BROADLAND CULTURE AND LEISURE STRATEGY – FOUNDATION ACTION PLAN
OBJECTIVE 1: Make the most of what we have – facilities, features, assets (from Broads to village halls to city centre facilities); organisations,
providers; successful innovations; enhancing, learning and linking.
PROJECT
A mapping exercise to
assess type and location
of existing culture and
leisure facilities, natural,
built and landscape
heritage features and
assets, services and their
providers across the
district, how accessible
they are and what needs
they meet locally and
beyond
RESULT
A detailed picture of
what is already
provided and
available across the
district
Devising an education
and interpretation
programme focused on
culture and leisure assets
available in Broadland
More on location
interpretation
materials (signs,
boards etc) and
promotional literature
and other media
Assembling examples of
successful and innovative
projects and actions
(local and external as
relevant, including fundraising)
USE
Used to underpin a
marketing plan focused on
making the most of
existing services and
facilities across the district
BENEFIT
Public aware of and hence able to
make more use of existing services
and facilities
Used to analyse gaps in
provision and to define
action needed to plug the
gaps, and to identify
development opportunities
and support decisionmaking
Visitors will use to enrich
their experience and
improve their appreciation
of culture and leisure
assets in Broadland
Planning to meet needs will be more
strategic and better targeted
Education resources
and guidelines
Use by educators/health/
environmental professions
for development purposes
An ideas bank to
inspire people to
develop their own
culture and leisure
projects and actions
locally
Different agencies, groups
and organisations using
this to stimulate and inform
those wishing to start new
projects
Greater use of culture and leisure by
educators and development
professionals in delivering
Community Plan objectives
Increased capacity, improved skills
and greater knowledge locally around
culture and leisure project activity
Greater appreciation, awareness and
desire to conserve and enhance
culture and leisure assets and
features, including amongst young
people
Sustainable, well-managed projects,
services and facilities
STAKEHOLDERS
Relevant District
and County
Council
departments;
relevant agencies
TIMING
Spring &
Summer 06
Relevant District
and County
Council
departments;
relevant agencies,
schools, colleges,
PCT
Winter 07
Ready
Summer 07
As above
Immediate
and ongoing
BROADLAND CULTURE AND LEISURE STRATEGY – FOUNDATION ACTION PLAN
OBJECTIVE 2: Improve access to what we have – marketing, signage, information, physical access including transport.
PROJECT
Creating a culture and
leisure services, facilities,
assets and features
marketing plan
communicating about what
is already available and
information on how to
access them
RESULT
A guide for
more joined up
marketing
action on key
facilities,
services and
features in the
district - an
information
(Link to the establishment of resource
new Events Database set
up by Archant/EDP and
Norfolk Cultural Forum)
Investigating options for
Improved
specific initiatives to extend community
community transport and
transport and
other access schemes to
other new
support culture and leisure
schemes and
access
provision
services
USE
Guiding appropriate
means of informing,
communicating and
marketing services,
facilities and features
to the local community
and other target groups
New transport options
and access schemes
used by those who
currently find access to
culture and leisure
services and facilities
difficult
More people (including those with
greatest access needs) enabled to take
advantage of culture and leisure
opportunities
Explore the setting up of a
county-wide or pan-district
council culture and leisure
discount scheme
Enabling people to
make more use of
services and facilities
More people (especially those with
greatest social and economic needs) able
to take advantage of culture and leisure
services and facilities
A discount
scheme that
operates across
council
boundaries
BENEFIT
Greater public awareness about and
increased use of culture and leisure
services, facilities, features and assets in
Broadland
STAKEHOLDERS
Relevant District and
County Council
departments; Norfolk
Cultural Forum,
relevant agencies
TIMING
Autumn 06
Ready
Spring 07
Organisations
interested in access
issues including
Broadland PCT,
Disability Forum,
Broadland Older
People’s Partnership
and East Norfolk
Rural Transport
Partnership
Norfolk Cultural
Forum; County
Council and adjoining
Districts
Autumn 06
& Winter 07
Increased tourism and associated spend
in the area
Duplication avoided, better use of
marketing resources
Increased use of current and newly
developed facilities and services
Autumn 06
& Winter 07
BROADLAND CULTURE AND LEISURE STRATEGY – FOUNDATION ACTION PLAN
OBJECTIVE 3: Develop more where it is needed – supporting projects, activities and facilities’ development where local people have
highlighted a need
PROJECT
Mapping (see Objective 1)
RESULT
See Objective 1
USE
See Objective 1
BENEFIT
See Objective 1
STAKEHOLDERS
See Objective 1
TIMING
See Objective 1
Preparing new guidelines
for including and developing
culture and leisure in parish
plans
Parish councils and
community groups
using plans to
improve culture and
leisure provision
locally
Used in strategic
planning to guide
developers and
inform wider
decision-making; in
development
control and other
local authority
decisions
Raised awareness and more involvement
of parish councils in helping to
mainstream culture and leisure into
community provision thereby increasing
opportunities for public access and
involvement
Will help mainstream the provision of
culture and leisure services and facilities
into spatial planning policy, including
promotion of higher design standards
Norfolk Rural
Community
Council, Parish
councils
Summer 06
Including land use policies
and guidance on culture
and leisure in the Local
Development Framework
(LDF) as a result of the
culture and leisure
assessment exercise being
carried out as part of the
development of the LDF
A checklist and
good practice
guide for use by
those
developing
parish plans
An LDF that
provides clear
parameters for
the
development
and provision of
culture and
leisure services
and facilities
Broadland District
Council Policy Unit
and Planning
Department,
developers,
architects, CABE
Winter 06
Setting up a new culture
and leisure capital grant
programme with project
applications assessed
against the objectives of the
Culture and Leisure
Strategy and the LDF
assessment exercise
Funding for the
delivery of
culture and
leisure services
and facilities
that meet needs
and fill gaps in
provision
Used by different
agencies, groups
and organisations
to access funding
that helps towards
realising their
project objectives
Will ensure that the aims and objectives
of the Culture and Leisure Strategy are
realised thereby helping to deliver the
Community Plan
Broadland District
Council, partner
bodies, applicants
Winter 06
BROADLAND CULTURE AND LEISURE STRATEGY – FOUNDATION ACTION PLAN
OBJECTIVE 4: Encourage involvement and action - clear information about opportunities and resources to support and encourage local activities
and initiatives; opportunities for learning about other people’s good ideas and practices.
PROJECT
Organising a launch event
for the strategy as the first
of an annual Culture and
Leisure Ideas Market in
Broadland (CLIMB Aboard)
RESULT
A showcase for
Culture and
Leisure in
Broadland and
publicity for the
Strategy, its
aims and how
to be involved in
its delivery.
USE
Groups and
organisations use
this to build their
knowledge of the
Strategy and
identify
opportunities for
them to be involved
in its delivery
Devising and publishing a
support and development
plan focused on increasing
the capacity of agencies,
groups and organisations to
design, develop and deliver
innovative projects and
initiatives focused on
increasing culture and
leisure services and
facilities in Broadland
A guide for
capacity
building action
By partners,
training providers
agencies and
organisations in
delivering high
quality support and
development
activities that meet
groups and agency
needs and strategic
objectives
Assembling examples of
successful and innovative
projects and actions (local
and external as relevant,
including fund-raising)
See Objective 1
See Objective 1
BENEFIT
Creates a higher profile for culture and
leisure in Broadland and what it can do to
deliver the Community Plan vision
Wider awareness of the Culture and
leisure Strategy, provides information on
opportunities for involvement, and chance
to learn from others about what they have
done or plan to do, leading to improved
public provision of services and facilities
and use of them
Builds capacity, develops skills and knowhow among many different agencies
across the district thereby increasing their
ability to deliver projects with high positive
impact on culture and leisure provision in
Broadland and enabling increased
participation in delivering the Community
Plan vision.
See Objective 1
STAKEHOLDERS
All
TIMING
Spring 06
Autumn 06
NNVS, Broadland
Training Services
and stakeholder
steering group
drawn from partner
bodies and from
the community,
culture and leisure
and voluntary
sector
Summer &
Autumn 06
See Objective 1
See Objective 1
BROADLAND CULTURE AND LEISURE STRATEGY – FOUNDATION ACTION PLAN
OBJECTIVE 5: Make young people a priority – through schools and out of school, separate and inter-generational including family activity, 10-14
a priority within the priority, young people to be involved in planning and deciding.
PROJECT
Developing a programme
of work for and with young
people as a priority under
culture and leisure grantaid schemes
Youth Engagement
Strategy agreed between
the District Council and
young people living in
Broadland
RESULT
Additional criteria to
be used when
assessing project
applications
received as part of
the culture and
leisure capital
grants programme
Establishes a
framework in which
young people can
express their culture
and leisure needs
and aspirations,
alongside other
social, economic
and environmental
issues which young
people identify as
important
USE
In assessing applications
and allocating resources
BENEFIT
Applications for funding will be youngpeople-proofed” so that greater provision
is made for young people across the
district
STAKEHOLDERS
Broadland District
Council, partner
bodies, applicants
TIMING
On-going
Young people, the
Council and other
agencies and
organisations developing
project ideas that will
help to meet young
people’s culture and
leisure needs and
identify resources
required to turn these
ideas into action
Increase in the type and range of culture
and leisure services and facilities that
young people want and better access to
them
Relevant District
and County Council
departments;
relevant agencies,
schools, colleges,
PCT
On-going
OBJECTIVE 6: Balance urban/suburban and rural needs – understand the differing needs and respond appropriately and fairly
PROJECT
Mapping (see Objective 1)
RESULT
See Objective 1
USE
See Objective 1
BENEFIT
See Objective 1
Also fairer and more equitable access to
resources and opportunities
STAKEHOLDERS
See Objective 1
TIMING
See Objective 1