Press Release Brussels, 09 August 2010 Press Contact PlasticsEurope AISBL Hanane Taidi PlasticsEurope Tel: + 32 (0) 2 676 17 40 Email: hanane.taidi@plasticseurope.org End-of-life plastics: A resource to be yet exploited IdentiPlast 2010: recycling and recovery technologies for plastics This year’s IdentiPlast conference will bring together top-level waste management policy and technical experts, government officials, NGOs and industry leaders to discuss how the optimum use of end-of-life plastics can be ensured and nurtured. The conference, to be held in London on 9-10 November 2010, will explore the role of business, users and policymakers in ensuring a cradle to cradle cycle for plastics. Journalists are invited to attend the meeting to hear high-profile speakers outline and debate on the role of plastics in future European strategies on resources, energy and waste; latest technologies for separating, sorting and processing waste plastics and challenges of plastics recovery faced by the new EU Member States. A central theme will be the implementation of EU policies. Even two years after the adoption of the European Waste Framework Directive, for example, governments are still facing the challenges of implementation. Equality, Energy-from-Waste plants still fight the NIMBY syndrome in their communities. About the event Since 1997, PlasticsEurope and its partners from the international plastics value chain, have organised IdentiPlast. The Conference is recognised as a key event in the world of plastics and provides a forum for experts to deliver leading-edge presentations on plastic waste management. Key presentations will be given from The European Commission, SABIC, EPRO, Axion Recycling and the city of Ameland, The Netherlands. Other highlights include the participation of MEP Jill Evans, Stéphane Arditi, EEB and Paul Augustowski, President and CEO of Basell Orlen Polyolefins in a panel discussion on How do we turn used plastics into a valued resource? Editors’ note PlasticsEurope is one of the leading European trade associations with centres in Brussels, Frankfurt, London, Madrid, Milan and Paris. We are networking with European and national plastics associations and have more than 100 member companies, producing over 90% of all polymers across the EU27 member states plus Norway, Switzerland, Croatia and Turkey. The European plastics industry makes a significant contribution to the welfare in Europe by enabling innovation, creating quality of life to citizens and facilitating resource efficiency and climate protection. More than 1.6 million people are working in about 50.000 companies (mainly small and medium sized companies in the converting sector) to create a turnover in excess of 300 billion € per year. The plastics industry includes polymer producers - represented by PlasticsEurope, converters - represented by EuPC and machine manufacturers - represented by EUROMAP. For further info see the web links: www.plasticseurope.org, www.plasticsconverters.eu, www.euromap.org. The full conference programme can be found on the website www.plasticseurope.org/event/identiplast-2010.aspx?page=EVENTS Event Details and Registration IdentiPlast 2010 9-10 November 2010 Cavendish Conference Centre (Oxford Circus), London, UK www.plasticseurope.org Editors’ note PlasticsEurope is one of the leading European trade associations with centres in Brussels, Frankfurt, London, Madrid, Milan and Paris. We are networking with European and national plastics associations and have more than 100 member companies, producing over 90% of all polymers across the EU27 member states plus Norway, Switzerland, Croatia and Turkey. The European plastics industry makes a significant contribution to the welfare in Europe by enabling innovation, creating quality of life to citizens and facilitating resource efficiency and climate protection. More than 1.6 million people are working in about 50.000 companies (mainly small and medium sized companies in the converting sector) to create a turnover in excess of 300 billion € per year. The plastics industry includes polymer producers - represented by PlasticsEurope, converters - represented by EuPC and machine manufacturers - represented by EUROMAP. For further info see the web links: www.plasticseurope.org, www.plasticsconverters.eu, www.euromap.org.