2012 NZDM Awards

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Industry Awards
Campaign
SUBCARD:
Providing the
Retail Edge
ACC's Practice Driving Teen's
First Step on a
Safer Journey
BMW:
Conquesting for
Pole Position
FMG Tractor Fire
Campaign
If the Shoe Fits Supercharging
New Season ROI
Q Card - An
Apple a Day ...
SPCA Auckland
Roof Appeal
Spreading the
Word About
Lymphoma
SUBCARD:
Providing the
Retail Edge
V Motion Project
Category
Grand Prix
Entrant
justONE
Nominee
Subway
Restaurants
Awards Won
Grand Prix
Government/Public
Sector
DraftFCB
Gold
Automotive
Twenty
ACC and New
Zealand
Transport
Agency
BMW Group
New Zealand
Financial Services
Saatchi & Saatchi
FMG
Gold
Retail
justONE
Ziera Shoes
Gold
Financial Services
Federation
Gold
Not-for-Profit
Shirtcliffe & Co
Fisher & Paykel
Finance
SPCA Auckland
Not-for-Profit
.99
Gold
Retail
justONE
Leukaemia &
Blood Cancer
New Zealand
Subway
Restaurants
FMCG
Frucor
Beverages
Gold
ANZ Home Loans
Acquisition
Campaign 2012
BMW M5 - The
Devil Inside
Bonus Bonds
Brand Re-Launch
- 'Conga'
Donation Glasses
Financial Services
Colenso BBDO/
Proximity New
Zealand
ANZ
Automotive
Twenty
Silver
Financial Services
DrafFCB
BMW Group
New Zealand
ANZ
Not-for-Profit
Mars New
Zealand
Silver
Farmers Club Unleashing
Loyalty
Farmlands and
Ballance - A
Better
Combination
Pizza Roulette
Retail
Colenso
BBDO/Proximity
New Zealand
justONE
Silver
Retail
justONE
Farmers
Trading
Company
Farmlands
Trading Society
Retail
Hell Pizza
Silver
The Chosen One
FMCG
Automotive
Boundary Road
Brewery
Toyota New
Zealand
Silver
Toyota 86 Hijack
Barnes, Catmur &
Friends
Barnes, Catmur &
Friends
AIM Proximity
Gold
Gold
Gold
Silver
Silver
Silver
Silver
Yellow Toolbox
BNZ Dark Horse
Whip
From Party to
Legend in 12
Months
New World Wine
Sale Programme
Westpac
Chopper Appeal
Win a Trip to
Space
Other – B2B
Financial Services
Rapp Tribal DDB
justONE
Yellow
Bank of New
Zealand
Farmlands
Trading Society
Silver
Bronze
Financial Services
justONE
Retail
Foodstuffs New
Zealand
Westpac
Bronze
Not-for-Profit
Loyalty New
Zealand
.99
Communications/Utilities
DraftFCB
Vodafone New
Zealand
Bronze
Bronze
Bronze
Channel Awards
Campaign
SPCA Auckland Roof
Appeal
SUBCARD: The
Ultimate in
Sustained Success
SPCA Auckland Roof
Appeal
The Chosen One
The Chosen One
Toyota 86 Hijack
V Motion Project
Yellow Toolbox
Farmers Club Unleashing Loyalty
Pizza Roulette
Spreading the Word
About Lymphoma
SUBCARD: Using
Email to Keep it
Fresh
BlueBiz Rewards
Customer
Acquisition
Campaign
Experiencing
Countdown Online
Experiencing
Countdown Online
Experiencing
Countdown Online
Fly Buys Dream
Machine Online
Category
Direct Mail B2B
Entrant
Shirtcliffe & Co
Nominee
SPCA Auckland
Award Won
Gold
Best Loyalty
Programme
justONE
Subway
Restaurants
Gold
Direct Mail B2B
Shirtcliffe & Co
SPCA Auckland
Gold
Campaign
Website
Direct Mail B2C
Barnes, Catmur &
Friends
Barnes, Catmur &
Friends
AIM Proximity
Boundary Road
Brewery
Boundary Road
Brewery
Toyota New
Zealand
Frucor Beverages
Gold
Yellow
Farmers Trading
Company
Hell Pizza
Gold
Silver
Leukaemia &
Blood Cancer
New Zealand
Subway
Restaurants
Silver
Social Media &
Viral
Social Media &
Viral
Email Marketing
Best Loyalty
Programme
Social Media &
Viral
Social Media &
Viral
Colenso
BBDO/Proximity
New Zealand
Rapp Tribal DDB
justONE
Barnes, Catmur &
Friends
.99
Gold
Gold
Gold
Silver
Email Marketing
justONE
Direct Response
TV & Radio
Federation
Warehouse
Stationery
Bronze
Campaign
Website
eCRM Multi
Channel
Email Marketing
Affinity ID
Bronze
Social Media &
Viral
TOUCH/CAST
Progressive
Enterprises
Progressive
Enterprises
Progressive
Enterprises
Loyalty New
Zealand
Affinity ID
Affinity ID
Silver
Bronze
Bronze
Bronze
Campaign
Q Card - An Apple a
Day ...
State Customer
Engagement Email
Programme
SUBWAY: Putting its
Store in Customer's
Pockets
TAB
Induction/Activation
Programme
The Block NZ Fan
Zone
The Easy As Guide to
a Distinctive DIY
Experience
Yellow Toolbox
Direct Mail B2C
Federation
Fisher & Paykel
Finance
State Insurance
Bronze
Email Marketing
Chemistry Group
Mobile
Marketing
justONE
Subway
Restaurants
Bronze
Email Marketing
Skinny Marketing
New Zealand
Racing Board
Bronze
Campaign
Website
Direct Response
TV & Radio
MediaWorks
Interactive
DraftFCB
Direct Mail B2B
Rapp Tribal DDB
Bronze
Bronze
Mitre 10 Group
(NZ)
Bronze
Yellow
Bronze
Nexus Awards
Campaign
V Motion Project
Category
Nexus Supreme
ANZ Simplification
Programme Customer
Transition
Communications
ANZ Simplification
Programme National Bank
Brand Change
Direct
Communications
Donation Glasses
CRM & Data
Management
Donation Glasses
Media and/or
Channel
Utilisation
Marketing
Products &
Services
Innovation
plukTM - Good
Things Come to
Those Who plukTM
V Motion Project
V Motion Project
Auckland
Transport Sober
Driver Sorted
Campaign
Entrant
Colenso
BBDO/Proximity
New Zealand
ANZ
Nominee
Frucor Beverages
Award Won
Nexus Supreme
Gold
Production &
Fulfilment
ANZ
Innovation
Colenso
BBDO/Proximity
New Zealand
Colenso
BBDO/Proximity
New Zealand
Foxtrot Media
Mars New
Zealand
Gold
Mars New
Zealand
Gold
Colenso
BBDO/Proximity
New Zealand
Colenso
BBDO/Proximity
New Zealand
Auckland
Transport
Frucor Beverages
Gold
Frucor Beverages
Gold
Media and/or
Channel
Utilisation
Media and/or
Channel
Utilisation
Gold
Gold
Silver
BMW:
Conquesting for
Pole Position
If the Shoe Fits - A
Multi-Dimensional
Platform of
Actionable Insights
If the Shoe Fits The Creation of a
Strategic Insights
Platform
plukTM - Good
Things Come to
Those Who plukTM
plukTM - Good
Things Come to
Those Who plukTM
ANZ Simplification
Programme Guiding Customers
Through Massive
Change
Experiencing
Countdown Online
Fly Buys Flats
Home Loan
Retention and
Cross Sell
Campaign
Strategic Vision
Twenty
BMW Group New
Zealand
Silver
Customer &
Market Insight
justONE
Ziera Shoes
Silver
Strategic Vision
justONE
Ziera Shoes
Silver
Innovation
Foxtrot Media
Silver
Strategic Vision
Foxtrot Media
Silver
Strategic Vision
ANZ
Bronze
Marketing
Products &
Services
Customer &
Market Insight
Customer &
Market Insight
Affinity ID
Progressive
Enterprises
Loyalty New
Zealand
Bank of New
Zealand
Bronze
Bronze
Bronze
Craft Awards
Campaign
If the Shoe Fits - A
Data Strategy to
Supercharge ROI
Pizza Roulette
Category
Best Data
Strategy
Entrant
justONE
Nominee
Ziera Shoes
Award Won
Winner
Most Innovative
Hell Pizza
Winner
The Chosen One
Best Copywriting
Best Creative
Toyota 86 Hijack
Best Digital
Copywriting
Best Digital
Creative
Boundary Road
Brewery
Boundary Road
Brewery
Toyota New
Zealand
Frucor Beverages
Winner
The Chosen One
Barnes, Catmur &
Friends
Barnes, Catmur &
Friends
Barnes, Catmur &
Friends
AIM Proximity
Yellow
Mars New
Zealand
Winner
Runner-up
Foodstuffs New
Zealand
Runner-up
V Motion Project
Yellow Toolbox
Donation Glasses
Best Strategy
Most Innovative
PAK’nSAVE 'Meet the Meat of
Best Creative
Colenso
BBDO/Proximity
New Zealand
Rapp Tribal DDB
Colenso
BBDO/Proximity
New Zealand
DraftFCB
Winner
Winner
Winner
Your Dreams'
Pizza Roulette
Best Copywriting
Toyota 86 Hijack
Best Creative
Toyota 86 Hijack
Best Digital
Creative
Barnes, Catmur &
Friends
AIM Proximity
AIM Proximity
Hell Pizza
Runner-up
Toyota New
Zealand
Toyota New
Zealand
Runner-up
Runner-up
Special Awards
Nominee
EziBuy
Farmers Trading
Company
State Insurance
Jo Reynolds
Kristen Wilson
Award
The Keith Norris Direct
Marketing Organisation
of the Year
The Keith Norris Direct
Marketing Organisation
of the Year
The Keith Norris Direct
Marketing Organisation
of the Year
Direct Marketer of the
Year
Direct Marketer of the
Year
Nominator
Ant Rainger
Award Won
Winner
Ben Goodale
Nominee
Joseph Silk
Nominee
Ben Goodale
Winner
Joseph Silk
Nominee
New Zealand Post Student Marketer of the Year Award
Finalists
Kimberley Torrie and
Alex Bygrave
Rachel Enright, Bridie
Rose O'Leary and Anna
Enright
Campaign Name
Lost & Found
Tertiary Institute
AUT University
Award Won
Winners
It Pays to Remember
The Brandbach/
University Of Otago
Finalists
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