Outward Bound Trust of New Zealand Strategic Direction 2010-2015 Vision: “Better people, Better Communities, Better World” Our “Fundamentals” will drive everything that we do and will be how we are seen and judged by our stakeholders. Our courses will target all ages from 16 upwards, all ethnicities, socioeconomic groupings, all abilities but with a particular emphasis on youth. In the delivery of these courses, we will achieve excellence in course ratings, outcomes and safety. By our actions and results we will be recognised both in New Zealand and internationally for leadership in personal development through the outdoors. We will grow our financial strength so that we achieve operational sustainability, while at the same time grow our reserves. 1. 2. 3. 4. Goal 1: Fundamentals We will: Ensure that the culture of Outward Bound is based on our values of compassion, greatness, responsibility and integrity. Strive for greatness in everything that we do and in our relationships both internal and external. Strive for a seamless organisation that is seen to deliver consistently great and measurable outcomes to our clients. Goal 2: Customer focus We will: Focus our marketing and business development efforts on reaching all sectors of New Zealand society where we have the skills and resources to meet the needs of that sector. Not lose focus on our core product and clientele we will explore ways in which we can grow our presence and influence within New Zealand. Achieve greater penetration with New Zealand’s ethnic communities. Not deliver courses or work within market sectors where we do not have the skills or resources to deliver quality course outcomes in a safe environment. Only work in sectors and deliver courses where we know we can deliver great outcomes and where those initiatives do not negatively impact on our ability to run our core programmes from Anakiwa. Ensure that our people have the skill sets, resources and training so that they can ensure every experience our client/student has with us is exceptional. Goal 3: The leader in experiential learning We will: Acknowledge that our first and foremost focus must be on Outward Bound New Zealand we will play an active leadership role within the New Zealand Outdoor Education sector and within Outward Bound International where there are benefits of shared learning for our staff and for Outward Bound NZ. Ensure research and development and technology be key components in our quest for continuous improvement in everything we do. Have a culture of continuously asking ourselves “how can we improve the outcomes for our clients/students?” Be seen to be a leader in the area of risk management within the outdoors. Protect and enhance the “Outward Bound” brand in everything that we do. Goal 4: Financial strength We will: Set and achieve annual financial targets that ensure financial stability and longevity. Continue to grow and manage the Foundation so that it provides an income stream that provides for our financial stability and longevity. Acknowledge that our alumni are one of our key strengths and we will develop programmes and strategies for the efficient and effective utilisation of this resource. Enhance and manage our relationship with our stakeholders and funders so that they see themselves as part of an organisation that is making a significant contribution to the development of New Zealand as a nation. Ensure our governance procedures, systems and financial controls will be seen by our stakeholders and funders as being exemplary. Our People: To achieve these goals our people are key. In this respect we will: Acknowledge by our actions the key role that our people play in the continuing success of Outward Bound New Zealand. Ensure that we have an environment where our staff feel supported and encouraged to reach for greatness in everything that we do. Provide opportunities for, and encourage our staff, to up-skill and create a culture where our staff is always looking for better ways to deliver exceptional outcomes to our clients/students.