ANSWERS LEARNING THE LANGUAGE 1. 2. 3. 4. 5. 6. 7. Compliance based ethics codes Social audit Corporate policy Ethics Integrity based ethics codes Corporate philanthropy Corporate social responsibility 8. 9. 10. 11. 12. 13. Corporate responsibility Insider trading Whistleblowers Pension Sarbanes-Oxley Act Illegal ASSESSMENT CHECK Learning Goal 1 Ethics Defined 1. According to the text, many Americans have no moral absolutes. Many decide according to the situation whether it’s all right to steal, lie, or drink and drive. It appears that these people think that what is right is whatever works best for the individual, and that each person works out for him or herself the difference between right and wrong. This thinking has led to recent business scandals. 2. In a country like the United States it is often difficult to determine the ethical course of action because there are so many diverse cultures, and religion and culture, two of the sources of ethical behavior, vary among people. As members of society we are individuals with our own personal culture backgrounds. However there is a similarity of values and standards for what is “right and wrong” among many religious sources. 3. Ethics and legality are very different things. Being legal means following the laws and avoiding actions that could result in being fined or imprisoned. Ethical standards are right versus wrong behavior according to society. One can act unethically and still be within the limits of the law. Learning Goal 2 Personal Ethics 4. The five sources of ethical standards are: a. the Utilitarian Approach b. the Rights Approach c. the Fairness or Justice Approach d. the Common Good Approach e.the Virtue Approach 5. The basic idea of the Utilitarian Approach is the idea that the ethical action should be the one that produces the greatest good and does the least harm to all affected. In the case of a business that would consist of all the organization’s stakeholders. 6. Proponents of the Rights Approach suggest that the ethical action is the one that best protects and respects the moral rights of those affected. This approach starts from the belief that humans have a dignity based upon human nature, or on their ability to choose freely, and should not be used as 1 means to an end. 7. The Fairness or Justice Approach stems from the idea that all people should be treated equally, or if unequally, then fairly, based on some standard that is defensible. 8. The Common Good Approach suggests that the interlocking relationships of society are the basis of ethical reasoning, and that respect and compassion for all others is required. 9. The Virtue Approach is an ancient approach that suggests that ethical actions ought to be consistent with virtues that provide for the full development of our humanity. Examples of virtues include honesty, courage, compassion, generosity, tolerance, love, fidelity, integrity, fairness, self-control and prudence. 10. According to the Center for Applied Ethics, the eight main principles for determining our own personal ethics are: a. concern for the well being of others b. respect for the autonomy of others c. trustworthiness and honesty d. willing compliance with the law e.basic justice; being fair f. refusing to take unfair advantage g. benevolence; doing good h. preventing harm to others and the world around us 11. The five step process to ethical decision making includes: a. Recognize an ethical issue – legality, and the impact on individuals. b. Get the facts – important aspects, who is impacted, people with a personal stake in the outcome. c. Evaluate alternative actions – using the five sources of ethical standards. d. Act on your decision, using ethical decision making as best you know how. e. Reflect on your decision – was it the right thing to do? Did you feel comfortable with the decision? Learning Goal 3 Corporate Ethics 12. Compliance based ethics codes emphasize preventing unlawful behavior by increasing control and by penalizing wrongdoers. This type of ethics code is based on avoiding legal punishment. Integrity based ethics codes define the organization’s guiding values, create an environment that supports ethically sound behavior, and stress a shared accountability among employees. 13. a. b. c. a. e. Top management must adopt and support an explicit code of conduct. Employees must understand that top management expects ethical behavior. Managers and employees must be trained to consider ethical implications of business decisions. Outsiders must be told about the ethics program. The ethics code must be enforced with timely action if rules are broken. An ethics office must be set up. 2 14. The components of the Sarbanes-Oxley Act of 2002 are: a. Whistleblowers receive greater protections from retaliation. b. New penalties are set forth for boards of directors, accounting firms and management if inaccurate or fraudulent reporting is found. c. The CEO must sign off on all financials. d. The act founded a new public agency which oversees, regulates, and inspects accounting firms. 15. Some people feel that the flaws with the Sarbanes-Oxley Act are: a. that it only applies to publicly traded companies so private companies are not held to the same practices. b. that the financial and time cost to business to implement the act’s provisions are too high. Learning Goal 4 Corporate Social Responsibility Defined 16. Corporate philanthropy includes charitable donations to nonprofit groups of all kinds. Corporate responsibility includes everything that has to do with acting responsibly within society. This includes everything from hiring minority workers to making safe products, minimizing pollution, using energy wisely, and providing a safe work environment. Corporate policy refers to the position a firm takes on social and political and internal business ethics issues. Learning Goal 5 Responsibility to Stakeholders 17. Four stakeholder groups are: a. Customers b. Investors 18. c. d. Employees Society and the environment One responsibility of business is to satisfy customers by offering them goods and services that have a real value to the customer. One of the surest ways of failing to please customers is not being totally honest with them 19. The payoff for socially conscious behavior could result in new business as customers switch from rival companies simply because they admire a company’s social efforts. This can become a powerful competitive edge because customers prefer to do business with companies they trust. 20. Ethical and socially responsible behavior is good for shareholder wealth and adds to the bottom line. Many people believe it makes financial as well as moral sense to invest in companies that are planning ahead to create a better environment. By choosing to put their money into companies whose goods and services benefit the community and the environment, investors can improve their own financial health while improving society’s health. Overall, social responsibility to investors means doing the right thing to make money for stockholders and avoiding potential legal issues by trading stocks fairly and keeping accurate financial records. 21. Business’ responsibility to employees includes: a. a responsibility to create jobs. b. an obligation to fairly reward hard work and talent. c. treating employees with respect. 3 d. employee pensions 4 22. When employees feel they have been treated unfairly they will strike back, and get even in such ways as: a. blaming mistakes on others. b. not accepting responsibility for decision making. c. manipulating budgets and expenses. d. making commitments they intend to ignore. e. doing the minimum needed to get by. f. making results look better than they are. 23. Four areas of responsibility to society are: a. to create wealth. b. to promote social justice. c. employees being active in politics, law, churches and temples, arts, charities and so on. d. to help to make the environment a better place. Learning Goal 6 Measuring Social Responsibility 24. In conducting a social audit, the challenge is how to measure a company’s performance. 25. One way to calculate social responsibility is by adding all positive social actions, and then subtracting negative effects such as layoffs and pollution. Another way to measure social responsibility is to just record positive actions. 26. Four watchdog groups are: a. Socially conscious investors, who insist that companies extend the company’s high standards to all their suppliers. b. Environmentalists, who apply pressure by naming companies that don’t abide by environmentalists’ standards. c. Union officials, who force companies to comply with standards to avoid negative publicity. d. Customers who take their business elsewhere if a company demonstrates unethical and socially irresponsible practices. Learning Goal 7 Ethics and Social Responsibility Globally 27. No, ethical problems are not unique to the U.S. What is new about the moral and ethical standards by which government leaders are being judged is that the standards are much stricter now. In other words, government leaders are now being held to a higher standard than in the past. 28. Many American businesses are demanding socially responsible behavior from their international suppliers by making sure their suppliers do not violate U.S. human rights and environmental standards. 29. Examples of the questions surrounding the issues of international ethics are: Is it always ethical for American companies to demand compliance with our moral standards? What about countries where child labor is an accepted part of society? What about foreign companies doing business in the U.S.? Should foreign companies expect American companies to comply with their ethical standards? 5 30. To what country’s standards should multinational companies adhere? Why are companies applauded for not importing goods made in prisons overseas, when there are prison based enterprises in the United States? The partners in the OAS have signed the Inter-American convention Against Corruption. The 29 member states of the OECD and five other states have signed a similar anticorruption convention. CRITICAL THINKING EXERCISES Learning Goal 1 1. As is the case when it comes to discussing ethics there is no “right” or “wrong” answer, or at least not one that would be clear. In many people’s opinion, this situation would be an ethical dilemma because you are deciding between essentially violating company policy and not having a nice place for you and your family to stay in L.A. Both of these are unsatisfactory options. At issue are the ethical dilemma of violation of company policy and your own personal wants. There are some of you who will feel that it’s o.k. as long as you don’t let this influence your decision making in the end – situational ethics, in a sense. The sense of “legal” versus “ethical” comes from company policy, which isn’t very well defined. Learning Goals 1, 2 2. This is a difficult problem, but ethically it's not really too hard to figure out what to do. The decision about going to the boss is an individual one, but using the secretary and the interns for personal business, particularly to the extent that Daryl is using, is probably unethical. A review of the five sources of personal ethics will suggest what your solution indicates in terms of your own ethics. Learning Goal 3 3. A. a. Integrity-based ethics code. b. Compliance-based ethics code. B As a company’s Ethics Officer, the first step you would probably take is to set up a meeting with the company’s top executives to ensure their support of any actions you want to take regarding setting up a code of conduct. The unconditional support of top management is vital to the success of a corporate ethics code. The next step most likely is to develop a set of standards of acceptable behavior, and to make sure that employees understand the expectations of those standards. Employees must be trained to consider the ethical implications of their decisions, so there must be explicit standards and guidelines to follow. Further, as the Ethics Officer, your office must set up a system so that employees can report and discuss ethical issues anonymously, and whistleblowers must feel protected. Your office must also inform outsiders such as suppliers, subcontractors, distributors, and customers of the ethics code. This can be done easily on your company’s web site. Lastly, the ethics code must be enforced by taking timely action when a violation has occurred. Learning Goals 4, 5, 6 4. a. Social responsibility includes providing a safer work environment, good benefits, a safe, high quality product line, prompt complaint handling, and honest pricing policies. The result of a social audit would indicate that Mr. Furlong is running his business in a socially 6 responsible manner, as far as he goes. b. Mr. Furlong's stakeholders would be his boss, the stockholders, employees, customers, competitors, suppliers and the general public. c. Although he would get fairly high scores from his employees in the area of social responsibility, Mr. Furlong doesn't appear to have any involvement with the community in which he operates. Of the four dimensions of corporate social performance, he addresses only the corporate responsibility issue; those of corporate philanthropy, corporate social initiatives and corporate policy appear to be ignored. He could improve community relations (and even increase his customer base) by encouraging his employees to get involved in community related projects, donating time and/or money to local charities, developing a stand on local issues, improving employee-related benefits with job enrichment and employee development, and making opportunities for members of ethnic and minority groups. d. Any of the four watchdog groups may take a look at this company and question its policies. A union may come in and try to organize the employees, to be sure that they are indeed being paid fairly and above the area average. Customers may not believe that this company is socially responsible, and may look to see if the company acts in a socially responsible manner. These are only examples – you may find other issues that would concern any of the four watchdog groups. Learning Goal 7 7. In the past, officials of foreign firms have been judged by standards that were less harsh than those used in the United States. More recently, it seems that top leaders in some parts of the world are being judged by stricter standards. This could stem from the fact that American businesses have begun to demand more socially responsible behavior from international suppliers. As the business sector becomes increasingly globalized, international suppliers will be expected to conform to U.S. standards concerning ethics, human rights codes and the environment. The justness of requiring international suppliers to adhere to American ethical standards is not clear-cut. There are questions such as: Is it always ethical for companies to demand compliance with the standards of their own countries? What about countries where child labor is an accepted part of the society and families depend on the children’s earnings for survival? Should foreign companies doing business in the United States expect American companies to comply with their ethical standards? To which society’s standards should multinational companies conform? None of these questions have easy answers, but demonstrate the complexity of social responsibility issues in international markets. PRACTICE TEST MULTIPLE CHOICE 1. 2. 3. 4. 5. 6. TRUE-FALSE c b a b a b 6. 1. 2. 3. 4. 5. T T F F T T 7 7. 8. 9. 10. 11. 12. a d 7. F 8. b b d d T 9. 10. 11. 12. F F T F 8