PRESS RELEASE
Author_
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Coastline Public Relations
Eric Frank
No._
Date_
1104-010
April 2, 2011
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1-469-532-8040 or 800-532-7521
eric.frank@kba.com
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2
2
www.kba.com
KBA Demonstrates MicroGREEN’s New Environmentally-Friendly InCycle™
Plastic Substrate
New plastic substrate tested on press has post-consumer recycled content
KBA North America in Dallas, Texas, is pleased to promote to its customers a new environmentallyfriendly plastic substrate from MicroGREEN Polymers, an innovative plastics company that develops
economically and ecologically viable advanced plastics technologies to promote sustainable living. The
InCycle plastic substrates were tested and run on the KBA Genius 52 UV press and displayed at a recent
open house in Dallas.
“Printers are seeking new environmentally-friendly and sustainable substrates as well as new sheets to
set their customers apart in the market,” says Mark Hischar, president and CEO of KBA North America.
“We’re pleased to work with MicroGREEN Polymers and introduce InCycle to our customers to run on our
presses.”
The new 20mil InCycle plastic sheets from MicroGREEN Polymers are available in 28 x 40, 28 x 20, and
48 x 96 -inch, and web rolls. The KBA Genius 52 UV press printed on the InCycle substrate with fourcolor process inks and a UV coating inline, all cured via UV at the end of press. The basic InCycle brand
sheet is made with up to 50% post consumer recycled content.
“Our end goal is to create a closed-loop substrate manufacturing system. In our process we take virgin
and recycled PET plastic, extrude it, and, using our proprietary Ad-Air® technology, create bubbles in it,
which turns it into a very lightweight easily printed substrate with a solid, waterproof skin,” says Chris
Jacobs, MicroGREEN’s director of marketing and product development. “The material itself is completely
recyclable. We’ve created a sustainable alternative to solid plastic and poly-coated paperboard in
packaging and graphic communication applications. We believe that our product will increase your
sustainability scorecard rating, insulate you from EPR legislation, save you money with logistics, protect
temperature-sensitive items, and offer a bright white/reflecting surface.”
Founded in September 2002, MicroGREEN Polymers is a privately-held enterprise intended to
commercialize its patented solid-state microcellular expansion technology called Ad-air®, which
significantly reduces the financial and ecological costs of many plastic products while maintaining key
material characteristics. Ad-air technology is applicable to plastics in food and beverage packaging,
general packaging, transportation, building materials, appliances and consumer electronics industries.
MicroGREEN is headquartered in a 40,000 square foot manufacturing facility in Arlington, Washington.
Related website:
www.microgreeninc.com
Caption:
Photo 1: The new 20mil InCycle plastic sheets from MicroGREEN Polymers are available in 28 x 40, 28 x
20, and 48 x 96 -inch, and web rolls.
Photo 2: The InCycle plastic substrates can be used for a variety of purposes, including eye-catching
displays and packaging.