SUMMIT CREATIVE AWARD
FACT SHEET
Key Dates
The Summit International Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award,
the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. The 2015 competition is the 21th year for the
creative competition. Entries are due each March with winners announced in May.
Entrants
Qualified entries are those from advertising and public relations agencies, creative boutiques, in-house marketing departments, video
production, web and graphic design, and interactive firms with annual billings of under $30 million.
Participating Countries
The 2015 creative competition included companies from the following countries: Australia, Austria, Canada, Denmark, England,
Hong Kong, Hungary, India, Indonesia, Ireland, Malaysia, Mexico, Nigeria, Poland, Portugal, Saudi Arabia, Sweden, Thailand,
Turkey, United Arab Emirates, United Kingdom, United States, and Venezuela.
Submissions
The 2014 creative competition drew more than 5,000 submissions from 23 countries in 21 major categories.
Judges
The Summit Creative Award judges come from both large and small-size companies and universities including Agency59; Artplan;
Blue Telescope; tag; C&B; Crystal McKenzie, Inc.; FaPa Familjen Pangea Advertising; Matadog Design; On The Move, Paragon
Marketing Communication; Pixel & Cie marketing creative; RDI/A Digitaland and TBWA\Central Asia & Caucasus.
Categories
Winners are selected in categories that include print, broadcast, interactive media, online advertising, marketing materials, direct mail,
political, corporate video, green marketing, public service, best idea never produced, industry self-promotion, brand redesign and
industry specific marketing.
Benefits and Services
Recognition of work by the SIA organization is a great honor. Not only does it provide validation and an objective critique, it also
comes with special opportunities – publicity, web profiles, certificates, plaques and trophies. These benefits are instrumental in
helping winners achieve their business goals of attracting new accounts; reinforcing relationships with clients; rewarding employees,
partners and subcontractors; and motivating team members.
The SIA is the only recognition organization that offers winners their own user-controlled interactive web profiles. These profiles are
rich with features including portfolio linking, image gallery hosting and a built-in wysiwyg editor for easy control and updating. They
have proven to be a successful promotional tool receiving thousands of organic visits. The back-end is robust with a meta tag spider
that generates and manages meta tags thereby helping profiles rise to the top of search engines. Additionally, winners’ profiles benefit
from the volume of traffic the SIA site receives.
The organization encourages winners to publicize their achievements to local media and to aide in public relations efforts, makes
publicity tools – including press templates, winner icons, trophy graphics, and examples of winning media coverage – available at
summitawards.com. Additionally, the SIA sends winning announcements via twitter, Facebook, YouTube, Pinterest, trade websites,
and newswire services.
Winners are free to use the SIAs’ name, logo, icons and trophies in their promotional efforts. In addition, winners may hyper-link their
company’s site to the SIA website, which also profiles a rotation of top-winning entries from its three competitions throughout the
year.
Summit International Awards • P.O. Box 10003 • Portland OR 97296 USA
1-503-297-9979 • 1-503-297-9978 fax • sia@summitawards.com • www.summitawards.com
The SIA also provides a virtual clearinghouse of information for the firms it serves. Year round, agencies can visit the SIA website for
industry news and links to related resources. The Awards also makes creative examples available to university marketing, advertising,
and communications departments for use as discussion examples.
Website: www.summitawards.com
Twitter: @summitawards
YouTube: http://www.youtube.com/user/SummitInternational
Facebook: https://www.facebook.com/summitawards
Summit International Awards • P.O. Box 10003 • Portland OR 97296 USA
1-503-297-9979 • 1-503-297-9978 fax • sia@summitawards.com • www.summitawards.com