Gloucestershire Branch
What’s happening in your local branch
March 2012
Branch bulletin
Introduction
Welcome to this issue of your local CIM branch update. Firstly, we are pleased to introduce six new members
to our branch team and for those of you who missed the Learn Local Negotiating Skills workshop we include a
review from one newly empowered attendee! We also reveal our future plans for the group as well as main
events taking place during the spring calendar.
Jeraldine Jones, Gloucestershire branch chair
swglos@cim.co.uk
Welcome to our new members
The committee is pleased to welcome six new
members to the branch team after a recent
networking event at the Thistle Hotel. New
members to the group hope their skills will benefit
Gloucestershire marketers by sharing their
knowledge and shaping future events to meet the
needs of the current CIM membership.
Kevin Anderson MBA, DipM, MCIM,
Chartered Marketer
Kevin joins the branch
committee with over 20
years’ marketing
experience gained
primarily within B2B IT and
Security manufacturing
environments. Kevin is
currently head of marketing for the technology
business within G4S, the world’s leading
international security solutions group.
The primary motivation for Kevin to join the
committee was to support the team in place and
build on the successes to date. He is particularly
eager to see a more diverse range of events for
members (both in terms of subject areas and
delivery formats) and felt the best way to have a
voice was to join the group. Kevin hopes his
passion for marketing together with an
approachable and enthusiastic attitude will
complement the team already working hard for the
region.
Stephen Adamson, BA (Hons)
International Business
Stephen aims to bring a youthful pair of eyes to the
committee having studied for
CIM qualifications most recently
the Professional Diploma in
Marketing. Stephen hopes to
provide a perspective of what
studying members and newly
qualified members are seeking.
Stephen has been working as marketing coordinator for Watts Urethane Products Ltd since
September 2011. Stephen is responsible for all
marketing activity including; generation of marketing
plans for multiple brands, design and creation of all
marketing material, management of websites,
promotional activities, new customer search and
increasing industry awareness.
Stephen previously worked as sales and marketing
manager for Whitecroft Essentials Ltd, where he
was responsible for the rebranding of the company.
Other duties included export sales and overlooking
UK sales, as well as designing and creating all
marketing material. Some of his time has been
spent working in Malaysia and Sri Lanka as part of
the Prym Group, during a sandwich year whilst at
University of Plymouth.
-more-
Penny Eccles, BSc (Hons), MCIM
Penny Eccles, works as head
of guidance and recruitment
at the University of
Gloucestershire.
Although quite new to the role
she has worked in the area of
Higher Education marketing management for quite
some time, at six different universities across the
UK. Having been a member of the CIM for eight
years, she is convinced that her membership has
boosted her career development, so feels it is time
to give something back. Penny is committed to
helping shape the continued success of the
Gloucestershire branch and hopefully adding some
fresh input. She also aims to engage local
marketing students with the CIM so they can reap
the benefits of their membership.
Dave Whittles, Chartered Marketer
Dave Whittles has worked for Kaspersky Lab in a
European role for the last three and a half years, as
part of the business operations team. His main
focus is the development of management
dashboards and reporting tools for management
and marketing metrics. He has 25 years experience
in the IT industry including roles in digital marketing,
product management, demand planning,
operations, marketing and sales.
Dave is a Chartered Marketer,
and has joined the
Gloucestershire committee to
boost B2B representation and
to contribute to the continuing
development of a lively local
branch. He looks forward to
seeing more social marketing events and training
which he believes are mission-critical to developing
successful B2B marketing programs.
Steve Jones BEng (Hons), DipM, MIET,
MCIM, Chartered Marketer
Founded in B2B manufacturing Steve’s career has
been associated with organisations that provide
solutions to sectors as diverse as; hotel/catering,
machine tool, aerospace, semi-conductor
equipment and food production/packaging. With the
associated products ranging from vending machines
to electro-optical precision distance measurement
systems to industrial weighing and packaging
systems.
Steve’s initial career in
engineering migrated to
marketing via roles within
electronics design, product
test, production and
customer support. He has
since had significant
international marketing
experience involving visits to customers, exhibitions
and overseas offices in some 23 countries in four
continents.
Currently a general manager – product marketing at
Ishida Europe Ltd based in Birmingham, although
he lives with his family in Tetbury, Gloucestershire.
Luan Wise BA (Hons), DipDM, IPMDip,
MIDM, MCIM
Luan Wise is a freelance
marketing consultant with
practical experience both
agency and client side,
working for household
names such as Hilton and
University of Cambridge as
well as companies that are big in their field but
unknown to the wider world.
In 2011 Luan judged the prestigious Direct
Marketing Association (DMA) industry awards and
is passionate about best practice and sharing
knowledge; Luan guest lectures at the University of
Gloucestershire.
Luan is excited to join the CIM Gloucestershire
branch and will be coordinating our social media
presence with the regional team and Moor Hall.
-more-
The Chartered Institute of Marketing
2
Introducing your CIM
Gloucestershire Branch
The newly released 2011 CIM member survey
shows that, as members, we expect more
knowledge and resources from the CIM. Your local
CIM Gloucestershire branch offers you value-formoney events and short training courses for a
fraction of the price of an externally-sourced
equivalent training programme. We can bring in
marketing specialists and arrange company visits to
experience first-hand how our peers deliver their
integrated marketing strategies and give us the
opportunity to explore alternatives styles and
approaches. We also cater for a range of levels
from very senior marketers, to those just starting out
on their CIM journey.
We are keen to develop the branch, expand our
engagement with fellow CIM members and offer you
the most relevant and exciting programmes we can.
But we are a group of volunteers. We do not get
paid for our time so we very much need the support
of you, our members, to input your thoughts and
help us to deliver a variety of engaging and dynamic
events. As you can see from the earlier story, the
branch is a medley of new and experienced
members, representing a range of different
sectors/marketing specialisms and we are
dedicated to shaping the future of the branch and its
offerings. We’ll be sharing our news and upcoming
events more widely via social media, watch out for
the new links over the forthcoming weeks and we
hope you’ll help to disseminate this information on
our behalf. And don’t forget, you’re welcome to
bring guests to our events! Alternatively, drop a line
to our branch chair Jeraldine Jones e-mail:
swglos@cim.co.uk
Business planning at University of
Gloucestershire (BUG)
Business plans for the BUG Programme, developed
by the University of Gloucestershire, need to be
submitted by the 3 May 2012. With finalists invited
to present their business ideas and plans to a panel
of judges on 24 May 2012. BUG is an annual
programme designed to develop participants'
enterprise skills and to give them the knowledge
and skills needed to be able to start and run a new
business. CIM South West is proud to sponsor the
event. Winners will be announced at the Enterprise
Awards in July. For information:
Negotiating skills for marketers
Gloucestershire branch held a Negotiating Skills
workshop over two evenings in February at the
Holiday Inn, Barnwood, Gloucester. The learn local
event attracted 10 enthusiastic students from a
variety of marketing backgrounds and was tutored
by ‘Mac’ Mackay, DipM MCIM MBA who has many
years’ experience in blue-chip organisations.
Negotiation strategies are essential for every
business person to enable them to reach
agreements with staff, colleagues, internal and
external customers/suppliers each with their point of
view. This workshop explored strategies for
reaching a gain:gain framework in a lively and
interactive style.
Students agreed that the knowledge gained through
the workshop could be applied to various
environments from work, home, and leisure through
to major purchases such as a house or car. An
enjoyable part of the workshop included role play
sessions with the students placed into opposing
groups to negotiate the best outcome for the
scenario they were given. Group discussions
further enhanced the workshop and helped
delegates to understand the various views of their
peers. At the end of the tasks the different
members of the group were asked to discuss what
strategies they used for resolving any conflict and
whether they did or did not get what they wanted.
The tweet smell of success
The South West food and drink interest group of the
CIM, in conjunction with South West Food & Drink,
is running a master class exploring the ‘dos’ and
‘don’ts’ of social media marketing on 18 April 2012
at Darts Farm in Devon.
A range of speakers will be imparting practical
advice on how food and drink businesses can
exploit Twitter, Facebook, LinkedIn and YouTube.
For further information visit:
http://www.cim.co.uk/44350
-more-
www.glos.ac.uk/bugcompetition
The Chartered Institute of Marketing
3
Dates for your diary
Dates for your diary
John Turner MCIM, MIFL
For more information on events please visit:
New ambassador for tourism and
http://www.cim.co.uk/events/ukRegions/sWes/glouceste
r.aspx
leisure
Chartered Marketer, John Turner MCIM, MIFL has
taken on the role as South West ambassador for
tourism and leisure.
John has wide-ranging experience spanning the
FMCG, retail and tourism sectors. He is currently
deputy centre manager at Clarks Village, Somerset,
and is vice chairman of the Somerset Tourism
Association and its lead brand Visit Somerset –
most notably leading the development of the digital
and re positioning strategy for the Visit Somerset
brand and its county wide impact.
Christine Boswell-Munday, regional director South
West, for The Chartered Institute of Marketing
explains: “We are delighted that John has come on
board to represent the tourism and leisure industry
in the region - with his broad experience across the
sector he is an ideal candidate. Our ambassador
programme aims to build robust partnerships and
provide a voice on behalf of local marketers in the
region within specific industry sectors, government
agencies and with other professional bodies”.
Date
Title
Location
27 March
2012
Growing Gloucestershire
Conference
University of
Gloucestershire
Elwes Building
Park Campus
Cheltenham
GL50 2RH
http://www.growingglouce
stershireconference.co.uk
18 April
2012
CIM South West Food
and Drink MIG.
The tweet smell of
success: social marketing
for food and drink
businesses
Darts Farm
Topsham
Exeter
Devon
EX3 0QH
http://www.cim.co.uk/443
50
24 May
2012
Business Planning at
University of
Gloucestershire (BUG)
Competition finalist
presentations
TBA
www.glos.ac.uk/bugcomp
etition
Contact details
For further information on what’s happening in your
local branch join us on Face book, LinkedIn, Twitter
or visit:
http://www.cim.co.uk/events/ukRegions/sWes/glouc
ester.aspx
The Chartered Institute of Marketing
4