Brand Activation Intern
Overview
The Muskoka Roastery Coffee Company is located in Huntsville, Ontario. Our mission is to handcraft the
best coffee, and celebrate and protect the natural splendour of Muskoka. We are embarking on a program
of business growth, including geographic expansion, and need to hire an individual who will enter as a
Brand Activation Intern with a view to transitioning to a management position with the company. This
full-time position is partially funded by FedNor’s Northern Ontario Development Program and is based in
Huntsville.
This individual will be expected to lead all aspects of our Ontario-wide Brand Activation program. This
program includes consumer shows/events, community events and store demonstrations. Leadership entails
planning/scheduling, logistics, staffing, execution and post event analysis. The primary goal of the Brand
Activation program is to elevate brand awareness and purchase intent to fuel our business growth.
The successful candidate will meet the specific criteria required by the FedNor Intern program including
being a recent graduate with a certificate, degree or diploma. Other criteria are detailed below and are not
flexible.
The Muskoka Roastery places a high value on finding a candidate who will fit into our operating culture
and share our values and principles. Our priority is to hire an intern who can stay on long term and grow to
become a core member of the team. We can provide the training necessary to build the required technical
skill base, but the individual must bring passion, initiative, commitment to teamwork and a dedication to
excellence to be a long term solution.
Responsibilities
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Assume, over time, full leadership responsibility for all Brand Activation events and
demonstrations.
Create an annual master plan, aligned to the brand-building criteria, that makes optimal use of the
available budget.
Select events based on a thorough evaluation of business building potential.
Prepare logistical plan for each event including staffing.
Serve as a primary liaison with vendors/customers on all event-related matters.
Be the primary on-site leader for all major events.
Lead the teams manning events and demonstrations, ensuring that all staff follow best practices.
Work seamlessly with other members of the MRCC team, to continuously improve Brand
Activation programs and processes.
Qualifications
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Graduate with a degree or diploma from a post secondary institution within the last three years.
Excellent communication skills, including writing, proof reading and speaking.
Ability to manage multiple projects and work assignments with a variety of staff and volunteers.
Excellent interpersonal skills both in person and by phone, with high professionalism.
Ability to accomplish projects with little supervision.
Excellent leadership and team motivation skills.
Proficient use of the latest versions of Microsoft Word, Excel, PowerPoint.
Other Requirements
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Under the age of 30 years and legally entitled to work in Canada.
Has not been previously employed under a FedNor Youth Internship funding agreement or other
federal or provincial internship with pay for a period of six months or more.
The work week can span all seven days, with many major events running over weekends and
evenings. A high level of flexibility is required to meet the work demands while booking planned
time off.
Clean driving license.
Final Thoughts
The Muskoka Roastery Coffee Company is a values-driven business. Details of our values, mission and
principles can be found on our website www.muskokaroastery.com.
Our attitude with respect to hiring new members to the team is covered on the website. In a nutshell, we
would rather deal with the consequences of being short of staff than hire someone who would not share our
passion for handcrafted coffee, our love of Muskoka or our commitment to socially responsible business
practices.
If you believe that you might qualify for the technical and attitudinal specifications for this position, we
would love to hear from you.