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THE HIDDEN HEALTH PROBLEM THAT
COULD AFFECT YOUR POOCH
Tell-Tale Signs That Your Dog May Be In Danger
Advice on how to Best Manage Heart Problems to Ensure Your Pet Can Live
Almost Twice as Long When Receiving Appropriate Treatment
News Hooks:
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Heart Disease is estimated to affect 11% of all dogs and more than 60% of older dogs. (Quest study)
While it’s more common among older dogs and certain breeds, dogs of any age and any breed can develop heart
failure. (petplace.com)
Recent clinical studies have shown that dogs with Congestive Heart Failure CHF can live twice as long with proper
treatment. (Quest study)
Story Description:
When it’s cold outside, don’t assume that your dog’s incessant coughing is just a cold or that your dog is just a bit
under the weather! Coughing and other symptoms may be due to Congestive Heart Failure (CHF), a leading
cause of death in dogs. An estimated 60 percent of older dogs are afflicted with heart disease, which can
progress to CHF. A recent study (the largest of its kind) found that dogs with congestive heart failure live almost
twice as long when they receive appropriate therapy from their veterinarian. This therapy can be implemented as
soon as clinical signs of CHF are evident, and underscores the importance of both owners and veterinarians
recognizing the early signs of CHF in their dogs. The key to effectively treating congestive heart failure is
recognizing the signs and consulting a veterinarian in the early stages of this serious condition.
There is a simple test you can take to learn if your dog is at risk for CHF at
http://www.yourdogsheart.com/diagnosis_detection/is_your_dog_at_risk.php
For more information, please visit: www.yourdogsheart.com.
This Package plus b-roll and soundbites includes:
 Edited package with suggested intro and outro
 Footage of dogs being examined by a veterinarian
 Footage of specific diagnostic tests, including: EKGs, blood pressure, heart monitoring
 Soundbites from: Sonya G. Gordon, DVM, DVSc, DACVIM (Cardiology) Texas A&M University
 Soundbites from: Dr. Steve Peterson, veterinarian, Boehringer Ingelheim
Station Note: The funding sponsor of this segment is Boehringer Ingelheim.
Satellite Feed Information:
Date: Thursday, November 13th, 2008
Date: Thursday, November 13th, 2008
Time: 10:30 AM - 10:45 AM Eastern
9:30 AM - 9:45 PM Central
8:30 AM - 8:45 AM Mountain
7:30 AM - 7:45 AM Pacific
Satellite: Galaxy 25 (C) Trans: 9
Downlink: 3880 (V) Audio: 6.2 & 6.8
1:00 PM - 1:10 PM Eastern
12:00 Noon - 12:10 PM Central
11:00 AM - 11:10 AM Mountain
10:00 AM - 10:10 AM Pacific
Satellite: Galaxy 25 (C) Trans: 9
Downlink: 3880 (V) Audio: 6.2 & 6.8
Date: Friday, November 14th, 2008
Time: 1:30 PM - 1:45 PM Eastern
12:30 PM - 12:45 PM Central
11:30 AM - 11:45 AM Mountain
10:30 AM - 10:45 AM Pacific
Satellite: Galaxy 3C Trans: 4C
Downlink: 3780 (V) Audio: 6.2 & 6.8
For More Information, Contact D S Simon Productions Inc:
Media Relations Department:
John Hanrahan/Brian Devenny/Jovanna David
Phone: 212.736.2727 or 1.800.DSSimon e-mail: johnh@dssimon.com, briand@dssimon.com, jovannad@dssimon.com
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