13 October 2008
KI(2008)29
KYIV INITIATIVE REGIONAL PROGRAMME
Advisory Workshop for National Programme Co-ordinators
on the Fund-raising Strategy and its implementation
REPORT
Document established by the Directorate of Culture
and Cultural and Natural Heritage
KI(2008)29
1.
2
Opening of the meeting by the Secretariat and adoption of the Agenda
Document KI(2008)27
The Secretariat welcomed the participants, introduced the newly appointed National
Programme Co-ordinators of Georgia and Moldova and presented the experts who had
prepared the Fund-raising Strategy. See list of participants in Appendix 1.
The agenda was adopted as it appears in Appendix 2.
The Secretariat briefly presented the work programme of the Regional Co-operation Division
and informed the participants of two new recently added tasks:
- the Secretary General initiative in Armenia and Azerbaijan on cultural heritage; and
- assessment missions to evaluate damage inflicted on cultural heritage sites in
Georgia in relation to the conflict with Russia.
These two recent activities would contribute to the Pilot Project on Heritage Management in
the framework of the Kyiv Initiative Regional Programme (KI).
2.
Presentation by KI Co-ordinators of countries' needs and priorities, with special
reference to fund-raising and sponsorship:
2.1
General Terms of Reference (ToRs)
- final versions: Armenia and Azerbaijan
Documents KI ToR 1 final and KI ToR 2 final
- state of preparation: Georgia, Moldova, Ukraine
2.2
State of preparation of ToRs for Pilot Projects
 Wine Culture Tourism Exchange (WCTE)
 Heritage Management
 Cross-Border Cinema Culture (CBCC)
 Cultural Policy and Exchanges
 Alexandre Dumas Route / Cultural Routes
The Secretariat congratulated the Programme Co-ordinators of Armenian and Azerbaijan for
having finalised and adopted with the Council of Europe the general Terms of Reference
(ToRs). A drafting session had been held on 2 October to make progress on and finalise
ToRs with Moldova, Georgia and Ukraine. There was some work still to be carried out by
these three Co-ordinators back in their capitals, and the ToRs were expected to be finally
adopted by the end of October 2008. It was recalled that ToRs were guidelines for the
implementation of the KI and could be used as a management tool to raise funds with
potential donors. All Co-ordinators were invited to inform the Secretariat of any change in the
composition of their Inter-ministerial Committee. In particular, Moldova should communicate
the list of contact points of this Committee, which must ensure the cross-departmental and
integrated approach of the KI.
The Armenian Co-ordinator stressed the importance of finance to implement KI activities on
a concrete basis. The lack of resources contributed to a decline in motivation of Project
Co-ordinators, as for example for the pilot project on urban rehabilitation/heritage
management, but also others. In this respect, the Fund-raising Strategy was very welcome to
overcome financial shortcomings. This year, the Cross-Border Cinema Culture pilot project
(CBCC) had achieved major progress because funds were provided by sponsors. She
informed the participants that her Government could commit 11 000 Euro to the Book Route
which was related to the history of the book, the culture of printing and of literature. It was
noted that partnership was a fundamental requirement for all KI projects and at present there
were no KI partners for this Book Route. Further to the Secretariat’s request, an explanation
3
KI(2008)29
and a detailed description of this project would be circulated to the countries which
expressed interest in joining it.
The Azeri Co-ordinator pointed out that his country had joined the CBCC together with the
other participating countries. He informed the participants of the state of preparation of the
Inter-ministerial Conference on “Intercultural dialogue as a basis for peace and sustainable
development in Europe and its neighbouring regions”, to be held in Baku on 2-3 December.
At this occasion, the 10th anniversary of the Compendium would be celebrated and the
8th meeting of the National Programme Co-ordinators of the KI would be held on
4 December.
The Georgian Co-ordinator reported on progress in the Georgian contribution to the
Alexandre Dumas route. There was now a need to ensure that this work linked with similar
initiatives in Azerbaijan. She proposed to organise a Seminar (possibly in a border town) to
link these two parts of the Dumas route and to emphasise the cross-border aspect of this
challenging route.
The Moldovan Co-ordinator requested CoE assistance in the revision of heritage legislation
and its harmonisation to European standards. A law to protect cultural heritage did not exist
in Moldova. It had been proposed that a specialised national agency be set up to take a
leading role in heritage protection in Moldova. A conference on this subject would be held on
15 December 2008. This would be organised with UNESCO which was already providing
assistance to heritage rehabilitation.
The Ukrainian Co-ordinator reminded the meeting that he represented the NGO “Democracy
through culture” which had an agreement with the Ministry of Culture to ensure the national
co-ordination of the KI. There had been some concern that the Wine Routes programme in
Ukraine was overly focused on the Crimea peninsular. Ukraine was contributing to the
European Year for Intercultural Dialogue. One of his priorities was to communicate the
national cultural policy to local and regional authorities and to foster collaborations at all
levels. Ukraine was leading for KI on cultural policies and exchanges. A meeting would be
held on 4-5 November in Kyiv to discuss the experts’ reports on cultural policies and
exchanges. It was agreed that this work should form part of the discussion at the Programme
Co-ordinators’ meeting in Baku. The problem of the Project Co-ordinator for CBCC not
speaking English had caused difficulties but he expected these to be resolved soon. Ukraine
would like to become party to the Eurimages Partial Agreement.
3.
Introduction to the Fund-raising Strategy by the experts
Document KI(2008)28
Mr Mason asked the Co-ordinators to write down three issues they considered important for
fund-raising.
- Armenia: identify the right donors; how to motivate them to allocate money; how to do it.
- Azerbaijan: find ideas; find funds; find ways to raise these funds.
- Georgia: identify the right donors; where to search for the right donors; how to obtain their
interest.
- Moldova: need of a concrete action plan for fund-raising; open the discussion for fundraising; identify potential donors.
- Ukraine: define clear objectives; be persistent in what we want to do; be flexible to find
other sponsors.
In introducing the discussion about fund-raising, Mr Mason pointed out the importance of
thinking horizontally and more broadly in the search for potential sponsors and supporters of
KI projects, developing alliances and partnerships, identifying different aspects which could
be of interest to different sponsors and implementing a step-by-step approach.
KI(2008)29
4
The Secretariat informed the participants that, in relation to the recent conflict in Georgia,
there was a political momentum at the CoE and in the European Commission to further
invest and develop initiatives in the Caucasus, contributing to the stability of the region,
intercultural dialogue, socio-economic development, social cohesion, etc. The Secretariat
would therefore like to raise the interest of the European Commission and develop new
partnerships for the KI. For this purpose, by the end of 2008 it would present the KI to the
different DGs (DG-RELEX; DG-EAC; DG-REGIO, etc.). This work needed to be mirrored in
the participating countries where contact should be made with representatives of the EU and
of the member states. This would help to achieve a top-down bottom-up approach which
would help to emphasise the national commitment to the KI.
Implementing the Fund-raising Strategy – a participatory workshop
4.
Mr Fisher pointed out that, while the National Programme Co-ordinators might not undertake
fund-raising themselves, they would need to manage the implementation of the Fund-raising
Strategy. He therefore set out the key processes and stages in fund-raising so that
Programme Co-ordinators, as managers of the KI, might be fully aware of these and able to
convey them to the appropriate persons involved in the fund-raising activities. The
Co-ordinators requested that the Secretariat circulate the PowerPoint presentation by email,
which was done immediately following the Workshop.
Mr Fisher presented the document on the Fund-raising Strategy, underlining the need to
assess fund-raising capacity in terms of competent staff, resources and time available. He
pointed out the importance of indicators of success and need for co-ordination.
From Guidelines to Practice – adopting the strategy and agreeing a roadmap,
led by the Secretariat with the experts
5.
Ms Leyssen introduced a discussion on the management techniques which could assist the
fund-raising process. Because time was limited, she focused on three issues: indicators of
success; evaluating risk; and co-ordinating tasks and people. These were set out in a
PowerPoint presentation which would be subsequently circulated to all participants. Together
the members of the workshop looked at a RACI1 chart for allocating fund-raising tasks. It was
agreed that this had been a most helpful presentation.
There were a number of changes to be made to the draft Fund-raising Strategy. These would
be incorporated before a final version was circulated to all KI country representatives.
Summary of the day’s achievements and key tasks for the next two months, by
the experts
6.
The Director of Culture and Cultural and Natural Heritage, Mr Robert Palmer, joined the
meeting and stressed the importance of the following points for the sake of KI
implementation and fund-raising strategy execution:
-
1
increased commitment from National Programme Co-ordinators;
strengthened communications with the Secretariat and amongst Co-ordinators;
improved communication with the Secretariat on concerns and problems (e.g. lack of
expertise, lack of time and appropriate resources, etc.);
each Co-ordinator to commit to at least two significant actions to be undertaken in the
next two months;
an assessment of the progress made in implementing the Fund-raising Strategy and
the accomplishment of commitments at the 8th meeting of Programme Co-ordinators
(Baku, 4 December 2008).
Responsible, Accountable, Consulted, Informed
5
KI(2008)29
The RACI matrix was completed with countries' and Secretariat’s commitments to implement
fund-raising actions by 4 December 2008 (Appendix 3).
The Secretariat summarised what had been a very productive meeting and stressed the
importance of improved communication between the countries and with the Secretariat. The
Co-ordinators of Moldova, Georgia and Ukraine were asked to finalise their general ToRs as
soon as possible, and Moldova and Georgia to complete their progress reports for 2008.
7.
Date and place of next meeting of the National Programme Co-ordinators
(Baku, 4 December 2008)
Following the invitation of Azerbaijan, the 8th meeting of the National Programme
Co-ordinators would be held in Baku on 4 December 2008, back-to-back with the Interministerial Conference on intercultural dialogue.
The Secretariat would take advantage of this Conference to contact the Ministers of Culture
and re-launch their fundamental political support for the implementation of the Kyiv Initiative.
8.
None
Other business
KI(2008)29
6
Appendix 1
List of Participants
ARMENIA
Ms. Angela BAGHDASARYAN
Council of Europe Division, European Department
Ministry of Foreign Affairs
Government House 2
Republic Square
AM 0010 Yerevan
Tel. +374 10 54 40 41 / ext. 253 Fax +374 10 54 39 25
E-mail a.baghdasaryan@mfa.am
AZERBAIJAN
Mr. Yashar HUSEYNLI
Head of Co-operation with International Organisations and Programmes Division, Ministry of Culture
and Tourism
House of Government
AZ 1000 Baku
Tel. +994 (12) 493 02 33 Fax +994 12 493 65 38
E-mail yashar.huseynli@gmail.com
GEORGIA
Ms. Maka ABZHANDADZE
Specialist, International Programmes Division
Ministry of Culture, Monuments Protection and Sport
4 Sanapiro St.
GE 0105 Tbilisi
Tel. +995 (77) 27 00 67
E-mail mak.a@live.com
MOLDOVA
Mr. Andrei CHISTOL
Head of International Relations and European Integration Department
Ministry of Culture and Tourism
Piata Marii Adunari Nationale 1
MD 2033 Chisinau
Tel. +373 (22) 23 22 16 Mobile +373 69 39 02 15
E-mail andrei.chistol@yahoo.com
UKRAINE
Mr. Oleksandr BUTSENKO
Minister's Counsellor
Ministry of Culture and Tourism
Director of Development Center "Democracy Through Culture"
Saksganskogo St 41, of 15
UA 01033 Kyiv
Tel/Fax +38 044 287 20 53
E-mail obutsenko@ukr.net; gt@mincult.gov.ua; demcult@voliacable.com
7
KI(2008)29
EXPERTS
Mr. Timothy MASON
Timothy Mason Arts & Heritage Consultancy
30 Chatsworth Way
GB London SE27 9HN, United Kingdom
Tel. +44 (0)20 8761 1414
E-mail tim.mason@bigfoot.com; timothy.mason@btconnect.com
Mr. Rod FISHER
International Intelligence on Culture
5 Glenhurst Court
Farquhar Road
GB London SE19 1SR
United Kingdom
Tel.+44 (0)20 8670 9881
Mobile +44 (0) 7803 595379
E-mail intelculture@yahoo.co.uk
Ms. Ledy LEYSSEN
49c Crystal Palace Park Road
GB London SE26 6UR, United Kingdom
Mobile +44 (0) 7906 634019
E-mail ledyleyssen@yahoo.co.uk
COUNCIL OF EUROPE SECRETARIAT
Mr Robert PALMER
Director of Culture and Cultural and Natural Heritage
Tel. Tel. +33 (0)388 41 22 50 Fax +33 (0)388 41 37 83
E-mail robert.palmer@coe.int
Mr Gianluca SILVESTRINI
Head of Regional Co-operation Division, Directorate of Culture and Cultural and Natural Heritage
Tel. +33 (0)388 41 35 59 Fax +33 (0)388 41 37 83
E-mail gianluca.silvestrini@coe.int
KI(2008)29
8
Appendix 2
Agenda
1.
Opening of the meeting by the Secretariat and adoption of the Agenda
Document KI(2008)27
Part one
2.
Presentation by KI Co-ordinators of countries' needs and priorities, with special
reference to fund-raising and sponsorship:
2.1
General Terms of Reference (ToRs)
- final versions: Armenia and Azerbaijan
Documents KI ToR 1 final and 2 final
- state of preparation: Georgia, Moldova, Ukraine
2.3
State of preparation of ToRs for Pilot Projects
 Wine Culture Tourism Exchange (WCTE)
 Heritage Management
 Cross-Border Cinema Culture (CBCC)
 Cultural Policy and Exchanges
 Alexandre Dumas Route / Cultural Routes
Part two
3.
Introduction to the Fund-raising Strategy by the experts
Document KI(2008)28
4.
Implementing the Fund-raising Strategy – a participatory workshop
5.
From Guidelines to Practice – adopting the strategy and agreeing a roadmap, led by
the Secretariat with the experts
6.
Summary of the day’s achievements and key tasks for the next two months, by the
experts
7.
Date and place of next meeting of the National Programme Co-ordinators
(Baku, 4 December 2008)
8.
Other business
KI(2008)29
Appendix 3
RACI matrix
KIEV INITIATIVE PROGRAMME
RACI matrix with progress reports and communication updates
Symbology:
R - Responsible (1 or 2 people)
A - Accountable (only 1 person)
C - Consulted
I - Informed
Objective of use: set up a pilot coordinated effort for KI NC and monitor progress and communications between NCs and with CoE.
Armenia
Azerbaijan
Georgia
Moldova
Ukraine
Council of
Europe
1. Contact and negotiate with EC delegation
RA
I
I
I
I
CI
2. Contact and negotiate with UNDP
RA
I
I
I
I
CI
3. Contact and negotiate with British Council
Tasks or Activities / Functions
RA
I
I
I
I
CI
4. Adoption and signing of projects
I
RA
I
I
I
CI
5. Organisation of Baku conference
I
RA
I
I
I
CI
6. Finalise ToR
I
I
RA
I
I
CI
7. Finalise A. Dumas project
I
I
RA
I
I
CI
8. Send ToR Rehabilitation of cultural heritage
I
I
RA
I
I
CI
9. Adopt ToR
I
I
I
RA
I
I
10. Contact wineries about advantage of wine routes
projects
I
I
I
RA
I
CI
11. Liaise with UNESCO regarding cultural policy
exchanges and Heritage management projects
I
I
I
RA
I
CI
12. Assign ToR
I
I
I
I
RA
I
13. Organise meeting with NGOs about heritage,
cinema and cultural policies projects
I
I
I
I
RA
CI
14. Review ideas and present cultural policies project
I
I
I
I
RA
CI
15. Reply to pilot projects ToRs
I
I
I
I
I
RA
16. Research new potential donors
I
I
I
I
I
RA
17. Organise meeting to present KI to DG Digital Ex
I
I
I
I
I
RA
18. Send country ToR to each National Coordinator
and ask for feedback (with copy to GS)
RA
RA
RA
RA
RA
I
Progress report 1 (gral
comm) 30 October
Progress report 2 (gral
comm) 20 November
PERSON RESPONSIBLE NEEDS PERSON RESPONSIBLE
TO FILL THIS IN
NEEDS TO FILL THIS IN
Achievements by 4 Dec
(Baku mtg)
PERSON RESPONSIBLE
NEEDS TO FILL THIS IN
General evaluation on progress
and communications
Filled by CoE + Person responsible
for task