Koda Dog
109 east 17th St.
Suite 92
Cheyenne, Wy 82001
For Immediate Release
September 11, 2012 - SuperZoo 2012 Booth 3204
KEYS CARE INTRODUCES KODA SPIN-OFF DEDICATED TO NATURAL DOG WELLNESS PRODUCTS AT SUPERZOO 2012
KODA PRODUCTS ARE CHEMICAL-FREE WHOLE FUNCTIONAL INGREDIENT
BASED DESIGNED FOR INTERNAL AND TOPICAL USES.
KODA LAUNCHES BUSINESS WITH TEN NEW PRODUCTS AT SUPERZOO 2012 TRADE SHOW IN LAS VEGAS
KODA PRODUCTS INTRODUCED (BOOTH 3204) ARE 5 INTERNAL AND 5 TOPICAL
PRODUCTS BASED ON NATIONWIDE INSURANCE TOP 10 REASONS FOR VETERINARIAN VISITS.
Las Vegas, Nevada, KODA is a new spin-off of Keys Care focused on functional medicine dog
therapy products. Products use ancient natural remedies deployed with modern technology
and pharmaceutical grade ingredients. All products are designed to solve common dog
wellness problems and work in concert with veterinarian therapies as a wellness counterpart
to treatments
Keys has been producing para-pharmaceutical cross-over products for dogs and people since
2005. Keys was a founding member of the Environmental Working Group (EWG) Pets for the
Environment. Keys Products are among the safest on the EWG.org Skin Deep database. Koda expands the Keys
product line into the dog therapy and wellness market as a dedicated pet product line.
"KODA products include chemical-free natural supplements, remedies and topical therapies for dogs. We use
human pharmaceutical grade ingredients in therapeutic proportions to solve problems that account for the top 10
reasons for vet visits. KODA is a combination of wellness products and natural solutions. We use ancient remedies
and modern technology to make natural products that makes dogs feel good and solve both internal and skin
problems," said Wendy Steele, Keys and KODA CEO
Five Internal products include a Lactobacillus probiotic-probiome, a natural calmative supplement, a trace mineral
supplement, a vegan replacement for fish oil and a natural Cox-2 joint supplement.
Five Topical products include, a natural healing spray, a natural insect repellent, a naturally medicated shampoo, a
spot cleanser for paws and a pro-shine shampoo developed as a natural alternative to dog show methods.
All products are chemical-free, vegan, gluten-free, non-GMO and made from whole ingredients using functional
medicine guidelines. We have a 130,000 sq ft factory in Baltimore, MD and a 50,000 sq ft facility in Eugene Oregon
that are ISO9000, cGMP, FDA inspected and organic certified.
Products are sold through natural markets, natural pet stores, holistic practitioners and
Veterinarians.
The There There!
There is always a great story behind how a great product comes to be. aka, the there
there!
KODA is Lakota Sioux for "Friend." The word perfectly describes the intention for our
products and their recipients. Today's dogs are exposed to all sorts of environmental and
chemical agents that will shorten their lives. In a study we helped conduct a few years ago, dog, especially urban
dogs, have four to five times the levels of industrial chemicals in their blood than us humans. That is 4 to 5 times
more in their bodies of 200 industrial chemicals than we have. The report titled, "Polluted Pets," was landmark
work amidst the melamine scare in pet foods a few years back. We did not forget, but took the time to develop
products that would affect and reduce the bio-burden that pets experience. (Here is a link to a reprint of the study
on the KODA Karma blog site)
KODA seeks to extend dogs life, quality of life and vitality through natural wellness products. We work in concert
with Veterinarian courses of action to help build the dog's wellness recovery.
"After an experience with our 14-month old pup, Jasper, that forced him to have to take strong antibiotics and
Prednisone, we realized that the Veterinarians were ill equipped to balance his prescriptions with a wellness
program. Determined, we set out to find the finest ingredients the same way that we developed our custom regime
for Jasper." said Steele
"KODA is a new brand for our established Keys product line. We have been making natural topical therapies for
people and their pets for over 8 years. Our Ariane®, Miras® extracts, Neem and Karanja oil based topical products
also include therapeutic and essential oils known for their topical and internal applications. For Jasper, it was a
combination of natural extracts to build his immune system, plant essences to calm him and probiotics to help his
digestive system to recover as quickly as possible. Jasper's illness at the ripe age of 15-months old was more than a
spark, it was the reason for our efforts to be focused to the present and the need for these products now!" said Bob
Root, KODA Chief Scientist.
"The Keys topical products have always been cross-over for people and their pets. When we made the decision to
provide both topical and internal wellness products, it was clear to us that we needed to spin-off a dedicated pet
line. Equally, since these products are a combination of extracts that we designed and known natural healing
ingredients we decided to use a dedicated facility and separate research to design our products. KODA engineers
work closely with Keys engineers to develop all of our products. The KODA products engineering effort also reaches
out to partners around the world for their proven ingredients, expertise and knowledge. We use this power to
bring the most effective and gentle products to our best friends." said Wendy. She also offered,
"Simply, KODA products are designed to extend the lives of our dogs offering them happy and healthy growth
through all phases of life. The key words are happy and healthy."
We originally developed a line of special therapy topical products for the search and rescue dogs and their
handlers returning from Hurricane Katrina. The dogs returned with rashes, sores and open lesions form all the
chemicals, poisons and toxins that were in the stagnant water. We formulated soaps, sprays and lotions that were
all-natural and quickly healed their disorders. These same proven topical products offer pets an outside
protection while our new products work internally to help the majority of reasons for vet visits.
Veterinarian medicine is much more advanced than ever before. The courses and actions to help pets recover
from disease are very specific. It is rare, but a growing movement where a wellness regime accompanies the
course of action they prescribe. Our place in these procedures is to provide the balance by offering wellness
additions to speed recovery.
According to Nationwide Insurance Pet division, the top 10 reason for Vet visits are below in order of priority. This
was the beginning benchmark we used to build out our initial product line. As you can see, our products mirror
the dominant two areas of gastric and topical disorders.
Top 10 Canine Claims
1. Ear infections
2. Skin allergies
3. Pyoderma (hot spots)
4. Stomach upsets
5. Intestinal inflammation/diarrhea
6. Bladder diseases
7. Eye infections
8. Arthritis
9. Hypothyroidism
10. Sprains
The KODA Difference
We use human grade pharmaceutical natural ingredients in therapeutic
proportions to affect quick results. Our products are chemical-free, natural,
gluten-free and vegan. Although these are animal products, we do not test
ingredient safety on innocent animals. We half-joking and half very serious
say that we test KODA products on ourselves first. Our engineers research
ingredients, obtain the best in the world and then build our products so that
they are safe for humans. Then we consult with clinical universities teaching
schools of veterinarian medicine for interactions with prescription drugs.
Then we consult with holistic animal practitioners and naturopaths as well as
vets that study eastern medicine. Only then does a product for pets come
into existence.
There are no sulfates, glycols, parabens, phosphates or any of the infamous
"Dirty 30" chemicals in our products. Our pet products follow the guidelines
of the Environmental Working Group human safety ingredient guidelines,
FDA pharmaceutical guidelines and those of the USDA. We are serious that
every product we produce is focused on results and not at the cost of long or
short-term safety. Every KODA product has a Therapy Facts panel on the
label. This panel resembles the FDA drug facts panel that we are required to
list all the ingredients for our Keys human products. All ingredients in the product are listed with percentages of
active ingredients spelled out with their actions and content. This is a sample of the Therapy Facts panel from the
label of our OmniShield product.
Our plans do not stop at topical or internal treatments. We have found that some pet accessories are very
dangerous for the well-being of pets. For example, we tested collars made of nylon braid and found 1,4 dioxane.
Pet bowls are sometime treated with Triclosan, which is a bactericide. When it gets into the pets gut, it kills the
good flora that is needed for digestion. The list goes on, so we will also search out, design and make products that
are pet-focused that do no harm to the pet in a continued effort for life extension.
Knowledge is king. We have created a sister website called KODA Karma which is a blog site focused on education,
knowledge and information to help people make good decisions for their pets.
Another facet of KODA is sophisticated customer service software that will get direct help via a prioritized ticket
system with escalation provisions that provide helpful answers to consumers trying to help their pets. This system
also provides an automated knowledgebase that learns from questions and answers that have come before.
When a consumer begins to type their question to our online customer service, possible solutions and answers will
popup offering them instant information. This software was originally designed for high tech customer service
and adapted for KODA.
KODA will sell direct to consumers via an online web store as well as selling to dealers/resellers. Current Keys
resellers will also have the opportunity to purchase KODA products.
Here are the products we will initially introduce at the SuperZoo tradeshow in Las Vegas in September. (KODA
booth is 3204) All products are chemical-free, gluten-free, vegan and do not contain any of the "Dirty Dozen"
chemicals. (No sulfates, glycols or parabens!).
Below is an abbreviated description of each product. There is a link to a full description of each product that can
be clicked through to learn more.
For more information, images and links, please click on the Click Here links for each product!
Naturopathic Products:
OmegaLife is a vegan alternative to fermented cod liver oil and salmon oil.
It is for dogs that react to the taste of fish oil. It provides the addition of
saturated fat fruit and vegetable oils that include, virgin organic avocado
oil, cold pressed black seed oil, extra virgin olive oil, sesame oil, grape seed
oil and Ariane extract. For more information, Click Here For a press quality
image Click Here.
LifeTrace76 is a mineral supplement to be added to the dog's water.
Filtered, RO (reverse osmosis) and distilled water strip needed minerals
along with the harmful pathogens. LifeTrace76 adds back in all 76 minerals
needed for healthy bodily functions and is very low in sodium and
potassium. Just a few drops in the dogs water provides all the core
necessary minerals for a healthy life. For more information, Click Here For
a press quality image Click Here.
ProBiome4 is a Lactobacilli sporogenes which is a lactic acid producing
Bacillus preparation. To over simplify, it is a probiotic with exceptional
properties. Lactobacilli through their metabolic processes prevent the
growth of putrefactive organisms by competitive inhibition, the generation
of a non-conducive acidic environment and the production of bacteriocins.
They improve the digestibility of ingested food constituents and the
bioavailability of nutrients, possess hypocholesterolemic activity and
enhance the immune response. For more information, Click Here
For a press quality image Click Here.
ProCalm is a relaxing elixir developed for higher stressed and easily
agitated dogs. It uses a combination of Magnolia extract which is 90%
honokiol and magnolo and virgin organic avocado oil as a natural herbal
relaxer. Add to food to reduce agitation and to help dogs remain sleeping
through the night. For more information, Click Here For a press quality
image Click Here.
ProFlexiol is a multifaceted joint compound for dogs of all ages whose
joint stress comes from both external and internal forces. It is a Cox-2
enzyme inhibitor with ingredients including Glucosamine HCL (not sulfate)
and Collagen. For more information, Click Here For a press quality image
Click Here.
Topical Products:
OmniCare is a naturopathic therapeutic spray designed to heal skin
irritations, insect bites, cuts, scrapes and hot spots. It is a combination of
botanical, herb and spice extract that are brewed and then distilled. These
are combined with pharmaceutical grade oils known for their healing
properties. For more information, Click Here For a press quality image
Click Here.
OmniShield is an intense therapeutic naturopathic insect repellant spray
that uses OmniCare as its base adding high levels of Neem and Karanja oil,
peppermint, red thyme and lemongrass to repel over 200 flying and
crawling insects including fleas, ticks, flies, mosquitoes and lice. For more
information, Click Here For a press quality image Click Here.
OmniClean is a natural Castile like therapeutic foaming soap used for dogs
with skin irritations, insect problems and to heal disorders. We add Neem
and Karanja oil to the soap for their ayurvedic medicine healing and insect
repellant properties. For more information, Click Here For a press quality
image Click Here.
ProShine is a foaming shampoo-conditioner that is made using a 500 year
old Welsh recipe that is brewed. The shampoo deep cleans and has a
slightly acidic pH. To that, we add essential oils to condition the skin and
hair. It has anti-allergy properties to reduce skin itching and hot spots. For
more information, Click Here For a press quality image Click Here.
SpotClean Paw & Face Foaming Cleanser is a brewed wash with botanicals
and herbs for quick cleaning of the paws and face as an interim cleanser
between baths. Removes road dirt and allergens as well many chemicals
used on public parks and lawns. For more information, Click Here For a
press quality image Click Here.
KODA is a spin-off from Keys Care. Keys has been producing cross-over human and pet products since 2005 in a
state-of-the-art cGMP, ISO900 and FDA inspected 130,000 sq ft dedicated facility. KODA products are produced in
a dedicate 50,000 sq ft certified organic facility in Eugene Oregon. The KODA facility is a natural and herbal extract
manufacturing facility that also produces the finished product as well as developing some of the core ingredients.
Both Keys and Koda are subsidiaries of Orion Learning International Inc., which is a privately traded public CCorporation based in Cheyenne Wyoming.
Keys founder and CEO, Wendy Steele was the inspiration for the Keys line after surviving Melanoma skin cancer
from which the products were originally developed. Wendy is a former Coca-Cola Vice President and is responsible
for both the Keys Care and KODA companies. She is the author of the books, "Defining Moments, A Brand New
Day" and "Defining Moments, Life at SeeLevel."
Bob Root is founder and Chief Technology Officer (CTO) for Keys Care. He is the formulator and Chief Scientist for
KODA. Bob is a former high technology CEO from Silicon Valley. A more complete bio is herein:
Bob Root Bio:
Bob Root is the author of Chemical-Free Skin Health® now in its fourth printing. He is
writing a new book titled, "Chemical-Free Dog" slated for
publishing in the winter of 2012. Bob is the
chief scientist and formulator for the "Keys
for Dogs" KODA pet products line, being
introduced now.
Bob is a former High Tech CEO from Silicon
Valley (San Jose, California). After his wife
and Keys co-founder, Wendy Steele, a former
Coca Cola Vice President, was struck with
Melanoma, Bob began to research and study skin conditions, not
as a chemist, but as a concerned engineer and scientist. Later when the prescriptions for
creams and sunscreens made Wendy’s skin worse, he began to develop products for her that
was chemical-free and therapeutic. When Wendy exhibited what looked like eczema, adult
acne, rosacea and psoriasis, he turned to his engineering background to look for ancient
remedies using modern technologies to improve on these tried and true natural medicines.
These remedies became the foundation of what is today, Keys Care, Inc.
Bob is the Chief technology Officer for Keys Care Inc. He holds numerous patents associated
with his work in high technology. His background is mechanical engineering and quantum
physics with most studies in the area of nano-machines and nanotechnology. He is
responsible for the design, development and manufacturing of Keys and KODA products.
Keys develop and manufacture natural skin medicines that are chemical-free, vegan, glutenfree and therapeutic for people. KODA is "Keys for Pets" offering both topical and
naturopathic remedies and elixirs. Keys & KODA products follow an algorithm of
pharmaceutical grade natural ingredients in therapeutic proportions. These are ancient
remedies employing modern process technologies. Keys products carry the safest product
ratings listed on the EWG Skin Deep Report. Keys Solar Rx sunblock was ranked the most
effective by Consumer reports Magazine (July 2007). Bob is affiliated with The University of
Maryland School of Medicine, Ohio State University, San Diego State University and Los
Alamos National Labs. He is a member of the Safe Cosmetics Campaign and Keys is a
SafeCosmetics.org compact signer. He is a founding member of Pets for the Environment.
Bob is also affiliated with the Natural Products Manufacturers Association and a member of
numerous industry associations. He is the author of the book, “Defining Moments,”
Chemical-Free Skin Health® and is in the process of writing a new dog health book with the
working title of “Chemical-Free Dog.” Bob has spoken at The Natural Products Expo trade
shows, The Environmental Working Group, Cambridge Nano-Pharmacology Conference and
many local events.
##30##