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Transitions Optical Partners with Dragon Alliance for Dragon Transitions Snow Goggle
Lens
Transitions Optical expands industry-leading photochromic technology to skiers and
snowboarders. When the light changes, the lens adapts.
PINELLAS PARK, Fla., September 19, 2014 – Transitions Optical, Inc. and Dragon Alliance
announced the introduction of the new 2015 Dragon® Advanced Project X (APX) and Advanced
Project Xs (APXs) snow goggles, featuring a Transitions® Boost adaptive goggle lens. Being
hailed as “the cream of the crop” in the 2015 Dragon® Goggles Collection, the Dragon APX and
APXs with Transitions® adaptive lens technology automatically changes tint in response to
changing sunlight and weather conditions, eliminating the need to swap goggles while skiing or
snowboarding.
Color optimized to help improve visual performance, the Dragon Transitions goggle lens
enhances contrast and increases depth perception, providing a clear visual advantage on the
slopes. With a broad visible light transmission range, the lens automatically darkens to a dark
gray in bright sunlight and lightens to a contrast enhancing yellow in cloudy or overcast weather.
In addition, the Dragon Transitions goggle lens utilizes a spherical injection molded
polycarbonate material that delivers endless peripheral vision and the easiest lens
interchangeability. An integrated dual lens, it ensures a sealed thermal boundary with a super
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Transitions Optical, Inc. 9251 Belcher Road Pinellas Park Florida 33782 727-545-0400 tel 727-546-4732 fax
www.Transitions.com
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anti-fog formula for increased visibility. Specifically formulated for snow conditions, the new
Transitions goggle lens is also designed to be more reactive on warmer, sunny days on the
slopes and blocks 100 percent of harmful UV rays to protect eyes from sun damage.
“We are proud to be introducing our first snow lens product with a phenomenal partner, Dragon
Alliance,” said Larissa Bryan, Director, Transitions Optical, Sunwear. “Throughout the course of
the day, skiers and snowboarders often face changing light and weather conditions, and would
need to either change goggles or continue with a pair that’s too dark or too light for the
conditions. Our adaptive lens technology solves this problem by changing the tint automatically,
so they can focus on the slopes,” she added.
“When it came to developing new lens technology, we knew we wanted to work with Transitions
Optical,” Kyle Martin, Global Snow Marketing Manager at Dragon Alliance. “Our riders need
best-in-class technology to combat the changing light conditions they encounter on the slopes.
This lens is a true first-of-its kind for the snow sports industry.”
“This goggle is a game changer!” says Gigi Ruf, Dragon Alliance Professional Snowboarder.
“The fact that I never have to change my lens, no matter what the light conditions are is
incredible. It means I can spend less time worrying about my equipment and more time focusing
on what is truly important, the act of snowboarding.”
The 2015 Dragon® APX and APXs goggles are available now to purchase from Dragon
Alliance’s secure website and through ski and snowboard product dealers. To watch a video on
the Dragon Transitions lens, visit http://www.dragonalliance.com/team-member/transitions.
About Dragon Alliance
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a
deep heritage in the action sports market. The brand is internationally recognized as a
performance based and is distributed in over 50 countries. Dragon has a world class team of
athletes which help inspire the product and technology, and produces a range of products
including sunglasses, snow goggles, motorsport goggles and select softgoods.
About Transitions Optical, Inc.
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical
manufacturers worldwide. Having been the first to successfully manufacture and commercialize
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plastic adaptive lenses in 1990, and as a result of its relentless investment in research and
development and technology, Transitions Optical offers a wide variety of products, setting new
standards of advanced performance to provide ever increasing visual comfort and UV
protection.
The Transitions® adaptive sunglass and shield line includes a range of dark-to-darker and clearto-dark sunglass, sun lens and shield products customized in partnership with other best-inclass brands. These products all incorporate Transitions Optical’s adaptive lens technology and
are all designed to provide a visual advantage by increasing contrast, sharpening colors,
reducing glare and improving distance and depth perception.
Product leadership, consumer focus, and operational excellence have made the Transitions®
brand one of the most recognized consumer brands in optics.
For more information about the company and Transitions adaptive sunglasses and shields, visit
Transitions.com/sunwear
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