The Axia Public Relations Scholarship
Sponsored by the Axia Public Relations firm
and the PRSA Foundation
This scholarship was established in 2013 by the Axia Public Relations firm to assist college
students in their pursuit of careers in public relations.
This scholarship will be awarded to students who demonstrate a passion for public relations as
well as a dedication to professional ethics and excellence. In line with the PRSA Foundation
mission and our firm’s and industry’s commitment to diversity, Axia Public Relations encourages
candidates from all ethnic backgrounds to apply. Entries will be judged by a committee of
seasoned public relations professionals.
Award: $2,000
● This award will be payable to the winner’s university for use on his or her behalf, and can
only be used to directly fund the winner’s educational pursuits.
● Winner(s) of the Axia Public Relations Scholarship will also earn an optional internship
opportunity at Axia Public Relations.
Requirements
Applicants must meet the following criteria:
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Candidate must be a junior or senior in good academic standing at an accredited
university
Candidate must be a student majoring in public relations, journalism, communications,
advertising or marketing, with a commitment to working in a public relations profession
Candidate must have previous public relations or related experience through
volunteering, employment or an internship
Preferences
The below preferences are not required to apply to the Axia Public Relations Scholarship, but
are preferred qualities for scholarship candidates.
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A demonstrable tie to Florida, Georgia or Missouri, whether through residency,
graduating from a high school or attending college in any of these states
A specific interest in media relations, reputation management, social media and crisis
communications career paths
Significant accomplishments outside of the classroom
Membership in PRSSA or other (student or professional) public relations and/or
marketing organizations and associations
We especially encourage candidates from diverse gender, ethnic, and racial backgrounds to
apply. Academic achievements and grade point average (GPA) will only be considered in the
event of a tie between or among otherwise equally qualified candidates.
The 2015 Axia Public Relations Scholarship Fund
Official Application Form
Deadline: May 30, 2015
Applications must be typed. Submit applications as Word documents or PDFs with
accompanying scholarship materials. Applicants should carefully review their submissions for
typos, spelling and grammatical errors.
Candidate Name:
Candidate School:
School Address:
City:
State:
Zip:
Candidate Preferred Phone:
Candidate Preferred Email:
Candidate Permanent Address:
City:
State:
Zip:
Home Phone Number:
As of __________, candidate will be enrolled as a junior or senior in an undergraduate program:
Yes
No
Please note: PRSSA membership is NOT required.
PRSSA Advisor Name:
School/Company:
Address:
City:
State:
Zip:
Phone:
Email:
I certify that the information provided in the application materials submitted is accurate
to the best of my knowledge.
Candidate Signature
Date
_________________________________
_____________
Part 1
Answer one of the following questions below with either video responses of less than three
minutes each or written responses of one page each.
1. If you earn the Axia Public Relations Scholarship, how will you promote the
scholarship to other college students and your local hometown, school, community and
profession?
2. What’s your ideal career path narrative, including what you would like to do after
graduation?
Part 2
Please choose one of the three options below:
Option 1: Provide three public relations work samples that demonstrate your best and favorite
work – for example, press release, social media campaign, special event, etc.
Option 2: Write three public relations case studies (less than one page each).
Option 3: In less than one page or in a video of less than three minutes, answer one of the
following five essay questions:
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■
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Explain the role of ethics in public relations.
Explain the role of social media in public relations.
Explain the importance of media relations in business.
As a public relations professional, how would you address an ethical dilemma?
Why is public relations important in the current global and American economy and
business environments?
Please email your completed application and materials to: axiapr@prsafoundation.org
Optional Supplemental Material
■ GPA: ____._______ (Optional)
Send optional transcripts to:
Axia Public Relations Scholarship
c/o PRSA Foundation
33 Maiden Lane, 11th Floor
New York, NY 10038
■ Submit a professional resume illustrating professional, scholastic and volunteer
accomplishments in public relations.