Curriculum Vitae
Personal information
First name / Surname
Address
Telephone
Fax
E-mail
Nationality
Date of birth
Gender
Employment / Occupational
field
Work experience
Dates
Occupation or position held
Dates
Occupation or position held
Dates
Occupation or position held
Main activities and
responsibilities
Name and address of employer
Type of business or sector
Elena Horská, Prof. Dr. Ing.
Nitrianska 47, 949 01 Nitra, Slovak Republic
+421 903 261 081
Elena.Horska@gmail.com
SR (Slovak republic)
28.2.1969
Female
University teacher, Vice-rector for international relations and public relations,
Slovak University of Agriculture in Nitra
2010 – onwards
Vice-rector for International and Public Relations, the first vice-rector, Slovak University
of Agriculture in Nitra
2003 - 2010
Vice-dean for International and Public Relations, Faculty of Economics and Management
1996 – onwards
University teacher
Teaching the subjects Marketing, International marketing, European consumer and
consumer behaviour, Merchandising and Retail Marketing
Research in the area of internationalization of agricultural subjects on the European
and global markets, opportunities of teritorial expansion of the agricultural subjects in
global conditions, enforcing the theory of international marketing in the conditions of
the business subjects, intercultural studies directed on executing marketing activities
and consumer behaviour on the food market in Europe, marketing strategy for
emerging markets and factors of territorial expansion and sustainable business doing
internationally
Establishing the consumer behavioural and neuroscience research unit at the
Department of marketing
Coordinator of the Slovak-Russian Master Program: Agrarian Marketing and Trade,
running in cooperation with the Russian Timiryazev State Agrarian University in
Moscow and St. Petersburg State Agrarian University, St. Peterburg, Russia.
Department of Marketing, Faculty of Economics and Management, Slovak University of
Agriculture in Nitra, Tr. A. Hlinku 2, 949 76, Nitra, Slovakia
Education, science and research
Education and training
18.3.2004
Dates
Title of qualification awarded
Name and type of organisation
providing education and
training
18.3.2004
Dates
2011
Professor honoris causa
Delhi School of Professional Studies and Research, New Delhi, India
2010
Title of qualification awarded
Name and type of organisation
providing education and
training
Professor of Management and Marketing
Mendel University, Brno, Czech Republic
18.3.2004
Dates
Title of qualification awarded
Principal subjects/occupational
skills covered
Name and type of organisation
providing education and
training
2004
Doc. - Associate profesor
Teaching and research in the area of marketing disciples
Dates
Title of qualification awarded
Principal subjects/occupational
skills covered
Name and type of organisation
providing education and
training
1991 – 1994
Dr. – PhD.
Teaching and research, marketing, business enterprise
Dates
Title of qualification awarded
Principal subjects/occupational
skills covered
Name and type of organisation
providing education and
training
1987 – 1991
Ing. – master degree
Economics and management
Native language
Other language(s)
Self-assessment
European level (*)
English
Russian
Spanish
Social skills and competences
Organizational skills
Faculty of Economics and Management, Slovak University of Agriculture in Nitra,
specialization: Economics and management in agriculture, food-processing industry and
forestry
Faculty of Operational Economics, Slovak University of Agriculture in Nitra,
specialization: Business and economic theory and management of agri-food complex,
forestry and wood-processing enterprises
Faculty of Operational Economics, Slovak University of Agriculture in Nitra,
specialization: Operational economics of agriculture
Slovak
Understanding
Listening
Reading
Speaking
Spoken
interaction
Writing
Spoken
production
C2 Proficient user C2 Proficient user C2 Proficient user C2 Proficient user C2 Proficient user
B2 Independent B2 Independent B2 Independent B2 Independent B2 Independent
user
user
user
user
user
A1 Basic user A1 Basic user A1 Basic user A1 Basic user A1 Basic user
(*) Common European Framework of Reference for Languages
Work in team, empathy, intercultural experiences from Europe, Asia and America and
their utilization in working in international collectives, experiences from lecturing
activities for students as well as experts in Slovakia and abroad.
Coordination of project activities both at national and international level
Computer skills and competences
Microsoft Office - Word, Excel, PowerPoint, Internet Explorer
Driving licence
since 1987 for categories A and B of vehicle (motorcycle, car)
Subsidiary information
Membership in professional organisations and editorial boards:
-
Member of the editorial board of the Journal of International Food&Agribusiness
Marketing, USA
Member of the editorial board of the scientific journal Economics and Management,
Gunadarma University, Indonesia (since 2011)
Member of the editorial board of the scientific Journal SERIA (Polish
Association of Agricultural and Agribusiness Economics), Warszaw (since 2011)
Member of the editorial board of scientific journal Acta Oeconomica et Informatica,
Slovakia
Member of the editorial board FOLIA HORTICULTURAE, Agricultural University
Cracow, Poland (since 2012)
Member of the editorial board EPISTEME (Journal for Science and Culture),
Cracow, Poland (since 2012)
Member of the Editorial Board of the Collection of Scientific Papers of Vinnytsia
National Agrarian University, Vinnytsia, Ukraine, edition "Economic Sciences (since
2013)
Managing director of the international scientific journal, Visegrad Journal on
Bioeconomics and Sustainable Development, SUA Nitra, Slovakia (since 2012)
Member of the Czech marketing association
Member of EUROMED Academy of Business
Member of the Scientific council of FEM SUA in Nitra, SUA Nitra
Laison Officer of the Visegrad University Association (since 2012)
Since 2012 – a member of the European Accreditation Agency for the Life Sciences
Board (with EAALS Secretariat in France)
Since 2013 – a member of the Slovak Academic Association for International
Cooperation Board (SAAIC) in Bratislava, Slovakia
Lectors, lecturing in Slovakia and Abroad:
TMC consulting Nitra
SOPK Nitra, Trnava
MaltaEnterprise Hamrun, Malta
Personal website: www.fem.uniag.sk/Elena.Horska
Coordinator of the following projects:
Research projects:
VEGA 1/3757/06 Factors of internationalization successfulness of agricultural subjects in Slovakia, Solution time : 2006-2008
KEGA 3/6197/08 Merchandising and event marketing for agricultural products. Development of integrated teaching and
creating multimedia didactic tools, Solution period: 2008-2010
MVTS: European studies of cultural dimensions of international business enterprise RAK/SPAN/SR/07, Solution time : 20072009, G-516/01110
ASO SK-05/06-BA-010 The Path of Internationalisation and Integration in the Europe of Regions; Solution time : 2006- 2007
(7200 EUR)
VEGA 1/0951/12 Sustainable development at the food chain in the Slovak Republic, Solution time: 2012 – 2013 (4400 EUR
+ 4400 EUR)
IVF Nr. 21310034 Standard: Patterns of Business Internationalization in Visegrad Countries - In Search for Regional Specifics
(partner, coordinator Cracow University of Economics) 2013-2014
VEGA 1/0874/14, 2014-2016: Využitie neuromarketingu vo vizuálnom merchandisingu potravín (Using of Neuromarketing in
Visual Food Merchandising)
Educational projects
SK/05/A/F/EX-5025105 Leonardo da Vinci VETPRO
Transfer of managerial know-how and development of contacts with the practice for enhancement of specialistic education
Solution time : 2005- 2006
SK/05/A/F/EX-5034108 Leonardo da Vinci
Development of specialistic abilities of university students in the area of business management, economics and marketing
research
Solution time : 2005- 2006
GRU2/2006/17-k-NR-1 Socrates Grundtvig 2
Multicultural Education for European Citizenship
Solution time : 2006-2007
2006-1903/001-001 Jean Monnet Modul
European consumer and consumer behaviour
Solution time : 1.9.2006-31.8.2009 (15 000 EUR)
74120590/p-NR Grundtvig 2
Multicultural Education for European Citizenship
Solution time : 1.10.2007-31.7.2009
LDV SK/06/A/F/EX-6024094 Leonardo da Vinci, VETPRO, Competitiveness, growth and innovations in theory, research and
practice, Solution time : 1.1.2007- 16.9.2007
74221083 Grundtvig
Preparation visits – Grundtvig european conference
Solution time : 27.9.2007-30.9.2007
SK/07/LDV/PRO/01-73230370 Leonardo da Vinci
Improvement of quality of the special economic and managerial education for agricultural sector I.
Solution time : 1.9.2007- 20.7.2008
Leonardo da Vinci SK/09/LDV/PRO/01-93230432 „Zlepšenie kvality odborného ekonomického a manažérskeho vzdelávania
pre agropotravinársky sektor III.“ (Improvement of quality of professional economic and managerial education for agri-food
sector III), project period: 2009 - 2010
CEINET Project Nr. 1005-003.09: Central European Business, project period: 2010 (21000 EUR)
CEEPUS Applied Economics and Management CEEPUS CIII-SK-0044-06-1112, Network coordinator 2008, 2009, 2010,
2011, 2012, 2013, 2014
Cross-Cultural Management, IP Erasmus, 2011- 2012, local coordinator, coordinator: Technological Institute of Crete, Greece
Leonardo PLM: European Expertise for Slovak Agri-sector: The Training Program for the University Graduates Nr. 11322
1154 (2011 – 2013) (72 000 EUR)
IVF VUSG: International Marketing: A Visegrad Perspective. 2012 – 2015, Nr. 61100001, coordinator (10 000 EUR)
ERASMUS MUNDUS ERANET 2011 – 2014: EU-Russian Academic Network, AGREEMENT NUMBER 2011 – 2573 / 001
- 001 – EMA2, local coordinator
IP Erasmus Socio-economic implications of global crisis for European Youth, ERA/2012/IP/W/0045, 2012, local coordinator,
coordinator: Economic University Cracow, Poland
LEONARDO VETPRO Nr. 12323 0202 Green Bridge: European Experiences for Local Sustainable Development, 2012 –
2014 (39 000 EUR)
TEMPUS 530284-TEMPUS-1-2012-1-ES-TEMPUS-JPHES High Objectives of National Organizational Reform, 2012 –
2015, local coordinator, coordinator: Polytechnic University of Catalania, Barcelona, Spain (67 000 EUR)
IVF Standard Grant: How to teach to live together? Nr. 21220327, local coordinator, coordinator: The Centre of Continuing
EducationTeachers' Continuing Education Institution, Gdańsk, Poland
Leonardo PLM Nr. 133220344 Európske skúsenosti pre slovenský agrosektor – program odborných stáží pre
vysokoškolských absolventov II. 2013 – 2014, Grant 99 584 EUR
TEMPUS 543902-TEMPUS-1-2013-1-SK-TEMPUS-SMGR: (PAGAGRO) Development of Public Accreditation of
Agricultural Programs in Russia (980 000 EUR)
Professional experience
Date from Location
Date to
1993
Netherlands
Company
Description
a month study stay oriented on marketing
1996
USA
Agricultural College
Deventer
University of Delaware
1998
USA
Cornell University
1999
Hungary
2000
USA
Agricultural university in
Gödöllö
University of Delaware
2005
Finland
ABO AKADEMI
TURKU
2006
Romania
2006
Finland
Regional education
centre, Bucarest
PAN – EUROPEAN
INSTITUTE TURKU
2007
Vila Real
Univerzita De Trás-Os-
a month study stay oriented on international
marketing
a two-month study stay oriented on
international marketing
study stay CEEPUS oriented on agrarian and
international marketing
a month study stay – oriented on agrarian and
international marketing
lecturing stay Socrates Erasmus on the topic:
Comparative study of consumer behaviour in
different countries of Central and Eastern
Europe (a week stay in September 2005)
specialistic stay Leonardo da Vinci - a week
stay in April 2006
study and lecturing stay Leonardo da Vinci on
the topic Stright foreign investitions in Central
and Eastern Europe, Conditions for business
in Central and Eastern Europe (2-week stay in
September 2006)
lecturing stay Socrates Erazmus on topic:
Portugal
Monets E Alto Douro
2007
Greece
Chania
2007
Italy
University of Bari
2007
Spain
University of Cordoba,
ETEA
2008
Austria
BOKU Wien
2010
Poland
2010
Malta
2011
India
2011
2011
Croatia
Kazakhstan
Agricultural University
Cracow
Consolidated Biscuits,
Co. Birkirkara
Delhi School of
Professional Studies and
Research
University of Zagreb
Kazakh National Agrarian
University, Almaty
2012
Poland
2012
Kazakhstan
Economic University in
Poznan
Kazakh National Agrarian
University, Almaty
Doing Business in Slovakia: Marketing and
Managerial Approach, How to compete in the
Globalized Food Market: Case Study of
Successful Slovak Food Producing
Companies“ (a week stay in March 2007)
specialistic stay Leonardo da Vinci on
Mediterranean agronomic institute - a week
stay in June 2007
specialistic and lecturer stay Leonardo da
Vinci on topic International marketing (a week
stay in July 2007)
lecturer stay during the European week on
topic: Consumer in Europe of Regions:
consumer behaviour and marketing
consequences (Jean Monnet Activity) (a week
stay in November 2007)
lecturer stay CEEPUS in November 2008
oriented on business relationships of Slovakia,
V4 countries, EU countries and countries
outside EU.
CEEPUS lecturing stay, May, 2010
Leonardo da Vinci study stay, July 2010
Visiting lecturer at the course of International
marketing (delivering lectures and grading the
students, January 2011
CEEPUS lecturing stay, May 2011
Visiting lecturer at the course of International
marketing (delivering lectures and grading the
students, November 2011)
CEEPUS teacher (May 2012), lecture on
Marketing innovations
Visiting lecturer at the course of International
marketing: Visegrad Perspective (delivering
lectures and grading the students, October
2012)
The most important publications
Annexes
AAA Scientific monographies published in foreign publishing houses
AAA01 Regionální trh potravin (Regional food market) / Ladislav Skořepa a kol. - 1. vyd. - České Budějovice : Nakladatelství
JIH, 2009. - 196 p. : grafy, tab. - ISBN 978-80-86266-18-3
World agricultural production, consumption and trade development - selected problems : position of the European Union in the
global agricultural market / Luboš Smutka...[et al.] ; oponenti: Peter Bielik, Jiří Dvořáček, Mária Hambálkováí. -- 1. vyd. -Praha : Powerprint, 2012. -- 212 s. : grafy, ilustr. -- ISBN : 978-80-87415-45-0 (brož.).
AAB Scientific monographies published in national publishing houses
AAB01 Faktory úspešnosti podnikania v agropotravinárskom komplexe Slovenskej republiky (Factors of business
successfulness in agrifood complex in Slovak Republic) / Vladimír Gozora a kol. - 1. vyd. - Nitra : Agroinštitút, 2003. - 229 p.
: obr., tab. - ISBN 80-7139-100-X
AAB02 Trh cenných papierov a jeho vplyv na výkonnosť a konkurencieschopnosť agropotravinárskych podnikov (Market of
securities and its influence on performance and competitiveness of agrifood firms) / Peter Bielik, Oľga Roháčiková, Ján
Blcháč, Elena Horská. - Nitra : Slovenská poľnohospodárska univerzita, 2003. - 145 p., 4 grafy, 7 sch., 48 tab. - ISBN 808069-293-9
AAB03 Internacionalizácia agropotravinárskych podnikov SR ( Internationalization of agrifood firms in Slovakia) / Elena
Horská a kol. - Nitra : Slovenská poľnohospodárska univerzita v Nitre, 2008. - 234 p. : obr., tab. - ISBN 978-80-552-0136-8
AAB04 Economics, social policy and citizenship in the European union : evidence of V4 countries and perspectives for
Ukraine / Peter Bielik et al. - 1. vyd. - Nitra : Slovak University of Agriculture, 2010. - 258 p. : obr., tab. - ISBN 978-80-5520448-2
Group A2 – Other book publications (ACA, ACB, BAA, BAB, BCB, BCI, EAI, CAA, CAB, EAJ, FAI)
ACB University textbooks published in native publishing houses
ACB01 Manažment a marketing v medzinárodnom prostredí (Management and marketing in international environment) /
Elena Horská, Iveta Ubrežiová. - Nitra : Slovenská poľnohospodárska univerzita, 2001. 418 p. : 9 obr., 19 sch., 51 tab., lit. 97.
- ISBN 80-7137-884-4
ACB02 Medzinárodný marketing (International marketing)/ Elena Horská. - 1. vyd. - Nitra : Slovenská poľnohospodárska
univerzita, 2007. - 219 p. - ISBN 978-80-8069-938-3
ACB03 European consumer and consumer behaviour/Elena Horska. Slovak University of Agriculture, 2009
ACB04 Merchandising and event marketing/Elena Horska, Slovak Unviersity of Agriculture in Nitra, 2010
BCI Scripts and textbooks
BCI01 Prípadové štúdie pre ekonomické a manažérske vzdelávanie v agropotravinárskom sektore (Case studies for economic
and managerial education in the agri-food sector) / Elena Horská a kol. - 1. vyd. - Nitra : Slovenská poľnohospodárska
univerzita v Nitre, 2010. - 152 p. - ISBN 978-80-552-0449-9
Group C – Other reviewed publications (ABC, ABD, ACC, ACD, ADE, ADF, AEC, AED, AFA, AFB, AFC, AFD, AFE,
AFF, AFG, AFH, BBA, BBB, BCK, BDA, BDB, BDE, BDF, BEC, BED, BFA, BFB, BGH, CDE, CDF)
ABC Chapters in scientific monographies published in foreign/national publishing houses
ABC01 The European market environment and its diversity / Elena Horská, Peter Oremus.
In The path of internationalization and integration in the Europe of regions. - Bucuresti : Editura Ceres, 2007. - ISBN 978-973709-322-6. - p. 43-62
ABC02 European business and internationalization: Challenges and obstacles for marketing strategies in the Europe of regions
/ Elena Horská.
In The path of internationalization and integration in the Europe of regions. - Bucuresti : Editura Ceres, 2007. - ISBN 978-973709-322-6. - p. 159-180
ABC03 Internalization at the Slovak agro-business: focused on competitiveness, territorial expansion and bringing values to
customers / Peter Bielik, Elena Horská.
In Agricultural market and trade: evidence and perspective of V4 region and its neighbour - Ukraine. - Warszawa, Polska :
Wies Jutra, 2008. - ISBN 83-89503-62-x. - p. 10-42
ABC04 Quo Vadis Slowakische Nahrungsmittelwirtschaft ? / Elena Horská.
In Was wir morgen essen werden : Herausforderungen und Perspektiven für das Agrarmarketing der Zukunft. - Wien :
facultas.wuv Universitätsverlag, 2009. - ISBN 978-3-7089-0402-3. - p. 203-223
New consumerism and trends at the food market: within and beyond Visegrad borders / Elena Horská. -- ilustr.In: Horská,
Elena. -- Food sciences & business studies. -- 1st ed.. -- 410 s.. -- 978-80-552-0815-2 (viaz.). -- Nitra : Slovak University of
Agriculture, 2012. -- S. 391-410.
ADE Scientific works in foreign journals
ADE01 Výroba a odbyt strukovín na Slovensku (Producing and consumption of legumes in Slovakia) / Michal Vicen, Elena
Horská.
In Zeměd. Ekon. - ISSN 0139-570X. - Vol. 43, no. 10 (1997), p. 445-451
ADE02 Innovation management as a tool of qualitative changes in the food processing industry = Manažment inovácií ako
nástroj kvalitatívnych zmien v potravinárskom priemysle / Elena Horská, Iveta Ubrežiová.
In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia
pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - Vol. 49, no. 8 (2003), p. 361-364
ADE03 Managerial and marketing vertical line of the production processing and consumption of milk and milk products in
Slovakia / Igor Repka, Iveta Ubrežiová, Elena Horská.
In Agroekonomika : Časopis Instituta za ekonomiku poljoprivrede i sociologiju sela. - Novi Sad : Institut za ekonomiku
poljoprivrede i sociologiju sela, Poljoprivredni fakultet. - ISSN 0350-5928. - (2003), p. 91-94
ADE04 Enlargement of the European Union - a new economic and social reality for agrobusiness entities = Rozšírenie
Európskej únie - nová ekonomická a spoločenská realita pre agropodnikateľské subjekty / Elena Horská.
In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia
pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - Vol. 50, no. 8 (2004), p. 353-357
ADE05 Modern marketing in the business practice - the source of competetive advantage in the global market = Moderný
marketing v činnosti podniku - zdroj konkurenčnej výhody na globálnom trhu / Elena Horská.
In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia
pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - Vol. 50, no. 12 (2004), p. 572-576
ADE06 Marketing orientation at the creating the region development projects / Elena Horská, Iveta Ubrežiová.
In Acta agraria et silvestria. Series Agraria. sekcja ekonomiczna. - Wrocław ; Kraków : Zakład Narodowy im. Ossolinskich,
1966-. - ISSN 0065-0919. - Vol. 40, no. 3 (2003), p. 121-125
ADE07 Integration of the Slovak Republic to the European union: opportunities and threats for business sphere / Elena
Horská, Peter Bielik.
In Management : journal for management theory nad practice = Management casopis za teoriju i praksu menadzmenta. Beograd : Faculty of Organizational Sciences, University of Belgrade,. - ISSN 1820-0222. - Vol. 9, no. 34 (2004), p. 19-22
ADE08 Globalization and internationalization process in the selected branch of the Slovak food industry / E. Horská, I.
Ubrežiová.
In Acta agraria et silvestria. Series Agraria. sekcja ekonomiczna. - Wrocław ; Kraków : Zakład Narodowy im. Ossolinskich,
1966-. - ISSN 0065-0919. - Vol. 44, no. 2 (2005), p. 83-87
ADE09 Project management application at using the European structural funds to support the regional development / I.
Ubrežiová, E. Horská, I. Bírová.
In Acta agraria et silvestria. Series Agraria. sekcja ekonomiczna. - Wrocław ; Kraków : Zakład Narodowy im. Ossolinskich,
1966-. - ISSN 0065-0919. - Vol. 44, no. 2 (2005), p. 251-259
ADE10 Some aspects of land market in Central an Easter European countries: focus on Slovakia = Vybrané aspekty trhu s
pôdou v krajinách strednej a východnej Európy: dôraz na Slovensko / P. Bielik, E. Horská, N. Turčeková. - Bibliogr. odkazy.
Res. slov.
In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia
pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. - Vol. 51, no. 8
(2005), p. 335-341
ADE11 Land market in the centre of interest of experts of Central and Eastern European countries = Trh s pôdou v centre
záujmu expertov zemí strednej a východnej Európy / E. Horská. - Bibliogr. odkazy. Res. slov.
In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia
pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. - Vol. 51, no. 8
(2005), p. 381-387
ADE12 Európa regiónov a diverzita podnikateľského prostredia = The Europe regions and diversity of business environment /
P. Bielik, E. Horská, K. Hennyeyová, M. Dziembala.
In Collection of Scientific Papers, Faculty of Agriculture in České Budějovice. Series for economics, management and trade. České Budějovice : Universitas Bohemiae Meridionalis, 1999-. - ISSN 1212-5598. - Vol. 29, no. 2 (2005), p. 43-52
ADE13 Geographical and business distance and its influence on international business cooperation / Elena Horská, Iveta
Ubrežiová. - Bibliog. odkazy. Res. rus..
In Vestnik Saratovskogo gosudarstvennogo sociaľno-ekonomičeskogo universiteta. speciaľnyj vypusk. - Saratov : Saratovskij
gosudarstvennyj sociaľno-ekonomičeskij universitet, 2002----. - ISSN 5-87309-449-7. - Vol. 5, no. 8 (2005), p. 36-39
ADE14 Some assumptions and expectations of perspectives for regional integration development in Central and Eastern
Europe / Elena Horská, Peter Bielik, Malgorzata Dziembala.
In Management : journal for management theory nad practice = Management casopis za teoriju i praksu menadzmenta. Beograd : Faculty of Organizational Sciences, University of Belgrade,. - ISSN 1820-0222. - Vol. 10, no. 39 (2005), p. 69-75
ADE15 Some aspects of the investment attractiveness of the Visegrad Group countries = Vybrané aspekty investičnej
atraktívnosti skupiny krajín V4 / Peter Bielik, Elena Horská, Malgorzata Dziembala.
In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia
pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. - Vol. 52, no. 8
(2006), p. 361-367
ADE16 Competitiveness in the EU: a main theme of two scientific events at the Faculty of Ecomomics and Management of
the Slovak University of Agriculture in Nitra / Elena Horská.
In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia
pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. - Vol. 52, no. 8
(2006), p. 395-396
ADE17 International management and marketing in regional trade within countries: Focus slovakia - Hungarian trade flowsV
/ Elena Horská, Iveta Ubrežiová.
In Theory Methodology Practice. - Miškolc : University of Miskolc, 2007. - ISSN 1589-3413. - Vol. 4, no. 1 (2007), p. 25-29
ADE18 Marketing attitudes towards the functional food and implications for market segmentation = Marketingové prístupy k
funkčným potravinám a dopad na segmentáciu trhu / E. Horská, K. Sparke.
In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia
pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. - Vol. 53, no. 8
(2007), p. 349-353
ADE19 Product adaptation in processes of internationalization: case of then Slovak food-processing companies / Elena
Horská, Iveta Ubrežiová, Tauno Kekäle.
In Baltic Journal of Management. - London : Emerald group Publishing Limited, 2006. - ISSN 1746-5265. - Vol. 2, No. 3
(2007), p. 319-333
ADE20 Multicultural education and European citizenship - key elements and challanges / Elena Horská, Roberto A. Valdeón,
Peter Bielik.
In Perspective kitekintés : tudományos és kulturális folyóirat : revistá de stiintá si culturá = vedecký a kultúrny časopis. Békéscsaba : TSF Gazdasági Föiskolai Kar, 2007. - ISSN 1454-9921. - Vol. XI, no. mimoriadne (2007), p. 49-54
ADE21 Processes and problems of the marketing management adaptation at the EU market = Procesy a problémy adaptácie
marketingového manažmentu na trhu EÚ: prípad mäsospracujúceho priemyslu SR : the case of the Slovak meat processing
industry / Elena Horská, Peter Oremus.
In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia
pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. - Vol. 54, no. 8
(2008), s. 392-398
ADE22 Foreign Trade in Poland and Slovakia in the Process of European Economic Integration / Krzysztof Wach, Iveta
Ubrežiová, Elena Horská.
In Studia Universitatis Babes-Bolyai [seriál] : Negotia. - Cluj-Napoca, Romania : Cluj University Press, 2008. - ISSN 12248738. - Vol. LIII, No. 1 (2008), p.47-65
ADE23 The selected theoretical and practical viewpoints to managing cultural diversity in the international business =
Vybrané teoretické a praktické hľadiská riadenia kultúrnej diverzity v medzinárodnom podnikaní / Elena Horská, Andrzej
Krasnodebski.
In Agricultural economics = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia
pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. – Vol. 55, no. 8
(2009), p. 368-374
ADE24 Water - Strategic Commodity for the 21st Century: The Role of Global Business Activities and Social Responsibility /
Peter Bielik, Luboš Smutka, Elena Horská. - With Acrobat reader available at:
http://www.dsmbusinessreview.com/pdf/vol2no1/di_v2n1a.pdf. - Also In International Scientific Days 2010 on p. 1359-1391.
In DSM Business Review [web source] : an international journal for society for human. - New Delhi : Dehli School of
Proffesional Studiess. - ISSN 0975-1998. - Vol. 2, no. 1 (2010), p. 1-42.
ADE25 Selected global and local views on the world trade in mineral water and non-alcoholic beverages / Elena Horská,
Luboš Smutka.
In Annals of the Polish Association of Agricultural and Agribusiness Economists = Roczniki Naukowe. Stowarzyszenia
Ekonomistów Rolnictwa i Agrobiznesu. - Warszawa-Bydgoszcz ; 1998 : Polish association of agricultural and agribusiness
economists. - ISSN 1508-3535. - Vol. 12, no. 6 (2010), p. 54-59.
Sensitivity of selected countries to changes in the sugar beet market in the context of thereform of the European Union sugar
regime in 2006 / Luboš Smutka, Elena Horská, Mansoor Maitah – In: Folia Universitatis Agriculturae Stetinensis, 298,
Oeconomica 69, Copyright by West Pomeranian University of Technology, Szczecin 2012, S. 89-98. ISSN 2081-0644
The impacts of the global economic crisis on selected segments of the world trade in commodities / Elena Horská, Luboš
Smutka, Mansoor Maitah. -- grafy, ilustr.In: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. -- ISSN
1211-8516. -- Vol. 60, no. 6 (2012), s. 101-110.
ADF Scientific works in native journals
ADF01 Marketing zemiakov a zemiakových výrobkov na Slovensku a v USA / Ľudmila Nagyová, Elena Horská.
In Acta oeconomica et informatica. - ISSN 1335-2571. - Vol. 1, no. 2 (1998), p. 48-55
ADF02 Formulating a strategic position for Slovak national specialities on the foreign market / Elena Horská, Ľudmila
Nagyová.
In Acta oeconomica et informatica. - ISSN 1335-2571. - Vol. 4, no. 2 (2001), p. 51-56
ADF03 Analýza cenovej konkurencieschopnosti konzumného mlieka a mliečnych výrobkov vo vybraných mliekárňach / Iveta
Ubrežiová, Elena Horská.
In Agriculture. - ISSN 0551-3677. - Vol. 49, no. 1 (2003), p. 16-23
ADF04 Jatočné a ekonomické porovnanie tried mäsnatosti jatočného hovädzieho dobytka = Slaughter and economic
comparison of conformation classes of slaughter cattle / Juraj Čuboň, Iveta Ubrežiová, Jozef Mojto, Elena Horská, Milan
Polák, Vladimír Vagač.
In Agriculture = Poľnohospodárstvo. - Bratislava : NOI, 1955-. - ISSN 0551-3677. - Vol. 49, no. 6 (2003), p. 292-297
ADF05 Aktivity veľkoobchodov na trhu s potravinami = Activities of wholesales on the foodstuffs market / Michal Vicen,
Elena Horská.
In Agriculture = Poľnohospodárstvo. - Bratislava : NOI, 1955-. - ISSN 0551-3677. - Vol. 49, no. 6 (2003), p. 313-320
ADF06 Postavenie produktov vybraných slovenských mliekarní v konkurenčnom prostredí = The competitive environment
status of the products from selected milk processing entities in / Iveta Ubrežiová, Elena Horská.
In Acta oeconomica et informatica : vedecký časopis pre ekonomiku a informatiku : = the scientifical journal for economics
and informatics in agriculture. - Nitra : Slovenská poľnohospodárska Univerzita v Nitre, 1998-. - ISSN 1335-2571. - Vol. 6,
no. 2 (2003), p. 41-45
ADF07 Stratégia valorizácie typického produktu na zahraničnom trhu = Strategy of the typical product assessment at the
foreign market / Zuzana Kapsdorferová, Elena Horská.
In Acta oeconomica et informatica : vedecký časopis pre ekonomiku a informatiku : = the scientifical journal for economics
and informatics in agriculture. - Nitra : Slovenská poľnohospodárska Univerzita v Nitre, 1998-. - ISSN 1335-2571. - Vol. 8,
no. 1 (2005), p. 14-18
ADF08 Porovnanie ekonomiky výroby hrachu siateho (Pisum sativum L.) v Českej a Slovenskej republike = Comparison of
pea (Pisum sativum L.) production economics in the Czech and Slovak Republic / Iveta Ubrežiová, Elena Horská, Dušan
Dobák.
In Agriculture = Poľnohospodárstvo. - Bratislava : NOI, 1955-. - ISSN 0551-3677. - Vol. 51, no. 2 (2005), p. 68-72
ADF09 From theory to action: understanding business networks in an agricultural context = Uplatnenie podnikateľských sietí
v agrosektore Nového Zélandu / Sarena E. Saunders, Elena Horská.
In Acta oeconomica et informatica : vedecký časopis pre ekonomiku a informatiku : = the scientifical journal for economics
and informatics in agriculture. - Nitra : Slovenská poľnohospodárska Univerzita v Nitre, 1998-. - ISSN 1335-2571. - Vol. 10,
no. 1 (2007), p. 9-13
ADF10 Using optimalisation modelling in marketing management of efficient production of pork = Využitie optimalizačného
modelovania v marketingovom manažmente efektívnej výroby bravčového mäsa / Peter Bielik, Elena Horská, Michal Vicen,
Dušan Dobák.
In Acta oeconomica et informatica : vedecký časopis pre ekonomiku a informatiku : = the scientifical journal for economics
and informatics in agriculture. - Nitra : Slovenská poľnohospodárska Univerzita v Nitre, 1998. - ISSN 1335-2571. - Vol. 11,
no. 2 (2008), p. 29-34
AEC Scientific works in foreign scientific anniversary volumes, monographies
AEC01 Managerial and marketing vertical line of the production, processing and consumption of milk and milk products in
Slovakia / Repka, I., Ubrežiová, Iveta, Horská, Elena.
In Konkurentnost poljoprivrede = Competitiveness of agriculture. - Novi Sad : Poljoprivredni fakultet, 2003. - p. 91-94
AEC02 Towards meeting quantitative and technical requirements of the EU: case of meat processing industry in Slovakia /
Peter Oremus, Dušan Dobák, Elena Horská.
In The path of internationalization and integration in the Europe of regions [elektronický zdroj]. - Bucuresti : Editura Ceres,
2007. - ISBN 978-80-8069-857-7. - p. 252-258
AEC03 Foreign trade changes in Poland and Slovakia as an effect of europeanization before and after the accesion / Horská
Elena, Ubrežiová Iveta, Wach Krzysztof.
In The path of internationalization and integration in the Europe of regions [elektronický zdroj]. - Bucuresti : Editura Ceres,
2007. - ISBN 978-80-8069-857-7. – p. 177-186
AEC04 University partnership: regional innovation and competitiveness / Peter Bielik, Elena Horská.
In Współczesne problemy rozwoju wsi i rolnictwa w Europie środkowo-wschodniej = Contemporary problems of rural areas
and agriculture development in Mid-Eastern Europe. - Warszawa : Wieś Jutra, 2009. - ISBN 83-89503-70-0. - p. 65-68
AEC05 Reshaping directions in internationalization and innovation of the agri-food sector in an global interdependence /
Elena Horská, Olaf Löebl, Andrzej Krasnodebski.
In Współczesne problemy rozwoju wsi i rolnictwa w Europie środkowo-wschodniej = Contemporary problems of rural areas
and agriculture development in Mid-Eastern Europe. - Warszawa : Wieś Jutra, 2009. - ISBN 83-89503-70-0. - p. 132-136
AFC Published contributions on foreign scientific conferences
AFC01 Institutional cooperation in university education: Marketing in theory and practice / Ľudmila Nagyová, Elena Horská.
In Cross-border initiatives to facilitate economic and social development in the V4 countries and in Ukraine : conference
proceeding, 2-4 June 2010, Gödöllö. - Gödöllő : Szent István University, 2010. - ISBN 978-963-269-182-4. - p. 38-41.
AFC02 Cross-border Academic Initiatives in Visegrad Regions: Examples of good practice and perspectives for further
development / Peter Bielik, Elena Horská, Irena Felixová.
In Cross-border initiatives to facilitate economic and social development in the V4 countries and in Ukraine : conference
proceeding, 2-4 June 2010, Gödöllö. - Gödöllő : Szent István University, 2010. - ISBN 978-963-269-182-4. - p. 19-24.
AFC03 Perspective views about the future of tarket marketing: towards a homogenization of values, attitudes and habits /
Elena Horská, Olaf Löbl, Patrik Rovný. – Requests on the system: Windows 98 and higher; CD-ROM mechanics.
In Global meltdown or recession [web source] : eleventh international seminar proceedings, India vis-avis rest of the world,
January 4-5, 2010. - New Delhi : Delhi school of professional studies and research, 2010. – no ISBN
AFD Published contributions on native scientific conferences
AFD01 Seasonal Events as an Innovative Tool of Marketing Tactics / Z. Šrámeková, E. Horská, Z. Kádeková. - Requests on
the system: Windows 95 and higher; CD-ROM mechanics. - Abstract from the article in conference proceeding of abstracts
from this conference with ISBN 978-80-552-0386-7, on p. 130.
In International Scientific Days 2010 : Global Economy: Challenges and Perspectives, 11th International Conference, May 2628, 2010, Nitra, proceedings of reviewed articles of international scientific conference. - Nitra : Slovak University of
Agriculture, 2010. - ISBN 978-80-552-0385-0. - p. 2331-2344.
Group X - Unclassified
EDI Reviews in journals and conference proceedings
EDI01 Reviews / reviewer: Elena Horská.
In Ekonomika poľnohospodárstva = = Economics of agriculture. - Bratislava : Výskumný ústav ekonomiky poľnohospodárstva
a potravinárstva, 2001-. - ISSN 1335-6186. - Vol. 10, č. 3 (2010), p. 66.
Review on: Economics, social policies and citizenship in the Europe of regions. - Nitra : Slovak University of Agriculture,
2010