FOR IMMEDIATE RELEASE
Contact:
Megan Warmouth
Gordon Hanrahan, Inc.
312-372-6862
mwarmouth@gordonhanrahan.com
Heat Up Foodservice Sales with the Johnsonville® Branded Warmer
September 21, 2009, Sheboygan, WI—
Enhance your image and make your C-store an
exciting grab ‘n’ go flavor destination with a
Johnsonville®-branded Warmer unit to house
Johnsonville® Hand-held Sandwich varieties. With
two warmer sizes available—small (holds 16
sandwiches) or large (holds 30 sandwiches)—
Johnsonville® has a Warmer option to fit any size,
venue or budget.
A recent study demonstrated that 86% of C-store customers found the
Johnsonville®-branded Warmer appealing and 74% would buy from it on a C-store
visit1. What does that mean? Increased traffic in your store and, ultimately, increased
profits for you! Johnsonville®-branded merchandising and POS can enhance the image
of your C-store and draw customer attention. And as the #1 Sausage brand,2 your
customers will buy Johnsonville® Sausage products with confidence, knowing it’s the
same brand they enjoy at home.
1
Source: Griffith Labs research, August 2009.
2
Source: ACNielsen 7/11/09
JOHNSONVILLE® BRANDED WARMER, pp. 2
With a range of Johnsonville® Hand-held Sandwiches available for the Warmer,
your customers can enjoy the craveable flavor of premium Johnsonville® Sausage
anytime—breakfast, lunch, dinner or snacking. Wrapped in a soft baked roll,
Johnsonville® Hand-held Sandwiches require minimal labor—simply heat in the
microwave and place in the Warmer for up to four hours. The clear doors of the warmer
enhance visual appeal and allow for the Hand-held Sandwich varieties to be easily
seen, so your on-the-go customers can conveniently choose the variety they desire.
Satisfy consumer demand by offering any of these bold flavored varieties: Smoked
Bratwurst, Smokey Cheddar Sausage, Sweet & Smokey Sausage, Spicy Sunrise
Sausage and Southwestern Style Sausage.
For any budget, venue and footprint, Johnsonville® offers a variety of
merchandising options, such as Warmers, Rollergrills, Steamers and branded POS, to
draw attention and drive sales. Call your Johnsonville® representative or visit
johnsonvillefoodservice.com to find out how you can make your C-store a grab ‘n’ go
destination.
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