Position Description
Position Title:
Position Holder:
Reports To:
Department:
Aviation Development Manager
Vacant
General Manager Aviation
Business Development & Marketing
Manager Business Development & Marketing – Queensland Airport’s Limited
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The Position
Main Purpose
Manager Business Development and Marketing is responsible for realising
the overall aviation business potential for Gold Coast Airport Pty Ltd through
strategic partnerships with stakeholders and the identification of new market
opportunities as well as ensuring consistency and high standards across a
wide range of strategic and tactical marketing activities for the company.
Key Objectives
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Establish and maintain high level relationships with key stakeholders to
position Gold Coast Airport as the airport of choice in SE Qld for domestic
and international carriers.
Maximise aeronautical revenue opportunities by working with all stakeholders
to increase RPT air services.
Ensure the sustainability of existing air services by developing strategies to
grow passenger demand.
Work to maximise cooperative marketing funds through partnerships with
airlines, tourism industry and relevant businesses.
Monitor airline trends and forecast likely impacts on Gold Coast Airport
revenue.
Develop strategy and manage the implementation of brand development and
measurement for the company to increase shareholder value.
Maintain consistency in the application of aeronautical pricing to maximise
aeronautical yield.
Maximise efficiencies through the management of research strategies, data
collection, customer relationship management, websites and marketing
strategies.
Represent Gold Coast Airport in national and international government
forums to maximise the group’s potential to capitalise on aviation regulatory
policy as well as monitoring the impact of policy changes on the business.
Specific Duties and Responsibilities
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Production of aeronautical traffic forecasts :
(a) Long term forecasts for business and facilities planning
purposes split by international / domestic and regional for
passengers and aircraft movements.
(b) Regular monitoring of traffic performance against forecast /
budget and periodic refinement or review of forecasts as
appropriate.
Consultation with airline customers and other stakeholders.
Development of an effective partnership management process with all
current and potential airline and travel industry customers / partners both
within Australia and overseas.
Manager Business Development & Marketing – Queensland Airport’s Limited
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Production of route feasibility studies / proposals for existing and potential
new airline customers to develop all aviation markets to / from Gold Coast
Airport. These evaluations include the detailed analysis of all relevant
statistics often working in close partnership with local, state and federal
tourism and development agencies and industry organisations.
Nurture close partnerships with all Queensland and Northern New South
Wales state and local government bodies in order to co-ordinate / maximise
collective influence and activities to promote new air services to/from Gold
Coast Airport.
Implement
strategy as determined by business planning and other
methods, to enable Gold Coast Airport to develop marketing campaigns in
partnership with travel industry distribution networks (ie. tour operators,
wholesalers, travel agents, tourism authorities), other airports and airlines in
order to generate increased demand for Gold Coast Airport.
Work with the Manager Corporate Affairs in the development of PR activities
and messages that support the business development potential of Gold
Coast Airport.
Work with COO and GM Aviation in the development and delivery of
presentations to various audiences to promote Gold Coast Airport.
Develop effective relationships with local, state and national air freight
community to develop Gold Coast Airport’s future cargo potential.
Participate, input and influence
future new terminal and airport
infrastructure development to ensure that all aviation business development
implications are taken into account.
Increase efficiencies by managing the collection of statistical data, research
projects and customer relationship management databases.
Monitor trends and represent Gold Coast Airport in the national and
international regulatory environment and ensure Gold Coast airport is
strategically positioned to maximise benefits from aeronautical policy
(including bilateral air service agreements).
Produce regular business development and marketing activity reports for the
Chief Operating Officer and other reports for the Board and senior
management as required.
Maximise opportunities to attract cooperative funding assistance for
domestic and international marketing campaigns from state and federal
programs.
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Key Result Areas
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Increase in the significance of Gold Coast Airport as a key player in the local,
state, national and international tourism and airline industries as well as
government forums through relationships.
Maintenance and distribution of accurate and timely statistics to internal and
external parties.
Identification, development and implementation of Gold Coast Airport
business development opportunities to contribute to the increased
aeronautical revenue to the group.
Assist in the development of higher yielding aeronautical pricing policies to
increase revenue at Gold Coast Airport.
Manager Business Development & Marketing – Queensland Airport’s Limited
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Increase Gold Coast Airport influence on passenger demand to/from
subsidiary airports through the implementation of innovative and consistent
strategic marketing plans (in conjunction with each airport General Manager).
Level of cooperative marketing funds rose.
The Person
Relevant Experience
The role requires an experienced manager with wide-ranging experience of
business development activities. The post- holder needs to demonstrate the
ability to be self-sufficient and capable of managing a team and tasks. The
post-holder must identify, develop and deliver on a wide range of activities
that will increase aeronautical revenue for Gold Coast Airport Pty Ltd.
In particular:
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A proven track record in a sales and marketing environment
preferably within the airline / travel industry sector;
Experience with pricing policy development and budgetary
planning;
A proven track record in managing people and teams
Track record of fostering relationships and partnerships with
other organisations in order to pool resources to achieve
common market development goals.
Qualifications
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University Degree or suitable tertiary qualification.
Personal Attributes
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In-depth understanding of the aviation and travel industries and experience
of working for / with an airport, airline, tour operator, travel wholesaler or
tourism promotion organisation;
The ability to assert a position with senior airline, tourism/travel industry and
government executives through influence and persuasion;
Strong negotiation skills;
Strong analytical and numerical skills;
Excellent computer skills;
Strong presentation and communication skills;
Ability to work autonomously and think strategically; and
Team leader and team player.
Manager Business Development & Marketing – Queensland Airport’s Limited
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