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Handbook of Social Network
Technologies and Applications
Editor-in Chief
Borko Furht
Florida Atlantic University, Boca Raton, Florida, USA
Advisory Board
Sonja Buhegger, Deutsche Telekom Laboratories, Berlin, Germany
Thorsten Strufe, University of Darmstadt, Germany
Anwitaman Datta, Nanyang Technological University, Singapore
Lisa Singh, Georgetown University, Washington DC, USA
Steffan Staab, University of Koblenz-Landau, Germany
Ronald R. Yager, Iona College, New Rochelle, New York, USA
Nina D. Ziv, Polytechnic Institute of New York University, USA
Susanta Mitra, Meghnad Saha Institute of Technology, Kolkata, India
Bin Zhou, Simon Fraser University, Canada
Hari Sundaram, Arizona State University, USA
Saikat Guha, Max Planck Institute, SaarbruckenKaiserslautern, Germany
Table of Contents
PART I
SOCIAL MEDIA ANALYSIS AND ORGANIZATION
Social Network Analysis: History, Concepts, and Research
Mingxin Zhang, Wuhan University, Wuhan, China
Analysis of Social Networks by Tensor Decomposition
Sergej Sizov, Steffan Staab, and Thomas Franz,
University of Koblenz-Landau, Germany
Structure and Dynamics of Social Networks Revealed by Data Analysis of
Actual Communication Services
Masaki Aida, Tokyo Metropolitan University, Japan
Hideyuki Koto, KDDI R&D Laboratories, Japan
Analyzing the Dynamics of Communication in Online Social Networks
Nunmun De Choudhury and Hari Sundaram, Arizona State University, USA
Ajita John and Doree Duncan Seligmann, Avaya Labs
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Qualitative Analysis of Commercial Social Networks Profiles
Laster Melendez, Florida International University, Miami, Florida, USA
Ouri Wolfson, University of Illinois, Chicago, IL, USA
Malek Adjouadi and Naphtali Rishe, Florida International University, Miami,
Florida, USA
Social Network Analysis of Networks Extracted from Log Files
Katarina Slaninova, Pavla Drazdilova, Gamila Obadi, Jan Martinovic, and
Vaclav Snasel
Technical University of Ostrava, Czech Republic
Perspectives on Social Network Analysis for Observational Scientific Data
Lisa Singh, Elisa Bienenstock, and Janet Mann, Georgetown University,
Washington DC, USA
Modeling Temporal Variation in Social Networks – an Evolutionary Web
Graph Approach
Susanta Mitra, Meghnad Saha Institute of Technology, Kolkata, India, and
Aditya Bagchi, Indian Statistical Institute, Kolkata, India
Churn in Social Networks
Marcel Karnstedt, Tara Hennessy, Jeffrey Chan, Conor Hayes, and Partha
Basuchowdhuri, Digital Enterprise Research Institute, Galway, Ireland, and
Thorsten Strufe, TU Darmstadt, Darmstad, Germany
PART II
VISUALIZATION OF ONLINE SOCIAL NETWORKS
Visualization of Social Networks
Ing-Xiang Chen and Cheng-Zen Yang
Yuan Ze University, Chungli, Taiwan
Novel Visualizations and Interactions for Social Networks Exploration
Nathalie Henry Riche, Microsoft Research, and Jean-Daniel Fekete, INRIA,
France
PART III
DISCOVERING SOCIAL NETWORKS USING SEMANTIC
APPROACHES
Discovering Mobile Social Networks by Semantic Technologies
Jason J. Jung, Yeungnam University, South Korea
Kwang Sun Choi, Saltlux, SouthKorea
and Sung Hyuk Park, KAIST Business School, South Korea
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Online Identities and Social Networking
Muthucumaru Maheswaran and Bader Ali
McGill University, Montreal, Canada
Discovering Communities from Social Networks: Methodologies and
Applications
Bo Yang, Jilin University, China
Jiming Liu, Hong Kong Baptist University, Hong Kong
Detecting Communities in Social Networks
Tsuyoshi Murata, Tokyo Institute of Technology, Tokyo, Japan
Extracting Social Networks from Text Data
Masoud Makrehchi, Thomson Reuters Corporation, Canada
Mining Regional Representative Photos from a Consumer-Generated
Geotagged Photo Database
Keiji Yanai , Bingyu Qiu
The University of Electro-Communications. Chofu-shi, Tokyo JAPAN
Concept Discovery in Youtube.com using Factorization Method
Janice Kwan, Wai Leung, and Chun Hung Li,
Hong Kong Baptist University, Hong Kong
Collaborative Filtering Based on Choosing a Different Number of Neighbors
for Each User
Antonio Hernando, Jesús Bobadilla, and Francisco Serradilla
Universidad Polit´ecnica de Madrid. Madrid, Spain
PART IV
SOCIAL NETWORK INFRASTRUCTURES AND COMMUNITIES
Distributed/Decentralized Online Social Networks
Sonja Bucheegger, Deutsche Telecom laboratories, Berlin, Germany
Anwitaman Datta, Nanyang Technological University, Singapore
Thorsten Strufe, University of Darmstadt, Germany
Multi-modal Characterization of Social Network Communities
Yu-Ru Lin, Hari Sundaram, and Aisling Keliher, Arizona State University, USA
Accessability Testing of Social Websites
Cecilia Sik Lanyi, University of Pannonia, Veszprem, Hungary
Understanding and Predicting Human Behavior for Social Communities
Jose Simoes and Thomas Magedanz, Fraunhofer Fokus, Berlin, Germany
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PART V
PRIVACY IN ONLINE SOCIAL NETWORKS
Managing Trust in Online Social Networks
Touhid Bhuiyan, Queensland University of Technology, Australia
Audun Josang, University of Oslo, Norway
Yue Xu, Queensland University of Technology, Australia
Security and Privacy Threats in Online Social Networks
Leucio-Antonio Cutillo, Eurocom, Sophia Antropolis, France, and
Mark Manulis and Thorsten Strufe, University of Darmstadt, Germany
Investigation of Key Player Problem in Terrorist/Covert Networks using
Bayes Conditional Probability
D.M. Akbar Hussain, Aalborg University, Denmark
Optimizing Targeting of Intrusion Detection Systems in Social Networks
Rami Puzis, Meytal Tubi, and Yuval Elovici, Ben-Gurion University of the
Negev, Israel
Privacy Preservation Publishing Through a Graph Partition Approach
Bin Zhou and Jian Pei, Simon Fraser University, Canada
Defining Privacy in Online Social Networks
Saikat Guha, Max Planck Institute for Software Systems,
SaarbruckenKaiserslautern, Germany
PART VI
APPLICATIONS OF SOCIAL NETWORKS
Applications of Social Network Analysis
P.Santhi Thilagam, National Institute of Technology Karnataka, Surathkal,
India
Online Advretising in Social Networks
Abraham Bagherjeiran, Rushi Bhatt, and Rajesh Parekh, and Vineet Chaoji,
Yahoo! Labs
Social Bookmarking on a Company's Intranet: A Study of Technology
Adpotion and Diffusion
Nina D. Ziv and Kerry-Ann White, Polytechnic Institute of New York University,
New York, USA
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Collaborative Recommendations with Content-based Filters for Cultural
Activities via a Scalable Event Distribution Platform
Toon De Pessemier, Sam Coppens, Kristof Geebelen, Chris Vleugels, Stijin
bannier, Erik Mannens, Kris Vanhecke, and Luc Martens, Ghent University,
Ghent, Belgium