Curriculum Vitae
PERSONAL INFORMATION
Serena Legittimo
Serena Legittimo
5 via Principe A. De Curtis, Casarano (LE), 73042 Italy
+39 3339916822
sereleg@hotmail.it
Skype serena.leg
Linkedin it.linkedin.com/in/serenalegittimo
Sex Female | Date of birth 16/10/1987 | Nationality Italian
AREA OF INTEREST
Marketing and Communication
WORK EXPERIENCE
May 2012 - Present
Finance – Sales Force Commissions Expert
Johnson & Johnson Medical SpA, - via del Mare 56 Pratica di Mare (RM) 00040 – Italy
Tel. +39 06911941 – Fax +39 0691194290 – Email webitaly@its.jnj.com
▪ Analysis of various Sales Force Incentive Plans specific for BUs and occupied role;
▪ Sales Force commissions calculation based on the Incentive Plans;
▪ BUs and SF support regarding the calculation of the Sales Force Commissions;
▪ Assessment of Incentive Plans changes proposed by BUs during the ongoing year and relative
impact on the Plans;
▪ Monthly commissions report elaboration for the Board and the Sales Force;
▪ Cooperation with Business Units Leaders and Marketing, Human Resources and Finance functions.
Business or sector Medical Devices & Diagnostics
October 2011 – April 2012
Market Intelligence Manager Assistant - Stage
Johnson & Johnson Medical SpA, - via del Mare 56 Pratica di Mare (RM) 00040 – Italy
Tel. +39 06911941 – Fax +39 0691194290 – Email webitaly@its.jnj.com
▪ Analysis of the fragmentation of the health services supply at national, regional and local levels
focusing on the medical specialties which are part of Johnson & Johnson’s business;
▪ Analysis of the interregional mobility phenomenon;
▪ Periodic analysis of the external environment for Strategic/Business Plans elaboration;
▪ Monitoring regional DRG payments and updating Johnson & Johnson’s “DRG Online” software;
▪ Selection and elaboration of monthly press review articles to send to the Mgt Team and Market
Access.
October 2011 – April 2012
Collaboration in a bookshop’s customer care activities
Libreria Dante Alighieri
Tel. +39 0833502016
–
Via
Matino
10,
Casarano
(LE)
73042
–
Italy
EDUCATION AND TRAINING
October 2013 - Present
Master’s degree course in Marketing and CommunicationReplace
Rome Business School - Rome
with EQF
(or other) level if
relevant
Segmentation, Targeting, Differentiation and Positioning; Direct and Online Marketing; Personal
Selling and Sales Promotion; Advertising and Public Relations; Marketing Communication Strategies;
New-Product Development and Pricing Strategies; Distribution Channels; Consumer and Business
Buyer Behaviours.
© European Union, 2002-2013 | http://europass.cedefop.europa.eu
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Curriculum Vitae
March 2011 – May 2011
Serena Legittimo
Post-graduate course on the Economics and Management of the
Health Care System
Making decisions in complex conditions: professional and behavioural
skills to act with effectiveness.
Università Cattolica del Sacro Cuore – Rome (IT)
▪ The Strategic Role of Human Resources;
▪ Making decisions under conditions of uncertainty;
▪ Teamwork;
▪ Individual Responsibility and Bureaucracy;
▪ Complexity factors in modern organizations.
October 2009 – July 2011
Master’s Degree course on the Economics and Management of
Health Care Organizations and Services
Università Cattolica del Sacro Cuore – Rome (IT)
Final grades: 107/110
Thesis: The organizational, clinical and economic impact of Week Surgery. Evaluation of a new
experimental set-up for Endocrin Surgery.
September 2006 – October 2009
Bachelor’s Degree course on the Economics and Management of
Health Care Organizations and Services
Università Cattolica del Sacro Cuore – Rome (IT)
Final grades: 107/110
September 2001 – July 2006
Chartered Accountant Diploma
ITC “De Viti-De Marco” Casarano (IT)
Final grade: 100/100
PERSONAL SKILLS
Mother tongue(s)
Italian
Other language(s)
UNDERSTANDING
English
SPEAKING
WRITING
Listening
Reading
Spoken interaction
Spoken production
B2
B2
B2
B2
B2
A1
A1
Replace with name of language certificate. Enter level if known.
Spanish
A1
A2
A1
Replace with name of language certificate. Enter level if known.
Levels: A1/2: Basic user - B1/2: Independent user - C1/2 Proficient user
Common European Framework of Reference for Languages
Communication skills
Good communication skills gained through my experience as Market Intelligence Manager Assistant
and Sales Force Commissions expert which led to daily communication with various BU Leaders and
Marketing Managers.
Organisational / managerial skills
▪ Problem solving;
▪ Teamwork and meeting management skills;
▪ Activities planning.
Job-related skills
▪ Good public speaking skills gained through meetings with marketing managers and product
managers of Johnson & Johnson Medical;
▪ Consolidated sales results analysis skills;
▪ Clinical Data analysis skills gained through my degree thesis;
▪ Good customer care and public relations skills gained through my collaboration in a book shop.
© European Union, 2002-2013 | http://europass.cedefop.europa.eu
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Curriculum Vitae
Serena Legittimo
Computer skills
▪ Advanced proficiency in Microsoft Office™ tools; excellent knowledge of Microsoft Excel.
▪ Good knowledge of IBM Cognos and IBM Cognos Analysis For Excel (CAFE);
▪ Advanced skills with the main browsers (Google Chrome, Mozilla and Internet Explorer);
▪ Basic use of mobile devices.
Hobby
▪ Role-playing games; Reading fantasy books; Attending theatrical performances (dramas and
musicals); Volunteering at Caritas canteens.
Driving licence
▪B
ADDITIONAL INFORMATION
▪ 115th National Congress of the Società Italiana di Chirurgia
▪ Presentation: Week Surgery in Endocrin Surgery
13 – 16 October 2013 – Torino Italy
Presentations
▪ 5th SIMM National Congress – Care systems and systems care.
Presentation: The organizational, clinical and economic impact of Week Surgery for Endocrin
Surgery.
14 – 15 June 2012 – Rome Italy
▪ XIV Multidisciplinary Congress – Technologic innovations and scientific research in Surgery.
Presentation: The organizational, clinical and economic impact of Week Surgery on Endocrin
Surgery.
23 - 24 September 2011 - Scanno (AQ) Italy
ANNEXES
Cover letter is attached.
Pursuant to Law 675/96 and Aut Provv Min. 1/482/RS 2005 and Decree of 30 June 2003 with 196 I hereby authorise the processing of my
personal data for the purposes of possible selection activities.
Rome, 05 April 2014
© European Union, 2002-2013 | http://europass.cedefop.europa.eu
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