Certis USA Introduces a Rare Organic Pest Management Tool: A Herbicide—Final-SanTM-O Most commercial organic growers will tell you their greatest need and toughest-to-find tool is a herbicide. With the introduction of Final-SanTM-O herbicidal concentrate, Certis USA fills the gap with a broad-spectrum weed control product that is NOP (National Organic Production) approved. While Final-San-O can also be used to treat broadleaf and grass weeds on conventionally grown acres, the product will be a boon to organic growers who have had to abandon crops to weeds or resort to expensive hand hoeing. A fast-acting burndown material that kills weeds within 24 hours, Final-San-O controls lambsquarters, mustards, redroot pigweed, shepherd’s purse, annual bluegrass and crabgrass. Its active ingredient is an ammoniated soap of fatty acids, derived from natural oil sources. When applied to weeds, Final-San-O penetrates the plant cuticle, destroys the membrane functions of the epidermal cells, and quickly damages tissues deep within the plant even under cool temperatures. The introduction of Final-San-O to the U.S. agricultural market was announced by Tim Damico, Executive V.P. NAFTA for Certis USA. Damico said the product is manufactured by Germany-based W. Neudorff GmbH KG. Certis USA also serves as the primary distributor of other biorational products from Neudorff: DES-XTM insecticidal soap concentrate, CuevaTM liquid copper fungicide concentrate, SeduceTM spinosad insecticidal bait and soon-to-be introduced Bug-N-SluggoTM bait. Damico said, “Certis USA represents the most extensive biopesticide product line in the country, and that’s important. Lack of access to effective registered pest management products is one of the most limiting factors to optimizing sustainable and organic crop production. Since there is no known resistance to this mode-of-action (MOA), Final-San-O can also benefit conventional growers as an aid in combating glyphosate-resistant weeds.” Headquartered in Columbia, MD, Certis USA is a leading manufacturer and distributor of biopesticides and crop protection products for specialty agricultural and horticultural markets. Certis USA product brands include its granulovirus products CYD-X® codling moth virus, Gemstar® corn earworm virus, and Spod-X® beet armyworm virus; as well as Agree®, Crymax®, Deliver® and Javelin® Bt bioinsecticides; Azatin®, Neemazad® and Neemix® botanical insect growth regulators; Trilogy® botanical fungicide/miticide; SoilGard® microbial fungicide; MeloCon® bionematicide; Basamid® granular soil fumigant; SCREEN Duo™ Heat Stress Management for Plants; DES-X™ insecticidal soap concentrate; Cueva™ liquid copper fungicide concentrate; SeduceTM insecticidal bait; Sluggo® slug and snail bait (Eastern markets only); and now Final-SanTM-O herbicidal concentrate. More information about Certis USA can be found at www.CertisUSA.com -30Media Contact: Felicia Gillham Gillham & Associates Marketing Communications 619-482-8820; Fax: 619-482-8825; Cell: 619-341-3054 (PDT)