Research Institute of the Viennese Red Cross
SWOT Analysis
The SWOT analysis tool is an instrument which can be used for the evaluation of
already existing health promotion projects (for older people and other target groups).
It can be filled out by any person who knows the project well (manager, key
researcher, evaluator, participant etc.). The SWOT analysis helps to see strengths
and weaknesses of already existing projects and seeks to be an instrument for
improving current and sustainable interventions. It can also be used to evaluate
ended health promotion projects.
The SWOT analysis is a tool to document a current state of the art (situational
analysis). It consists of 4 items:
W Weaknesses
Which attributes are detrimental in reaching the aims of the
health promotion model in terms of structure, processes and
outcomes?
O Opportunities
Which external conditions are helpful in achieving the goals of
the health promotion model in terms of structure, processes and
outcomes? (e.g. laws, technology, expectations of stakeholders)
T Threats
Which external conditions are detrimental in achieving the goals
of the health promotion model in terms of structure, processes
and outcomes? (e.g. criticism by outsiders, economic conditions,
activities by competitors)
Helpful
Detrimental
Internal
origin1
Which attributes are helpful in reaching the aims of the health
promotion model in terms of structure, processes and outcomes?
Strengths
Weaknesses
External
origin2
S Strengths
Opportunities
Threats
1
2
“Internal” means inside the project structure or in the direct influence sphere of responsibles in the project.
„External“ means outside the project structure, such as political, social, economic conditions etc.
healthPROelderly Toolkit
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Research Institute of the Viennese Red Cross
Project Name: [
]
Each of the four sectors below contains three questions concerning the structure, the
process and the outcome of your intervention. Structure relates to the planning and
developing of a health promotion intervention (e.g. theoretical foundation,
stakeholder, target group activation, setting, budget etc.), process relates to the
implementation of the intervention (health promotion strategy, involvement of target
groups, challenges and changes etc.), and outcomes are the results of the
intervention (health effects, sustainability, cost-benefit, public recognition etc.).
Please fill out the table below by answering all questions in the rows and columns.
SWOT Analysis
for the health promotion project
Strengths
Weaknesses
What were the most important strengths
What were the most important
of the case regarding health promotion for weaknesses of the case regarding health
older people?
promotion for older people?
1.Concerning structures?
1. Concerning structures?
2. Concerning processes?
2. Concerning processes?
3. Concerning outcomes?
3. Concerning outcomes?
Opportunities
What were the most important
opportunities of the case regarding health
promotion for older people?
Threats
What were the most important threats of
the case regarding health promotion for
older people?
1. Concerning structures?
1. Concerning structures?
2. Concerning processes?
2. Concerning processes?
3. Concerning outcomes?
3. Concerning outcomes?
healthPROelderly Toolkit
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