G.10 SOI (14) 2014-18 Strategic Intentions Rautaki Whakamaunga Atu Connecting our taonga with our peoples and our place in the world Ngā taonga kura o tātou Te Iwi o Aotearoa i te ao hurihuri nei Contents 2 Minister’s Foreword and Statement of Responsibility 3 Introduction from the Chief Executive 4 Chief Executive Statement of Responsibility 5 About Manatū Taonga 7 Outcomes framework 8 About the cultural sector 9 What do we intend to achieve? 10 Cultural sector priorities 11 Working with other government agencies 12 Impacts, measures and targets 13 Measuring progress against the Ministry impact indicators 25 Appendix 1: Funded agency contributions 27 Appendix 2: Outputs and scope 29 Appendix 3: Legislation administered by the Ministry Ministry for Culture and Heritage Strategic Intentions 2014-18 / 1 Minister’s Foreword I am pleased to introduce the Strategic Intentions 2014-2018 for the Ministry for Culture and Heritage, Manatū Taonga. Culture and heritage are the cornerstones of our society. The breadth and quality of New Zealand’s arts and cultural sector reflects our history and celebrates our present in creative and inspiring ways. The government makes a significant investment in the cultural sector and we continue to see the delivery of positive benefits, including economic and social outcomes for New Zealanders. Through the Performance Improvement Framework process, I am pleased to see the Ministry continue to develop rigour in its decisions around sector interventions and projects and initiatives it chooses to undertake. This will be further underpinned by research and collaboration across the sector. The Ministry’s delivery of major projects including Te Ara, the Encyclopedia of New Zealand and New Zealand’s commemorations for the First World War underline its position in leading this essential sector. As the Responsible Minister for the Ministry for Culture and Heritage I endorse the Strategic Intentions document. I am confident in the Ministry’s ability to safeguard and support our cultural sector for all New Zealanders. Hon Christopher Finlayson Minister for Arts, Culture and Heritage Minister’s Statement of Responsibility I am satisfied that the information on strategic intentions prepared by Manatū Taonga / the Ministry for Culture and Heritage is consistent with the policies and performance expectations of the Government. Hon Christopher Finlayson Minister for Arts, Culture and Heritage 16 June 2014 Ministry for Culture and Heritage Strategic Intentions 2014-18 / 2 Introduction from the Chief Executive Culture is the legitimate business of government and Manatū Taonga, the Ministry for Culture and Heritage is uniquely placed to improve cultural outcomes for all New Zealanders. We advise on cultural matters, fund and monitor our national cultural and sports institutions and provide advice to Ministers across the areas of arts, heritage, media and broadcasting. In doing so we lead a vibrant and creative sector which contributes to cultural wellbeing as well as generating educational, economic and social outcomes. Our Performance Improvement Framework review has given us a four-year horizon of excellence to move towards, in the face of big changes to our environment. Advances in technology are challenging traditional operating models, but we are actively exploring the opportunities this gives our sector to reach ever wider audiences. New Zealand’s increasingly diverse population gives us the impetus to explore notions of identity and what it means to be a New Zealander. Together with iwi-Māori we are working to support the cultural aspirations of Māori for the benefit of all New Zealanders. These are important and tangible aims but as a small Ministry, operating within a tight fiscal environment, we must continue to seek out and foster new partnerships - both across central government and with local authorities, culture, heritage and sports agencies and organisations throughout the country. Going forward the success of our partnerships will be critical in our ability to deliver the outcomes New Zealanders want and expect from our sector. Our experience in leading the government’s First World War commemoration programme is just one of many Ministry projects which exemplify the value of partnership. Such initiatives serve to highlight the relevance of culture and heritage to New Zealanders wherever they are and regardless of circumstance. To further inform our policy and programmes the Ministry continues to explore more ‘evidence based’ approaches, reflected in our commissioning of work to develop an economic framework to guide such decisions. We are broadening our research capacity and programme, whilst recognising that economic imperatives are not the only drivers for valuing culture. We are in good shape as we face the challenges ahead. It is important work and the Ministry for Culture and Heritage looks forward to delivering it. Lewis Holden Chief Executive Manatū Taonga / Ministry for Culture and Heritage Ministry for Culture and Heritage Strategic Intentions 2014-18 / 3 Chief Executive Statement of Responsibility In signing this statement, I acknowledge that I am responsible for the information on strategic intentions for Manatū Taonga / the Ministry for Culture and Heritage. This information has been prepared in accordance with section 38 and section 40 of the Public Finance Act 1989. Lewis Holden Chief Executive Manatū Taonga / Ministry for Culture and Heritage 16 June 2014 Ministry for Culture and Heritage Strategic Intentions 2014-18 / 4 About Manatū Taonga New Zealand’s distinctive culture enriches our lives Nature and scope of Manatū Taonga’s operations Manatū Taonga / the Ministry for Culture and Heritage (the Ministry) is government’s leading adviser on cultural matters. The Ministry funds, monitors and supports a range of cultural agencies and delivers a range of high-quality cultural products and services. The Ministry provides advice to government on where to focus its interventions in the cultural sector. It seeks to ensure that Vote funding is invested as effectively and efficiently as possible, and that government priorities are met. The Ministry has a strong track record of delivering high-quality publications (including websites), managing significant heritage and commemorations, and acting as guardian of New Zealand’s culture and kaitiaki of New Zealand’s taonga. The Ministry’s work prioritises cultural outcomes and also supports educational, economic and social outcomes, linking with the work of a range of other government agencies. Te Arataki is the Ministry’s strategy to support Māori culture as a fundamental part of New Zealand’s identity. Active support and protection of Māori arts, culture and heritage in a Treaty post-settlement environment, based on strong Crown and iwi-Māori partnerships, will continue to be central to our work with sector agencies. The Ministry is responsible to, and supports, the Minister for Arts, Culture and Heritage; the Minister of Broadcasting; and the Minister for Sport and Recreation. Appendix 3 shows the Acts of Parliament and Regulations we administer. The Ministry’s role in the sector The Ministry is uniquely placed to have an overview of the full range of cultural sector activities and issues, and to inform thinking, within government and the sector, on how support for culture can contribute to government’s goals. The Ministry has a leadership role and heads an informal sector cluster of funded agencies, based on voluntary collaboration. We have been working with cultural sector agencies to develop more of a whole-of-sector approach. In addition to engaging on specific policy, research, partnerships and development areas, and aligning some funding strategies, agencies have more recently been collaborating on a range of initiatives to improve value for money and develop new sources of funding outside government. Managing in a changeable operating environment The Ministry’s ability to identify and manage risks affects our ability to achieve our goals. We mitigate risks effectively through having strong governance structures for all our activities and through having an effective risk management policy, including business continuity plans. The Ministry’s Leadership Team meets weekly to discuss progress on major projects. We regularly assess our organisational performance, our financial position and our compliance with statutory and internal policy requirements, and refine our management strategies in response. To meet the challenge across our business we are reviewing and updating our operating model. Ministry for Culture and Heritage Strategic Intentions 2014-18 / 5 We are refining our portfolio management approach so that our agreed priorities become the primary unit of analysis and engagement. We want to be able to: understand opportunity costs make trade-offs transparently balance short term and long term investments take a ‘managed risk’ approach so that we can encourage innovation make recommendations on disinvesting in low return investments. We know that the sector needs a strong evidential base to support our future strategy and operating model and we are making more resources available for research and evaluation. Our people The Ministry has a capable workforce which is committed to advancing the cultural sector. We are characterised by a “can do”, innovative, agile and collaborative culture and an ability to get things done. We periodically survey staff engagement and identify actions to improve engagement levels. The current focus is on developing a better sense of common purpose and reviewing our approach to performance management. We are implementing our workforce strategy to support our strategic direction and changing operating model. The Ministry is committed to the principle and practice of equal employment opportunities in the recruitment, employment, training and promotion of staff, and to the identification and elimination of barriers that cause or perpetuate inequality in employment opportunities. Ministry for Culture and Heritage Strategic Intentions 2014-18 / 6 Outcomes Framework OUTCOMES FRAMEWORK Government priorities Outcomes for New Zealand A more competitive and productive economy A higher quality of life in our communities, towns and cities Rebuild Christchurch A growing workforce that drives innovation, creativity and collaboration A culture that is unique, distinctive and valued in a globalised world New Zealand’s distinctive culture enriches our lives Vision Sector outcomes Better public services Create Sector priorities Fostering inclusive New Zealand identity Ministry impacts Our histories, taonga, places and symbols of nationhood are preserved for past, present and future generations Ministry outputs Fund and Monitor Performance monitoring and development of arts, heritage, media and sport Votefunded agencies Preserve Supporting Māori cultural aspirations People understand and enjoy New Zealand’s diverse culture and heritage Engage Front footing transformative technology Our culture inspires positive changes in communities, the economy, and the environment Advise Provide advice to support decision making by Ministers on government policy relating to arts, heritage and media Ministerial servicing Excel Improving cultural asset sustainability New Zealand’s unique Māori culture and heritage is protected and enhanced Measuring and maximising public value A collaborative cultural sector strengthens performance and flexibility Deliver Maintain war graves and access to memorials and other places of national significance Collect and preserve oral history and digital stories Promote cultural events and significant commemorations Information on and communications of New Zealand and Māori history, society and culture Delivery of international cultural diplomacy projects Delivery of operating activities relating to the First World War centenary commemorations Regulate Administer legislation to protect Māori and New Zealand’s cultural heritage Ministry for Culture and Heritage Strategic Intentions 2014-18 / 7 About the cultural sector New Zealand’s distinctive culture enriches our lives Our vision recognises that our distinctive culture is a core part of what makes New Zealand a great place to live. Cultural expression is fundamental to a vibrant and healthy society. Cultural expression defines humanity and New Zealand cultural expression defines what it is to be a New Zealander. Māori culture makes New Zealand unique in a globalised world and is central to our sense of place, identifying us as a nation. Active participation by Māori in distinct Te Ao Māori activity, will ensure this fundamental feature of New Zealand culture flourishes. Strong partnerships between iwi-Māori and the Crown are critical to the new 21st century constitutional era emerging from the completion of historical Treaty settlements between iwi-Māori and the Crown. This is changing the context in which government’s investment in our cultural life is occurring, providing fresh opportunities to design policies that support the development of both traditional and new forms of Māori cultural expression and identity as well as access to Māori culture for the benefit of all New Zealanders. Cultural goods and services have value to the individual, society and the economy. The creative and communicative experience intrinsic to cultural goods and services expands individual capacities, helps bind society and provides jobs and innovation in the economy. Government makes a significant contribution to the broad cultural sector each year in order to ensure that public value is realised and distributed for all to benefit. In 2014/15, it is investing almost $400 million in arts, heritage, media and sport through Vote Arts, Culture and Heritage and Vote Sport and Recreation. Additional support to the cultural sector is provided through other public sources including the education sector and local government. The cultural sector contributes to achieving positive outcomes across a wide range of other government portfolios outside the sector. Inter-agency collaboration is making a number of large projects possible such as the First World War centenary commemorations. Earthquake recovery in Canterbury has focused the country’s attention on the contribution our culture, including our built heritage, makes to our sense of nationhood. New Zealand’s rapid demographic transformation, especially in Auckland, has highlighted the importance of our policies to support the creation, and preservation of, and engagement with, New Zealand’s diverse stories and inclusive identity. How “culture” we use the word This Strategic Intentions document uses the word “culture” in a broad way to include Māori culture and the cultures of all New Zealanders. When we refer to culture we see it as including arts, heritage, media, and sport and recreation. What we include in the “cultural sector” and “funded agencies” When this Strategic Intentions document refers to the “cultural sector” we are referring to the mixed (private and public) economy of producers, distributors, consumers and funders of cultural goods and services. “Funded agencies” refers only to those agencies funded directly through the Ministry under Vote Arts, Culture and Heritage and Vote Sport and Recreation. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 8 What do we intend to achieve? Our outcomes across the cultural sector are below. Whilst our activities and priorities change, these are the enduring results we are seeking in the work we do by ourselves, and in partnership with our funded agencies and other government agencies. Create Cultural and sporting practitioners and organisations create, produce and distribute a broad range of cultural works, experiences and activities, distinctively “New Zealand” in form, voice and/or content. Creative talent and innovation enhance our way of life and make a valued contribution to the economy and society. Preserve Cultural practitioners and organisations collect, record, protect and present taonga and other cultural works, places, and activities, for the benefit of present and future New Zealanders. New Zealand’s taonga are protected and preserved. Engage New Zealanders and international audiences increasingly access and engage with taonga and other cultural works, places and activities with enjoyment and understanding. Excel High achieving, talented and innovative cultural and sporting practitioners inspire high achievement in others, leading to enhanced social and economic well-being and community and national pride. Working with our funded agencies Government funds a wide variety of cultural activity through Votes Arts, Culture and Heritage, and Sport and Recreation. The Ministry and our funded agencies are working together in a cohesive and collaborative sector, while delivering in a diverse range of areas. More information about how the sector contributes to outcomes is included in Appendix 1. Heritage New Zealand Drug Free Sport New Zealand Radio New Zealand International TVNZ New Zealand Film Archive Te Matatini Sport New Zealand Te Papa Creative New Zealand New Zealand Music Commission Royal New Zealand Ballet Broadcasting Standards Authority New Zealand Symphony Orchestra Antarctic Heritage Trust New Zealand Film Commission NZ On Air Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 9 Cultural sector priorities Together with the Crown-funded agencies in the cultural sector, the Ministry has identified five focus areas to improve outcomes for New Zealanders over the next four years. Fostering inclusive New Zealand identity From the arrival of the first waka, New Zealand has been a nation of migrants. Recent rapid demographic changes have led to an increasingly diverse New Zealand and a new sense of what it is to be a New Zealander. The Ministry is working with other departments and cultural agencies to coordinate a range of ways to foster participation in a diverse and inclusive New Zealand, where government has an appropriate role. Identifying touchstones for New Zealand’s unique identity is important in how we see ourselves and how we present to others as an attractive place to visit, live and work. Supporting Māori cultural aspirations Māori culture and heritage is a defining feature of New Zealand’s identity in the world. The preservation and expression of Māori language, arts culture and heritage needs to be well supported by the funded agencies. Cultural agencies are committed to working with iwi-Māori to support their long term cultural aspirations for the benefit of iwi-Māori and all New Zealanders. In the post settlement environment iwi-Māori are better positioned both to advance their own cultural aspirations and to demand a higher level of responsiveness from government and its agencies. Front footing transformative technology New Zealanders want access to the best of what the world has to offer and high quality New Zealand content that shines through in a crowded, borderless global environment. Changing technology continues to impact adversely on traditional business models but it also provides opportunities for all cultural agencies. The means of production and distribution of cultural goods and services are increasingly available at low cost to almost everyone. Through the development of digital skills, online rights policies, trans-media, new mobile applications and other innovative business solutions New Zealand creative talent and organisations are positioning themselves to control and manage their endeavours to reach a wider audience. Improving cultural asset sustainability New Zealand’s cultural activity is sustained by an infrastructure of tangible and intangible cultural assets built over time. With static or declining baselines for public funding, the Ministry, cultural agencies, iwi-Māori and local government are working together to plan and prioritise development and to improve non-government revenue sources. Success requires the development and maintenance of new partnerships and the identification of smarter ways of operating. Measuring and maximising public value Cultural expression contributes to a vibrant and healthy democratic society. The cultural agencies are working together to better understand the public value of cultural goods and services, including their economic and social benefits. This will ensure better choices can be made to maximise public benefit from government investment in the sector. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 10 Working with other government agencies Many initiatives undertaken by the Ministry at a central government level involve partnerships with other agencies, with the Ministry acting in either a lead or subsidiary role. This ensures that our work complements that of other departments in achieving Government’s objectives. The table below outlines some of the key institutional relationships the Ministry and funded agencies have with other parts of government. Agency Canterbury Earthquake Recovery Authority Activity supporting the cultural sector Christchurch recovery. Department of Conservation Heritage sites; world heritage. Department of Internal Affairs Gaming and lotteries; local government; National Library; Archives New Zealand; First World War centenary. Ministry of Business, Innovation and Employment Film; broadcasting; intellectual property; radio spectrum; trade/cultural diplomacy; tourism; major events. Ministry of Education Cultural opportunities in curricular and cocurricular learning experiences; UNESCO. Ministry for the Environment Resource management. Ministry of Foreign Affairs and Trade Repatriation; international law; cultural diplomacy; First World War centenary. Ministry of Pacific Island Affairs Pacific Island Language Strategy. New Zealand Defence Force Commemorations including First World War centenary. Office of Treaty Settlements Settlement protocols. Office of Veterans’ Affairs Commemorations including First World War centenary; war graves. Statistics New Zealand Cultural sector research and measurement. Te Puni Kōkiri Broadcasting; archiving of broadcast content; Māori Language Strategy; other support for Māori culture and heritage. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 11 Impacts, measures and targets How will we demonstrate success? Outlined in the next table are the impact measures identified for the Ministry. These indicators help us measure our progress towards the intended outcomes. Our work programme is planned to deliver against these impacts. We have selected these progress indicators, taking into account data availability. We have refined the indicators over the last year, in particular to reflect some changes in data availability. Where possible, we have provided a baseline for the indicators by showing trends in the data available. We will report on our progress against these indicators in our annual reports. However, as the indicators are medium to long term, we expect progress on most of them only over a three to five-year timeframe. Data may not be available each year and therefore we will report new information where it is available. As well as the Ministry’s efforts, the progress will also depend on external factors and will be particularly affected by economic challenges in the current climate. Our annual reports will also report on our output performance indicators, as projected in Vote Arts, Culture & Heritage and Vote Sport & Recreation. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 12 Measuring progress against the Ministry impact indicators Ministry impacts Our histories, taonga, places and symbols of nationhood are preserved for past, present and future generations People understand and enjoy New Zealand’s diverse culture and heritage Our culture inspires positive changes in communities, the economy, and the environment New Zealand’s unique Māori culture and heritage is protected and enhanced A collaborative cultural sector strengthens performance and flexibility Measures Targets A – Histories and taonga are preserved for the future Increasing B – Histories, taonga, places and symbols of nationhood managed by the Ministry are increasingly accessed Increasing C – New Zealanders who access Ministry information feel informed about their country, history and culture Increasing D – Knowledge and understanding of the First World War and the impact it had on New Zealand and New Zealanders increases Increasing E – Participation in sport, arts, recreation and culture at all levels occurs across all of greater Christchurch At least returned to preearthquake levels F – People who access Ministry information about the Treaty settlement process are better informed about the benefits of the Treaty settlement process for all New Zealanders Increasing G – Māori and New Zealanders who access Ministry information agree taonga are better cared for and managed Increasing H – Level of private or philanthropic giving to arts and heritage organisations Increasing I – Collaboration between funded agencies, and between the Ministry and the funded agencies, to achieve cultural sector and government outcomes Increasing Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 13 Our histories, taonga, places and symbols of nationhood are preserved for past, present and future generations Impact measures Initiatives – what we will be doing Ministry outputs Histories and taonga are preserved for the future Collecting and preserving oral and digital Provide advice to stories of cultural importance to New Zealand in support decision a form accessible to current and future making by Ministers on generations. government policy matters relating to arts, Histories, taonga, Administering the New Zealand Oral History heritage and media places and Awards annually. symbols of Collect and preserve Managing the maintenance of war graves in nationhood oral history and digital New Zealand and abroad, and the National managed by the stories War Memorial. Ministry are Administration of Maintaining Te Ara – the encyclopedia of New increasingly legislation to protect Zealand accessed taonga Māori and New Developing policy to incentivise structural Zealand cultural upgrading of heritage buildings as part of the heritage review of the earthquake-prone building Maintain war graves provisions of the Building Act 2004 (led by the and access to Ministry of Business, Innovation and memorials and other Employment). places of national Administering legislation to protect symbols of significance nationhood and movable and found heritage. Delivery of the First Reviewing the Protected Objects Act 1975. World War centenary operating legacy projects Histories and taonga are preserved for the future The Ministry continues to increase the number of histories it records. Over the next four years the Ministry will produce significant new work in both print and digital format on New Zealand’s First World War history and heritage, as well as maintaining and developing the Te Ara and NZHistory websites and recording oral histories. The Ministry will produce a book based on oral history interviews recorded for the “Remembering Christchurch Oral History Project” and progress two other oral history projects – the “Treaty Settlement Histories Project” and a commissioned “Department of Corrections Oral History Project”. The Ministry will also continue to encourage the community to contribute images, stories, and comments to our websites, including QuakeStories, 28th Māori Battalion, NZHistory, and Te Ara. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 14 Cumulative number of histories recorded by the Ministry since 1 July 2008 2,000 1,800 1,600 Number of histories 1,400 1,200 1,000 800 600 400 200 0 2009 2010 2011 2012 2013 2014* Year * 2014 figures are estimates only Histories, taonga, places and symbols of nationhood managed by the Ministry are increasingly accessed Websites The Ministry produces a range of websites bringing New Zealand’s culture and heritage online. Over the past five years there has been a significant increase in the number of visits to the Ministry’s websites. Total visits have increased from 3.7 million in 2008/09 to 7.8 million in 2012/13, representing a 111% increase. Total visits are estimated to be 9.2 million in 2013/14. Total visits to Ministry websites 10,000,000 9,000,000 8,000,000 7,000,000 Total Total visits 6,000,000 5,000,000 Te Ara 4,000,000 NZHistory 3,000,000 2,000,000 1,000,000 0 2009 2010 2011 2012 Year 2013 2014* * 2014 figures are estimates only The number of people using our information has continued to grow steadily over the past five years. Our websites have proven to be an effective channel of communication to increase people’s understanding of New Zealand’s heritage and culture. In our 2013 web satisfaction survey, we asked our website users what they thought was the best way of delivering content like ours, with options of Ebook, mobile app, printed book and website. 83.5% of respondents thought website was the best way. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 15 National War Memorial New Zealand’s National War Memorial is located at Buckle Street in Wellington. The Memorial commemorates all New Zealanders who gave their lives in the South African War, the two World Wars, the conflicts in Malaysia and Vietnam, and on peace-keeping operations world-wide. The National War Memorial features a Carillon, a Hall of Memories, and the Tomb of the Unknown Warrior. A National War Memorial Park to be based alongside the Memorial is currently under development. The primary goal of the Memorial is to help visitors to remember and understand the New Zealand experience of war and its enduring impact on New Zealand society. There were 9,443 visits to the National War Memorial in Wellington in 2012/13. The Memorial is currently closed pending seismic strengthening so visitor numbers have decreased from previous years. The Memorial will re-open in December 2014. National War Memorial Park The National War Memorial Park (the Park) is currently under construction and is due to be completed in April 2015. Construction of the Park is being managed by the New Zealand Transport Agency on behalf of the Ministry. The Park sits within the wider context of the National War Memorial Precinct. The vision for the Precinct is that it will be the national place for New Zealanders to remember and reflect on this country’s experience of war, military conflict and peacekeeping, and how that experience shapes our ideals and sense of national identity. Visitors to the Park will be engaged through both on-site and on-line material. We expect visitor numbers to the Precinct will peak in the weeks following the opening of the Park, the dedication of the Australian Memorial and Anzac Day before settling down to a more normal pattern. The National War Memorial will also experience an increase in visitors as people visit the wider Precinct. Book sales The Ministry has helped to foster an increasing public appetite for printed information about New Zealand’s culture and heritage. A number of its print publications have been extremely popular: Frontier of Dreams (2005) has sold more than 26,000 copies; Nga Tama Toa (2008) 10,000 copies; and Māori Peoples of New Zealand (2006) and Trainland (2007) around 7,000 copies each. New Zealand and the First World War (2013) has sold out its first print run of 5000 copies and another 2500 have been printed. The Ministry’s total sales of all print publications is more than 100,000 sales across 34 different products since 2004/05. Public talks The Ministry arranged nine public talks during 2013/14 on subjects ranging through social history, war history and international relations. Each was attended by 50 to 60 people (2012/13: 50-60 people). The Ministry plans to hold the same number of talks in 2014/15. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 16 People understand and enjoy New Zealand’s diverse culture and heritage Impact measures Initiatives – what we will be doing Ministry outputs New Zealanders who access Ministry information feel informed about their country, history and culture Providing historical and cultural information that engages New Zealanders and international audiences, using a range of media, including print and digital. Promotion of cultural events and significant commemorations Producing and promoting significant cultural and historical resources and events, including First World War centenary commemorative digital and print projects. Collect and preserve oral history and digital stories Progressing New Zealand’s First World War centenary commemorations projects, including National War Memorial Park. Produce and promote cultural and historical resources Knowledge and understanding of the First World War and the impact it had on New Zealand and New Zealanders increases Providing advice on policy, legislation and funding to enhance the development of cultural sector services Provide advice to and activities, including visual, performing and support decision literary arts, historic heritage, museum collections, making by taonga and whare taonga, cultural tourism, Ministers on broadcasting and broadcasting standards. government policy matters relating to Scoping options for increasing the public arts, heritage and accessibility of New Zealand’s audiovisual archives. media Leading development of a National Identity Delivery of the Framework aimed at supporting cross-government First World War initiatives for an inclusive society. centenary operating legacy projects New Zealanders who access Ministry information feel informed about their country, history and culture In 2013, a survey of the Ministry’s website users was conducted to gain feedback about our websites and identify areas of development to be included in our programme of work. As part of this survey, we asked users how well informed they were about a variety of subjects. We also asked them how well informed they felt about New Zealand, its history, and its culture after using our websites, on a scale of not informed, somewhat informed, better informed, and extremely well informed. After viewing our websites, 97% of respondents felt at least ‘somewhat’ informed about New Zealand, its history and its culture, with 87% of respondents feeling either ‘better’ or ‘extremely’ well informed. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 17 Knowledge and understanding of the First World War and the impact it had on New Zealand and New Zealanders increases A nationwide online survey of New Zealanders’ attitudes and beliefs about the First World War was conducted in November/December 2012. A total of 4,017 responses were received, from New Zealanders aged 15 years and over. The sample was representative of the New Zealand population age 15+ on region, age, gender, and ethnicity. The survey measured respondents’ understanding of the First World War, and their attitudes and preferences for commemorating the centenary of the First World War. The survey results indicated that, on a self-report basis: 48.9% of respondents had a basic understanding of the First World War. 24.9% of respondents had a reasonable understanding of the First World War. 15.7% of respondents had no real knowledge of the First World War. 6.9% of respondents had a reasonably advanced understanding of the First World War. 1.2% of respondents had an expert knowledge of the First World War, including its causes, the reason for New Zealand’s involvement and the campaigns and major battles fought by New Zealanders. 0.4% of respondents had never heard of the First World War. This survey establishes a baseline understanding from which to measure the impact of the First World War Centenary Programme. A follow-up survey will be conducted at the completion of the centenary period (2018). The Programme aims to increase the percentage of respondents indicating they have a reasonable, or reasonably advanced level of understanding about the First World War at the end of the centenary period. A similar approach has been taken in both Australia and the United Kingdom. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 18 Our culture inspires positive changes in communities, the economy, and the environment Impact measures Initiatives – what we will be doing Participation in Providing advice on policy, funding and other sport, arts, opportunities to enhance the contribution of the recreation and cultural sector to the Government’s wider social and culture at all levels economic goals. occurs across all Supporting the recovery from the Canterbury of greater earthquakes by contributing to a range of cultural Christchurch initiatives in greater Christchurch. Progressing the two recovery programmes – Arts & Culture Recovery Programme and the Heritage Buildings & Places Recovery Programme Supporting the cultural sector Joint-Agency Group (JAG) to ensure there is regular information-sharing on arts and cultural sector issues. Ministry outputs Provide advice to support decision making by Ministers on government policy matters relating to arts, heritage and media Delivery of international cultural diplomacy projects Managing the Cultural Diplomacy International Programme to achieve desired outcomes. Participation in sport, arts, recreation and culture at all levels occurs across all of greater Christchurch Every three years, Creative New Zealand conducts its New Zealanders and the Arts survey, which looks at attitudes, attendance and participation. The latest surveys were completed in 2011 and 2008. In 2011, 68% of Christchurch residents attended an arts event in the last 12 months (2008: 81%), and 38% participated in the arts over the last 12 months (2008: 44%). The 2008 data for Canterbury has been used as our baseline for attendance and participation prior to the Canterbury earthquakes. The following participation figures have been drawn from Creative New Zealand’s Tōtara and Kahikatea investment programmes. The results indicate that overall greater Christchurch arts participation numbers are returning to pre-earthquake levels, despite there being fewer events for people to attend. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 19 Greater Christchurch Participation 2009 2010 2011 2012 2013 1,584 3,026 1,591 1,560 2,027 0 3,248 2,645 3,723 4,733 22,754 18,016 8,540 19,974 14,222 0 282 0 450 0 2,633 2,174 730 397 1,576 781 1,112 314 362 447 0 3,250 2,380 1,300 0 The Court Theatre 100,323 81,048 33,860 98,808 97,726 The Physics Room 6,137 1,296 0 2,114 10,507 879 0 0 0 4,003 Auckland Theatre Company 0 0 0 0 1,455 Black Grace 0 0 0 0 870 Kahurangi Māori Dance Trust* 0 0 0 0 5,498 Christchurch Festival of the Arts** - - - - 153,695 135,091 113,452 50,060 128,688 296,759 Creative New Zealand Arts on Tour NZ Chamber Music New Zealand Christchurch Symphony Orchestra Footnote Dance National Theatre for Children New Zealand String Quartet NZ Youth Choir / Voices NZ Chamber Choir New Zealand Opera Total *Kahurangi activity was ‘Theatre in Education’ school performances **Christchurch Festival 2013 figure includes an estimated attendance of 42,000 at an exhibition in Cathedral Square. This is the first time they have reported attendance figures although they have been funded by Creative New Zealand in the past. In 2007/08 Sport New Zealand conducted its Active New Zealand survey, which collects data on sport and recreation participation by New Zealand adults aged 16 years and over. The results for the Canterbury West Coast region have been used as our baseline for participation in sport and recreation prior to the Canterbury earthquakes. In 2007/08, 79.6% of adults took part in at least one sport or recreation activity per week. Over a 12 month period, 85.2% of adults participated in at least two different types of sport and recreation activities, and, on average, adults participated in 4.6 different sport and recreation activities. In 2013/14 Sport New Zealand conducted its Active New Zealand survey. The survey results will follow later in 2014. Sport New Zealand conducted its Young People’s Survey in 2011 asking young people about their participation in sport and active recreation. Some Christchurch schools selected for the 2011 survey were not able to take part because of the earthquakes. These schools were given the opportunity to participate in 2012. The combined 2011/12 national results for around 18,000 students in primary, intermediate and secondary schools are now available. For Greater Christchurch, results show that: over 6 out of 10 (63.9%) young people in the region spent 3+ hours a week on informal sport and recreation over 5 out of 10 (54.6%) young people in the region spent 3+ hours a week on organised sport and recreation. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 20 New Zealand’s unique Māori culture and heritage is protected and enhanced Impact measures Initiatives – what we will be doing Ministry outputs People who access Ministry information about the Treaty settlement process are better informed about the benefits of the Treaty settlement process for all New Zealanders Producing digital and print publications which showcase Māori culture, history, and language. Provide advice to support decision making by Ministers on government policy matters relating to arts, heritage and media Scoping the Treaty Settlement Histories oral, print, and digital projects, to be developed over the next two to three years. Co-ordinating wānanga, to assure the quality of content across the Ministry’s cultural publications. Providing advice on policy, legislation and funding to enhance the development of Māori culture and heritage. Māori and New Providing guidance to Māori on cultural Zealanders who planning to support achievement of Māori access Ministry cultural aspirations post-settlement. information feel taonga are better Encouraging the use of and access to te reo in the work and workplaces of agencies funded cared for and through the Ministry. managed Collect and preserve oral history and digital stories Produce and promote cultural and historical resources and events Administration of legislation to protect taonga Māori and New Zealand cultural heritage People who access Ministry information about the Treaty settlement process are better informed about the benefits of the Treaty settlement process for all New Zealanders The Ministry is in the process of establishing the Treaty Settlement Histories project. Over the next three years, the Ministry will be producing oral histories on the Treaty settlement process, as well as other Treaty settlement print and digital projects. In 2013, the Ministry asked users of the Ministry’s websites how well informed they were about the Treaty of Waitangi settlement process, on a scale of not informed, somewhat informed, well informed, extremely well informed. Responses indicated 48.5% of respondents consider that they are well informed or extremely well informed about the Treaty of Waitangi settlement process. Māori and New Zealanders who access Ministry information feel taonga are better cared for and managed The Ministry is responsible for managing taonga under the Protected Objects Act 1975, which regulates: the export of protected New Zealand objects the illegal export and import of protected New Zealand and foreign objects the sale, trade and ownership of taonga tūturu, including what to do if you find a taonga or Māori artefact. Our work in this area ensures significant movable heritage subject to the Protected Objects Act is not lost overseas. In 2013, the Ministry conducted a survey asking respondents to rate our work in this area using a scale of very poorly, poorly, well, very well. 72% of Māori respondents and 68% of New Zealanders rated this as well or very well. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 21 A collaborative cultural sector strengthens performance and flexibility Impact measures Initiatives – what we will be doing Level of Developing a strategy to frame and drive the private or Government’s investments in New Zealand’s culture. philanthropic Providing advice on policy, legislation, and funding to giving to arts enhance sector coherence and infrastructure. and heritage organisations Supporting the Heritage Forum to identify and manage priority work across the heritage sector. Collaboration Improving funded agencies’ strategic planning and between performance reporting frameworks through funded collaboration and support. agencies, and between Advising on mechanisms for sustaining the the Ministry performance and financial strength of key cultural and the sector agencies, through agency cooperation and funded development of shared service arrangements, and agencies, to assisting the cultural sector to diversify revenues. achieve Undertaking reviews and making improvements in cultural and cultural areas, including the Protected Objects Act government 1975 review, commemorations review and use of outcomes creative commons. Working with key agencies to increase levels of private and philanthropic giving in the wider cultural sector. Ministry outputs Provide advice to support decision making by Ministers on government policy matters relating to arts, heritage and media Performance monitoring and development of arts, heritage, media and sport Vote-funded agencies Advice on and processing of arts, heritage, media and sport board appointments Negotiated services to support Ministers including speeches and correspondence Advising on the appointment of Board members for Crown-connected agencies. Advising on and administering legislation for the cultural Crown entities. Level of private or philanthropic giving to arts and heritage organisations To thrive, cultural organisations need sufficient resources. As well as self-generated income such as ticket sales, many organisations rely heavily on government support. Both central and local government invest in a wide range of cultural organisations. However, more could be achieved if the funding base was increased. The Ministry is continuing to lead a cross-agency cultural philanthropy work programme to implement recommendations made by the Cultural Philanthropy Taskforce. These initiatives are well underway. Together they are laying the groundwork for growing the culture of giving, and asking, in New Zealand. Fully tapping into the significant potential for private giving to boost cultural activity will require an ongoing, sustained approach (such as continuing to promote knowledge of tax mechanisms and to recognise and value the generosity of philanthropists). In late 2012, the Ministry surveyed cultural organisations on the level of support received from main sources over the past financial year. A total of 236 arts and heritage organisations who completed the 2012 survey also responded to the Ministry’s 2008 survey (covering the 2007/2008 financial year). Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 22 The below figure shows the main funding sources received by these organisations in 2012. 2011/12 support from private/philanthropic giving and government as a proportion of the total income of arts and heritage organisations (longitudinal respondents) Private or philanthropic giving includes contributions received from trusts/foundations; corporate organisations; and individuals, couples or families. In 2011/2012, support received from private and philanthropic sources accounted for 13% of the total level of income of arts and heritage organisations. This included 5% from trusts, foundations and other philanthropic organisations, 5% from corporate organisations, and 3% from individuals, couples or families. The 41% of income of the arts and heritage organisations from “other sources” included earnings from box office sales, hire or fee revenue, bar sales, programme or merchandise sales, asset sales, and interest received on investments. As the table on the next page shows, the level of private and philanthropic support for arts organisations declined between 2008 and 2012. The decline occurred in the context of an overall decline in economic growth during this period. Among heritage organisations, the level of support received from trusts and foundations, and individuals, couples or families increased between 2008 and 2012. However, the level of support received from corporates declined between 2008 and 2012. The difference in the level of corporate giving to heritage organisations between 2008 and 2012 was due to larger donations by two organisations in 2008 ($6.7 million, compared to $2.6 million in 2012). If the impact of these donations are removed, the level of corporate giving was largely unchanged between 2008 and 2012. The increase in the level of government support for heritage organisations was largely due to an increase in the level of central government support to the Museum of New Zealand Te Papa Tongarewa between 2008 and 2012. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 23 2008 & 2012 support from private/philanthropic giving and government for arts and heritage organisations (longitudinal respondents) 2007 / 2008 $m 2011 / 2012* $m Difference 24.3 9.7 10.4 4.1 35.1 21.4 8.3 9 4 34.6 -2.8 -1.4 -1.4 -0.1 -0.5 11.8 2.5 7.2 2.1 58.2 8.8 3.3 2.9 2.5 71.7 -3.1 0.8 -4.3 0.4 13.5 Arts All private/philanthropic Trusts/foundations Corporates Individuals, couples or families Government and local government bodies Heritage All private/philanthropic Trusts/foundations Corporates Individuals, couples or families Government and local government bodies * 2011/12 figures have been adjusted for inflation to enable a comparison of the level of spending between 2008 & 2012. Please note that these results relate to a relatively small number of organisations and may not represent all arts and heritage organisations. Collaboration between funded agencies, and between the Ministry and funded agencies, to achieve cultural and government outcomes The Government continues its commitment to enhancing the performance of the public sector. In light of this and the constrained fiscal environment, the Ministry has worked with cultural sector organisations to improve coordination across the sector. As at December 2012 there were 56 collaborative arrangements in place between agencies. These included shared systems, functions and individuals working across agencies in areas such as finance and communications. The number of collaborative arrangements increased to 91 in January 2013 and 121 in December 2013. While this number is increasing, over time this number is expected to decrease as greater efficiencies are established and multiple arrangements are consolidated into one arrangement. Although the number of arrangements will decrease, coordination and efficiencies across the funded agencies will increase as a result of greater collaboration. Heritage Forum The Government has indicated a need for closer integration between public agencies and a more coherent approach to policy development. In 2011/12, the Ministry established the Heritage Forum to forge stronger links and more coherence across the sector, and to be a visible presence promoting heritage interests at a national level. In 2013/14 the Ministry increased its support for the Forum. This enabled the Forum to refresh its focus and begin developing a new strategic work programme for 2014/15 and future years. Information on the Forum and its work can be found at http://www.mch.govt.nz/what-we-do/ourprojects/current/heritage-forum. Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 24 Appendix 1: Funded agency contributions New Zealand’s distinctive culture enriches our lives Create Cultural and sporting activity flourishes in New Zealand Preserve Our heritage can be enjoyed by future generations Engage Engagement in cultural and sporting activities is increasing Excel Artists, athletes and organisations achieve excellence New Zealanders participate in the arts and highquality New Zealand art is developed New Zealanders participate in the arts New Zealanders participate in the arts and experience highquality arts, and New Zealand arts gain international success High-quality New Zealand art is developed, New Zealand arts gain international success, and New Zealanders experience highquality arts New Zealanders create new symphonic music New Zealanders are inspired by worldclass symphonic music New Zealanders have ready access to symphonic music and are inspired by world-class symphonic music. New Zealanders create new symphonic music New Zealanders are inspired by worldclass symphonic music Artistic Growth: Through the constant pursuit of creativity and innovation we will achieve new artistic heights, recognised nationally and internationally Brand Growth: We will be recognised as an inspiring New Zealand brand through the delivery of uncompromising quality product that is accessible yet sophisticated Audience Growth: By growing our audience numbers we will build our financial capacity to invest in our exciting new initiatives Artistic Growth: Through the constant pursuit of creativity and innovation we will achieve new artistic heights, recognised nationally and internationally Whakatipu - The vibrancy of Kapa Haka enriches cultural activity within Aotearoa Manaaki - The quality and cultural uniqueness of Kapa Haka is maintained for future generations Whāngai - People feel connected to, and recognise the value of Kapa Haka to our unique cultural identity Whakatipu - The vibrancy of Kapa Haka enriches cultural activity within Aotearoa and internationally Exposure: New Zealand music is recognised by the public as a significant part of NZ’s culture, through increased sales and investment Infrastructure: The expertise of music industry professionals and number of NZ artists that are export ready is increased Arts and Music Creative New Zealand New Zealand Symphony Orchestra Royal New Zealand Ballet Te Matatini Society New Zealand Music Commission Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 25 Create Cultural and sporting activity flourishes in New Zealand Preserve Our heritage can be enjoyed by future generations Engage Engagement in cultural and sporting activities is increasing Excel Artists, athletes and organisations achieve excellence More young people and more adults engaging in more sport and recreation More New Zealand winners on the world stage Sport and Recreation Sport NZ New Zealand Sport is doping free Drug Free Sport New Zealand New Zealand Sport is doping free (New Zealand athletes comply with the World Anti-doping Code) Media New Zealand Film Commission NZ On Air More high value New Zealand productions get funded More New Zealand stories are seen and valued by New Zealanders More New Zealand screen talent is recognised internationally Diverse broadcast and online content investments, increase viewing and listening choice for New Zealand listeners Local content is innovative, visible and valued by diverse New Zealand audiences Funded content and services satisfy audiences and win awards The broadcasting standards regulation system is accessible and easily understood Broadcasting Standards Authority Heritage Ensure the restoration and survival of the Antarctic expedition bases for future generations Educate and inspire people with the legacy of Antarctic exploration Our culture is increasingly visible and valued, both here and abroad Important taonga and traditions are increasingly protected and visible More New Zealanders are active participants in cultural activities A comprehensive collection A secure, accessible collection A community of satisfied users Places that contribute to New Zealand’s culture and heritage are identified and their stories told Places that are significant to New Zealand’s culture and heritage survive New Zealanders engage with those places that contribute to New Zealand’s culture and heritage Antarctic Heritage Trust Museum of New Zealand Te Papa Tongarewa New Zealand Film Archive Heritage New Zealand Further the science and practice of cold climate conservation to benefit all Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 26 Appendix 2: Outputs and scope Manatū Taonga has the following departmental appropriations which are linked to outputs as follows: Output class What’s intended to be achieved Output Scope Information on and communication of New Zealand and Māori history, society and culture Administer of legislation to protect taonga Māori and New Zealand cultural heritage Promote cultural events and significant commemorations Collect and preserve oral history and digital stories Management of new memorial projects, national monuments, war and historic graves; promotion of cultural events; administration of legislation and grants; and research, writing and publication of New Zealand history and reference works including the on-line encyclopedia of New Zealand. This appropriation is intended to achieve preservation of New Zealand’s histories, taonga, places and symbols of nationhood for past present and future generations. Cultural Delivery of international Diplomacy cultural diplomacy International projects Programme This appropriation is limited to management and delivery of an international cultural diplomacy programme through a series of projects and activities primarily focused on Asia and in locations where New Zealand is pursuing free trade agreements. This appropriation is intended to achieve an international cultural diplomacy programme increasing awareness of New Zealand’s culture overseas. Purchase Performance monitoring Advice and and development of Monitoring sport and recreation of Sport and Vote-funded agencies Recreation Advise on and process Crown Board appointments Entities This appropriation is limited to provision of purchase advice and monitoring of Sport New Zealand and DFSNZ, including advice in relation to appointments to boards. This appropriation is intended to achieve advice, monitoring and support to Ministers for funded sports agencies. Heritage Services Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 27 Output class Output Scope What’s intended Policy Advice, Monitoring of Funded Agencies and Ministerial Services Policy advice Provide advice to support decision making by Ministers on government policy matters relating to arts, heritage and media This category is limited to the provision of advice to support decision-making by Ministers on government policy matters relating to arts, culture, heritage and broadcasting. This category is intended to provide advice to support decision-making by Ministers on government policy on matters relating to arts, culture, heritage and broadcasting. Monitoring of Funded Agencies Performance monitoring and development of arts, heritage and media Votefunded agencies This category is limited to monitoring the Crown’s interests in sector agencies. This category is intended to monitor the Crown’s interest in sector agencies. Ministerial Servicing Negotiated services to support Ministers including speeches and correspondence Advise on and process Board appointments This category is limited to providing negotiated services to the Minister for Arts, Culture and Heritage and the Minister of Broadcasting. This category is intended to provide negotiated services to the Minister of Arts, Culture and Heritage and the Minister of Broadcasting. This category is limited to provision of activities relating to First World War centenary commemorations. This category is intended to achieve appreciation and remembrance of how the First World War affected our nation and its place in the world, both at the time and beyond. First World War Centenary First World War Centenary Operating Expenses Delivery of the First World War centenary operating legacy projects Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 28 Appendix 3: Legislation administered by the Ministry Manatū Taonga administers the following Acts of Parliament and Regulations: Acts Anzac Day Act 1966 Arts Council of New Zealand Toi Aotearoa Act 2014 Broadcasting Act 1989 (Parts 1–4 and section 81) Cultural Property (Protection in Armed Conflict) Act 2012 Flags, Emblems, and Names Protection Act 1981 Historic Places Act 1993 Massey Burial-Ground Act 1925 Museum of New Zealand Te Papa Tongarewa Act 1992 National War Memorial Act 1992 New Zealand Film Commission Act 1978 New Zealand Symphony Orchestra Act 2004 Protected Objects Act 1975 Radio New Zealand Act 1995 Radio New Zealand Act (No 2) 1995 Seddon Family Burial-Ground Act 1924 Sovereign’s Birthday Observance Act 1952 Sports Anti-Doping Act 2006 Sport and Recreation New Zealand Act 2002 Television New Zealand Act 2003 Waitangi Day Act 1976 Regulations Historic Places Trust Elections Regulations 1993 (SR 1993/302) Television New Zealand (Separation of Transmission Business) Order 2003 (SR 2003/323) Ministry for Culture and Heritage Strategic Intentions 2014-2018 / 29 This work is licensed under the Creative Commons Attribution 3.0 New Zealand licence. In general, you are free to copy, distribute and adapt the work, as long as you attribute the work to the Crown and abide by the other license terms. To view a copy of this license, please visit http://creativecommons.org/licenses/by/3.0/. Please note that no departmental or governmental emblem, logo or Coat of Arms may be used in any way that infringes any provision of the Flags, Emblems, and Names Protection Act 1981. Attribution to the Crown should be in written form and not by reproduction of any such emblem, logo or Coat of Arms. Level 4, ASB Bank House, 101 The Terrace PO Box 5364, Wellington, New Zealand Phone 04 499 4229, Fax 04 499 4490 www.mch.govt.nz www.Anzac.govt.nz www.NZHistory.net.nz www.firstworldwar.govt.nz www.NationalWarMemorial.govt.nz www.TeAra.govt.nz www.28MaoriBattalion.org.nz www.quakestories.govt.nz www.vietnamwar.govt.nz www.goingdigital.co.nz www.nzatfrankfurt.govt.nz www.WW100.govt.nz