HINDUSTAN LATEX FAMILY PLANNING PROMOTION TRUST
B-14A, 2nd Floor, Sector 62, NOIDA (U.P.) -201301
Request for Proposal – Promotion of ORS and Zinc for diarrhea Management Programme
About HLFPPT:
We are a not-for profit organization promoted by HLL Lifecare Limited (a Government of India
Enterprise) and registered under the Travancore Cochin Charitable Trust Act in 1992.
We have been supporting implementation of Reproductive and Child Health, HIV and AIDS
Prevention, Care and Support programmes in partnership with Ministry of Health and Family
Welfare (MoHFW), Government of India, State Governments and International Development
agencies. Since 1992, HLFPPT continues to contribute towards achieving the National Health
and Family Welfare development goals.
Background of the Project
Diarrhea remains one of the major causes of childhood mortality in the country. It is estimated
that each child in India suffers an average of 1.6 episodes of diarrhoea per year for first five
years1.Most deaths due to diarrhea can be avoided by appropriate and adequate use of combined
ORS and Zinc (Zn) supplementation2. Even though ORT has reduced child mortality in India
from 1.9% to 0.6%, more needs to be done to reduce this further.
There are two major issues related to management of diarrhoea among infants and children in the
country: first lack of awareness and use of ORS and Zn for management of diarrhea by health
workers and, second, poor and interrupted supply of ORS and Zinc for diarrhoea management.
When appropriately addressed, both these problems could lead to avoidable deaths amongst
children suffering from diarrhoea.
It is against this background, HLFPPT is determined to increase availability, awareness and
utilization of ORS and Zn for proper management of diarrhea in children in the 22 high focus
districts of 13 states of India, especially through a social marketing concept. (List of district
attached in Annexure- 4)
Objectives:
 The objective is Increase the ORS and Zinc use rates by 10% points from baseline
(from AHS) in 22 districts of India.
Name & Signature of Authorised Signatory
Name & Seal of the Firm/ Agency
Address:
Telephone/ Fax

Increased distribution of ORS and Zinc through public and private channels.
Background Information: In collaboration with UNICEF, HLFPPT is implementing a socially
marketed program in Lalitpur district of Uttar Pradesh aimed at the reduction of Diarrhoeal
deaths in children aged 2-59 months by 10% in 6 blocks. The ORS product is branded “Jal
Jeevan”. Under the programme, 12 Master trainers, 53 Medical officer and 1504 health service
providers/workers including ANMs, ASHA, and AWWs have been trained. A network of 872
Depot Holders of Zinc ORS are functional in the community to promote its accessibility. A total
of 697 villages have been covered through various interventions. 19800 ORS sachets and 19110
Zinc tablets have been sold under the programme. HLFPPT carried out Communication
campaign called Jodi No-1 to promote the ORS and Zinc among the community.
Learnings : people are aware ORS but tend to forget The Zinc…..
What agency needs to do?

Communication approach to establish ORS & Zinc in the community.
-
Need to develop the Communication Theme – basically the look & feel
-
ORS & Zinc Logo - pneumonic or developing a character
-
Promote the combined use of ORS & Zinc during Diarrhea
-
Need to highlight the usages of zinc for 14 days to avoid further health hazards
-
Emphasis on the use of clean water
Thus we need to create an extension of the existing communication.
USP & Positioning:
o
ORS & Zinc Saves live
Name & Signature of Authorised Signatory
Name & Seal of the Firm/ Agency
Address:
Telephone/ Fax
Target Group:
Primary Stakeholders: Families of Children from 2-59 months of age
Secondary stakeholders:
1-ASHAs and AWWs at community level
2-Formal and informal service providers
3-Private qualified providers
4-School teachers
5-Panchayati Raj Institutions (PRIs)
6-Community Based Organisations
7-Key opinion leaders
Deliverables for the selected Agency
1) Development of Communication Theme
2) Designing of Training materials & Communication materials -training manual,
flipbook/info-booklet
3) Pop materials- sticker, dangler, tinplates, poster and envelop
4) Script for street play
5) Translation of communication and training materials in local languages
( Items may Increase or decrease as per the requirement )
Name & Signature of Authorised Signatory
Name & Seal of the Firm/ Agency
Address:
Telephone/ Fax
Terms and conditions
(To be enclosed with technical bid)
1.
The bidder should have a minimum annual turnover of Rs 50 Lacs per annum as average of
last three financial years.
2.
The bidder must have PAN (Permanent Account Number) and registered with the
Sales/Service Tax and the documents for the same is to be attached.
3.
Turnover certificate duly audited by a chartered accountant or audited financial statements of
last 3 financial year has to be attached with the technical bid.
4.
Bidders should provide brief profile of their similar work experience for the last three years
along-with the client list.
5.
The bidder should be able to work as per agreed terms and conditions mentioned herewith. .
6.
The tender will be appraised by internal committee formed by HLFFPT management.
7.
The dispatch/execution/implementation plan will be provided by HLFPPT at the beginning
of the work. In case of the delay/disruption in the execution, the penalty will be levied on the
party.
8.
HLFPPT shall without prejudice to its other remedies under the contract, deduct from the
Contract Price, as Liquidated Damages a sum equivalent to 2.5% of the price of agreed
unperformed Services or for delay of each day until actual delivery or performance, up to a
maximum deduction of 20% of the contract Price. Once the maximum is reached, HLFPPT
may consider termination of the contract.
9.
In case of delay on the part of HLFPPT in providing the approvals, the time of delivery/
execution will be extended by equal number of days.
10.
HLFPPT also reserve the right to carryout inspection/visit of the product/activity at any point
of time during the period of contract.
11.
Documents required to release the payment:

Bill / Invoice mentioning Permanent Account Number of Income Tax.
Name & Signature of Authorised Signatory
Name & Seal of the Firm/ Agency
Address:
Telephone/ Fax

Documentary proof of the deliverables as per work order.

The payment shall be made after delivery of material/satisfactorily
completion of work.

Other details as required for the activities.
12.
Selection of agencies would be done by the committee on the basis of Evaluation for
Technical 70 marks & Financial 30 marks.
13.
Agencies who will obtain 70% marks or more in Technical evaluation would only be
considered for opening of financial bids.
14.
The
RFP
shall
be
evaluated
strictly
based
on
the
substantive
information/credentials/documentary evidences/turnover certificate/any other criteria
submitted by the agencies.
15.
Final Selection of the agencies would be done on the basis of total marks obtained in the
Technical & Financial Evaluation.
16.
The agencies not qualified in the technical evaluation by the committee will not be
entertained for financial bid.
17.
HLFPPT reserves the right for extending or curtailing any activity at any point of time (if
required) as per requirement.
18.
Management reserves right to award the work to more than one Agency as per the
requirement.
19.
Management reserves the right to issue multiple work order from time to time to the
selected agencies (as per requirement).
20.
The agency needs to submit ‘Technical Bid’(Annexure-1) & ‘ Financial Bid’(Annexure-2)
separately in sealed envelopes by super scribing as ‘ Technical Proposal for Promotion of
ORS and Zinc for diarrhea Management Programme ‘ and ‘Financial Proposal for
Promotion of ORS and Zinc for diarrhea Management Programme’.
21.
Details of the tender may be obtained from: HLFPPT, B-14A, 2nd Floor, Sector-62, Noida
(U.P.)-201301 or may be downloaded from our website www.hlfppt.org (Tender Section).
The interested agencies can submit their tender documents by registered post/courier/by hand
Name & Signature of Authorised Signatory
Name & Seal of the Firm/ Agency
Address:
Telephone/ Fax
at above address as per the terms and conditions in a sealed envelope. The last date for
submission of the tender is dt. 27.08.12 at 6.00 PM .
22.
All the bid needs to reach by 06.00 PM on 27.08.12 and addressed to:
Gulshan Kumar, National Manager- Finance
Hindustan Latex family Planning promotion Trust,
B-14A, 2nd Floor, Sector 62,NOIDA (U.P.) -201301
Ph. 0120-4673673,4231060/01/02
23.
Agencies would not be allowed to further subcontract, partial/full of the work will be
assigned to them.
24.
The rate quoted will be inclusive of all Taxes/Levies/Postal/Courier charges etc.
25.
The rate quoted by the agency needs to valid for a period of one year from the date of
financial bids.
26.
HLFPPT reserves the right to award the work order to the second highest scoring agency in
the event the first highest scoring agency backs out after final discussions.
27.
Any RFP with inadequate information and those which do not meet the eligible criteria or
received after the closing date will not be considered.
28.
The RFP should send with capability statement with company profile & infrastructure
suitable for implementing the applied activities.
29.
The bidder has to submit along with his technical bid a copy of the terms and Conditions (all
pages) and the technical bidding format duly filled, signed by the authority and stamped on
all pages indicating their unqualified acceptance.
30.
The Agencies should also submit an undertaking (Annexure- 3) duly signed & Stamped.
31.
RFP received after the closing date will not be considered.
We agree and abide by all terms and conditions as mentioned above including the validity of the
offer
Name & Signature of Authorised Signatory
Name & Seal of the Firm/ Agency
Address:
Telephone/ Fax
Utmost confidentiality of the data provided shall be maintainAnnexure- 1: Technical Bid Format
HINDUSTAN LATEX FAMILY PLANNING PROMOTION TRUST
B-14A, 2nd Floor, Sector 62,Noida (U.P.) -201301
Annexure-1
Technical Bid Format
1. Agencies are requested to send following documents in following format:
Sl.
No
1.
Company Profile
Submitted (Yes/No)
a) Name of the Bidder
b) full postal address
c) full address of the premises
d) telephone number
2.
3.
4.
5.
6
e) email address
f) Capability statement i.e existing
network, number of year experience,
No.of staff, turnover
List of Clients (Recent list of last 1 year)
with phone no
Prior
working
experience
with
NGO/Govt/corporate. Please furnish details
Prior working experience on Branding of
products. Sample of the task (Previous
work) attached ( at least 2 sample)
Please submit the
communication
approach for ORS & Zinc project for the
evaluation
Turnover Certificate by C.A (of last 3
years)
Undertaking ( attached- Annexure- 3 )
7.
Please Note:1. Form must be complete in all respects; incomplete forms are liable to be rejected.
Name & Signature of Authorised Signatory
Name & Seal of the Firm/ Agency
Address:
Telephone/ Fax
2. The form must be duly signed and sealed.
3. The form must be submitted on or before due date and time.
4. The rate quoted will be inclusive of all Taxes/Levies/Postal/Courier charges etc
Annexure-2: Financial Bid Format
.
Agencies are requested to submit their financial bid in the below motioned format only:
Item
NO.
Cost of Cost of Total Amount (Rs.)
cover
per
page
page/unit
Designing of Flip book/Info booklet
1
N.A
Designing of Poster
1
N.A
Designing of Dangler
1
N.A
Designing of Flyer
1
N.A
Designing of Buntings
1
N.A
Designing of Envelope
1
N.A
Designing of Tinplate
1
N.A
Script for street play
2
N.A
Development
charges
communication Campaign theme
Designing of Training Manual
Cover page-1
Inside page- 32
for
Name & Signature of Authorised Signatory
Name & Seal of the Firm/ Agency
Address:
Telephone/ Fax
Other Charges
( If any)
Taxes (if application)
Total Amount (Rs.)
Specifications (Financial)
We are submitting below the lowest quotation for the above after understanding completely the
technical specifications and other terms and conditions relating to time frame, quality explained
to me by the project committee
AGENCY’S
SPECIFICATIONS (FINANCIAL)
RESPONSE
1
Rates quoted will be inclusive of all taxes, duties, levies and other cost
etc.
2
TDS as applicable will deduced as per IT rules
3
Payment will be through local cheque/NEFT/RTGS
4
Payment will be released after 45 days after submission bill.
5
Penalty clauses will apply as per the company’s policy, as per terms of
the work order: the decision of the HLFPPT shall be final and binding
in this regard.
Name & Signature of Authorised Signatory
Name & Seal of the Firm/ Agency
Address:
Telephone/ Fax
Annexure -3
Undertaking from Vendors
This has reference to the RFP published in the website of HLFPPT on………….… ….In
response to the RFP, we have submitted our technical & financial bids on…………………….at
your office ………………………………………………………………. In connection with the
above bids, we hereby declare as under:i- That we are neither related to any of your Trustees, Officers and other employees nor do we
have any financial, commercial or other interests with any of the above persons in any capacity
whatsoever.
ii- That we have submitted the bids in the name of M/s…………………….......................and
declare that no other bids have been submitted by us in the name of any other
firms/companies/proprietors/individuals which comes under the same management and related
parties.
iii- We herby undertakes that in case of any violations to the above declarations at any stage of
the contract , HLFPPT reserves the sole right to cancel the contract and recover the full value of
the contract from us.
For and on behalf of ……………..
(Authorized Signatory with company seal /Stamp.)
Name & Signature of Authorised Signatory
Name & Seal of the Firm/ Agency
Address:
Telephone/ Fax