State Procurement Manual
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PIGGYBACKING DATA FORM
PIGGYBACKING DATA FORM
ORIGINATING AGENCY: UW-Madison
ORIGINATING PURCHASING AGENT: Crescent Kringle TELEPHONE NUMBER: 608-262-5321
COMMODITY/SERVICE: BRAND STRATEGY, MARKETING PLANNING, WEB DEVELOPMENT AND VIDEO
PRODUCTION
COMMODITY CODE: 915-22 / 915-82 / 915-96 / 918-76 / 961-53
BRIEF DESCRIPTION OF CONTRACT:
Contract for the purchase of Brand Strategy, Marketing Planning, Web Development and Video Production
Additional Information:
The Office of University Relations provides expert brand strategy, marketing planning, web development and video
production to schools, colleges, departments, centers and other campus units. This Contract is designed to offer users a
variety of qualified vendors to provide these services when University Relations cannot adequately meet the campus
demand.
The vendors on this contract will assist the University in refinement of brand strategies, developing communications in
various formats, and activating those communications for key constituencies. It is critical that these strategies take full
advantage of the institution’s brand equity and existing brand platform and positioning while providing the type of
messaging and branding flexibility needed by the University’s schools, colleges, key units and affiliated partners.
Depending on the nature of a project, the Contractor may be asked to provide brand strategy, marketing planning, creative
services and other activities necessary to support University goals and objectives. Any individual scope of work will be
negotiated for each proposer based on the needs of the University department. Vendors are only allowed to provide
services for their awarded lots (see chart below).
Definition of Lots:
Brand Strategy: Any projects intended to develop a new brand strategy or refine an existing brand strategy. This may
include brand and visual identity work across a variety of channels.
Marketing Planning: Any projects that identify a marketing goal, and build a marketing plan to reach that goal.
Web Development: Any projects that scope, design and develop a web site.
Video Production: Any projects that require the creation of video.
University departments will be free to compare the various vendors and pricing, conduct interviews, and purchase from the
vendor of their choice. As pricing and experience varies among vendors, it is suggested, but not required, that users
contact at least two vendors in the appropriate lot prior to committing to a project.
Special Approvals: Prior approval from the Office of University Relations is required before University of WisconsinMadison departments may use this contract.
Departments are required to use the Division of Information Technology (DoIT) Printing Services or University Marketing
for printing services related to this contract. (https://www.doit.wisc.edu/printing/) and http://umark.wisc.edu/.
State Procurement Manual
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Instructions for Departments using this Contract:
University departments should complete the following steps prior to submitting a requisition to Purchasing Services.
Step 1 –Define the scope of the project. The various lots are described above.
Step 2 –Contact the Office of University Relations, Tricia Dickinson, Executive Director of Marketing, at
pmdickinson@wisc.edu (608-265-9005). This office will determine if they can meet the department’s needs, or if a vendor
from the contract would be the best option and notify Purchasing when a project is approved.
Step 3 -- Contact one or more vendors on the contract based on their awarded lots. The vendor(s) should be provided a
scope of the project, timeline and budget (if necessary) for them to provide a proposal pricing for the project. Prices
cannot exceed the rates bid for each lot (see individual vendor information). Rates on this contract are blended rates.
Vendors are encouraged to provide lower rates whenever possible. Staff from University Marketing will also be available
to review/discuss vendor proposals, including scope of work, number of hours, timelines, and overall feasibilities.
Step 4 – Prepare a requisition and attach the accepted proposal. Vendors should not begin services until a purchase
order is received.
CONTRACT EFFECTIVE DATES: April 15, 2015 through April 14, 2016 RENEWAL OPTIONS: 2
RFB NUMBER: 15-5567
RFB OPENING DATE: March 12, 2015
NUMBER OF BIDS RECEIVED: 38
DATE OF AWARD: April 10, 2015
WERE THERE ANY PROTESTS? X NO
LIST ALL VENDORS ON CONTRACT INCLUDING FEDERAL EMPLOYER IDENTIFICATION NUMBERS, ADDRESSES
AND TELEPHONE NUMBERS:
VENDOR
ONESIXTYOVERNINETY
1 S BROAD ST 10TH FL
PHILADELPHIA PA 19107
6AM MARKETING
330 S WHITNEY WAY STE 300
MADISON WI 53705
SVANACO INC
DBA AMERICANEAGLE.COM
2600 S RIVER RD
DES PLAINES IL 60018
AFFIRM AGENCY
N28W23050 ROUNDY DR STE 100
PEWAUKEE WI 53072
ASCEDIA
161 S 1ST ST
MILWAUKEE WI 53204
BARKLEYREI
2740 SMALLMAN ST STE 100
PITTSBURGH PA 15222
BOELTER & LINCOLN MILWAUKEE INC
222 E ERIE ST STE 400
MILWAUKEE WI 53202
FEIN
23-2728169
PHONE
215-732-3200 X258
20-0343847
608-310-7241
36-3130008
847-699-0300
20-3962871
262-650-9900
39-2004811
414-292-3200
46-1139099
412-298-5898
39-1278313
414-271-0101
State Procurement Manual
CREATIVE MARKETING RESOURCES INC (MBE)
500 W BROWN DEER RD STE 102
MILWAUKEE WI 53217
CRICKET DESIGN WORKS
1925 MONROE ST
MADISON WI 53711
EDUCATIONAL MARKETING GROUP INC
19751 E MAINSTREET STE 247
PARKER CO 80138
FIG LEAF SOFTWARE INC
1400 16TH ST NW STE 450
WASHINGTON DC 20036
HARDIN DESIGN & DEVELOPMENT INC
150 E GILMAN ST STE B-2200
MADISON WI 53703
HIEBING GROUP
315 WISCONSIN AVE
MADISON WI 53703
KNUPP & WATSON & WALLMAN INC
2010 EASTWOOD DR
MADISON WI 53704
LINDSAY, STONE & BRIGGS
ONE S. PINCKNEY STREET, SUITE 500
MADISON, WI 53703
LIPMAN HEARNE INC
200 S MICHIGAN AVE 16TH FL
CHICAGO IL 60604 2423
MIND OVER MEDIA
2420 LIBERTY AVE
PITTSBURGH PA 15222
NORTHSTAR STRATEGIES INC
533 ONWENTSIA AVE
HIGHLAND PARK IL 60035
OLSON
420 N 5TH ST STE 1000
MINNEAPOLIS MN 55401
ORION SYSEMS INTEGRATORS
3759 US HWY 1 S
MONMOUTH JUNCTION NJ 08852
PALANTIR.NET
2211 N ELSTON AVE STE 400
CHICAGO IL 60614
PIGORSCH MEDIA DESIGN
7025 RAYMOND RD
MADISON WI 53719
SAMATA LLC
234 JAMES ST
BARRINGTON IL 60010
SATURN LOUNGE PHOTOGRAPHY
N8 W22323 JOHNSON DR STE B
WAUKESHA WI 53186
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39-1820209
414-247-9898
20-3009600
608-255-0002
84-1485245
303-743-8298
52-1643439
703-376-1709
26-2031966
608-237-6285
39-1383835
608-256-6357
39-1658926
608-232-2300
39-1296911
608-251-7070
36-3555375
312-809-0070
25-1481128
800-305-8984 X2
58-2684802
847-784-8374
41-1730124
612-215-3508
36-4789591
201-326-7250
36-4367074
773-645-4100
39-1733433
608-277-3233
36-4312557
847-428-0001
38-3667727
262-821-3999
State Procurement Manual
STORYBRIDGE STUDIO LLC (MBE)
5930 SEMINOLE CENTRE COURT STE F
MADISON WI 53711
TILT MEDIA INC
3209 LATHAM DR
MADISON WI 53713
TWEEDEE MEDIA INC
214 N HAMILTON ST STE 301
MADISON WI 53703
VENDI ADVERTISING LLC
125 4TH ST N STE 200
LA CROSSE WI 54601
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20-8261817
608-234-2080
39-2017606
608-273-8458
20-5014992
608-280-9822
20-1656678
608-788-5020 X23