CHAPTER THREE: SOCIAL RESPONSIBILITY AND ETHICS Chapter Three explores the concept of social responsibility, examines three perspectives, and considers four strategies for approaching social issues. In addition, the chapter offers recommendations for developing a socially responsible position. When you have finished studying this chapter, you should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. discuss the stakeholder view of the firm and the impact of the globalization of business on social responsibility and ethics. describe the concept of corporate social responsibility and the primary premises upon which it is based. distinguish among the three perspectives of corporate social responsibility. identify and evaluate different strategies for responding to social issues. discuss the ten commandments of social responsibility. explain what values are, how they form the basis of an individual's ethical behavior, and how they may vary in a global business environment. Describe how advances in information technology have created new ethical challenges. identify and discuss the differences in the utility, human rights, and justice approaches to ethical dilemmas. explain the methods used by an organization to encourage ethical business behavior. describe the different approaches used in ethics training programs. discuss what is meant by whistleblowing in monitoring ethical behavior. OUTLINE Following is an outline of Chapter Three. 51 Look at each topic and 52 Chapter 3: Social Responsibility and Ethics ask yourself what you remember about it. following the topic. Then read the material I. Organizational Stakeholders in a Global Environment. Stakeholders are all those who are affected by or can affect the activities of the firm. II. Social Responsibility A. The Premises of the Social Responsibility Debate. The two premises of the social responsibility debate are social contract and moral agent. B. The Three Perspectives of Social Responsibility. 1. 2. 3. Economic Responsibility. The only social responsibility of the business is to maximize profits within the "rules of the game." Public Responsibility. Business should act in ways that are consistent with public policy. Social Responsiveness. Modern corporations should be proactive in seeking ways that improve the welfare of society. C. The Four Faces of Social Responsibility. There are four possible combinations of legal and responsible behaviors: illegal/irresponsible, illegal/responsible, legal/irresponsible, and legal/responsible. D. Social Responsibility Strategies. 1. 2. 3. Reaction. An organization that assumes a reaction stance is one that does not act socially responsible. Defense. This refers to responding to social challenges only to defend a current position. Accommodation. Corporations with this strategy adapt their behaviors to comply with public policy and regulation and attempt to be responsive to what the public expects. Chapter 3: Social Responsibility and Ethics 4. E. 53 Proaction. Organizations that take a proaction strategy are those that believe in the notion of social responsiveness. They proactively try to improve the welfare of society. Social Responsibility In the New Millennium. There are "ten commandments" of social responsibility that corporations and managers should keep in mind. III. Ethics A. Understanding Business Ethics. 1. 2. 3. B. Managerial Guidelines for Ethical Dilemmas. 1. 2. 3. C. Foundations of Ethics. Ethical behavior in business, although it reflects social and cultural factors, is highly individualistic, shaped by the values and experiences of the individual. Business Ethics. Business ethics is the application of the general ethical rules to business behavior. Pressures to Perform. In the past few years, there has been increasing pressure from the public and the press for businesses to operate at a higher ethical standard. Utility Approach. The utility approach to solving ethical dilemmas emphasizes the overall amount of good that can be produced by an action or a decision. Human Rights Approach. This approach states that human beings have certain moral rights that should be respected in all decisions. Justice Approach. This approach judges decisions based on an equitable, fair, and impartial distribution of benefits and costs among individuals and groups. Fostering Improved Business Ethics. 1. 2. Codes of Ethics. A code of ethics describes the general value system, the ethical principles, and specific ethical rules that a company attempts to apply. Ethics Training Programs. Many organizations now provide ethics training programs for employees. These have been shown to help employees in dealing with situations that involve ethics. 54 Chapter 3: Social Responsibility and Ethics D. Whistleblowing. Whistleblowing occurs when an insider reports alleged organizational misconduct to the public, and a whistleblower is someone who exposes wrongdoing by the organization in order to keep ethical standards and remain legal. MULTIPLE CHOICE After you have read Chapter Three in the text, complete the statements or answer the questions below. Be sure to choose the one best answer, even though more than one might seem to be correct. MOST IMPORTANT!!! If you were wrong, think about why you were wrong! 1. All those who are affected by or can affect the operations of the organization are known as: A. B. C. D. 2. Greater involvement in the international arena: A. B. C. D. 3. has made it easier to identify the stakeholders of an organization. has increased the number of primary stakeholders and not the number of secondary stakeholders. has resulted in the stakeholder base becoming more diverse. has made it necessary for organizations to convert stakeholders in other countries to domestic ways of operating. The concept of corporate social responsibility: A. B. C. D. 4. owners. interested parties. stakeholders. stockholders. is a simple concept, and all authorities agree on a definition. has been debated throughout the years, but now there is a consensus opinion on the subject, brought about by legislative actions. is a complex concept, and it is very difficult to find or develop a precise definitions. means simply acting in a way so that the members of society who have invested in the organization profit from their investments. The concepts of social contract and moral agent, as they relate to business organizations and developed by Bowen: Chapter 3: Social Responsibility and Ethics A. B. C. D. 5. are generally considered to be outdated today. are the foundation for the concept of social responsibility. have been determined by the courts to be unenforceable by law. are legal concepts upheld by the Supreme Court. The "economic responsibility" perspective of social responsibility argues that: A. B. C. D. 6. 55 the moral agent concept developed by Bowen is not correct. organizations must investigate the internal environment and develop policies that enforce socially responsible behavior. the responsibility of business is to make a profit, but only after societal desires have been satisfied. individuals cannot serve as moral agents; this is the province of organizations. The "public responsibility" perspective of social responsibility: A. B. C. D. states that the responsibility of business organizations is to attempt to change public policy for their own benefit. views public policy simply as the laws and regulations with which business must comply. states that the primary responsibility of business organizations is pleasing the public sector (the governments). focuses almost exclusively on the social contract premise of social responsibility. 56 7. Chapter 3: Social Responsibility and Ethics The "social responsiveness" perspective of social responsibility: A. B. C. D. 8. Prior to the passage of the Fair Labor Standards Act in 1938, it was legal to pay workers less than twenty-five cents per hour, since there was no minimum wage established by the Federal Government. Many organizations had taken advantage of this and paid very low wages to their employees. This action on the part of organizations might be considered to be: A. B. C. D. 9. reaction accommodation proaction defense Organizations that adopt a "proaction" strategy: A. B. C. D. 11. illegal/irresponsible. illegal/responsible. legal/irresponsible. legal/responsible. According to the definitions found in the text, American automobile manufacturers in the 1970s pursued which kind of social responsibility strategy? A. B. C. D. 10. relates social responsibility to an obligation on the part of business organizations to react to expectations of society. states that corporations should act proactively in the area of social responsibility. defines rather precisely to what extent organizations should behave in a proactive manner in relation to social responsibility. according to some authorities, directly addresses the issue of social irresponsibility. consider profit to be their major concern. seek to improve the welfare of society. consider compliance with the laws of society to be all that is necessary to be socially responsible. are generally considered by stockholders to be bad investments. Industry-wide social responsibility standards: A. are not feasible in today's society. Chapter 3: Social Responsibility and Ethics B. C. D. 12. B. C. D. the only reason for an organization to be responsive to environmental concerns is to develop a good public image. the development of a corporate code of conduct is a good idea, but there is no way to enforce adherence to such a code. organizations should ignore making profits. organizations should not refrain from taking a position on controversial issues. One of the most important challenges to business is to conduct business ethically and: A. B. C. D. 14. cannot be enforced due to the complexity of modern day business operations. can help to avoid regulation by the various levels of government. usually force legislation to be passed. One of the "ten commandments" listed in the text states that: A. 13. 57 not worry about the level of economic performance achieved. abide by local standards of behavior and morality, even if they are different from those in the United States. still achieve high levels of economic performance. operate at a level of economic performance that will please all of the stockholders of the organization. Ethics reflects established customs and morals and fundamental human relationships that: A. B. C. D. are consistent throughout the world. may vary from country to country throughout the world. may vary throughout the world and should be changed to be consistent with those in the United States. benefit the individual over the group. 58 15. Chapter 3: Social Responsibility and Ethics Ethical behavior in business: A. B. C. D. is generally the behavior that is copied from the largest competitors of the organization. is highly individualistic. must ignore the values and experiences of the individual managers. does not relate to the treatment of the employees of the organization. 16. values prescribe desirable standards of conduct or methods for attaining an end, and values prescribe goals and reflect what a person is ultimately striving to achieve. A. terminal, instrumental B. social, instrumental C. social, legal D. instrumental, terminal 17. The values of an organization’s senior managers: A. B. C. D. 18. Business ethics: A. B. C. D. 19. are usually adopted by lower-level managers in the organization. are important determinants of the way the organization will operate. affect not only the behavior of the employees but also of others associated with the organization. all of the above. is a special set of rules that has some relationship to ethics in general, but also has great differences. are in force in most organizations because the public expects organizations to operate ethically and will often take action against organizations that do not. do not relate to the treatment of employees in the organization; this is usually covered by a different standard of behavior. are practiced in all organizations at all times. Organizations often have to consider economic vs. social performance. When choices have to be made: A. B. C. usually the distinction between right and wrong is an easy distinction to make. there are usually obvious good and bad choices that can be made. often they relate to the standards and values of the management of the organization. Chapter 3: Social Responsibility and Ethics D. 20. 59 the path to be taken is usually clear cut. If a manager of a small manufacturing company has to decide between two alternatives, and the main criteria for the decision is the amount of good that the decision will produce, he or she is using which of the following approaches to handling ethical dilemmas? A. B. C. the utility approach the human rights approach the justice approach 21. Throughout this course, the concept of cost-benefit analysis will be mentioned several times. This means that the manager has to look at what costs and benefits are associated with an alternative before a decision is reached. In the case of ethical behavior: A. costs are usually easy to determine, but benefits are very difficult to determine. B. benefits are usually easy to determine, but costs are very difficult to determine. C. costs and benefits are both easy to determine. D. costs and benefits are both difficult to determine. 22. In order to improve business ethics in organizations, action must be directed at five levels. Of the five levels, the most fundamental is: A. B. C. D. 23. A code of ethics for an organization: A. B. C. D. 24. directed at the organization. international in scope. directed at the individual. directed at society as a whole. is usually a statement that no one in the organization pays much attention to. often serves the purpose of creating an employee awareness that ethical issues need to be considered in making business decisions. has as its primary purpose making the organization look good. is valuable because it can serve as a legal defense for the top executives of the company. In most organizations, it is necessary to reinforce ethical behavior in some way. This can be done by: A. covering ethical activities of employees on the performance appraisal. 60 Chapter 3: Social Responsibility and Ethics B. C. D. the use of ethical audits. through the development of ethics training programs. All of the above may be used. AGREE OR DISAGREE? Indicate if you agree or disagree with the following statements. If you disagree, rewrite the statement so that you agree with it. 25. Stakeholders of an organization would include consumers, owners and employees, but would not include government and the community. AGREE 26. Social responsibility is a topic of great concern and much debate, but there is no precise definition of the concept. AGREE 27. 28. DISAGREE--CORRECT THE STATEMENT DISAGREE--CORRECT THE STATEMENT Bowen developed two premises concerning social responsibility: social contract and moral agent. These premises have been the foundation for the concept of social responsibility, and have not come under criticism by any authorities. AGREE DISAGREE--CORRECT THE STATEMENT There are three primary perspectives of corporate social responsibility that have emerged over the years: economic responsibility, public responsibility, and social responsiveness. AGREE DISAGREE--CORRECT THE STATEMENT Chapter 3: Social Responsibility and Ethics 29. According to Friedman, even if profit is reduced by an organization engaging in socially responsible actions, the organization should still pursue a socially responsible policy. AGREE 30. DISAGREE--CORRECT THE STATEMENT When considering the public responsibility perspective, "public policy" refers only to the laws and regulations with which organizations must comply. AGREE 31. 61 DISAGREE--CORRECT THE STATEMENT The social responsiveness perspective relates to the concept of proactive activities by organizations. AGREE DISAGREE--CORRECT THE STATEMENT 62 32. Chapter 3: Social Responsibility and Ethics It is clear that actions that are legal are, by definition, socially responsible. AGREE 33. Organizations must abide by the results of cost-benefit analysis when debating alternatives that have social responsibility implications. AGREE 34. DISAGREE--CORRECT THE STATEMENT An organization that adopts a reaction strategy is one that fails to act socially responsible. AGREE 35 DISAGREE--CORRECT THE STATEMENT DISAGREE--CORRECT THE STATEMENT The most socially responsible strategies for organizations to adopt are the defense and the accommodation strategies. AGREE DISAGREE--CORRECT THE STATEMENT Chapter 3: Social Responsibility and Ethics 36. "Our organization has decided to adopt a proaction strategy for social responsibility." This organization would be taking a positive approach to the social responsibility problem. AGREE 37. DISAGREE--CORRECT THE STATEMENT According to Commandment IV in your text, organizations should attempt to hide irresponsible behavior, as publicity about the behavior would possibly damage the organization and harm the stakeholders. AGREE 38. 63 DISAGREE--CORRECT THE STATEMENT One of the commandments in the text indicates that organizations should not only avoid creating environmental problems, but should also help to correct them. AGREE DISAGREE--CORRECT THE STATEMENT 64 39. Chapter 3: Social Responsibility and Ethics If you are operating in a country where it is common to bribe governmental officials to get business, it is ethical to offer bribes, since this is "common business practice" in that country. AGREE 40. Ethical behavior in business is, by necessity, shaped by the values and experiences of the individuals. AGREE 41. DISAGREE--CORRECT THE STATEMENT Business ethics is not the same as other types of ethics, such as medical ethics, since business operations are outside the normal ethical thinking pattern. AGREE 42. DISAGREE--CORRECT THE STATEMENT DISAGREE--CORRECT THE STATEMENT An ethical dilemma arises when a manager may be pressured into taking an action that will benefit the organization (and, consequently, the stockholders) but which might be considered by society to be unethical. AGREE DISAGREE--CORRECT THE STATEMENT Chapter 3: Social Responsibility and Ethics 43. The human rights approach to handling ethical dilemmas emphasizes the treatment of human beings as valuable ends in themselves rather than simply means to an end. AGREE 44. DISAGREE--CORRECT THE STATEMENT A code of ethics describes the general value system, ethical principles, and specific ethical rules that a company tries to apply. AGREE 47. DISAGREE--CORRECT THE STATEMENT To achieve improved business ethics in an organization, there are five levels at which action must be directed. Of these five levels, the most fundamental is the organization level. AGREE 46. DISAGREE--CORRECT THE STATEMENT The justice approach to handling ethical dilemmas is a good one to use in most situations, since it involves the determination of costs and benefits, and this is easy to do. AGREE 45. 65 DISAGREE--CORRECT THE STATEMENT Because it is a difficult document to develop, a code of ethics typically covers a narrow range of issues. AGREE DISAGREE--CORRECT THE STATEMENT 66 48. Chapter 3: Social Responsibility and Ethics Ethics training is not feasible in most organizations, since ethics is such an individual concept. Consequently, most organizations do not engage in this type of training. AGREE 49. DISAGREE--CORRECT THE STATEMENT Whistleblowing occurs when an insider reports alleged organizational misconduct to the public. This type of activity has been illegal since 1988. AGREE DISAGREE--CORRECT THE STATEMENT FOR DISCUSSION There are two reasons for discussion questions. The first is to give you a chance to review the material in the chapter for yourself. Look at each question and ask yourself what you know about the subject, and then review the material in the text that relates. The second is for actual discussion. Your instructor might ask the class to discuss the questions, or they might be discussed in groups. If groups have been assigned in the class, these questions should be discussed in those groups. If not, you should form groups and discuss the questions among yourselves. Space is provided below each question for you to make notes. 50. What is the concept of organizational stakeholders? Who are the primary stakeholders in most corporations? In volunteer organizations? 51. The text states that as organizations become more global, their stakeholder base increases. What problems does this Chapter 3: Social Responsibility and Ethics cause for the organization? 52. How can corporate social responsibility be defined so that the definition has practical application for the manager? 53. There are two fundamental premises of the social responsibility debate: social contract and moral agent. Discuss these two premises, including what you believe are both positive and negative about them. 54. Discuss the three perspectives of social responsibility, being sure to emphasize in your discussion the differences among the three. 55. Can an action of an organization be both legal and unethical? Can an action be both illegal and ethical? Discuss your reasoning. 56. The text discusses four social responsibility strategies: reaction, defense, accommodation, and proaction. Which of these four strategies do you see in effect at ASTRA in the case at the beginning of the chapter? 67 68 Chapter 3: Social Responsibility and Ethics 57. What organizations are you aware of that have practiced a proaction strategy in relation to business ethics? What was your reaction to the strategy as a member of the public? Would your reaction be different if you were a stockholder in the organization? 58. Discuss and give your opinion of the "ten commandments" of social responsibility in the text. 59. What is the definition of "ethical behavior"? Would this definition change according to the situation, or would it remain the same regardless of the situation? Explain your viewpoint. 60. Would ethical behavior be the same regardless of the country in which you were doing business? If it would be different, how would it be different? 61. What is meant by the statement in the text that "ethical behavior in business, while reflective of social and cultural factors, is highly individualistic, shaped by an individual's own values and experiences"? Chapter 3: Social Responsibility and Ethics 69 62. What are definitions of values, terminal values, and instrumental values that would be valuable to a manager in his or her work? 63. How, if at all, does the concept of business ethics differ from the concept of ethics in general? 64. What kind of pressures for businesses to perform more ethically are you aware of? How can businesses combat these pressures? 65. Discuss the three approaches to the solving of ethical dilemmas as noted in the text. What is your opinion of each of these approaches? 66. Of the methods of fostering improved business ethics stated in the text, which do you believe would be the most effective? Would your answer vary depending on the organization and/or the situation? 70 Chapter 3: Social Responsibility and Ethics 67. Describe what you believe should be included in a code of ethics for a business organization. 68. The text discusses the concept of the ethical audit. How difficult is this for an organization to perform? Why is it difficult? 69. What is your opinion of "whistleblowing" and "whistleblower"? Why do you have this opinion? EXERCISES Read the exercises below and complete them as assigned by your instructor. If an exercise is not assigned, it is recommended that you review it and complete it for your own education and your own use. 70. Working in groups, as assigned by the instructor, read the following scenario and answers the questions that follow. Try to come to a consensus with your group members about your responses. Report your answers to the instructor or to the entire class. I went to a small liberal arts college where they had a very strict honor system. For example, if you saw another student cheating, you were supposed to turn that student in to the authorities. In reality, some students did cheat, but only rarely did other students report the problem. There seemed to be several reasons for this: (1) it was a hassle to get involved because you had to go to meetings, fill out forms, and answer numerous questions; (2) nobody wanted to be considered a "tattletale"; and (3) even if you Chapter 3: Social Responsibility and Ethics 71 were sure the person had cheated, you had to have specific evidence to support the charge. Ten years later, I am out of college and law school and practice law with a large firm. We have an honor system here, too, but bringing a complaint against another professional is difficult: (1) it takes time and energy to get involved; (2) no one trusts or likes a person who turns in a peer; and (3) evidence is needed to support a claim (consider recent news reports or stories from current television shows). A. Discuss ethical dilemmas faced by other professional groups such as accountants, professors, engineers, and psychologists. If you are not a major in some aspect of business administration, discuss the ethical dilemmas you may encounter in your chosen field. B. Discuss the pros and cons of an honor system. 72 Chapter 3: Social Responsibility and Ethics 71. What experiences have you had as a consumer of goods or services you would consider either ethical or unethical practices on the part of the organization you dealt with? Note these experiences below, and share them with your group or with the class. 72. If you are currently employed, or have been employed in the past, note below practices of your organization that you believe are examples of unethical behavior. Was this unethical behavior toward one particular group or person associated with the organization? If so, is there another associated group or person that might consider the behavior to be ethical? 73. Do you believe that the following actions represent unethical and/or socially irresponsible actions? Why or why not? Chapter 3: Social Responsibility and Ethics 74. 73 A. A vendor offers two fifty-yard-line tickets to the Packers-Bears game to a purchasing agent of a company with which the vendor does business, with "no strings attached." B. A purchasing agent accepts two fifty-yard-line tickets to the Packers-Bears game from a vendor with which his company does business, with "no strings attached." C. An actor appears on television wearing a white coat in an advertisement for a pain killer. D. A warranty on an automobile is sold, but the details of the warranty (what is not covered, etc.) is not explained to the buyer. Locate in your library or on the Internet a statement of ethics (a "code of ethics") for a professional organization such as the American Institute of Certified Public Accountants or the American Medical Association. How, if at all, do you believe this statement should be revised to bring it more "up-to-date"? LEARNING OBJECTIVES--WHAT DID YOU LEARN? Before reading further, review the Learning Objectives for Chapter Three. Did you meet the objectives of this chapter? Compare what you learned with the information below. 74 Chapter 3: Social Responsibility and Ethics Now that you have finished studying this chapter, you should be able to: 1. discuss the stakeholder view of the firm. Traditionally, the view of socially responsible behavior considers only the view of the stockholders, but there is a broader group of interested parties that are also affected. These individuals are stakeholders and may include any individual or group that is affected by or can affect the organization. Because of globalization, the stakeholder base has become wider and more diverse. 2. describe the concept of corporate social responsibility and the primary premises upon which it is based. The concept of corporate social responsibility does not have a precise definition. It refers, in a general sense, to the interaction between business and the social environment in which it exists. The two premises upon which the concept of social responsibility rests are the concepts of social contract and moral agent. The social contract premise states that business exists at the pleasure of society and must comply with the guidelines established by society. The moral agent premise states that business must act in a way so that it perceived as being "moral." 3. distinguish among the three perspectives of corporate social responsibility. The three perspectives of corporate social responsibility are the economic perspective, the public responsibility perspective and the social responsiveness perspective. The economic perspective states that the only social responsibility of business is to maximize profits, as long at it stays within the "rules of the game." The public responsibility perspective states that business has an obligation to act in a way that is consistent with what society expects from business. The social responsiveness perspective suggests that business should act proactively to improve the welfare of society. 4. identify and evaluate the four strategies for responding to social issues. The four strategies for responding to social issues, according to the text, are reaction, defense, accommodation, and proaction. There is no exact way to evaluate these; it is somewhat situational, although most firms should adopt either an accommodation or proaction strategic approach to Chapter 3: Social Responsibility and Ethics 75 the problem of social responsibility. 5. discuss the ten commandments of social responsibility. The "ten commandments of social responsibility" are found on pages 82 and 83 of the text. In general, these commandments suggest that organizations should be observant, honest, cooperative with stakeholders, and proactive in their efforts to fulfill their obligations to society. 6. explain what values are, how they form the basis of an individual's ethical behavior, and how they may vary in a global business environment. Values are defined in the text as relatively permanent and deeply held preferences of individuals or groups and are the basis on which attitudes and personal choices are formed. They are among the most stable and enduring characteristics of individuals and form the foundation of ethical behavior. When working in a global business environment, it must be kept in mind that values vary from culture to culture and country to country 7. describe how advances in information technology have created new ethical challenges. Advances in information technology have raised issues about privacy. Information about employees and customers is much easier to obtain today than in the past. Employees are also tempted to use the computer for personal reasons. The computer can be used as a persuasive device in order to alter practices and behavior of individuals. 8. identify and discuss the differences in the utility, human rights, and justice approaches to ethical dilemmas. The utility approach to ethical dilemmas concentrates on the overall amount of good that can be produced by an action or a decision. The objective is to provide the greatest good for the greatest number of people. The human rights approach states that decisions should be consistent with basic rights and privileges of human beings. Human beings have certain moral entitlements such as life, freedom, privacy, etc. The justice approach to ethical dilemmas judges decisions on whether they represent an equitable, fair, and impartial distribution of rewards and costs. All of these approaches relate to the fair treatment of individuals, even though the treatment may be achieved differently with different approaches. 76 9. Chapter 3: Social Responsibility and Ethics Explain the methods used by an organization to encourage ethical business behavior. Organizations develop codes of ethics (as do industries, at times), institute training programs, consider ethical behavior in performance appraisals, and conduct ethical audits. All of these methods help to encourage ethical behavior within the organization. 10. describe the different approaches used in ethics training programs. Ethics training programs may involve case studies, relevant to the employees and the organizations, presenting rules and guidelines for deciding ethical issues, and cognitive approaches that try to develop higher levels of ethical understanding. In many cases, a checklist that can be used by managers is useful. 11. discuss what is meant by whistleblowing in monitoring ethical behavior. Whistleblowing takes place when an employee of an organization exposes wrongdoing by the organization. The purpose of this exposure is to force the organization to preserve ethical standards and to protect against wasteful, harmful, or illegal acts. Chapter 3: Social Responsibility and Ethics 77