NCEA Level 3 Media Studies (90602) 2008 — page 1 of 3 Assessment Schedule – 2008 Media Studies: Explain the relationship between a media genre and society (90602) Evidence Statement Achievement Achievement with Merit Achievement with Excellence Candidate responds to ONE of the three options. Connections between genre and society are made. At least TWO clear connections are made, supported with evidence. As for Achievement, plus: As for Merit, plus: Expands response to an understanding of HOW and / or WHY these relationships occurred. Evidence of perceptive and cohesive argument that evaluates the role of both genre and relevant societal considerations. Must discuss in terms of genre, rather than specific texts. To this end, some sense of the nature of the genre is indicated, or some reference to the text being representative of the genre. Analysis is of the genre’s relationship with society, not the text(s). Shows an understanding of identified society. Builds on Merit answer by providing a response deduced from textual evidence and analysis of genre already covered, ie more than just a concluding statement. Clearly outlines the nature of the genre discussed. There may be some evidence of evaluation, but it is not sustained or relevant throughout the answer. Integrates genre, society and textual evidence in a coherent response. Can include valid speculation as to future trends in the relationship between genre and society. THREE texts discussed. Society should be clearly identified. Occasional oversimplification or irrelevance, or generalisation with evidence may occur. Eg: Option A (extract) Eg: Option A (extract) Eg: Option A (extract) “The genre of science fiction films reflect the social context they are created in. From the current fears of the day, the genre’s storylines and characters are created. We see future worlds where our worst fears are played out. We see worlds with artificial intelligence taking over, such as The Matrix (1999), at the peak of Y2K fears. At a time when genetic engineering was being explored as a reality in the 90s, Gattaca (1997), was created. Within this future world, we see at first a utopian world where technology has advanced our society, but through the film, we receive a warning how far genetic engineering can go to create a society split apart.” “In science fiction films we can see the current social context and the climate of fears reflected in the storylines. In a society where our technology has moved into our own genetic engineering, the genre reflects the underlying fears of such manipulation. At the same time that a sheep is successfully cloned in Gattaca (1997), we see a reflection of what our society aspires to, while also a warning of where technology may take us. The genre provides a safe platform to explore where these science advancements may take us and gives the audience the lesson that humanity is what makes us succeed, not technology … ” “Presently the social context of war, international terrorism, bird flu and mistrust of others is reflected in science fiction films such as Children of Men (2006) and V for Vendetta (2006). Within Children of Men, our fears are realised and we see a future world of military rule, worldwide infertility and people cast aside, separated by class and nationality. It makes us reflect on current developments in society. It shows us the result of the xenophobia and propaganda we are beginning to see in the current social climate post 9 / 11. Ironically, in V for Vendetta, it is the terrorist who is our hero … ” NCEA Level 3 Media Studies (90602) 2008 — page 2 of 3 Eg: Option B (extract) Eg: Option B (extract) Eg: Option B (extract) “As society has changed, so too has the content and style of science fiction films. Pre-WWII science fiction concentrated on individual conflicts rather than global or national ones. Post-war storylines involved global threat and travel outside our worlds. This reflected society’s awareness of new technology and the beginning of living under a constant nuclear threat. This can be seen in the creation of the Japanese film Godzilla (1955), where an atomic monster is a direct reflection of the nuclear horror witnessed. As society’s technology and fears change so too does the genre’s content and style.” “Science fiction films help us to work through current society’s fears and provide a warning of what may become our future. As our fears change, so too does the content of science fiction films. The most dramatic is the move from pre-WWII to post-WWII. Content moves from the state or individual under threat to the world and humankind. No longer is one person mutated into a fly, but a world invaded by tripod aliens. This reflects the changing societal concerns about nuclear war and also, thanks to new technology, a new available awareness of what is happening all over the world. A new sense of globalisation where everybody is connected … ” “Science fiction films maintain the conventions of future worlds and technology but what adapts with changing times is the reflection of what is keeping us awake at night. Although they are set in future worlds, the current society’s fears are the main source of conflict within the films. As our fears have changed and developed, so too has science fiction content. With every development in society alongside it, science fiction shows us the consequences. With developments in technology, we see robots taking over the world; with genetic engineering, we see crippling class systems developed.” Eg: Option C (extract) Eg: Option C (extract) Eg: Option C (extract) “Within the content of science fiction films, society is able to be warned about where current fears may lead us and be influenced by them. Science fiction films have shaped our idea of the future. Within the films we see our future worlds and are either basing our furniture and fashion on it or having the chance to visit what will happen without consequence. We learn and are influenced by these films. We are shown what may happen with continued reliance on machines and new technology such as genetic engineering. The Terminator (1984) and Terminator 2: Judgement Day (1991), show the result of machines taking over at a time when technology was taking off and we were still under the threat of nuclear war. These films show us that we are to be careful about our futures.” “With science fiction films we see a pattern of fear about the loss of humanity or individuality. We can be influenced and learn consequences from these films in a safe environment. From these films we learn to keep control and value our humanity and uniqueness. The Terminator (1984) was created in a time with an impending shadow of the bomb about to drop, alongside a climate of economic excess. Science fiction films reflect both of these influences and audiences are warned that reliance on machines and the easier commercialism will end in destruction. With society experiencing the economic setback of the late ‘80s and the 1990 Iraq War, audiences needed to be sent a different message in The Terminator 2: Judgement Day (1991), where they could feel that the ‘terminator’ was there to save them and in the future, it is humans that have now found control of the machine.” “Science fiction films are successful vehicles to re-establish humanity on top so we are able to be positive about our future. Within the films, celebrating humanity is our secret weapon. When aliens invade, we learn that we will work as a collective force against an outside threat. We feel better about ourselves. We sleep better at night knowing that the ‘baddy’ will not conquer and humans will win on the day. The audience can be influenced to the extent of these films being a form of propaganda ‘rallying the troops’, convincing us that together, the fight can be won. After the 1990 Iraq War, when American society was counting the cost, films such as Independence Day (1996) and Armageddon (1998), were released. The society who created these films align themselves with the conquering humans and create monsters of the alien / others …” NCEA Level 3 Media Studies (90602) 2008 — page 3 of 3 Judgement Statement Achievement Achievement with Merit Achievement with Excellence Candidate responds to ONE of the three statements. Connections between genre and society are made. At least TWO clear connections are made, supported with evidence. Must discuss in terms of genre, rather than specific texts. To this end, some sense of the nature of the genre is indicated, or some reference to the text being representative of the genre. THREE texts discussed. Society should be clearly identified. Occasional oversimplification or irrelevance, or generalisation with evidence may occur. As for Achievement, plus: Expands response to an understanding of HOW and / or WHY these relationships occurred. Analysis is of the genre’s relationship with society, not the text(s). Shows an understanding of identified society. Clearly outlines the nature of the genre discussed. There may be some evidence of evaluation, but it is not sustained or relevant throughout the answer. As for Merit, plus: Evidence of perceptive and cohesive argument that evaluates the role of both genre and relevant societal considerations. Builds on Merit answer by providing a response deduced from textual evidence and analysis of genre already covered ie more than just a concluding statement. Integrates genre, society and textual evidence in a coherent response. Can include valid speculation as to future trends in the relationship between genre and society.