FOR IMMEDIATE RELEASE
Contact
Courtney Myers
Mary O’Hara
Havas PR
Transitions Optical
412 456 4707 tel
800 533 2081 tel 7431 ext
courtney.myers@havasww.com
mohara@transitions.com
Transitions Optical “Road to Academy” Promotion Gives Eyecare Professionals a
Chance to Attend Transitions Academy 2015
NEW YORK, March 28, 2014 – Through the “Road to Academy 2015: Recommend to Attend”
promotion, Transitions Optical, Inc. is giving eyecare professionals a chance to earn their way to
attend the 19th annual invitation-only event, Transitions Academy 2015. Open to certified
members of the Transitions Star Partner Program, the promotion challenges eyecare
professionals to grow their Transitions® lens sales by recommending Transitions lenses to both
current photochromic lens wearers and current clear lens wearers.
“With more than 8 out of 10 clear lens wearers rating Transitions® Signature™ VII lenses better
than their regular clear lenses, there is a huge opportunity for eyecare professionals to grow
their business and increase patient satisfaction,” said Dana Reid, marketing manager,
Transitions Optical. “We want to make sure eyecare professionals know how to use this
preference to their advantage in 2014 and beyond.”
To participate, eyecare professionals who are already Star Partners can “opt in” to the Road to
Academy promotion at TransitionsStarPartner.com/RoadtoAcademy. Independent eyecare
professional practices who are interested in becoming a Star Partner can join the program if
they meet specific eyeglass distribution goals. Practices can sign up by visiting the Road to
Academy promotion page as well. From March 1 through August 31, practices will be evaluated
on photochromic lens share point growth and photochromic pairs growth for 2014 over 2013.
-more-
Transitions Optical, Inc. 9251 Belcher Road Pinellas Park Florida 33782 727-545-0400 tel 727-546-4732 fax
www.Transitions.com
Road to Academy 2015 – 2
Two representatives from the top 100 performing eyecare professional practices will be invited
to join more than 1,200 other industry professionals for three days of education and personal
and professional development during Transitions Academy 2015, which will be held January 2528 at Disney’s Contemporary Resort in Orlando.
For additional information on the Transitions Star Partner program and the Road to Academy
promotion, visit TransitionsStarPartner.com.
ABOUT TRANSITIONS OPTICAL
Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20
years ago, the company has been driven by an innovative spirit and a commitment to
partnership. As the leading provider of photochromics to optical manufacturers, Transitions
Optical offers state-of-the-art light management technology in virtually every major lens design
and material encompassing a family of everyday adaptive lenses and performance sun lenses.
Everyday lens options include Transitions® Signature™ lenses, the most responsive lens with
full indoor clarity; Transitions® XTRActive® lenses which provide more activation for extra
protection; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic
lenses to darken and polarize outdoors for even crisper sharper vision.
The Transitions® adaptive sunglass line includes a range of products customized in partnership
with other best-in-class brands. These products are all designed to provide a visual advantage
by increasing contrast, sharpening colors, reducing glare and improving distance and depth
perception.
Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its
partners and optical professionals with tools, programs and resources to aid in their individual
efforts and help strengthen industry growth. For more information, visit TransitionsPRO.com, or
contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 2542590 (Canada).
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Note: For additional information or images, please
contact Christina Wetzel at 412-456-4301 or
christina.wetzel@havasww.com.