Email Signature
To fully realize Comprehensive Logistics’ (CLI) brand benefits, we must present the
company to all audiences in a consistent way.
An email signature serves as your digital business card. Consistent email signatures
present a professional image and provide brand integrity throughout the entire company.
Marketing has developed an App to help you create your email signature. All font types,
sizes and styles and certain default information, such as the CLI’s Web site, LinkedIn link
and Confidentiality Notice, have been built into the App, so you will only need to follow the
guidelines listed here when entering your information.
Name
Enter your name as you would like it to appear.
Title
When inputting your title, please note the use of commas and spaces.
Position Title, Position Description
Position title: You have the option to abbreviate, if you have a long title.
Examples: Vice President = VP, Senior Vice President = SVP
Position description: Enter your position description.
Example: Manufacturing Engineering
Professional Certification(s) and Educational Degrees
Use abbreviation(s) when possible. Abbreviated certifications will appear on the first line
after name and title. If you have more than one, use a comma (,) and space between each.
Examples: PE, CPA, MBA
Certifications that need to be spelled out should appear on a separate line.
Example: Six Sigma Master Black Belt
Phone Numbers
Use Periods (.).
LinkedIn
LinkedIn creates a URL that can be accessed without logging into LinkedIn. This is the
best URL to use since those without LinkedIn accounts can still view your profile.
1. Login into www.linkedin.com.
2. Go to your Profile page by clicking on the menu item: PROFILE
or click on your photo.
3. Copy out the short URL that appears beneath your photo. It should be written as
www.linkedin.com/in/YOUR_NAME
or something similar if you have a fairly common name.
Other
Facility managers should use “Plant Manager” as their title. Customer names and/or
locations should not be used as part of the title.
Logos, Graphics, Personal Signatures, Images
Do not use within the email signature. These elements can come across as attachments
and appear chaotic. Many email clients and mobile devices block their appearance.
Inclusion of these elements can increase the size of email in-boxes.
Quotes
Do not use quotes or epigraphs. It is important to avoid the potential confusion of external
audiences assuming a particular statement represents the company’s official slogan,
ideology or brand promise.
Creating a Text-only Signature
1. Create a new email. Then, highlight and copy your email signature (don’t forget the
confidentiality statement).
2. Open “Notepad” and paste your email signature. This will remove all of the
formatting and links.
3. Delete the line of the email that has the CLI’s Web site URL in it.
4. Highlight and copy the email signature into Notepad.
5. Create a NEW email signature in Outlook by clicking on TOOLS then select
OPTIONS click on the MAIL FORMAT TAB. Finally click on the SIGNATURES
BUTTON
6. Click the button that says NEW. Type in a name for this signature (Text Signature)
then click the OK button
7. Place the cursor in the text field and paste the text signature into the block.
8. Click the OK button.
Use a Text-only Signature
1. Open an email (new or reply).
2. Click on the SIGNATURE icon in the tool bar.
3. Click on the text signature in the drop down list.