A General Approach to Multiple Response Surface Optimization Based upon Posterior Predictive Distributions John J. Peterson GlaxoSmithKline Pharmaceuticals Phone: (610) 270-5303 FAX: (610) 270-5480 709 Swedeland Road Mail code: UW281A King of Prussia, PA 19406-0939 Guillermo Miro-Quesada Dept. of Industrial & Manufacturing Engineering 310 Leonhard building Penn State University University Park, PA 16802 Enrique del Castillo Dept. of Industrial & Manufacturing Engineering Ph: (814) 863 6408 310 Leonhard building Penn State University University Park, PA 16802 Presenter: John J. Peterson Key words: posterior predictive distribution, noise variables, robust parameter optimization, split-plot experiment, seemingly unrelated regression model. Purpose: To present a general methodology for multiple response surface optimization that also provides the experimenter with a measure of the reliability of the conformance of their optimization to specifications. Abstract: This paper presents a general approach to multiple response surface optimization that not only provides optimal operating conditions, but also measures the reliability of an acceptable quality result for any set of operating conditions. The most utilized multiple response optimization approaches of "overlapping mean responses" or the desirability function do not do not take into account the variance-covariance structure of the data nor the model parameter uncertainty. Some of the quadratic loss function approaches take into account the variance-covariance structure of the predicted means, but they do not take into account the model parameter uncertainty associated with variance-covariance matrix of the error terms. For the optimal conditions obtained by these approaches, the probability that they provide a good multivariate response, as measured by that optimization criterion, can be unacceptably low. Furthermore, it is shown that ignoring the model parameter uncertainty can lead to reliability estimates that are far too large. The proposed approach can be used with any of the current multiresponse optimization procedures to assess the reliability of a good future response. This approach takes into account the correlation structure of the data, the variability of the process distribution, and the model parameter uncertainty. This method is easily extended to handle the presence of noise variables. Using Markov Chain Monte Carlo methods, this approach can also be extended to seemingly unrelated regression models and split-plot experiments. This utility of this method is illustrated with some examples. Session Preference: Statistics Where did you learn about the Call for Papers? : At the 2002 FTC