Call for Speakers
The University of Texas at Arlington
MSMR Alumni Association Marketing Research Conference
Place: The University of Texas at Arlington
Date: Thursday, April 9, 2015
Conference Title: Bringing Analytics to Life
Relevant Topics
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Analysis of qualitative data
Text analytics
Analysis of social media data
Analysis of survey data
Comparisons of analytic software
Advanced analytics
Visualization of analytic results
Keys to effective presentation of analytic results
Data integration (how to analyze multiple streams of data)
Analysis of neuroscience or biometric data
The science of analytics (philosophy of science)
Role of reporting dashboards in analytics
Speaker Application: If you are interested in speaking at the conference, please submit a topic
along with a one or two page outline of the proposed contents (or submit a white paper or
PowerPoint presentation). Please send applications to Jerry W. Thomas, Decision Analyst, 604
Avenue H East, Arlington, TX 76011, or email to jthomas@decisionanalyst.com. If you have
questions or need additional information, please feel free to call Jerry Thomas or Sarah Nahhas
at 817-640-6166.
Application Deadline: September 15, 2014. Speakers will be officially notified of acceptance in
early October 2014.
Style and Content: The presentations must be educational and informative, not veiled or
unveiled sales presentations. The presentations can touch on technical details, but should be
easily understood by the typical marketing researcher or typical marketing person and by the
advanced marketing or marketing research student. The conference is not designed for
graduate statisticians and mathematicians.
Speech Length: Most of the speaking slots are for 30 minutes. This makes for a fast-moving
conference that holds the audience’s attention. If you feel your speech will require more than 30
minutes, please state this on your Speaker Application.
Decision Process: All applications will be reviewed by the Conference Planning Committee.
The Committee, at its sole discretion, will choose the winning topics or proposals and notify
speakers.
Expense Reimbursement: Since the conference is a charitable endeavor to raise money for
student scholarships, speakers are asked to cover their own travel expenses. No fees are paid
to speakers. Speakers will receive free admission to the Conference, of course. Each speaker
may bring one guest at a cost of $50, and additional guests at standard conference rates ($99,
$129, or $149, depending on when attendance fees are paid).
Who Attends Conference? Attendees are largely marketing researchers working in the DallasFort Worth area or the Southwestern U.S. Total attendance usually ranges from 200 to 275.
Attendees represent both Client side and Supplier side.
Companies represented by Conference attendees in the past include:
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Alcon
American Airlines
American Heart Association
AT&T
Belo Corporation
BNSF
Boy Scouts of America
Brinker International
Dell Computer
DexMedia
Dr. Pepper/Snapple
Frito-Lay
Hallmark Cards
Hershey
JCPenney
Mary Kay
PepsiCo
Sabre
Southwest Airlines
Texas Instruments
Travelocity
TXU Energy
Speaker Application
The University of Texas at Arlington
MSMR Alumni Association Marketing Research Conference—2015
Thursday, April 9, 2015
“Bringing Analytics to Life”
Name of Speaker(s): ____________________________________________________
Title of Presentation: ____________________________________________________
Synopsis: Please attach a one or two page summary of the proposed presentation, or a white
paper, or PowerPoint presentation itself.
Presentation Equipment: A laptop and projector will be provided with all presentations loaded
and ready-to-go. Please list any other equipment you will need.
Presentation Video Recording: We plan to video record all conference presentations, so those
presentations can be distributed to attendees (as an additional source of scholarship funds).
Are you willing for your presentation to be recorded on video?
□ Yes
□ No
Are you willing to let a video of your presentation be sold to raise money for UTA scholarships?
□ Yes
□ No
Presentation Slides: Are you willing for UTA to distribute a copy of your slide presentation to
attendees?
□ Yes
□ No
Are you willing to allow UTA to sell copies of the presentations to attendees to raise money for
UTA scholarships?
□ Yes
□ No
Speaker Application Due By September 15, 2014
Please Send Speaker Application and Presentation Synopsis to Jerry Thomas at:
jthomas@decisionanalyst.com
Please contact Jerry Thomas at above email address, or call at 817-640-6166 if you have
any questions.