2 May 2012
Imagine Denmark…
Imagine Denmark coming to London…
This can really happen, and it will, 27 July – 12 August at St. Katharine Docks.
IMAGINATION– Discover the Danish Spirit is a fantastic three-week showcase
celebrating the best of Danish culture, lifestyle, food and drink and VisitDenmark welcomes you all to
discover what Denmark has to offer.
A small country but a big experience awaits you…
27 - 29 July
Denmark is….great food and drink
We are kicking off our showcase by offering you some great treats to taste and buy; from traditional Danish
pastries to mouth-watering smørrebrød and hot dogs. Yes, the humble hot dog is loved by all Danes and we
are bringing a traditional Danish hot dog stand to London. Expect long queues, but it is worth waiting for. It
is well known that Denmark produces good beers so it goes without saying, that Denmark is taking over the
traditional Dickens Inn and turning it in to a Danish pub with lots of ‘hygge’. This will be the place to bring
friends and family and to meet the real Danes.
Denmark has for the last three years been the home of the best restaurant in the world. With this fine
attribute, Copenhagen is well and truly on the international gourmet map, so to find out what this New
Nordic Cuisine is all about, we have invited some top Danish chefs to teach you how to do it through
demonstrations and talks.
4 - 5 August
Denmark is…..a great country to visit
VisitDenmark has teamed up with the coolest capital in Scandinavia, Copenhagen
as well as historic east Denmark and seaside south west Jutland to give visitors true
inspiration and visions of what a holiday in Denmark can offer in terms of historic
towns, beautiful countryside and long sandy beaches.
6 - 8 August
Denmark is…the home of the Vikings
Yes, they are coming back so watch out. As per usual, they are bringing their
favourite mode of transport – a replica this time, of a real 17.3 meter long
Viking ship from the Roskilde Viking Museum. A great opportunity for young
and old to learn about Viking life and history and of course to hop on board
and have your photo taken with a real Danish Viking.
9 -12 August
Denmark is…Design and Fashion
Danish design is the height of fashion right now, both when it comes to what you wear and to what you
have in your home. We bring you the latest and the coolest men’s and women’s wear and jewellery straight
from the catwalks of Europe and we let you sit in and try out stylish and timeless Danish furniture. This
after you have taken a ride on one of the Danish bikes we are bringing to London. Denmark is a cycling
country and after trying out a Danish bike, you might want to leave the car at home and start cycling too.
Most of all, throughout the three weeks…
Denmark is…Fun
This is not a come and look event. This is a fun and interactive event, where you will try out new things, be
creative with LEGO, learn about the Danish green lifestyle like
how a windmill works - it will be a show for the senses that will thrill and inspire you.
You do not have to miss out on the Olympics either as Danish TV 2 will be broadcasting live on an outdoor
screen in the heart of the IMAGINATION zone.
They say that the Danes are the happiest people in the world, so come along and join us and find out why!
Dedicated IMAGINATION – Discover the Danish Spirit website will follow soon.
The End
To Editor:
1.
For high resolution images of Denmark, please see below link
http://billeder.visitdenmark.com?bid=exixjxj
2.
For further information on
IMAGINATION – Discover the Danish Spirit:
IMAGINATION Project Manager and director of VisitDenmark UK & Ireland
Henrik Kahn
hek@ visitdenmark.com
direct phone: 020 72013973
mobile:079000 900 980
For latest IMAGINATION news and to arrange interviews:
Kathrine Lind Gustavussen, Press & Event Coordinator, VisitDenmark UK & Ireland
klg@visitdenmark.com, direct phone: 0207 201 3970
Steffen Zeuthen Therkildsen, Press Assistant, szt@visitdenmark.com, 020 72103976
IMAGINATION – Discover the Danish Spirit is a cooperation between
VisitDenmark, Danish TV2, and Prestbury Investments who manages St. Katharine Docks.
TV 2 Press Contact: Morten Hopballe, journalist and communications consultant,
TV 2|Kommunikation, moho@tv2.dk, +45 2024 3911
St. Katharine Docks Press Contact Henry Cox on hc@londoncommunications.co.uk /
020 7612 8477 or Luke Blair on lb@londoncommunications.co.uk / 0207 612 8484
List of participating companies to date:
A.P. Møller – Mærsk
Bestseller
Danish Crown
Danish Food Direct
DUCC, Danish UK Chamber of Commerce
East Denmark Tourism
Food and Agriculture
Food Organisation of Denmark (F.O.O.D)
LEGO
Mars Scandinavia
Pandora group
Samsung
Sanitov
Serenity Cupcakes
Søbogaard
The Royal Danish Embassy, London
Viking Ship Museum Roskilde
VisitFrederikssund
VistWestDenmark
Wonderful Copenhagen
Food days are co-financed by the Danish Trade Council.