INTRODUCING CREST® PRO-HEALTH® INVIGORATING CLEAN MULTIPROTECTION RINSE
The Invigorating Clean that Lets You Know You Can Be Confident at Your Next
Dental Check-Up
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Crest Pro-Health Invigorating Clean Multi-Protection Rinse offers a unique rinsing
experience with ingredients that provide an invigorating sensation during use and a lasting
cool freshness after use.
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Invigorating Clean Multi-Protection Rinse delivers a sensation that helps you feel confident
that you are taking the right steps to ace your next dental check-up.
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Enjoy the new flavor experience that helps signal that you are on the path to a healthy mouth.
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In a survey of over 100 Women’s Health readers selected to receive free samples of a new
Crest Pro-Health Rinse, 89 percent felt more confident about their next dental check-up after
regular use of Crest Pro-Health Invigorating Clean Rinse.1
Product
Crest® Pro-Health®
Invigorating Clean MultiProtection Rinse
Benefits
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Provides consumers a unique rinsing experience with
ingredients that provide an invigorating sensation during
use and a lasting cool freshness after use.
 Provides six benefits in one:
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Kills germs
Reduces plaque
Helps prevent gingivitis
Keeps teeth cleaner longer (vs. brushing alone)
Freshens breath
Invigorating sensation
 Available on shelves in March 2011
 Suggested Retail Price: $4.59 (500mL) $5.89 (1L)
For more information, contact:
Elyzabeth Massucci, Elyzabeth.massucci@mslworldwide.com, 212-468-3157
Source: 2011 Women’s Health Reader Panel. Survey results based upon responses from 108 female Women’s Health readers between
the ages of 30 and 54, who are regular users of mouth wash and in good health, received a free sample of Crest Pro-Health product to try
for one week in their home environment and participated in a promotion for the opportunity to travel to New York City for a photo shoot and
be featured in Women’s Health magazine.
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