Super Search Engine Strategies: Mastering Google and Beyond

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The Cybersleuth’s Guide to the Internet: Master Google and Other Web
Sites for Investigative Research & Due Diligence
2015 All-Day CLE Seminar
Presenters:
Carole Levitt, Esq. and Mark Rosch
Internet for Lawyers
During this fast-paced investigative research seminar, you will learn to create
more effective Internet searches to locate crucial information you might otherwise
miss. We will reveal hidden Google search features and shortcuts to speed up
your research. You will also learn to use free public record sites and sites with
free “publicly available” information (including social media sites) to gather
background information, to locate missing people, and to prepare for hearings
and trials. You’ll also discover the advantages (and limitations) of data broker
databases.
Don’t be left behind in exploiting this gold mine of information that will assist you
in meeting your investigative research and due diligence obligations. Join Carole
Levitt and Mark Rosch, internationally recognized Internet trainers and authors of
seven American Bar Association Internet research books, who will show you how
to be a Cybersleuth to unearth information for FREE (or at low cost!) on the Net.
Each attendee will receive a copy of their newly revised book, The Cybersleuth’s
Guide to the Internet (13th edition, 2015)--a $64.95 value.
Current ABA books co-authored by speakers: (1) Internet Legal Research on a
Budget (2014); (2) Google Gmail and Calendar in One Hour for Lawyers (2013); (3) Find
Info like a Pro, Volume Two: Mining the Internet’s Public Records for Investigative
Research (2011); and (4) Find Info Like a Pro Volume One: Mining the Internet’s Publicly
Available Resources for Investigative Research (2010).
See next two pages for agenda
9:00am - 12:15 pm Morning Session (Includes 15 Minute Break)
Master Google and Other Web Sites
Google Search Strategies
• Do lawyers have a duty to Google?
• Create more effective searches to locate crucial information you might
otherwise miss
• Learn what’s new in Google search
• Discover hidden Google search features, secrets, and shortcuts
• Key into Google’s “advanced search” menu to create more sophisticated
and targeted searches
• Filter search results to find precise information
• Find addresses, phone, fax, and cell numbers for service of process, etc.
• Uncover news from current and archival sources
• Keep on top of your research and practice area using free alerts
• Find images and learn about reverse image searching
• Locate information from the “invisible” Web
• Learn why you need “cache”
Discover the Wayback Machine
• Track down deleted or updated Web pages
• Learn how to get deleted or updated Web pages admitted into evidence
Explore Other Search Engines and Meta-Search Sites
12:15 pm - 1:15 pm Lunch
1:15 pm - 4:30 pm Afternoon Session (Includes 15 Minute Break)
Investigative/Due Diligence Research Strategies
Learn How to Search Like a Private Investigator
• Understanding key differences between public records, “publicly
available” information, and proprietary information
• Learn how you can use inexpensive data broker databases to collect
more information about your subjects
• Develop more effective Internet investigative search strategies
• Mine the Web for missing people
• Extract background information from federal dockets
• Unearth bankruptcies
• Glean personal information from search engines and blogs
How to Access Expensive Databases…for Free…to Find:
• Factual information
• Background information about individuals and companies
• Full-text newspaper and magazine articles
• Press releases
Discover Quick and Easy Methods to Retrieve Background Information
From Public Records and Publicly Available Data From:
• Online telephone/address directories to obtain information for service of
process, etc.
• Public record portals
• Criminal records and sex offender registries
• S.E.C. filings
• Expert witness directories
How to Use Social Media Sites For Investigative Research
• What is social media?
• Learn how to find social media profiles and overcome evidentiary and
discovery challenges
• Discover how lawyers use social media profiles for investigative and
background research to:
• Seek out the smoking gun
• Dig up “dirt” about opposing parties
• Uncover information to attack witnesses’ credibility
• Obtain useful background information about clients or even judges
• Key into information that can be the turning point in a case
• Locate missing people…and more
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