University of South Africa
College of Law
ADVANCED SHORT COURSE IN INTELLECTUAL PROPERTY
MANAGEMENT AND INNOVATION 2014
CENTRE FOR BUSINESS LAW
In 2014, the Centre for Business Law will present and offer an Advanced
Short Course in Intellectual Property Management and Innovation!
ABOUT THE CENTRE FOR BUSINESS LAW
The University of South Africa pioneered tertiary distance education in the western world and today is one of 11 mega
universities in the world with more than 250 000 students from all over the world.
The Centre for Business Law is housed in the Department of Mercantile Law, which, with more than 50 academic
members of staff, is the largest department in South Africa specializing in all aspects of commercial law. Many
members and associates of the Centre for Business Law serve on influential bodies in business and government, and
are recognized in South Africa and internationally as leaders in their fields.
For more information, contact:
Mrs Moira Roux & Ms Puseletso Mofokeng
Tel: 012 429-8432 / 012 429 8774
E-mail: cbuslaw@unisa.ac.za
Or:
Prof Dr Dres HC Joseph Straus (Course Leader)
Tel: 012 429 4311
Fax: 012 429 3343
E-mail: straujjr@unisa.ac.za
Or:
Mr. Ugresen Maistry
Tel: 012 429 4311
Fax: 012 429 3343
E-mail: maistu@unisa.ac.za
For more details, visit the Centre’s website: http://www.unisa.ac.za/Default.asp?Cmd=ViewContent&ContentID=214
IMPORTANT:
Applications and registrations should be submitted on the attached form prior to the closing dates indicated.
OBJECTIVES AND TARGETS
To empower innovators, lawyers, managers and technology transfer officers of intellectual property portfolios to
manage intellectual property assets and stimulate innovation. The course aims to empower innovators, managers and
technology transfer officers of intellectual property portfolios to manage intellectual property assets and stimulate
innovation. The course is designed to support innovators and managers in several areas of intellectual property
management and technology transfer best practices. The focus of this learning programme constitutes the
management of primarily technology driven intellectual property rights, as set forth in South Africa, EU, USA and other
selected countries.
Aims
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To provide an overview as to the subject intellectual property management with respect to law, management,
economics, and accounting.
Provide brief primer on types of IP protection. Discuss how to realise, protect and manage a firm’s IP for use,
commercialisation, and adherence to legal requirements and good business practice.
Looking at selected issues in regards to IP from publicly financed research and development.
Developing and implementing an IP Strategy. Visualising a firm’s intellectual assets and prioritising and
safeguarding these assets in line with the firm’s strategic direction and objectives.
Discussing commercialisation initiatives, specifically licensing activities.
Discussing the enforcement of IPR and defending against potential infringers.
ABOUT THE PRESENTERS
The presenters include:
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1. Prof DR Dres hc Joseph Straus: is a former Director of the Max-Planck Institute for Innovation and Competition in
Munich Germany, and the Marshall B. Coyne Visiting Professor of International and Comparative Law at the George
Washington University Law School in Washington, D.C. At UNISA he holds the NIPMO-UNISA Chair in Intellectual
Property. He has acted as consultant to many national and international governmental bodies, such as the German
and Swiss Parliaments and Governments, the European Parliament and the EU Commission, the European Patent
Organization, WIPO, OECD, UNCTAD, UNIDO, etc. He has rich experience in counseling companies in important
cases. Professor Straus has far more than 300 publications in the field and still lectures in international conferences
worldwide. He is the recipient of many national and international awards.
2. Mr. Ugresen Maistry: received his BA and LLB from the University of Cape Town, and his LL.M. in Intellectual
Property from The University of Augsburg and the Munich Intellectual Property Center, a Joint venture of the George
Washington University Law School, Washington, D.C. the Max-Planck Society, the Technical University Munich and the
University of Augsburg. He is a member of the South African Bar and a Solicitor in UK. He was a scholarship holder of
the Max-Planck Institute and has collected practical experience in South African Law firms.
ABOUT THE PROGRAMME
Admission Requirements
The credit calculation is based on the assumption that all students
 have successfully completed at least a bachelor’s degree or equivalent.
 have the ability to interpret and evaluate texts on a NQF level 7
 learn from predominantly written material
 communicate what they have learnt comprehensibly in the medium of instruction
 with guided support, take responsibility for their own progress
Duration
The duration of the course is 6 months culminating in a written examination in October of the year following
enrollment. Study material is included and will be provided to students online. The course is offered on NQF level 8
and carries 12 credits.
Summary of the Short Learning Programme
The work in this module is based on the practice of law, economics, management, current research, legislation and
case law. Students will be required to
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demonstrate a grasp of theoretical basis on which the concept of intellectual property management is founded
and the ability to apply this to practical situations;
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demonstrate an understanding as to the subject intellectual property management with respect to law,
management, economics, and accounting;

employ appropriate methods, skills and research to implement the principles relating to intellectual property
management in a variety of contexts which are typical of the demands set for learners at a level of an advanced
short course;
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discuss how to realise, protect and manage a firm’s* IP for use, commercialisation, and adherence to legal
requirements and good business practice;
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do research in order to produce critical legal arguments and, with guided support, take responsibility for the legal
opinions that they advance;

discuss selected issues in regards to IP from publicly financed research and development;

develop and implement an IP Strategy, including visualising a firm’s intellectual assets and prioritising and
safeguarding these assets in line with the firm’s strategic direction and objectives;

develop familiarity with commercialisation initiatives, specifically licensing and assignment activities; and

develop familiarity with the enforcement issues surrounding intellectual property rights, including defence against
potential infringers.
Outcomes, assessment criteria and range statements
A range of tasks in study guides or tutorial letters, assignments, and examinations will show that students have
achieved the outcomes.
Assessment and Examination Procedures
A range of tasks in study guides or tutorial letters, assignments, and examinations will show that students have
achieved the outcomes.
Registration dates:
Deadline for submission of applications and Payment of fees
Registration date from April until 30 June (last day for registration)
Tuition fees:
ZAR 6500.00
Fees are payable in full on registration
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READ CAREFULLY BEFORE YOU REGISTER:
REGISTRATION PROCEDURE AND HOW TO RECEIVE YOUR STUDY
MATERIAL AFTER YOU HAVE BEEN REGISTERED
The registration procedure is as follows in short:
APPLY, PAYMENT AND REGISTER, ACTIVATE
Complete the registration form and email it together with a clear copy of your IDENTITY DOCUMENT and
MATRICULATION EXEMPTION or SENIOR CERTIFICATE or ACADEMIC QUALIFICATIONS to the Centre for
Business Law.
Once a student number has been allocated to you, proof of payment and registration form must be e-mailed to the
Centre of Business Law, indicating very clearly which course you are registered for.
The reference on the bottom right of the deposit slip must be the following:
Your student number, followed by a space and 3102X/74764, eg: XXXXXXXX3102X/74764.
Immediately activate and claim mylife email account and myunisa for your studies when receiving the notification on
your private email address or sms.
STEP 1: APPLY
Only if you do not have a student number starting with the number 7………..).
If you have studied any short course or short learning programmes at Unisa and have received a student number with 8 digits,
starting with a 7, you can use that number.
PLEASE: DO NOT PAY ANY STUDY FEES BEFORE YOU HAVE RECEIVED YOUR STUDENT NUMBER!
1. Complete your registration form and attach the following:
a. Matriculation exemption OR senior certificate OR highest qualification.
b. Non South African students – Attach a copy of your passport document.
c. South African students - Attach your copy of your Identity document
2. Submit your registration form with your id and qualifications to cbuslaw@unisa.ac.za.
PLEASE NOTE ALL THE STUDENTS MUST HAVE ACCESS TO INTERNET FOR STUDY MATERIAL,
ASSIGNMENTS, EXAMINATION PURPOSES and communication with the Lecturers and Administrators)
3. On receiving your registration form, you will be issued with a student number by email from the Centre. You will need your
student number as a reference on your payment. PLEASE COMPLETE YOUR EMAIL ADDRESS ON THE
APPLICATION FORM!
4. NO STUDENT NUMBERS WILL BE ALLOCATED TO STUDENTS REGISTERING FOR CONFERENCES, IN HOUSE
TRAINING AND WORKSHOPS for example –
Labour Arbitration Workshop, Cross Examination Workshop, Workshop in Practical Discipline, In-House Training
for Line Managers and different Conferences offered through the Centre for Business Law from time to time.
PLEASE NOTE THERE IS A DIFFERENCE BETWEEN WORKSHOPS AND SEMINARS.
THE SEMINARS are OFFERED IN CONJUCTION WITH A PROGRAMME WITHOUT ANY EXTRA COSTS WHICH HAS
A COURSE CODE AND A QUALIFICATION CODE for example ADIPMNF
CALL01R
CPLL01D
CPFL01J
ASCT013
CICG01E
ACSL01N
IPSP01X
IPSP044
IPSP033
IPSP02Y
IPSP078
IPSP066
IPSP055
IPSP089
IPSP09A
-
76818
72737
72710
72729
76765
71978
76228
7621X
7621X
7621X
7621X
7621X
7621X
7621X
7621X
7621X
STEP 2: PAYMENT AND PROCESSING OF REGISTRATION:
5.
6.
As soon as we receive your registration form AND proof of payment, we will process your registration on the UNISA
STUDENT SYSTEM. Once your registration is completed, you will be notified on your mobile via sms or via email that you
have been registered.
The reference on your payment MUST be in the following format: student number AND allocation number,
eg, 70701954 3102X/74764. Please note that there must be a space between your student number and the allocation. As
soon as we receive your proof of payment and the registration form you will be registered and you will receive your study
material either by INSURED MAIL or in some courses only on MYUNISA.
PAYMENT DETAILS FOR PROGRAMME COURSES
1.
INDIVIDUAL STUDENTS ONLY (UNISA student deposits)

CASH/CHEQUE DEPOSITS – (No cash or cheques will be accepted at the UNISA offices. Cash or
cheques can, however, still be paid into the bank account of the University at any Standard bank branch
in South Africa.)
BENEFICIARY
UNISA STUDENT DEPOSITS
BANK
STANDARD BANK
ACCOUNT NR
096R
BRANCH CODE
010645
REFERENCE
STUDENTNR 3102X/74764
NB: Leave one space open between student number and allocation
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

2.
3.
ELECTRONIC FUND TRANSFERS
UNISA is a prepaid beneficiary (select from your bank’s list of preapproved beneficiaries)
REFERENCE
STUDENTNR 3102X74764
CREDIT CARD PAYMENTS – (Credit cards are restricted to Visa and MasterCard) The preferred
method of payment for national or international students is via the UNISA website. The web
payment link is as follows:
https://registration.unisa.ac.za/info/payment/index.html
REFERENC E
STUDENTNR 3102X74764
CORPORATE CLIENTS/BULK PAYMENTS
BENEFICIARY
UNISA
BANK
STANDARD BANK
ACCOUNT NR
Please contact the Centre
BRANCH CODE
010645
REFERENCE
3102X74764 COMPANY NAME
NB: A list of students with student numbers and amounts should be e-mailed to 
schwaae@unisa.ac.za or faxed to 0866 24 21 72 AND

cbuslaw@unisa.ac.za. No students will be registered without receiving this list with each
students registration form.
FOREIGN STUDENTS
BENEFICIARY
UNISA
BANK
STANDARD BANK
ACCOUNT NR
Please contact the Centre
BRANCH CODE
010645
SWIFT CODE
SBZAZAJJ
REFERENCE
STUDENTNR 3102X74764
PAYMENT DETAILS ONLY FOR CONFERENCES, IN-HOUSE TRAINING AND WORKSHOPS
7.
8.
Students will not be issued with student numbers for Conferences, In-House Training and Workshops!!
4.
BENEFICIARY
UNISA
BANK
STANDARD BANK
ACCOUNT NR
011554622
BRANCH CODE
010645
REFERENCE
3102X1155X INITIALS AND SURNAME OF STUDENT
Student numbers can only be allocated by Centre for Business Law.
Your study material will be issued to you by Insured post for some of the courses for example Advanced Labour Law,
Practical Labour Law, Corporate Governance, and Advanced Short Course in Intellectual Property Law and Innovation.
Please note that notices, feedback on assignments and examination information etc will also be made available on the
internet on MYUNISA for these courses/programmes.
Intellectual Property Law, Pension Funds Law and Advanced Corporate Law & Securities Law, Intellectual Property law
and Innovation are offered online ONLY and no study material will be posted for these courses. All study material will be
made available on MyUNISA.
STEP 3: ACTIVATE MYUNISA AND MYLIFE EMAIL ACCOUNT:
9.
After registration has been processed by UNISA you will need to activate and claim your MYLIFE email account and join
MYUNISA accessing the following URL link at http://my.unisa.ac.za
10. This will enable you to download your assignments which you must submit on MYUNISA. Assignment feedback from
lecturers on assignments, tutorial letters, announcements placed by lecturers or administrators, assignment and
examination marks, the EXAMINATION paper and due dates of examinations for some of the courses/programmes will
ONLY be made available on MyUNISA.
11. The study material (textbook(s), tutorial letter 101) where applicable, will be posted to you by Insured Mail by the Centre
for Business Law for February 1st semester and July for 2nd semester for Introduction to Corporate Governance
 March for Practical Labour Law
 March for Advanced Labour Law
The study material and tutorial letters will be available on MYUNISA for –

February 1st semester and July for 2nd semester for Intellectual Property Law modules

April for Pension Funds Law

April for Advanced Corporate Law and Securities Law
12. Instructions on how to Activate MYUNISA and MYLIFE email account Assignments and Examinations on some courses/programmes must be submitted via the myUnisa site. No
assignments are allowed to be submitted via emails. You will need to claim and log into your myLife email account
FIRST before you can activate your myUnisa account. To do this, please go to the myUnisa homepage
(https://my.unisa.ac.za/portal) and click on the “Claim myLife email” link which is on the left hand side of the screen.
Fill out all the relevant information that is required. Once all steps are completed a screen will appear with your
myLife user ID and password. A sms will also be sent to the cell phone number you entered. WRITE THIS
INFORMATION DOWN.
1. Go to www.outlook.com
2. If you have a yahoo (or any other free email) account, then the login name next to the little "person" image
might have your yahoo address there (it remembers other free email accounts)
3. If the yahoo address shows, just underneath that you will see a link "SIGN IN WITH A DIFFERENT
ACCOUNT" click on this link
4. If the yahoo address is not there you should see an empty "WINDOWS LIVE ID" field and a "PASSWORD"
field
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5.
6.
Your Live ID is yourstudentnumber@mylife.unisa.ac.za (received via sms and shown on the screen)
Your password: ??????? (received via sms and shown on the screen. This password is case sensitive.
Please use both upper and lowercase and no spaces. You may need to type this more than once.)
Please note: When you login to the myLife email account for the first time it is imperative that you fill in the secret
question and location input fields for identification in case you ever forget your myLife password. This will allow you
to request your myLife forgotten password immediately and on-line by answering the questions supplied.
Now you can go to the myUnisa homepage (https://my.unisa.ac.za/portal) and click on the “Join myUnisa” link
which is on the left hand side of the screen. Fill out all the relevant information that is required. Once all steps are
completed an activation email will be sent to your myLife email account.
Please note: The myLife password and the myUnisa passwords are NOT the same password. Your myUnisa
password will be one YOU chose for yourself. The myLife password will be one that is automatically generated for
you and sent via sms as well as displayed on your screen.
1. Go to your myLife email in box
2. Open the email that says: “myUnisa account activation details”
3. Please click on the LINK within the email that says “ACTIVATE myUnisa Account”.
4. You will be taken to a screen that says your account has been successfully activated.
If the above does not help, and you would prefer a detailed onscreen tutorial on how to claim your myLife account and
join myUnisa please follow this link: https://my.unisa.ac.za/cmsys/myUnisa/myLifeJoinActivate.html.
If you do have a problem to activate the MYLIFE EMAIL ACCOUNT and MYUNISA you must contact via email
bugmaster@unisa.ac.za. Give them your student number and the number of the course code. State also the problem
if you could not activate.
IMPORTANT
13. This registration form will be used as PRIMARY SOURCE for all future communication with students. If the details are
incorrect you will not be registered / notified of important details (via sms or email).
14. If your details should change – it is your responsibility to inform the Administrator by email (only email notifications will be
accepted).
15. Your application can only be processed when we receive your registration form TOGETHER WITH
proof of payment which indicates that you register and paid for a particular course/programme!!!!
(No need to attach your id and qualifications if we already received them when have you applied for
student number on the first round)
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CENTRE FOR BUSINESS LAW
APPLICATION / REGISTRATION FORM
University of South Africa, College of Law, PO Box 392, UNISA, 0003
Complete in block letters
SURNAME:
TITLE:
FULL NAMES:
DATE OF BIRTH:
(DD-MM-YYYY)
GENDER:
M
OCCUPATION:
EMPLOYEE:
F
ID NUMBER:
PASSPORT NUMBER:
STUDENT NUMBER :
(ONLY
ONLY APPLICABLE FOR NON-SOUTH AFRICAN CITIZENS:
(ONLY APPLICABLE FOR EXISTING STUDENTS)
STUDENT WILL RECEIVE A NUMBER STARTING WITH
7………… WHEN REGISTERING FOR CERTIFICATE
COURSE.
SOUTH AFRICAN CITIZENS)
NATIONALITY:
ETHNIC GROUP (ONLY FOR SOUTH AFRICAN CITIZENS):
POSTAL ADDRESS:
I select the following address for delivery of all correspondence and confirm that anything sent to me at this address will be received by me for the full duration of this programme.
POSTAL CODE:
DOCEX (IF AVAILABLE) DX:
CELL: (MOBILE PHONE)
FAX:
TEL:
E-MAIL:
√
PROGRAMMES
Qualification Code
Course Code
Fees
ADIPMNF
R6500-00
(Office use only)
Advanced Short Course in Intellectual
76818
Property Management and Innovation
TOTAL AMOUNT ENCLOSED
R
FOR OFFICE USE ONLY: EXAMINATION CENTRE: 99899 – THE EXAMINATION PAPER WILL BE POSTED ON MYUNISA
FORADVANCED SHORT COURSE IN TAX LAW (COURSE CODE – ADIPMNF)
EXAMINATION CENTRE: WILL BE DETERMINED BY THE STUDENT OF HIS/HER EXAMINATION CENTRE FOR –
ADVANCED SHORT COURSE IN TAX LAW
ACCOUNT CLASSIFICATION: BL
ACCOUNT TYPE: 9555
QUALIFICATION CODE: 76818
DURATION OF ONE MODULE: 6 MONTHS
REFERENCE FOR CENTRE FOR BUSINESS LAW: STUDENT NUMBER
Attach the following to your registration  Matriculation exemption or senior certificate or highest qualification.
 Non South African students – Attach a copy of your passport document.

South African students - Attach your copy of your Identity document
16. DECLARATION BY STUDENT
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3
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I declare that all the particulars furnished by me on this form are true and correct.
I undertake to comply with the rules, regulations and decisions of the Unisa and the Center for Business Law, including any amendments to
these rules, which may apply to students generally and to the field of study for which I am registered.
I agree that my registration as a student will not be finalized until the tuition fees have been paid in full, or until my application for a WIPO
scholarship has been accepted.
I am aware that no fees will be refunded to me once I have been registered as a student, even if I subsequently withdraw from the program.
I undertake to respect and protect Unisa’s copyright and not to make unauthorized copies of any program tutorial matter, or to allow such copies
to be made.
SIGNATURE :
DATE :
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PAYMENT INSTRUCTIONS
All fees are payable in full on registration.
PLEASE NOTE WE HAVE NEW BANKING DETAILS. (SEE PAGES 3-6)
PLEASE FOLLOW PROCEDURES CAREFULLY WHEN APPLYING, PAYMENT,
PROCESS OF REGISTERING AND ACTIVATING MYUNISA AND MYLIFE EMAIL
ACCOUNT. (SEE 3-6 PAGES)
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