2015 State FFA Ag Sales CDE Team Event
You are the marketing team for Ranch-Way Feeds. Ranch-way Feeds is a leader in feed production with over
60 years of feed experience. They produce over 60,000 tons of feed annually and supply feed to more than
180 independent retail outlets as well as direct sales to producers. They are currently expanding into new
regions of the country and specifically want to increase their market share of organic beef feeds. Ranch-Way
Feeds is a full line feed manufacturer, including ORGANIC FEED. Ranch-Way's “Easy Feed" is a certified organic
and GMO free feed manufactured in Fort Collins, Colorado.
You should approach this in a manner dealing with the following customer markets:
1. Organic cow-calf producers: Cow calf producers are calving out organically raised cows and taking the
calves to weaning weight following all USDA regulations for organic beef which includes certified organic
pasture, no antibiotics, no growth-promoting hormones, only feeding certified organic grains, feeds, and
grasses.
2. Organic feedlot owner: they are taking calves from weaning weight to finish following all USDA
regulations for organic beef.
3. Retail Feed Store: They will carry a full line of Ranch-Way Feeds and Supplies but the current
marketing focus is on their organic beef feeds.
Your presentation should include, but not be limited to the following:
1.
2.
3.
4.
5.
Determine potential customers needs and wants.
Identify features and benefits of the products to address customer’s needs and wants.
Identifying potential customer objections and prepare to address them.
Identifying potentially related products and suggested selling strategies.
Developing a sales plan and goals for each customer.
You have 15 minutes to read and discuss the problem, and to prepare a presentation. You will then have 5
minutes to give your presentation (with a 1 minute warning). Finally, the judges will have up to 5 minutes to
question you and your team.
Attached is additional information about Ranch-Way Feeds. You may use this information to incorporate into
your presentation.
When you want the best source for animal feeds, look for the feed mill that sets the standards for the American West.
At Ranch-Way Feeds, we have made top quality feed for over 60 years.
Ranch-Way Feeds is a full line feed manufacturer, including ORGANIC FEED. Only the highest quality products are
produced and distributed throughout the Rocky Mountain region. We manufacture feed for animals from alpacas to
zebras….and everything in between.
RANCH-WAY FEEDS IS COMMITTED TO PROVIDING THE HIGHEST QUALITY AND SAFEST FEED POSSIBLE.
It is Ranch-Way’s goal to manufacture every feed order quickly and efficiently, while providing customers with a product
that is safe, clean, free of fines, consistent in appearance, and a carefully formulated and manufactured. Ranch-Way’s
manufacturing facilities are FCI certified, HACCP and Safe Feed/Safe Food approved, USDA Organic Certified to process
organic feeds, and follow FDA’s current Good Manufacturing Practices (cGMPs).
BUY ONE WAY - BUY RANCH-WAY
Ranch-Way Feeds is a company that advocates for agriculture – it’s a critical resource for our country after all. So when
you are deciding which feed is right for your animals, consider Ranch-Way as the very best source. It’s safe, local and
high quality. Ranch-Way Feeds is an ag-centric company, through and through.
Over 60 Years of Feed Experience Make Ranch-Way Your Sustaining Partner
As the oldest continuously running business in Fort Collins, Colorado, our decades of experience with Western feed are
unparalleled in the agricultural industry. Combine that with our vast knowledge of ingredients, state-of-the art
manufacturing processes, and extensive dealer network, and you’ll be hard pressed to make a better choice than
Ranch-Way Feeds.
Ranch-Way Feeds is a locally owned and operated business committed to providing customers with the highest quality
animal feed products. Producing over 60,000 tons of feed annually, we supply feed to more than 180 independent retail
outlets and through direct sales to producers. Ranch-Way Feeds provides feed to feed stores, ranches, feedlots, dairies,
horse barns, kennels, game bird farms, buffalo ranches, 4-H and FFA members, animal nutrition research at Colorado
State University, the Division of Wildlife, the Denver Zoo and more.
We manufacture custom rations to meet the nutritional requirements of livestock, equine, poultry, swine, and more.
Even fish and birds enjoy Ranch-Way products, specifically formulated for their unique nutritional needs. Quality
ingredients, balanced rations, and formulations – all these criteria ensure that the feeds from Ranch-Way are topperforming components of the everyday care and feeding of livestock and pets.
The result? A fortification that’s unparalleled.
ANIMAL FEED, IT’S YOUR MOST IMPORTANT DECISION.
Your decision about your feed supplier is arguably the most critical decision you will make regarding your animals. It’s
the one factor that is certain to affect how an animal appears and ultimately thrives.
Quality feed is what Ranch-Way Feeds has been creating for decades in Fort Collins, Colorado--land of 300 days of
sunshine, high mountains and the untamed Cache la Poudre River. Naturally, a clean-scrubbed Rocky Mountain town
like Fort Collins would be the place where Ranch-Way Feeds products are manufactured. In the process, we have
become the leading regional feed supplier throughout the Rocky Mountain region.
Today, we manufacture a full-line of nutritional products for a wide range of livestock, domestic, wild, and zoo animals.
Quality ingredients lead to quality products. Ranch-Way Feeds utilizes ingredients that exceed industry quality standards
to produce truly exceptional feeds. Quality products, customer service, and regional presence are the core of RanchWay Feeds. We are committed to maintaining this position as a leader in the animal feed industry for the
Rocky Mountain region.
We have a full-time PhD Animal Nutritionist on staff and a Professional Animal Scientist-Certified Technical Services
department able to consult, design custom diets, and formulate rations for all classes of commercial livestock, horses,
farm animals, show livestock, and avian species.
OUR TOP PRIORITY - QUALITY AND SAFETY
We formulate and manufacture feed according to research-based National Research Council (NRC) guidelines to meet
the nutritional requirements of each species. It is Ranch-Way’s goal to manufacture every feed order quickly and
efficiently, while providing customers with a product that is safe, clean, consistent in appearance, and carefully
formulated and manufactured.
Quality control is the job of everyone involved in designing, manufacturing, packaging, and delivering Ranch-Way Feeds.
Feed safety is a primary concern. We have a hard-earned Facility Certification Institute* (FCI) certification and are
Hazard Analysis and Critical Control Points** (HACCP)-enrolled. Throughout our modernized plant, state-of-the-art
manufacturing and packaging processes are in place. Comco controls are used to monitor the automated batching,
pelleting, and packaging systems in the feed mill to comply with feed-safety procedures.
*The Facility Certification Institute (FCI) is an internationally respected and recognized third party certification provider.
FCI was created by the American Feed Industry Association (AFIA) to provide non-biased, third party certification
programs and ensure the continued safety of feed and food products.
**The Hazard Analysis and Critical Control Points (HACCP) is an FDA management system in which food safety is
addressed through the analysis and control of biological, chemical, and physical hazards from raw material production,
procurement, and handling, to manufacturing, distribution, and consumption of the finished product.
It’s highly unlikely you’ll find another feed manufacturer that can measure up to the following four feed quality
standards. Ranch-Way Feeds does. Every day. On every production run and in every bag. We’ll provide your animals with
the right feed and the right program. Ranch-Way Feeds is a smart decision.
1. SCIENCE-BASED, EXPERIENCE-GUIDED NUTRITIONAL PHILOSOPHY
2. TOP QUALITY FEED INGREDIENTS
3. STATE-OF-THE-ART MANUFACTURING PROCESS
4. FULL LINE OF FEED PRODUCTS
Ranch-Way has installed a new organic feed milling system in order to manufacture our “Easy Feed” line of
Organic animal feeds. Organic Feed Certification was granted by the USDA and the State of Colorado.
The “Easy Feed” lineup includes Organic Cattle Feed, Organic Horse Feed, Organic Swine Feed, Organic Chicken
Feed, Organic Turkey Feed, Organic and All Stock Grain Mix. Also available is Organic Beef Mineral, Organic
Horse Mineral, Organic Sheep Mineral and Organic Goat Mineral.
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Ranch-Way's “Easy Feed" is a certified organic and GMO free feed manufactured locally, right here in
Fort Collins, Colorado. Only the highest certification would do from the USDA and its National Organic
Program (NOP) and by the State of Colorado’s Department of Agriculture. There is something for
everyone in the Easy Feed line including cattle, horse, swine, goats, chicken and turkey feed as well as
an all-stock feed. Also available is an organic all-stock mineral for livestock on forage-based diets. And
now there’s poultry feed in pellets or crumbles!
We take our Organic feed quality measures very seriously! The certified organic feed ingredients and all
feed mill processes are inspected annually by the Colorado Department of Agriculture to verify organic
authenticity to our customers. Further, we have voluntarily trained in the US government’s HACCP
(Hazard Analysis of Critical Control Points) methodology, and brought it back to the feed mill. HACCP is
meant for the prevention of contamination in processing food for humans, but we have adapted it
purposefully for keeping our animal feed production as safe as it can possibly be.
ORGANIC FEED FOR BEEF
EASY FEED ORGANIC CALF FEED 14%
EASY FEED ORGANIC COW RATION 20%
EASY FEED ORGANIC 12-10-12 MINERAL
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ABOUT THE PRODUCT
Easy Feed Organic Calf Feed grain ration is designed to be fed to weaned calves and show cattle. It
provides a high level of protein and energy plus adequate fiber to insure proper digestion. Easy Feed
Organic Calf Feed also contains chelated trace minerals, probiotics, and yeast culture. Sel-Plex is added
to help increase immune response. This product contains Alltech’s Bioplex Manganese, Bioplex Zinc,
Bioplex Copper, Bio Mos, and Sel-Plex.
Certified Organic by the Colorado Department of Agriculture. Contains No GMO’s.
HOW TO FEED
Feed to calves at the rate of 1-1.5 lbs/100 lbs of bodyweight along with high quality hay or roughage.
CAUTION
Store product in a clean environment free of moisture, rodents, insects, and other pests. Do not feed
moldy or repugnant feed. This product has been formulated specifically for beef cattle and is not
intended for other species.
DO NOT FEED TO SHEEP DUE TO HIGH COPPER LEVEL.
Unit
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40 lb. bag $31.90
GUARANTEED ANALYSIS
Crude Protein, min14.0 %
Crude Fat, min4.5 %
Crude Fiber, max15.5 %
Calcium, min1.0 %
Calcium, max1.5 %
Phosphorus, min0.45 %
Salt, min1.0 %
Salt, max1.5 %
Potassium, min1.0 %
Zinc, min170 ppm
Copper, min45 ppm
Selenium, min0.3 ppm
Vitamin A, min10,000 IU/lb
Vitamin E, min15 IU/lb
INGREDIENTS: Organic Dehydrated Alfalfa, Organic Ground Corn, Organic Canola Meal, Organic Soybean
Oil, Salt, Dicalcium Phosphate, Calcium Carbonate, Zinc Proteinate, Manganese Proteinate, Copper
Proteinate, Vitamin E Supplement, Selenium Yeast, Brewers Dried Yeast, Vitamin A Supplement, Cobalt
Glucoheptonate, Ethylenediamine Dihydriodide.
ABOUT THE PRODUCT
Easy Feed Organic Cow Ration is designed to be fed to Beef Cattle. It provides a high level of protein and
energy plus adequate fiber to insure proper digestion. Easy Feed Organic Cow Ration also contains
chelated trace minerals, probiotics, and yeast culture. Sel-Plex is added to help increase immune
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response. This product contains Alltech’s Bioplex Manganese, Bioplex Zinc, Bioplex Copper, Bio Mos,
and Sel-Plex.
Certified Organic by the Colorado Department of Agriculture. Contains No GMO’s.
HOW TO FEED
Feed as a protein supplement at the rate of 2-4 lbs per head per day. Adequate forage or roughage
should be available at all times.
CAUTION
Store product in a clean environment free of moisture, rodents, insects, and other pests. Do not feed
moldy or repugnant feed. This product has been formulated specifically for beef cattle and is not
intended for other species.
DO NOT FEED TO SHEEP DUE TO HIGH COPPER LEVEL.
Unit
40 lb. bag $32.80
GUARANTEED ANALYSIS
Crude Protein, min20.0 %
Crude Fat, min4.5 %
Crude Fiber, max14.0 %
Calcium, min0.75 %
Calcium, max1.25 %
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Phosphorus, min0.5 %
Salt, min1.0 %
Salt, max1.5 %
Potassium, min1.0 %
Zinc, min435 ppm
Copper, min140 ppm
Selenium, min0.7 ppm
Vitamin A, min5,100 IU/lb
Vitamin E, min15 IU/lb
INGREDIENTS
Organic Canola Meal, Organic Ground Corn, Organic Dehy Alfalfa, Organic Soybean Oil, Salt, Calcium
Carbonate, Zinc Proteinate, Manganese Proteinate, Copper Proteinate, Selenium Yeast, Brewers Dried
Yeast, Vitamin E Supplement, Vitamin A Supplement, Cobalt Carbonate, Ethylenediamine Dihydriodide.