Rocky Mountain Soap Company Opens Toxin-Free Store in Market Mall, Calgary Canmore, Alberta. June 26, 2015: The Rocky Mountain Soap Company is pleased to announce the opening of their fourth location in Calgary and eleventh retail store overall. Conceptualized with a sustainable and healthy philosophy, the approach is one they are hoping will be adopted by other retailers in the future. The vision for the store is that it is a completely toxin-free and earth-friendly environment. A resolution was made to avoid a ‘red-list’ of the toxins typically found in the construction of a store including asbestos, lead, CFC’s and PVC. Further to this is the tenet that no parts of the store will ever end up in a landfill. Materials and furniture for the store have been sourced with sustainability and health in mind; from the American Clay walls surfaces that help to clean the air to the signature white wood, which is reclaimed and locally sourced. The backlit bottle wall serves as a visual reminder of Rocky Mountain Soap Company’s roots; nature. Body care was originally made from the plants, flowers and trees that grew in our own back yards. In the chemical boom of the 60’s we were seduced by the effects that synthetic products could have on our skin, hair, teeth and nails. Long-term studies of these synthetics on human health and the impact on our planet were side-stepped then, and are still being side-stepped today. Decades later we are finally waking up to the fact that our greatgrandparents had it right all along; everything we need to keep us clean, healthy and beautiful is provided by the earth. Our store serves not only as a safe place that visitors can shop and enjoy, but also a reminder that caring for ourselves and our families doesn’t need to be complicated. Karina Birch, President Rocky Mountain Soap Company About the company: Rocky Mountain Soap Company began in Canmore, Alberta in 1999 making natural soap by hand. Today, they have grown to offer a wide selection of personal care products created with a conscious commitment to remove toxins from the world. They use only the finest essential oils, pure natural beeswax, food grade vegetable oils, real grains, fresh herbs, fruits and vegetables. Rocky Mountain Soap Company products are simple, real and truly natural. They are proud to be one of the few companies to whom the word natural actually means “from the earth.” The chemicals commonly used in body care products, whether they absorb through the skin, rinse down the shower drain, or end up in landfill sites, cause concerns for human health, wildlife, ecosystems and watersheds. These ingredients have no place in Rocky Mountain Soap Company products. The Rocky Mountain Soap Company has 11 locations in Western Canada including now four in Calgary, two in Edmonton, Winnipeg, two in Vancouver, Banff, and Canmore. Products purchased online ship worldwide. For more information, or a copy of the ‘red list’ please contact: