uk/publications/articles.php Arts Magazine, February 1986. Not Painting: The New Work Of Sherrie Levine. www.artonart.com Arts Magazine, February 1986. Not Painting: The New Work Of Sherrie Levine. www.artonart.com B. Buchloh, “Allegorical Procedures: Appropriation and Montage in Contemporary Art”, in (1982) Artforum, No 1. www.forart.no/kroksnes_1/kroksnes_1.html “Copyright and Art” Eberhard Ortland and Reinhold Schmucker, German Law Journal no.12 (1st December 2005) www.germanlawjournal.com/article.php?id=676 Copyright and Fair Use in the Digital Age, Q&A with Peter Lyman, By Educom Review Staff. www.educause.edu/pub/er/ review/reviewarticles/30132.html Copyright, the paternity of artistic works and the challenge posed by postmodern artists. Kathy Bowerey, Lecturer in Law, Macquarie University www.chickenfish.cc/copy/Publications/Paternity.pdf Douglas Crimp, The Photographic Activity of Postmodernism published in October, issue #15 (Winter 1980) sourced: www.artnotart.com/sherrielevine/crimpweston.html “Feminism, Aestheticism and the Limits of Law” Anne Barron, Feminist Legal Studies 8, no.3 (2000) www.lse.ac.uk/people/a.barron@lse.ac.uk/publications.htm Sherrie Levine: Appropriation and Copyright Werner Hammerstingl, 1998. www.olinda.com/VC/lectures/Levine_page_1.htm Sherrie Levine: Appropriation and Copyright Werner Hammerstingl, 1998. www.olinda.com/VC/lectures/Levine_page_1.htm 31 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones “The Economic Structure of Intellectual Property Law” William M Landes and Richard A Posner. www.hup.harvard.edu/catalog/LANECI.html The Photographical Turn: www.forart.no/kroksnes_1/kroksnes_1.html Other Cited Websites: www.artnet.com www.artnotart.com/sherrielevine/crimpweston.html www.artnotart.com/sherrielevine/crimpweston.html www.artonart.com www.clevelandartandhistory.org/HTMLPages/Glossary.html www.educause.edu/pub/er/review/reviewarticles/30132.html www.edward-weston.com http://encarta.msn.com/encyclopedia http://encarta.msn.com/encyclopedia_7615060632/Conceptual _Art.html www.forart.no/kroksnes_1/kroksnes_1.html www.forart.no/kroksnes_1/kroksnes_1.html www.olinda.com/VC/lectures/Levine_page_1.htm www.olinda.com/VC/lectures/Levine_page_1.htm www.saint-andre.com/journal/2002-01-03.html www.worldimages.com/art_glossary.php Cited Texts: “Art and Copyright” Simon Stokes Concise Oxford English Dictionary, Tenth Edition, Revised, Edited by Judy Pearsall “Copyright in the Cultural Industries” Ruth Towse “Court Culture and the Origins of a Royalist Tradition in Early Stuart England.” R. M. Smuts. 32 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones “Intellectual Property Law Statutes” Blackstones 7th Edition “Media, Technology and the Copyright” Michael A Einhorn “Surrealism and the Visual Arts, Theory and Reception.” Kim Grant “The Modern Law of Copyrights” Laddie, H. et al, 2nd Ed., (1995) Butterworths, page 48. Cited Cases: Designers Guild Ltd. V. Russel Williams (Textiles) Ltd [2000] 1 W.L.R. 2416 (U.K.: House of Lords) Express Newspapers PLC v. News (UK) Ltd. [1990] 1 WLR 1320, 1324-7 Exxon Corp. v. Exxon Insurance Insurance Consultants [1982] R.P.C. 69 (C.A) G.A. Cramp & Sons Ltd. v. Frank Smythson Ltd. [1944] AC 329 Hubbard and Another v. Vosper and Another [1971] CA 2 Q.B. Ladbrokes (Football) Ltd v. William Hill (Football) Ltd. [1964] 1 All ER 465 Merchendising Corp. of America v. Harpbond [1983] F.S.R. 32 (C.A) Norowzian v Arks Ltd. (No 2) [2000] FSR 363 (CA) Rogers v Koons, 960 F 2d 301 (2d Cir), cert denied, 113 S Ct 365 [1992] University of London Press Ltd. v. University Tutorial Press Ltd. [1916] 2 Ch 601 Williamson Music Ltd. v. The Pearson Partnership Ltd. [1987] F.S.R. 97 Cited Legislation: The Agreement on the Trade-related Aspects of Intellectual Property (TRIPS) [1994] The Berne Convention for the Protection of Literary and Artistic Works [1886] (as revised) The Copyright Act [1911] The Copyright Act [1956] The Copyright Designs and Patents Act (CDPA) [1988] The Engraving and Copyright Act [1734] 33 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones The International Copyright Act [1852] The Statue of Anne [1709] Background Reading/ Research Sources: Journals/ Articles: “A £35,000 Tracey Emin quilt- but worthless if school tries to sell it” The Guardian 30th November 2004 “Foul-mouthed jibe at Skegness lands ‘Viz’ in a mess” M. MacDonald The Independent December 16th 1995 “Ideas Vs Expression.” From Principles of Copyright, Cases and Materials, World Intellectual Property Organisation, 2002 “The Genius and the Copyright: Economic and Legal Conditions of the Emergence of the ‘Author’” M. Woodmansee, (1984) 17 “Eighteenth Century Studies” 425 Texts: “Contested Culture. The Image of the voice and the Law” Jane M Gaines “Intellectual Property Law” Jennifer Davis “Picasso” by Jean Louis-Ferrier ‘Renaissance’ by Andrew Graham-Dixon ‘Surrealism and the Visual Arts, Theory and Reception,’ Kim Grant ‘The Story of Art’ by E.H.Gombrich 13th Edition, enlarged & revised Websites: www.answers.com’topic/appropriation-art www.artcyclopedia.com/artists/koons_jeff.html www.ArtMonthly.co.uk www.artquest.org.uk www.artsjournal.com 34 Convenor: Alan Story Intellectual Property Law (LW556) Emma Lucy Slais-Jones http://docs.law.guru.edu/facweb/claw/lhooq0.htm http://en.wikipedia.org/wiki/Appropriation_(art) www.heraldnet.com www.MarcelDuchamp.org http://members.riba.org/library/rlinks.htm www.moma.org/exhibitions/1996/johns/ http://muse.jhu.edu/journal/modernism-modernity/v012.3saint_amour.html www.negativland.com/changing_copyright.html www.nytimes.com www.patent.gov.uk/copy/definition.htm www.picasso.fr/anglais/ www.tate.org.uk/modern www.telegraph.co.uk www.the-artists.org/ArtistView. www.timesonline.co.uk/art www.timesonline.co.uk/law www.warholfoundation.org http://williampatry.blogspot.com/2005/10/appropriation-art-and-copies.html 35