Technical requirements for materials
1. Logo
Logos should be displayed in both Russian and English.
A valid logo should be provided in versions on both light and dark backgrounds, in colour and in black and
white.
All logos should be provided in vector form in EPS and Adobe Illustrator formats up to version CS4 inclusive.
All elements of logos should be submitted in a CMYK colour model.
All bitmap images included in the logo should be rasterized with a resolution of 300 dpi. The largest linear
dimension of the logo should be no more than 100mm.
There should be no transparent elements within the logo.
Logos should not contain any outlines / lines with thickness. All outlines should be filled in and grouped into
objects.
Logos should not contain any fonts / elements of fonts. All fonts should be converted into outlines.
Logos / elements of logos should not contain any bitmap or vector effects (all effects should be converted into
a vector or rasterized in a separate object).
Maximum total colour density should not exceed 280%.
Overprinting / overlaying сolour is not permitted in logos or elements of logos.
An image is included with the logo in jpg format and in the RGB colour model with the largest dimension not
exceeding 600 pixels.
2. Legal name of organization
All abbreviations in the name of the organization, with the exception of those in common usage, are to be
written out in full. E.g. ‘OAO Russian Railways’.
3. Brief description of activity of organization
Information should be submitted in text and in Microsoft Word format (Word 97-2003 compatible). The
character limit for the text of descriptions (not including names) for both languages is 1000 characters
(including spaces).
4. Photograph of head of organization
The photograph of the head of the organization should be submitted as a separate file and should adhere to the
following specifications:
• Portrait photo, preferably full face
• Colour photograph in natural colours
• The face should be positioned in the centre of the frame and occupy approximately 50% of the
photograph area; the upper part of the shoulders should also be visible
• A light background is recommended, so that facial features are easily discernible and contrast with the
background.
• No excessively light or dark areas should be present
• Image to be submitted in ‘tif’ format without compression
• Size: 36 x 48mm
• Resolution: 300 dpi
• CMYK colour model
5. Biography of head of organization
Information should be submitted in text and in Microsoft Word format (Word 97-2003 compatible). The
character limit for the text of descriptions (not including full name and position) for both languages is 1000
characters (including spaces).
Do not include the photograph or logo in the Word document!
6. Advertising
Size of one advertising block:
• 1/1 page – 112 x 175mm (vertical format);
• 1/2 page – 106 x 84mm (horizontal format).
Bleeds are not required, as the advertising layout falls within the page area.
The advertising block can be submitted in the following formats:
. tif - with a 300dpi resolution and a scale of 1:1.
.eps – with bitmap images included (300 dpi resolution and scale of 1:1)
All colours should be defined in a CMYK model. The use of bitmap images is not permitted if colour profiles
are included.
All fonts in the design should be converted into outlines/curves.
OLE objects (inserted via the clipboard) should not be used.
The use of overprinting / overlaying сolour is not permitted in the design.
The design should not contain any bitmap or vector effects (all effects should be converted into a vector or
rasterized in a separate object).
Maximum total colour density should not exceed 300%.
An image must be included with the advertising design for both the English and Russian versions in jpg
format and RGB colour model with a resolution of 300 dpi and a scale of 1:1.
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Thus, 9 files in total should be submitted:
1. Logo of the organization in Russian
2. Logo of the organization in English
3. Photograph of the head of the organization
4. Text in Russian, including:
• Legal name of organization
• Brief description of the organization’s activity (1000 characters)
5. Biography of the head of the organization in Russian (1000 characters)
6. Text in English, including:
• Legal name of organization
• Brief description of the organization’s activity (1000 characters)
7. Biography of the head of the organization in English (1000 characters)
8. Advertising block in Russian
9. Advertising block in English