2013 AMD Mobility APU Announcement
Quotes from AMD Partners
Game Developers
“Game players will benefit greatly from AMD’s latest Elite Mobility APU [Temash]. Blowfish titles like Razor
Salvation and Siegecraft TD make use of the performance enhancements to include higher quality 3D assets and
state-of-the-art pixel shaders, bringing to tablets the quality gaming experience previously limited to PCs and
notebooks.” – Ben Lee Managing Director, Blowfish Studios
“AMD’s Elite Mobility APU [Temash] brings high performance gaming to tablets. Rebellion can now create games
on mobile platforms with lower energy consumption and greater performance without compromising the
overall quality of the experience. This is a huge double win for developers like us.” – Chris Kingsley, CTO,
Rebellion
Software Developers
“The launch of the 2013 AMD Mobile APUs reinforces our partnership with AMD,” said Avi Muchnick, co-founder
and Chief Product Officer at Aviary. “The new technology makes our innovative touch-enabled editing tools more
performant and the AMD APU platform enables us to enhance the user experience with richer, visual experiences
and faster photo filtering.”
“The future of user interactions is intuitive, natural interaction methods such as eyeSight's gesture recognition
technology. In order to achieve enhanced touch-free capabilities additional processing power may be required”
said Gideon Shmuel, CEO of eyeSight. “We’re excited to be working with AMD and their powerful 2013 APUs –
which allow us to bring these enhanced capabilities of natural human interfaces to life.”
PC Manufacturers
Toshiba
“Toshiba continues to offer high quality, reliable and affordable laptops,” said Mr. Hideo Kasuya, General
Manager of Products Management Div. Toshiba Corporation Digital Products & Service Company. “Thanks to the
2013 AMD Mainstream APU’s (“Kabini”) quad-core performance, and increased power efficiency, we’re able to
deliver powerful entry-level laptops with impressive performance.”
“Our laptops are made for customers looking for strong performance combined with style and versatility,” said
Mr. Hideo Kasuya, General Manager of Products Management Div. Toshiba Corporation Digital Products &
Service Company. “The 2013 AMD Elite Performance APU (“Richland”) delivers high-quality, quad-core
performance and excellent graphics ideal for today’s visually-rich computing landscape.”
1 of 2
2013 AMD Mobility APU Announcement
Quotes from AMD Partners
Industry Analysts
“For many years, observers questioned whether x86-based systems could compete with ARM-based devices
with regard to power consumption and battery life,” observed Nathan Brookwood, research fellow at Insight 64.
“Systems based on AMD’s new 2013 Mainstream Mobility APU (“Kabini”) and 2013 Elite Mobility APU
(“Temash”) platforms, along with others based on Intel’s forthcoming Bay Trail platform, should finally eradicate
the myth that you have to sacrifice x86 compatibility to improve performance per watt. Now users can have it all
– great experiences based on a full Windows 8 implementation and great battery life, while still retaining the
ability to run all the Windows-based applications they’ve come to know and love.”
“AMD has changed the way the game is being played by building APUs with desktop quality and performance
graphics, while at the same time being able to scale the devices from 3.9 watt, dual-core for ultra-mobile devices
to 25 watt, quad-core high-end mobile PCs," said Dr. Jon Peddie, president of Jon Peddie Research, the
industry's multimedia and graphics analysis firm. "The results will speak for themselves when the new
generation of devices and PCs come out this year."
"AMD is taking a market-based approach with its 2013 Elite Mobility APU (“Temash”). Consumers are asking for
thin, fanless tablets that can run today and yesterday's x86 software with full PC performance. Temash does just
that." – Patrick Moorhead, Principal Analyst, Moor Insights & Strategy
"AMD's 2013 Mainstream Mobility APU (“Kabini”) is a huge leap over their successful Brazos 2.0 platform. I
think consumers will appreciate the 7-10 hours of battery life combined with the doubling of graphics
performance per watt." – Patrick Moorhead, Principal Analyst, Moor Insights & Strategy
2 of 2