Looking in the wrong place for the wrong people: the myth of authentic leadership As European economies begin to slowly emerge from recession, there is a growing clamour for evidence of more ethical behaviour amongst leaders within both the private and public arenas. This will lead to a growing demand for organizations to overtly display greater levels of responsibility, governance and promotion of ethical leadership, actively illustrating that things have changed (Mayer et. al, 2009). The rush towards notions such as, authentic and ethical leadership may reflect a need to seek solace in what is positive about leaders and leadership in general. However, as Gardner et al.’s (2011) review of the literature and research agendas prevalent in authentic leadership (AL) detail, there are problems, “compounded by a limited amount of empirical research which makes it difficult to assess the validity of assertions regarding the positive effects of AL that are commonly advanced by its proponents” (2011: 1120). This sort of argument concerning the constriction of theoretical contribution and technical rigour has also led to a call for greater applied work within the leadership and management fields in general (George, 2014: 1-6). This paper argues that there is a difficulty with research because the concepts of authentic and ethical leadership, the manner in which they are defined, and the assumptions made of the actors in play have created a myth that cannot be readily accessed. By examining the basis of Gardner et al.’s critique of the current research, their acceptance of US-centric bias, and by drawing on evidence from organizational politics, change management, and notions of the social construction and competing narratives of leadership this paper suggests that authenticity is in the eye of the beholder. What would be useful to academics and practioners are studies of the way ethical leadership is “done” in organizations. Until more explicit narrative-based, processual-contextual approaches are developed these notions will remain too vague to be useful in leadership development terms. It concludes by suggesting that Chia’s (2014) perspective of European management scholarship and Eisenbeiss’s (2012) recommendations of an interdisciplinary ethical leadership approach founded on real cases offer clear pointers to the need for both European and Asian research which is application based. In this sense, a positivist approach that seeks quantitative studies amongst well-defined variables to enable universal claims to be made about the causal affects of leadership is looking for the wrong person in the wrong place. Moving out of the shadow For too long leadership research has been dominated by US-centric agendas. Gardner et al. (2011) found that 82 per cent of Authentic Leadership publications they studied were from North America. In analysing management research in general Chia (2014, p.684) argues that we have suffered from a preponderance of technical rigour leading to, “an increasing homogenizing of research preoccupations and findings as evidenced in much of what ends up getting published.” When considering leadership and issues of authenticity and ethicality in particular, there appears to be a logical flow and inevitability associated with the process of research suggesting that: 1. Western and US-bias in particular leads to a preponderance of quantitative analysis. Hernes (2014, p.852) argues that, “A logic of misplaced scientific ideals demands increasing amounts of data to back up even the most trivial claims at times, without being checked more fundamental questions as to the actual relevance of the data to the dynamic reality on the ground.” 2. This may caused by pressures and biases created by agendas such as, the pressure to publish in the United States, the REF in the UK and Schekman’s assertion that leading academic journals, “have, in fact, inadvertently distorted research priorities and constitute a ‘tyranny’ in the research publication process that must be broken…. that these journals are more preoccupied with aggressively curating their own brands to increase subscriptions than to stimulating important research.” (Schekman, 2013). 3. The richness of the “lived” experience gets minimalised and the search for scientific rationality not only belittles the actors in play it ignores context and time (Sandberg and Tsoukas, 2011). There is a need to “bring attention to what actors actually do in organizations and how actor-worlds are constructed.” Hernes (2014, p.854) 4. Authentic and ethical leadership appear to be bracketed together and subsequent research, exacerbated by (2) has led us down a path of attempting to show, more often than not, by quantitative means how ethical leadership can positively impact employees. There seems to be little discussion of what is meant by ethics and a blind acceptance that authentic means personal awareness married to moral fortitude, despite blatant “real” evidence to the contrary. Therefore, it may be time to strike out in search of two key agendas. First, research which examines the “lived” experience of ethical leadership and how and what this means. Second, an European and Asian research agenda that extends a focus of attention on multiple perspectives and research methodologies and recognises the significance of groups such as, Critical Management Studies and emphasis on philosophically competing views. Getting to grips with authenticity and ethics Gardner et al. (2011) examined 91 publications that focused on authentic leadership commenting that as the notions of authentic and ethical leadership have developed there have been a number of problems caused by “multiple practioner and scholarly conceptions of AL that have created ambiguity”! Furthermore, “these problems are compounded by a limited amount of empirical research, which makes it difficult to assess the validity of assertions regarding the positive effects of AL.” (2011, p.1120). By reviewing various definitions they finally settle on an authentic leader being defined as someone with: 1. 2. 3. 4. Self-awareness Balanced processing Relational transparency Internalised moral perspective (Gardner et al., 2005). However, there are problems with how these behaviours are arrived at. For example, notions that an authentic leader should have a set of internal standards of morality were gleaned from a content analysis of whom doctoral students thought were authentic leaders! It is hardly surprising the research to date concludes that, “no one general agreed-upon definition exists. In addition, the majority of the scholarly publications seek to develop or extend theory, rather than to test it through empirical research.” (Gardner et al., 2011). A worrying concern was their finding that 82 per cent of the papers studied were North American leading them to conclude that, “work by scholars with more diverse disciplinary and cultural backgrounds might facilitate the application of alternative theoretical perspectives for understanding how AL is manifest within and across cultures.” (2011, p. 1127). Another revelation was the general conclusion that, “the majority (59 out of 91) of AL publications to date have been conceptual Of these, 55 were identified as reflecting a positivist…tradition…..Given these shortcomings, it is not surprising that none of the theoretical AL publications have appeared in journals that would be considered top tier outlets for management research.” (2011, p.1140). This harks back to Chia and Schekman criticisms. Only credible, positivist, proposition-building models need apply! Perhaps some of the problems of studying AL are in the way it is studied. The overreliance on survey measures, cross-sectional designs and single source data amongst quantitative empirical studies deny the richness of the subject. Indeed, Gardner et al. do call for the encouragement of alternative forms of researching AL including qualitative measures and it is here that we may see an opportunity to counter-balance a headlong rush into quantitative studies such as, those by Walumbwa et al. (2008) and an overreliance on North American research works. Looking in the wrong place for the wrong people Eisenbeiss (2012, p.791) argues that, “A review of the pertinent literature reveals that current research on ethical leadership focuses on an empirical-descriptive Western perspective. The widely shared definition of ethical leadership….appears to be rather vague as it does not specify any particular norms ethical leaders can refer to.” This seems to be at the heart of some of the complexity and confusion over notions of authenticity and ethicality. The research to date directly tries to associate elements of an authentic leader with their ethical/moral behaviour. Indeed a leader’s moral and/or ethical codes are more or less explicitly seen as elements in leadership theories (Eisenbeiss, 2012; Avolio and Gardner, 2005) and in particular authentic leaders are assumed to consider the ethical consequences of their decisions. Similarly, as Eisenbeiss points out, authors such as, Gini (1997) and Mclelland (1987) clearly delineate that, “ethical leaders use their power in socially responsible ways that reflect socialized – contrary to personalized – power motivation.” Eisenbeiss, (2012, p.792). One could argue that the problem with studies of authentic and ethical leadership is that these assumptions remain largely untested. We need to move away from authenticity and towards ethicality as the subject of study. The authentic leader behaving unethically doesn’t appear to compute at the moment nor does the question of whose ethics we are propounding. Eisenbeiss (2012, p.791) succinctly sums this up by arguing that, “For instance, in the financial crisis, there were banks or investment institutes in which the – either explicit or implicit – norm prescribed shortterm generation of profit even at the expense of sustainability issues or fair treatment of customers. Obviously, in such a case, ethical leadership would mean breaking these norms rather than upholding them.” Isn’t the leader leading a group for short-term gain behaving authentically if the group accepts those norms as genuine and acceptable? Importantly, though, it is Eisenbeiss’s (2012) main contention that we need to look beyond the west for fuller explanations of ethical leadership that hopefully offers a significant pointer to where future research might go. Looking for competing narratives in the political process of change Dawson and Buchanan’s (2005) assertion that, “more critical studies draw attention to political processes in the management, organization and social shaping of technology” offers a hint to notions of, “competing versions of reality and in uncovering stories that remain locked behind public view through the power plays of key actors, and the embedded constraints of hierarchy and function, and the complicity of researchers” (2005, p.846). In a related vein, Shamir and Eilam (2005) argue in favour of the lived experience and by, “advancing their life stories approach to AL development, they describe how leaders life stories can produce insight into the meanings they attach to key life events and which, over time, facilitate positive self-development through reflection.” As Dawson and Buchanan (2005, p.850) point out, “Narratives can thus be regarded as theory-laden, expressing causal relationships and providing explanations” yet, “the explicit contribution of narrative theory to processualcontextual perspectives has been largely unexplored.” The future explored It appears that time is ripe to begin to uncover the mask that prevents effective notions of “good” leadership research from being undertaken and more widely exposed. If we accept the notion that something has to be done about the preponderance of UScentric research, the inhibiting nature of journal “branding” and academic 4* bias, then perhaps a focus of attention on more effective studies of competing narratives of leadership might be forthcoming. Certainly, there is merit in developing a more Asiatic/European research agenda and in focusing attention towards studies of how ethical leadership is “done” might enhance leadership development itself. References: Avolio, B.J. and Gardner, W.L., 2005, ‘Authentic leadership development: getting to the root of positive forms of leadership’, The Leadership Quarterly, 16, pp.315-38. Chia, R., 2014, ‘Reflections on the distinctiveness of European management scholarship’, European Management Journal, vol. 32, pp.683-88. Dawson, P and Buchanan, D., ‘The way it really happened: Competing narratives in the political process of technological change’, Human Relations, vol. 58 (7), pp.84565. 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