Sales Notice: 2007-33
May 14, 2007
Time to throw you a curve- but a good curve it is!
Introducing Formations Curves
Now, we’re enhancing the original Formations offer with new
curved, configurations,
bringing the family offer to 123 standard configurations!
Over 48 new curved
size/shape options!
Benefits to Architects
and Designers
Armstrong World Industries, Inc.
P.O. Box 3001 Lancaster, Pennsylvania 17604
T: [717] 397-0611
Formations Ceiling Clouds can bring design and acoustics to your
ceiling plane using a combination of curved or square materials.
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
Enhanced curved offer means more design options
Same benefits as original offer, including:
o StrongBack suspension system offers recessed
hanging wires for a floating look
o Aircraft Cable offers a sleek, clean visual
o Pre-cut grid and trim assures clean, precise cuts
and joinery, squareness & fit
o All components color coordinated for a consistent
look
o Seismic tested for confident specifications
Benefits to Contractors


Sales Tools
Curves addition for easier ways to create curved clouds for
their customers
Same benefits as original offer, including:
 StrongBack suspension system requires fewer wires,
less labor
 Aircraft cable provides fast, easy connection to
structure
 Factory-cut grid, trim and mitering means no on-site
cuts – less measuring, cutting
 Assembly drawings support fast, sure on-site
assembly
 Seismic tested for confident installations
 Formations all-in-one suspension kit is easy to order
and assured precise fit and finish
Literature:
 CS- 3830 Formations Squares & Curves Brochure
This brochure is also available on the web. Always check the
web for the most current data.

SA-297247 Installation Instructions for Formations Curves
Samples:
Submittal samples are now available at the National Sample
Center (standard Ultima 1920, Optima 3900 and Axiom) Full-size
2 piece sample cartons are available for an additional charge.
Guide Specifications:
 Guide specifications for Formations have been updated
 and are available through tech-line or on the web.
18” x 24” Poster (matches lit piece cover)
Formations PowerPoint Presentation:
 All powerpoints will be posted on the w drive as of 5/23.
Web:
 The website will be updated to include this new product
offer.
 CAD drawings of Formations layouts
Search: Formations to get to any of these products on the web.

A Formations Sound Model will be available on the web for
download & linking
Emails:
 Formations will be part of our ongoing specifier/contractor
email campaign
NeoCon: Formations will be featured prominently at NeoCon.
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Seeking Case Studies
and Job Photos!
Availability and Ordering
Questions?
If any of you have any successful installation for photography or
installation success stories to tell, please contact Jay Seeley. We
know this is a great story but have been unable to quantify time
savings, get usable testimonials, etc.
Formations Curves are available for order June 1.
Please have your questions ready for the May conference call or
contact the CFC & TechLine.
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