School of Arts & Sciences – Assessment Plan BA – Communications Major—Journalism Concentration School Of Arts and Sciences Mission Statement The School of Arts and Sciences engages the University’s intellectual community in the full richness and depth of the human experience. SAS provides a common, cohesive understanding of the foundations and directions of human thought as represented in the liberal arts and sciences and develops the skills to form and communicate ideas, beliefs, and knowledge for all Tiffin University students. SAS offers majors grounded in the arts and sciences that develop within each student the intellectual skills and abilities required for a successful professional career or admission to graduate school. Program Rationale / Purpose Statement The Bachelor of Arts degree in Communications offers students a thorough grounding in communication theory, practice and ethics along with practical knowledge and skills for majors interested in journalism. Three complimentary interests drive the degree program: 1. To offer communication curricula that is aligned with Tiffin University’s mission of offering professional education. 2. To offer major and minor concentrations that give students the professional and technical skills they need for employment opportunities across different communication fields. 3. To develop solid oral, written and electronic communication skills for its majors and students taking communications courses to fulfill university requirements. Market / Recruitment Target Statement The communications program seeks to recruit students who want to major in one of the three areas of communication offered at Tiffin while receiving a comprehensive general education in a small university environment. As a professionally focused major, the faculty strives to link communication theory with practice so students will be prepared to enter the field with the knowledge and skills to be successful. The strength of the program is in its ability to offer students individual attention in an atmosphere where they can interact, grow and develop as communicators in a close-knit and dynamic educational community. Goals of the Program / Corresponding Classes Students will understand and demonstrate acceptable writing skills appropriate to contemporary journalism practices. Students will understand and recognize theories of mass communication. COM 218 – News Writing COM 235 – Sports Writing for Marketing and Promotions COM 318 – Feature Writing COM 410 – Advanced Reporting ENG 262 - Editing COM 438 – History and Tradition of American Journalism COM 450 – Critical Analysis of Mass Media Intended Outcomes / Assessment Criteria Intended Outcome 1: Students will understand and demonstrate acceptable writing skills appropriate to contemporary journalism practices. Assessment Criteria: Students will develop their writing skills for their professional foundations courses in COM 218 or COM 235 or COM 318 or COM 410 or ENG 262. This will be demonstrated by 80% of students achieving a “B” or higher on their final project in COM 218 or COM 235 or COM 318 or COM 410 or ENG 262. Intended Outcome 2: Students will understand and recognize theories of mass communication. Assessment Criteria: Students will compare and contrast mass communication theories in COM 438 or COM 450. At least 80% of students will receive a “B” or higher on the final project in COM 438 or COM 450.