Table of Contents
Chapter 1 ................................................................. Error! Bookmark not defined.
Dealer & General Manager Overview ............ Error! Bookmark not defined.
You Are in the Ecommerce Business ........................ Error! Bookmark not defined.
Collaboration Is Critical ............................................. Error! Bookmark not defined.
Think About Your Last Blood Test ............................. Error! Bookmark not defined.
Creating Simplified Management Reports ......... Error! Bookmark not defined.
A Better AdWords Report......................................... Error! Bookmark not defined.
Creating Your Dealership’s Master Lab Report Error! Bookmark not defined.
Rethinking Your Marketing Budget........................... Error! Bookmark not defined.
Start With a Clean Slate ............................................. Error! Bookmark not defined.
Sample Marketing Budget ........................................ Error! Bookmark not defined.
Tier One Budget Investments ............................................. Error! Bookmark not defined.
Tier Two Budget Investments ............................................ Error! Bookmark not defined.
Tier Three Investments ......................................................... Error! Bookmark not defined.
Allocation For Offline Media ................................................ Error! Bookmark not defined.
Summary Thoughts on Budgeting......................... Error! Bookmark not defined.
Chapter 2 ................................................................. Error! Bookmark not defined.
The Foundation ..................................................... Error! Bookmark not defined.
Leadership ........................................................................... Error! Bookmark not defined.
Structure & Job Descriptions........................................ Error! Bookmark not defined.
Define Performance Metrics Before You Start . Error! Bookmark not defined.
Understand The Leadership Structure and BudgetError! Bookmark not defined.
Reviewing Marketing Budgets ................................ Error! Bookmark not defined.
Are You New To Automotive Digital Marketing?. Error! Bookmark not defined.
Focus on Business Goals ........................................... Error! Bookmark not defined.
In-sourcing and Outsourcing ....................................... Error! Bookmark not defined.
Joe Webb Injects Humor ........................................... Error! Bookmark not defined.
Documenting Your Vendor Team .......................... Error! Bookmark not defined.
Create an Escalation List ........................................... Error! Bookmark not defined.
Vendor Accountability ............................................... Error! Bookmark not defined.
Creating Vendor MAPS............................................... Error! Bookmark not defined.
Negotiating Vendor Contracts ................................ Error! Bookmark not defined.
Executive Marketing Reports....................................... Error! Bookmark not defined.
Documenting Key Performance Indicators (KPI)Error! Bookmark not defined.
Understand the KPIs From All Vendor PartnersError! Bookmark not defined.
Executive Dashboards Simplify KPI InspectionError! Bookmark not defined.
Chapter 3 ................................................................. Error! Bookmark not defined.
Website Preparation ........................................... Error! Bookmark not defined.
Website Analytics ............................................................. Error! Bookmark not defined.
Google Analytics Dashboards.................................. Error! Bookmark not defined.
Customize Your Analytics Dashboard ................. Error! Bookmark not defined.
Connecting AdWords and Analytics ..................... Error! Bookmark not defined.
Google URL Builder ..................................................... Error! Bookmark not defined.
Goals & Conversions ........................................................ Error! Bookmark not defined.
Creating Goals................................................................ Error! Bookmark not defined.
Goal Recommendations ............................................. Error! Bookmark not defined.
Goal Funnels ................................................................... Error! Bookmark not defined.
Conversion Tracking................................................... Error! Bookmark not defined.
Tracking Phone Call Conversions .......................... Error! Bookmark not defined.
Website Form Submissions ..................................... Error! Bookmark not defined.
Testing Required Fields............................................. Error! Bookmark not defined.
Multi Channel Sales Funnels .................................... Error! Bookmark not defined.
Conversion Paths Show in Google Analytics ................ Error! Bookmark not defined.
How To Set Up Multi-Channel Sales Funnels .... Error! Bookmark not defined.
The Digital Blind Spot................................................. Error! Bookmark not defined.
Website Heatmaps............................................................ Error! Bookmark not defined.
Webmaster Tools .............................................................. Error! Bookmark not defined.
Sitemaps........................................................................... Error! Bookmark not defined.
HTML Improvements ................................................. Error! Bookmark not defined.
Links To Your Site ........................................................ Error! Bookmark not defined.
Site Messages ................................................................. Error! Bookmark not defined.
Warning To Dealer Groups .................................................. Error! Bookmark not defined.
Index Status .................................................................... Error! Bookmark not defined.
Search Queries............................................................... Error! Bookmark not defined.
Responsive / Adaptive Website Technology ......... Error! Bookmark not defined.
How To Check Your Website For Mobile ComplianceError! Bookmark not defined.
Ten Tips When Changing Website Platforms ... Error! Bookmark not defined.
Inspecting Google Changes Post Cutover ...................... Error! Bookmark not defined.
Website Chat ....................................................................... Error! Bookmark not defined.
Is Chat An Important Communication Channel?Error! Bookmark not defined.
Should You Manage Chat Internally? ................... Error! Bookmark not defined.
Mobile Chat and Texting ........................................... Error! Bookmark not defined.
Chat Benchmarks ......................................................... Error! Bookmark not defined.
Chapter 4 ................................................................. Error! Bookmark not defined.
Website Traffic ...................................................... Error! Bookmark not defined.
Traffic By Channel........................................................ Error! Bookmark not defined.
Traffic By Device Types ............................................. Error! Bookmark not defined.
Visitor Metrics .................................................................... Error! Bookmark not defined.
Bounce Rate ................................................................................ Error! Bookmark not defined.
Average Visit Duration ........................................................... Error! Bookmark not defined.
Landing Pages/Exit Pages .................................................... Error! Bookmark not defined.
Defining Shopper Traffic................................................ Error! Bookmark not defined.
Identifying Your Unique VDP URL Pattern ........ Error! Bookmark not defined.
Setting Your Shopper Goals ..................................... Error! Bookmark not defined.
Defining After Sales Traffic ........................................... Error! Bookmark not defined.
Defining “Specials” Traffic ............................................. Error! Bookmark not defined.
Chapter 5 ................................................................. Error! Bookmark not defined.
Search Engine Optimization.............................. Error! Bookmark not defined.
Optimizing Your Google My Business Listing... Error! Bookmark not defined.
Google My Business Visibility & Engagement .. Error! Bookmark not defined.
The Impact of Google Business Reviews ............ Error! Bookmark not defined.
Connecting Google My Business with Google+ Business PageError! Bookmark not
defined.
New Bulk Manager ...................................................... Error! Bookmark not defined.
Organic Traffic Is Not Free ............................................ Error! Bookmark not defined.
Google SEO Guide ......................................................... Error! Bookmark not defined.
SEO Fundamentals....................................................... Error! Bookmark not defined.
Writing Content For Consumers................................. Error! Bookmark not defined.
Is Your Content Original? ...................................................... Error! Bookmark not defined.
Content & Social Signals ............................................ Error! Bookmark not defined.
Authorship Tags ........................................................... Error! Bookmark not defined.
Internal Links................................................................. Error! Bookmark not defined.
Viewing Internal Links ........................................................... Error! Bookmark not defined.
External Links................................................................ Error! Bookmark not defined.
Paid Search Keywords ............................................... Error! Bookmark not defined.
Organic Search Keywords ........................................ Error! Bookmark not defined.
Applying Keyword Research ................................... Error! Bookmark not defined.
Starting Small................................................................. Error! Bookmark not defined.
Video SEO ............................................................................. Error! Bookmark not defined.
Optimizing YouTube Videos .................................... Error! Bookmark not defined.
Video SEO Strategies................................................... Error! Bookmark not defined.
What Should You Film?.............................................. Error! Bookmark not defined.
Where Should You Post Your Videos? ................. Error! Bookmark not defined.
Chapter 6 ................................................................. Error! Bookmark not defined.
Website Design & Merchandising ................... Error! Bookmark not defined.
Website Content For Service ................................... Error! Bookmark not defined.
Website Design Checklist .............................................. Error! Bookmark not defined.
Website Merchandising.................................................. Error! Bookmark not defined.
Drafting & Refining Your “Why” Messages ........ Error! Bookmark not defined.
No One Else Has Me..................................................... Error! Bookmark not defined.
Digital Retailing ............................................................ Error! Bookmark not defined.
Taking Your First Step ............................................... Error! Bookmark not defined.
Merchandising Vehicles............................................. Error! Bookmark not defined.
Elements of A Strong VDP ........................................ Error! Bookmark not defined.
Add Passion To Your Vehicle Descriptions ................... Error! Bookmark not defined.
Non-VDP Pages ............................................................. Error! Bookmark not defined.
Adding Peer Reviews .................................................. Error! Bookmark not defined.
Structured Data and Rich Snippets ....................... Error! Bookmark not defined.
Where Are They Looking .......................................... Error! Bookmark not defined.
Content Strategies ............................................................ Error! Bookmark not defined.
Photos & Graphics........................................................ Error! Bookmark not defined.
Comparison Charts .................................................................. Error! Bookmark not defined.
Special Pages .............................................................................. Error! Bookmark not defined.
Tagging Your Photos ............................................................... Error! Bookmark not defined.
Video Marketing ........................................................... Error! Bookmark not defined.
Video Testimonials .................................................................. Error! Bookmark not defined.
Video Testimonial Examples ............................................... Error! Bookmark not defined.
Content Strategy: New Vehicles ............................. Error! Bookmark not defined.
Website Incentives ........................................................... Error! Bookmark not defined.
Example: Mobile Incentives in Action ............................. Error! Bookmark not defined.
Pop-up Coupons ........................................................... Error! Bookmark not defined.
Chapter 7 ................................................................. Error! Bookmark not defined.
Business Listings and Reviews......................... Error! Bookmark not defined.
The Influence of Online Reviews ................................ Error! Bookmark not defined.
Claiming Your Business Listings................................. Error! Bookmark not defined.
Directory Synchronization ....................................... Error! Bookmark not defined.
Policies and Process......................................................... Error! Bookmark not defined.
Inspecting Engagement ............................................. Error! Bookmark not defined.
Promoting Customer Reviews ................................ Error! Bookmark not defined.
Identifying Active Reviewers .................................. Error! Bookmark not defined.
Pitfalls To Avoid............................................................ Error! Bookmark not defined.
Syndicating Reviews ........................................................ Error! Bookmark not defined.
Practical Reputation Management Advice From a DealerError! Bookmark not defined.
Don’t Get Discouraged ............................................... Error! Bookmark not defined.
Chapter 8 ................................................................. Error! Bookmark not defined.
Digital Advertising Overview ........................... Error! Bookmark not defined.
Coordinating With OEM Messages ........................ Error! Bookmark not defined.
SEM ......................................................................................... Error! Bookmark not defined.
Understanding The Limits of SEM .................................... Error! Bookmark not defined.
Generating VDP Traffic With SEM.............................. Error! Bookmark not defined.
Building Blocks of SEM ................................................... Error! Bookmark not defined.
Applying SEM Terminology ..................................... Error! Bookmark not defined.
Campaigns ................................................................................... Error! Bookmark not defined.
Ad Groups .................................................................................... Error! Bookmark not defined.
Ad Copy ......................................................................................... Error! Bookmark not defined.
Keywords ..................................................................................... Error! Bookmark not defined.
Negative Keywords.................................................................. Error! Bookmark not defined.
Landing Pages ............................................................................ Error! Bookmark not defined.
A/B Testing ................................................................................. Error! Bookmark not defined.
Tracking SEM Conversions ........................................... Error! Bookmark not defined.
Improving Your Thank You Pages......................... Error! Bookmark not defined.
Tracking Phone Conversions................................... Error! Bookmark not defined.
Indirect Conversions .................................................. Error! Bookmark not defined.
Display Advertising .......................................................... Error! Bookmark not defined.
Display Advertising Targeting ................................ Error! Bookmark not defined.
Display Networks ......................................................... Error! Bookmark not defined.
Mobile Display Ads .................................................................. Error! Bookmark not defined.
Display Advertising Outside of GDN ................................ Error! Bookmark not defined.
Retargeting ..................................................................... Error! Bookmark not defined.
Video Marketing ................................................................ Error! Bookmark not defined.
Video Equipment Considerations.......................... Error! Bookmark not defined.
Books on Video Production ..................................... Error! Bookmark not defined.
Why Buy From Us Video ........................................... Error! Bookmark not defined.
Online Video Strategy ................................................. Error! Bookmark not defined.
Conquest Videos ........................................................... Error! Bookmark not defined.
Video Pre-Roll................................................................ Error! Bookmark not defined.
YouTube Video Channel ............................................ Error! Bookmark not defined.
Digital Radio........................................................................ Error! Bookmark not defined.
Do People Actually Hear The Pandora Ads? ................. Error! Bookmark not defined.
Chapter 9 ................................................................. Error! Bookmark not defined.
Looking Deeper Into Google AdWords .......... Error! Bookmark not defined.
Ad Extensions ..................................................................... Error! Bookmark not defined.
Location Extensions .................................................... Error! Bookmark not defined.
Site links........................................................................... Error! Bookmark not defined.
Social Annotations ....................................................... Error! Bookmark not defined.
Image Extensions ......................................................... Error! Bookmark not defined.
Moving Past AdWords SEM .......................................... Error! Bookmark not defined.
Retargeting ROI............................................................. Error! Bookmark not defined.
Retargeting with Video .............................................. Error! Bookmark not defined.
AdWords Express ............................................................. Error! Bookmark not defined.
Creating An AdWords Express Ad......................... Error! Bookmark not defined.
Chapter 10 ............................................................... Error! Bookmark not defined.
Social Media Engagement .................................. Error! Bookmark not defined.
Your Influence In The Community............................. Error! Bookmark not defined.
Creating Device Independent Content ................ Error! Bookmark not defined.
Creating Social Media Awareness ......................... Error! Bookmark not defined.
Content Posting Policy ........................................................... Error! Bookmark not defined.
Automotive Social Media Blogs .............................. Error! Bookmark not defined.
Facebook .............................................................................. Error! Bookmark not defined.
Building A Local Facebook Community .............. Error! Bookmark not defined.
Build Your Own Local Community of Followers:Error! Bookmark not defined.
Engaging Your Facebook Community ................. Error! Bookmark not defined.
Facebook Limits Organic Reach ......................................... Error! Bookmark not defined.
Dealing With Limited Organic Reach............................... Error! Bookmark not defined.
Engagement Strategy: Movie Tickets .............................. Error! Bookmark not defined.
Engagement Strategy: Sporting Events .......................... Error! Bookmark not defined.
Engagement Strategy: Car Rentals ................................... Error! Bookmark not defined.
Incentivize Your Facebook Community .............. Error! Bookmark not defined.
Engagement Strategy: Mystery Promotion ................... Error! Bookmark not defined.
Start Checking Your News Feed ............................. Error! Bookmark not defined.
Twitter................................................................................... Error! Bookmark not defined.
Building A Community ............................................... Error! Bookmark not defined.
Identifying Local Influencers .................................. Error! Bookmark not defined.
Identifying Popular Hashtags.................................. Error! Bookmark not defined.
Engaging Your Twitter Community...................... Error! Bookmark not defined.
Selecting Content To Tweet ..................................... Error! Bookmark not defined.
Twitter Policy ................................................................ Error! Bookmark not defined.
Incentivize Your Community................................... Error! Bookmark not defined.
LinkedIn ................................................................................ Error! Bookmark not defined.
Creating A Professional LinkedIn Profile ........... Error! Bookmark not defined.
Background Section ................................................................ Error! Bookmark not defined.
Experience Section .................................................................. Error! Bookmark not defined.
LinkedIn Posts ............................................................... Error! Bookmark not defined.
LinkedIn Sales Prospecting ...................................... Error! Bookmark not defined.
Google+ ................................................................................. Error! Bookmark not defined.
Attracting Google+ Followers into your CirclesError! Bookmark not defined.
Google+ Communities ................................................ Error! Bookmark not defined.
SEO Benefits of Google+ ............................................ Error! Bookmark not defined.
Google+ Advertising.................................................... Error! Bookmark not defined.
Pinterest ............................................................................... Error! Bookmark not defined.
Pinterest Sharing Strategies .................................... Error! Bookmark not defined.
Building Your Presence ............................................. Error! Bookmark not defined.
Website Content and Blogs ........................................... Error! Bookmark not defined.
Content Outsourcing ................................................... Error! Bookmark not defined.
Examples of Dealership Blogs ................................. Error! Bookmark not defined.
Selecting a Blogging Platform ................................. Error! Bookmark not defined.
Using WordPress Plugins Carefully ...................... Error! Bookmark not defined.
Yoast Plugin For SEO .................................................. Error! Bookmark not defined.
Publishing Shareable Content ................................. Error! Bookmark not defined.
Chapter 11 ............................................................... Error! Bookmark not defined.
Social Media Advertising .................................... Error! Bookmark not defined.
Create a Mobile First Mindset ...................................... Error! Bookmark not defined.
Facebook Advertising...................................................... Error! Bookmark not defined.
Dealer Commentary on Social Media ROI .......... Error! Bookmark not defined.
Facebook Ad Guidelines ............................................ Error! Bookmark not defined.
Boosting Your Posts ......................................................... Error! Bookmark not defined.
Targeting Strategies......................................................... Error! Bookmark not defined.
Twitter Advertising.......................................................... Error! Bookmark not defined.
Promoted Tweets ......................................................... Error! Bookmark not defined.
General Targeting Options ....................................... Error! Bookmark not defined.
Selecting Your Tweets To Promote ...................... Error! Bookmark not defined.
Conversion Tracking................................................... Error! Bookmark not defined.
Chapter 12 ............................................................... Error! Bookmark not defined.
Email Marketing .................................................... Error! Bookmark not defined.
Interviewing Your Next Email Marketing ProviderError! Bookmark not defined.
Responsive Email Templates .................................. Error! Bookmark not defined.
Tracking Phone Numbers ......................................... Error! Bookmark not defined.
Dealership eNewsletters ........................................... Error! Bookmark not defined.
Sales and Promotions ................................................. Error! Bookmark not defined.
Conquest Email Campaigns...................................... Error! Bookmark not defined.
Subject Line Best Practices .................................................. Error! Bookmark not defined.
Chapter 13 ............................................................... Error! Bookmark not defined.
Third Party Marketing Partners...................... Error! Bookmark not defined.
The Role of Proximity To Attracting Qualified ShoppersError! Bookmark not defined.
Inventory Syndication..................................................... Error! Bookmark not defined.
How To Audit Your Vehicle Syndication ............ Error! Bookmark not defined.
Testing Lead Forms on 3rd Party Sites................. Error! Bookmark not defined.
Organizing Your Inventory Audit .......................... Error! Bookmark not defined.
Purchasing Third Party Leads ................................ Error! Bookmark not defined.
LotLinx Changes The Syndication Model ........... Error! Bookmark not defined.
Optimizing Online Merchandising Websites ......... Error! Bookmark not defined.
Online Vehicle Merchandising Tips .................................. Error! Bookmark not defined.
The Role of Price In Vehicle Syndication ....................... Error! Bookmark not defined.
Vehicle Pricing & Sales Strategies by Dale PollakError! Bookmark not defined.
Chapter 14 ............................................................... Error! Bookmark not defined.
Offline Media .......................................................... Error! Bookmark not defined.
Choosing An Offline Marketing Partner................... Error! Bookmark not defined.
Tracking Offline Investments ...................................... Error! Bookmark not defined.
Offline Media Tips............................................................. Error! Bookmark not defined.
Radio ................................................................................. Error! Bookmark not defined.
Cable TV ........................................................................... Error! Bookmark not defined.
Newspaper ...................................................................... Error! Bookmark not defined.
Direct Mail ....................................................................... Error! Bookmark not defined.
The Super Sale Challenge............................................... Error! Bookmark not defined.
Chapter 15 ............................................................... Error! Bookmark not defined.
Lead Management ................................................ Error! Bookmark not defined.
Don’t Go At It Alone.......................................................... Error! Bookmark not defined.
Are Third Party Call Centers Effective? .......................... Error! Bookmark not defined.
CRM Software ..................................................................... Error! Bookmark not defined.
Identifying Lead Types ................................................... Error! Bookmark not defined.
First Party Leads .......................................................... Error! Bookmark not defined.
Second Party Leads ..................................................... Error! Bookmark not defined.
Third Party Leads......................................................... Error! Bookmark not defined.
The Implied Intent of Leads ..................................... Error! Bookmark not defined.
Email Communication Strategies ............................... Error! Bookmark not defined.
The Dominator .............................................................. Error! Bookmark not defined.
The Conversationalist ................................................ Error! Bookmark not defined.
The Planner .................................................................... Error! Bookmark not defined.
The Calculator ............................................................... Error! Bookmark not defined.
Applying Personality Selling in Your DealershipError! Bookmark not defined.
#1: Initial Response with Pricing .......................... Error! Bookmark not defined.
#2: Why Buy From Me? ............................................. Error! Bookmark not defined.
#3: Manager Thank You
......................................... Error! Bookmark not defined.
Summarizing Email Communication ................... Error! Bookmark not defined.
Handling Phone Leads .................................................... Error! Bookmark not defined.
Creating Consensus With Management .............. Error! Bookmark not defined.
Mapping Out Your Call Routing .............................. Error! Bookmark not defined.
Defining a Plan and Establishing Clear Goals ... Error! Bookmark not defined.
Collecting of Contact Information ......................... Error! Bookmark not defined.
Appointment Setting................................................... Error! Bookmark not defined.
Objection Handling ...................................................... Error! Bookmark not defined.
Leaving Voicemail Messages ................................... Error! Bookmark not defined.
Chapter 16 ............................................................... Error! Bookmark not defined.
Database Marketing ............................................. Error! Bookmark not defined.
Leveraging Your DMS ...................................................... Error! Bookmark not defined.
Equity Mining Campaigns.............................................. Error! Bookmark not defined.
Service Marketing ............................................................. Error! Bookmark not defined.
Recall Marketing Example ........................................ Error! Bookmark not defined.
Chapter 17 ............................................................... Error! Bookmark not defined.
Applying Your Knowledge ................................. Error! Bookmark not defined.
Foundational Reports ..................................................... Error! Bookmark not defined.
New and Used Vehicle Sales for the Past 12 monthsError! Bookmark not defined.
Cross-sell Reports (aka Pump In/Pump Out Reports)Error! Bookmark not defined.
Call Tracking Reports ................................................. Error! Bookmark not defined.
Google Analytics Reports .......................................... Error! Bookmark not defined.
Google Webmaster Tools Report........................... Error! Bookmark not defined.
CRM Lead Performance Reports............................ Error! Bookmark not defined.
Google AdWords Reports ......................................... Error! Bookmark not defined.
Online Reputation Report......................................... Error! Bookmark not defined.
Chat Reports................................................................... Error! Bookmark not defined.
Third Party Classified Reports................................ Error! Bookmark not defined.
Marketing Budget ........................................................ Error! Bookmark not defined.
Building A Stronger Organic Strategy ...................... Error! Bookmark not defined.
Website Architecture Tasks ..................................... Error! Bookmark not defined.
Website Content Tasks .............................................. Error! Bookmark not defined.
Catalog Your Static Pages...................................................... Error! Bookmark not defined.
Edit Your Existing Static Pages ........................................... Error! Bookmark not defined.
Adding New Static Pages ....................................................... Error! Bookmark not defined.
Content Marketing Tasks .......................................... Error! Bookmark not defined.
Online Directory Tasks .............................................. Error! Bookmark not defined.
Inspecting Traffic From Online Directories .................. Error! Bookmark not defined.
Building A Stronger Digital Advertising Strategy Error! Bookmark not defined.
Improving New Car Campaigns.............................. Error! Bookmark not defined.
Improving Used Car Campaigns ............................. Error! Bookmark not defined.
Improving After Sales Campaigns (Fixed Operations)Error! Bookmark not defined.
Why Service Here Video ........................................................ Error! Bookmark not defined.
Do You Need Video? ................................................................ Error! Bookmark not defined.
Checking Mobile Service Forms ......................................... Error! Bookmark not defined.
Building A Stronger Online Reputation ................... Error! Bookmark not defined.
Good Online Reviews Are Not Impossible ..................... Error! Bookmark not defined.
Update Your Customer Records ........................................ Error! Bookmark not defined.
OEM Reputation Management Programs ...................... Error! Bookmark not defined.
Building A Stronger Social Media Presence ........... Error! Bookmark not defined.
Creating A Social Media Content Calendar ........ Error! Bookmark not defined.
Leveraging OEM Content ...................................................... Error! Bookmark not defined.
Reach Out For Interns ............................................................ Error! Bookmark not defined.
Social Media Internship Program Outline ..................... Error! Bookmark not defined.
Consider a Local Publicist ..................................................... Error! Bookmark not defined.
Chapter 18 ............................................................... Error! Bookmark not defined.
Inspecting Your Monthly Investments .......... Error! Bookmark not defined.
Inspecting Invoices ...................................................... Error! Bookmark not defined.
Inspecting Performance ............................................ Error! Bookmark not defined.
Inspecting Process ....................................................... Error! Bookmark not defined.
The Important Question To Ask ................................. Error! Bookmark not defined.
Demand Actionable Data .......................................... Error! Bookmark not defined.
Leveraging Big Data .................................................... Error! Bookmark not defined.
Chapter 19 ............................................................... Error! Bookmark not defined.
Marketing Checklists ........................................... Error! Bookmark not defined.
Off-Site SEO Checklist ................................................. Error! Bookmark not defined.
On-Site SEO Checklist ................................................. Error! Bookmark not defined.
Google AdWords Checklist ....................................... Error! Bookmark not defined.
Vehicle Merchandising & Syndication ChecklistError! Bookmark not defined.
Website Checklist ......................................................... Error! Bookmark not defined.
CRM Checklist ................................................................ Error! Bookmark not defined.
Social Media Checklist ................................................ Error! Bookmark not defined.
Chapter 20 ............................................................... Error! Bookmark not defined.
Educational Resources........................................ Error! Bookmark not defined.
Automotive Digital Marketing Test ........................... Error! Bookmark not defined.
Classroom Training Opportunities ............................ Error! Bookmark not defined.
Continuing Education...................................................... Error! Bookmark not defined.
Automotive Website Awards ....................................... Error! Bookmark not defined.
Automotive Training in Holland ................................. Error! Bookmark not defined.
Glossary.................................................................... Error! Bookmark not defined.
Index.......................................................................... Error! Bookmark not defined.