State Procurement Manual Number PRO-D-29 Effective 5-1-92 Page 1A PIGGYBACKING DATA FORM PIGGYBACKING DATA FORM ORIGINATING AGENCY: UW-Madison ORIGINATING PURCHASING AGENT: Crescent Kringle TELEPHONE NUMBER: 608-262-5321 COMMODITY/SERVICE: BRAND STRATEGY, MARKETING PLANNING, WEB DEVELOPMENT AND VIDEO PRODUCTION COMMODITY CODE: 915-22 / 915-82 / 915-96 / 918-76 / 961-53 BRIEF DESCRIPTION OF CONTRACT: Contract for the purchase of Brand Strategy, Marketing Planning, Web Development and Video Production Additional Information: The Office of University Relations provides expert brand strategy, marketing planning, web development and video production to schools, colleges, departments, centers and other campus units. This Contract is designed to offer users a variety of qualified vendors to provide these services when University Relations cannot adequately meet the campus demand. The vendors on this contract will assist the University in refinement of brand strategies, developing communications in various formats, and activating those communications for key constituencies. It is critical that these strategies take full advantage of the institution’s brand equity and existing brand platform and positioning while providing the type of messaging and branding flexibility needed by the University’s schools, colleges, key units and affiliated partners. Depending on the nature of a project, the Contractor may be asked to provide brand strategy, marketing planning, creative services and other activities necessary to support University goals and objectives. Any individual scope of work will be negotiated for each proposer based on the needs of the University department. Vendors are only allowed to provide services for their awarded lots (see chart below). Definition of Lots: Brand Strategy: Any projects intended to develop a new brand strategy or refine an existing brand strategy. This may include brand and visual identity work across a variety of channels. Marketing Planning: Any projects that identify a marketing goal, and build a marketing plan to reach that goal. Web Development: Any projects that scope, design and develop a web site. Video Production: Any projects that require the creation of video. University departments will be free to compare the various vendors and pricing, conduct interviews, and purchase from the vendor of their choice. As pricing and experience varies among vendors, it is suggested, but not required, that users contact at least two vendors in the appropriate lot prior to committing to a project. Special Approvals: Prior approval from the Office of University Relations is required before University of WisconsinMadison departments may use this contract. Departments are required to use the Division of Information Technology (DoIT) Printing Services or University Marketing for printing services related to this contract. (https://www.doit.wisc.edu/printing/) and http://umark.wisc.edu/. State Procurement Manual Number PRO-D-29 Effective 5-1-92 Page 1A Instructions for Departments using this Contract: University departments should complete the following steps prior to submitting a requisition to Purchasing Services. Step 1 –Define the scope of the project. The various lots are described above. Step 2 –Contact the Office of University Relations, Tricia Dickinson, Executive Director of Marketing, at pmdickinson@wisc.edu (608-265-9005). This office will determine if they can meet the department’s needs, or if a vendor from the contract would be the best option and notify Purchasing when a project is approved. Step 3 -- Contact one or more vendors on the contract based on their awarded lots. The vendor(s) should be provided a scope of the project, timeline and budget (if necessary) for them to provide a proposal pricing for the project. Prices cannot exceed the rates bid for each lot (see individual vendor information). Rates on this contract are blended rates. Vendors are encouraged to provide lower rates whenever possible. Staff from University Marketing will also be available to review/discuss vendor proposals, including scope of work, number of hours, timelines, and overall feasibilities. Step 4 – Prepare a requisition and attach the accepted proposal. Vendors should not begin services until a purchase order is received. CONTRACT EFFECTIVE DATES: April 15, 2015 through April 14, 2016 RENEWAL OPTIONS: 2 RFB NUMBER: 15-5567 RFB OPENING DATE: March 12, 2015 NUMBER OF BIDS RECEIVED: 38 DATE OF AWARD: April 10, 2015 WERE THERE ANY PROTESTS? X NO LIST ALL VENDORS ON CONTRACT INCLUDING FEDERAL EMPLOYER IDENTIFICATION NUMBERS, ADDRESSES AND TELEPHONE NUMBERS: VENDOR ONESIXTYOVERNINETY 1 S BROAD ST 10TH FL PHILADELPHIA PA 19107 6AM MARKETING 330 S WHITNEY WAY STE 300 MADISON WI 53705 SVANACO INC DBA AMERICANEAGLE.COM 2600 S RIVER RD DES PLAINES IL 60018 AFFIRM AGENCY N28W23050 ROUNDY DR STE 100 PEWAUKEE WI 53072 ASCEDIA 161 S 1ST ST MILWAUKEE WI 53204 BARKLEYREI 2740 SMALLMAN ST STE 100 PITTSBURGH PA 15222 BOELTER & LINCOLN MILWAUKEE INC 222 E ERIE ST STE 400 MILWAUKEE WI 53202 FEIN 23-2728169 PHONE 215-732-3200 X258 20-0343847 608-310-7241 36-3130008 847-699-0300 20-3962871 262-650-9900 39-2004811 414-292-3200 46-1139099 412-298-5898 39-1278313 414-271-0101 State Procurement Manual CREATIVE MARKETING RESOURCES INC (MBE) 500 W BROWN DEER RD STE 102 MILWAUKEE WI 53217 CRICKET DESIGN WORKS 1925 MONROE ST MADISON WI 53711 EDUCATIONAL MARKETING GROUP INC 19751 E MAINSTREET STE 247 PARKER CO 80138 FIG LEAF SOFTWARE INC 1400 16TH ST NW STE 450 WASHINGTON DC 20036 HARDIN DESIGN & DEVELOPMENT INC 150 E GILMAN ST STE B-2200 MADISON WI 53703 HIEBING GROUP 315 WISCONSIN AVE MADISON WI 53703 KNUPP & WATSON & WALLMAN INC 2010 EASTWOOD DR MADISON WI 53704 LINDSAY, STONE & BRIGGS ONE S. PINCKNEY STREET, SUITE 500 MADISON, WI 53703 LIPMAN HEARNE INC 200 S MICHIGAN AVE 16TH FL CHICAGO IL 60604 2423 MIND OVER MEDIA 2420 LIBERTY AVE PITTSBURGH PA 15222 NORTHSTAR STRATEGIES INC 533 ONWENTSIA AVE HIGHLAND PARK IL 60035 OLSON 420 N 5TH ST STE 1000 MINNEAPOLIS MN 55401 ORION SYSEMS INTEGRATORS 3759 US HWY 1 S MONMOUTH JUNCTION NJ 08852 PALANTIR.NET 2211 N ELSTON AVE STE 400 CHICAGO IL 60614 PIGORSCH MEDIA DESIGN 7025 RAYMOND RD MADISON WI 53719 SAMATA LLC 234 JAMES ST BARRINGTON IL 60010 SATURN LOUNGE PHOTOGRAPHY N8 W22323 JOHNSON DR STE B WAUKESHA WI 53186 Number PRO-D-29 Effective 5-1-92 Page 1A 39-1820209 414-247-9898 20-3009600 608-255-0002 84-1485245 303-743-8298 52-1643439 703-376-1709 26-2031966 608-237-6285 39-1383835 608-256-6357 39-1658926 608-232-2300 39-1296911 608-251-7070 36-3555375 312-809-0070 25-1481128 800-305-8984 X2 58-2684802 847-784-8374 41-1730124 612-215-3508 36-4789591 201-326-7250 36-4367074 773-645-4100 39-1733433 608-277-3233 36-4312557 847-428-0001 38-3667727 262-821-3999 State Procurement Manual STORYBRIDGE STUDIO LLC (MBE) 5930 SEMINOLE CENTRE COURT STE F MADISON WI 53711 TILT MEDIA INC 3209 LATHAM DR MADISON WI 53713 TWEEDEE MEDIA INC 214 N HAMILTON ST STE 301 MADISON WI 53703 VENDI ADVERTISING LLC 125 4TH ST N STE 200 LA CROSSE WI 54601 Number PRO-D-29 Effective 5-1-92 Page 1A 20-8261817 608-234-2080 39-2017606 608-273-8458 20-5014992 608-280-9822 20-1656678 608-788-5020 X23