BRANDING STRATEGY DESIGN EVENT
Sponsored by Marketing Educators of Texas
www.metexas.org
Any student wishing to participate in state level competition need only submit their
completed branding activity on the enclosed entry form. Please make sure that the
information is on the inside and stapled where indicated. The fee per entry is $5.00
for any current dues paid MET member’s student and $10.00 for students of nonmembers.
Winners will be selected at the state level with 1st, 2nd, and 3rd place winners being
named in each of the THREE product categories. PLEASE REMEMBER – that
the awards will be presented at the Annual Business Meeting. Make sure that you
have all of your participants in attendance.
Our three 1st place winners will receive an award and a secured position
representing the Texas Association of DECA at the Leadership Development
Academy at ICDC.
Travel expenses to the International Career Development Conference for our
winners will be the sole responsibility of the winning students.
1. Deadline for submitting entries must be postmarked by: January 15, 2016.
2. Each student is limited to ONE entry out of the three branding categories.
3. This entry form must be accompanied by the $5.00 or $10.00 entry fee per
person and a copy of the current DECA roster with each competitor’s name
highlighted. Make entry fees payable to Marketing Educators of Texas
(MET).
4. Use the official entry form ONLY. Make as many copies as needed. The
entry can be drawn by hand OR computer generated.
5. Participants MAY enter other competitive events. (Display and Interview)
6. Mail entries in a large enough envelope to prevent bending or folding
entries.
7. They MUST have competed at District Competition and advanced to State
in their DECA Competitive Event. If for any reason, they didn’t advance in
DECA to State Competition, please notify Amber Crabill via email at
amber.crabill@lockhart.txed.net immediately. All entries that did not place
at State level will be disqualified for the MET Competitive Events.
8. Each entry must also register for the Leadership Academy at the
International Career Development Conference. Make sure to mail your
leadership application to your DISTRICT REPRESENTATIVE before
your District competition.
9. Mail entries to:
Lockhart High School
Attn: Amber Crabill
906 Center Street
Lockhart, TX 78644
10. ALLOTMENTS PER SCHOOL –
A maximum of TWO representatives from each school will be allowed to
participate in the Academies at ICDC. If your school has more than two
first place winners in ANY MET event category, it will be the schools
advisors decision on which two individuals will represent their school in
the Leadership Academy at ICDC for that year.
If you have any questions regarding this entry please email or call to the following
contact information:
Amber Crabill
amber.crabill@lockhart.txed.net
(512) 227-6474
OFFICIAL ENTRY FORM (HAND DRAWN or COMPUTER GENERATED)
CIRCLE the appropriate category of competition:
Apparel & Accessories
Food Marketing
Hospitality Services
BRAND NAME:
BRAND MARK:
OFFICIAL BRANDING STRATEGY DESIGN EVENT ENTRY FORM
Participant Name:
District _________
_____________________________________________________
School District:
_____________________________________________________
School:
_____________________________________________________
School Address:
_____________________________________________________
City, State, Zip:
_____________________________________________________
Advisor:
_____________________________________________________
Advisor Phone:
_____________________________________________________
Advisor E-Mail:
_____________________________________________________
Statement of Assurances
We, the undersigned, verify that the entry packet submitted is solely the work of the above
participant.
____________________________________
Student Participant
___________________________________
Chapter Advisor
Circle the appropriate category of competition:
Apparel & Accessories
Food Marketing
Hospitality Services
INSTRUCTIONS:
1. Place your brand name, brand mark and slogan in the space on the official entry form.
2. You may not glue, tape, or otherwise stick anything to the entry form.
3. Computer-generated OR hand drawn artwork will be accepted. You may use color
markers, pens, pencils, etc.
4. Entries will-be judged on originality and creativity rather than artistic rendition.
5. Return completed entry packets by: January 15, 2016
6. This entry must be accompanied with the $5.00 or $10.00 entry fee per person and a copy
of the current DECA roster with each competitor’s name highlighted. Make entry fees
payable to Marketing Educators of Texas (MET)
Branding Lesson Activity Sheet
Product #1 (Apparel & Accessories)
Return to Retro. We need look no further than our smartphones for proof that we are hung up
on the past: #throwbackthursday hashtags punctuate our Instagram, and Timehop - an app that
reminds us exactly what we were doing this time last year, two years or even four years ago - is
topping the download charts. With our cultural reference points stuck in such a reminiscent
mood, is it any wonder that designers are set to rewind? Flares, fringing, and a touch of Studio
54 glamour, this is MUCH more than 70’s nostalgia!! Develop an original brand name,
logo/brand mark and slogan to represent the fall fashion line for your boutique that rewinds time
to reflect 70’s styles and designs with an up-to-date twist for your target market.
Product #2 (Food Marketing)
Candy – American as Apple Pie: I don’t know many people who honestly can say they don’t
like—let alone love—candy. According to the National Confectioners Association (NCA),
about 123 million U.S. households purchase chocolate, non-chocolate candy, gum or mints each
year. In fact, candy is enjoyed across every age, demographic group and lifestyle. And while
today’s candy choices are more than plentiful, results of a new survey reveal six out of ten
consumers like confectionery that reminds them of their childhood.
‘Standing in line at a snack bar offering up their hard-earned nickels and dimes for all
kinds of goodies like Blow Pops, Hot Tamales, Pop Rocks, Wax Lips, Atomic Fireballs,
Wonka Bottle Caps and King’s Candy Cigarettes.’
Your company, American Sweets, is designing a flashback through the age’s snack bar store that
will sell all your favorite childhood candy and sweets. It’s up to you to develop an original brand
name, logo/brand mark and slogan to represent the NEW snack bar store that specializes in
traditional candy and sweets.
Product #3 (Hospitality Services)
Capital of Texas Triathlon: Austin, Texas is hosting the 2016 Capital of Texas Triathlon
event. Group triathlon training in swim, bike, run, and all related aspects of triathlon has already
began across Texas. At RAIL, the company hosting the Triathlon, and has recently hired YOU
to market and advertise the Triathlon, are training TEXAS to be an athlete. Their mission is that
everyone is born with an inner athlete. If you haven’t seen it yet you will soon. Get ready to be
better than ever. Create a NEW look for their chain of training facilities and develop an original
brand name, logo/brand mark and slogan for this year’s Capital of Texas Triathlon.