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Sample End of the Year Matching Gift Appeal
Purpose:
As your organization approaches the end of the year fundraising push, make sure to incorporate a final
employee matching gift appeal. Although program specifics vary by company, most companies match
donations many months after a donation was made. Typically one of the following three standards for
matching gift submission deadlines are applied to company programs:
1. End of the calendar year (December 31st)
2. A set number of months from the date of the donation. The standard is one year, though it can
range from one to twelve months from the donation date.
3. End of January or February in the year following when the donation was made.
Don’t miss out on a final chance to double donations.
Sample Email:
We anticipate that your organization will want to modify this sample email. Clients are free to leverage
and modify the content to help promote matching gifts to donors.
Subject Line:
Last Chance to See if Your Employer Will Double your Donation at no Additional Cost
Body:
Hi <Insert Name>
Did you know that thousands of companies <link to your organization’s custom matching gift and
volunteer grant website setup by Double the Donation> match employee donations? What’s even better
is that most companies with these programs will match donations made at any point during the last
year!
Your support to <insert organization name> is already making a difference. Click here <link to your
organization’s custom matching gift and volunteer grant website setup by Double the Donation> to see
if you can double the donation with only a few minutes of effort.
Sincerely,
<Insert Your Organization>
Matching gift and volunteer grant marketing kit
Prepared by Double the Donation
http://www.doublethedonation.com