Taipei, Taiwan; June 3, 2010
ASUS Goes Green with the Bamboo Notebook and LED Monitors
The Latest Range of Eco-products Lets Consumers Live a Greener Life
In light of the environmental issues that plague us today, people are realizing the importance
of adopting a green mindset and are making proactive steps towards incorporating a greener
approach to their daily lives.
The Green ASUS initiative promotes green and environmentally-friendly practices throughout
ASUS. Its latest products are designed to care for the environment, incorporating
power-saving technologies like the ASUS Super Hybrid Engine. Steps have also been taken
towards the use of environmentally-friendly materials like bamboo and recycled plastics in its
products and packaging materials.
The U Series Bamboo Collection—Adding a Touch of Nature and Style to Technology
The ASUS U Series Bamboo Collection notebook is designed for the fashionable, yet
environmentally-conscious crowd. With its smoky brown bamboo exterior and brushed
aluminum interior, it delivers a feel of the organic world in this hectic concrete jungle—making
the user feel closer to nature.
These interesting blends of natural and metallic materials combine to form an amalgamated
design that delivers an elegant and light notebook.
The ASUS U Series Bamboo Collection delivers a premium tactile feel with two surfaces that
are as different as night and day. With less plastics used in the manufacturing process, the
nature-inspired U Series Bamboo Collection is proof that computers need not be cold,
calculating machines.
ASUS LED Monitors—When it Comes to Power, Less is More
Actions speak louder than words and it’s the little things we do that add up to make a
difference to the environment. This can be as simple as turning off a light switch, or using a
low-power LED monitor to decrease our energy consumption.
ASUS’ belief in developing energy-saving products that save the Earth have resulted in the
Super Hybrid Engine in notebooks and Energy-using Power (EuP) standard-compliant
motherboards.
In a bid to further lower energy-consumption in its products, ASUS is phasing in mercury-free
LED technology into its monitor and notebook product lines.
With a full line-up that ranges from 20 to 24 inches, ASUS’ ultra-slim Designo Series LED
monitors’ 10,000,000:1 ASUS Smart Contrast Ratio technology lets it deliver true-to-life
images in Full HD 1080p. The mercury-free LED-backlit panel gives users up to 45 percent in
power savings when compared to similar LCD monitors—equating to 37.2kWh and 23.6kg of
CO2 annually. To put things into perspective, that is like planting 1.9 trees a year, and
contributing enough oxygen for a family of four for almost two years*.
Introducing the Notebook Batteries of Tomorrow
With an eye to future proofing, ASUS is first to include the latest lithium-ion battery technology
as standard equipment in its new Business Series B43 and B53 notebooks.
The green Boston-Power Sonata® battery is long-lasting, faster to charge, safer, and more
cost effective. It is the only green-certified rechargeable lithium-ion notebook computer battery
cell. The technology has been accredited by both Scandinavian and mainland China
environmental testing standards, and has received RoHS certification.
ASUS Business Series B43 and B53 notebooks now boast a battery capable of over 900
charge cycles - more than three times than traditional notebook batteries, therefore providing
users with dependable portable power and extended mobility for the typical life of their portable
PCs.
Coupled with the addition of ASUS Xpress Charge technology, these notebooks can quick
charge a fully drained battery to 90% capacity in just 90 minutes.
Going Green beyond the Product Life Cycle
As part of its commitment to the environment, ASUS has developed SEA (Smart Energy in
Action), a green solution that enables users to easily measure, monitor and analyze their
energy consumption at home. ASUS SEA automatically uploads the collected data to a
website, where users can study them in detail and trade tips on how to lower their energy use.
And since the data is hosted on the cloud, users will be able to access the information
wherever they are.
The Green ASUS initiative goes beyond the product life cycle. All ASUS products are designed
to be easily disassembled and recyclable. These products feature modular parts that can be
easily disassembled with common household tools, and are clearly labeled for recycling.
ASUS has a strict hazardous material management philosophy and prefers to use natural or
recycled materials for its products. ASUS restricts the use of over 130 hazardous substances,
surpassing the requirements of international regulations.
ASUS also believes that it is responsible for proper end-of-life management for its products,
and provides free product recycling services in Europe, North America, and Taiwan.
The organization vows to continue to pursue higher green standards, with an entire range of
Green Design technologies in the pipeline for its notebook, Eee PC™, EeeBox PC, LED
monitor, and motherboard products.
For More Information
Please visit the ASUS Computex 2010 press site
(http://event.asus.com/2010/Computex/Press/) from May 31, 2010, 3pm Taipei time.
**Disclaimer
System information (calculations based on MS238H)
- Resolution 1920 ✕1080 = 2.07 megapixels
- Viewable screen size (inches)：23, Viewable width (inches)：20.05, Viewable height (inches)：11.28
- Power measured：active: 22W; sleep: 0.68W; off: 0.58W
ErP working document requirement Tier 1: active 28 x 2.07 = 57.96 W; sleep: 2W; off: 1W
Energy star on mode requirement: active: 9 x 2.07+0.05 x 20.05 x 11.28+3 = 32.96 W; sleep: 2W; off: 1W
In comparisons with a similar-size conventional four-lamp LCD monitor, the MS238 achieves 45% in power savings
The formula of annual energy consumption = (power active x time active + power sleep x time sleep + power off x time
off)/1000,
Using time of each mode: active 803 hr, sleep: 5491 hr, off: 2467 hr (monitor calculator, Energy Star, 2009)
Base on above formula, the annual energy consumption of the MS238H = (22 x 803+0.68 x 5491+0.58 x 2467)/1000 =
22.83 kWh
By applying the same formula, ErP standard is pegged at 59.99kWh
MS238 consumption compared to ErP: 59.99-22.83=37.16kWh (round off to 37.20)
(59.99 - 22.83) x 0.636 kgCO₂-e/ KWH (Electricity emission factor, based on the Taiwan Power Company
announcement in 2008) =23.6 kgCO₂-e
23.6kg CO₂-e / 12 kgCO₂-e absorption per tree per year (Plant a billion tree, UNEP, 2006) = 1.9tree(s)
UNEP fact: In one year, an average tree takes in 12 kilograms (26 pounds) of CO₂ and exhales enough oxygen for a
family of four for a year; therefore 23.6kgCO₂-e is equivalent to 2 years
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ASUS at Computex 2010
To find out more about these showcased products and technologies, please visit us at the
Taipei International Convention Center, Booths TF1B and TF1I, from June 1–5, 2010.
About ASUS
ASUS is a leading company in the new digital era, with a broad product portfolio that includes
notebooks, netbooks, motherboards, graphics cards, multimedia, displays, desktop PCs,
servers, wireless solutions, mobile phones and networking devices. Driven by innovation and
committed to quality, ASUS designs and manufactures products that perfectly meet the needs
of today's home and office users. ASUS won 3,268 awards in 2009, and is widely credited with
revolutionizing the PC industry with the Eee PCT. With a global staff of more than 10,000 and
a world-class R&D design team, the company's revenue for 2009 was US$7.5 billion. ASUS
ranks among BusinessWeek's InfoTech 100, and has been on the listing for 12 consecutive
years.
PR Contact:
ASUSTeK Computer Inc.
Jessie Lee
TEL: +886-2-28943447 ext. 7077
E-mail: Jessie1_Lee@asus.com